Upload
digiday
View
246
Download
2
Embed Size (px)
Citation preview
Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .
TRANSFORMING BIG DATA INTO SMART DATA
ANA MILICEVIC | @AEXM | [email protected]
Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Big Data
Analytics
Smart Data
+
=
Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Proactive
ANALYTICS? OUR PERSPECTIVE
Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Forecasting
Revenue/Yield Optimization
Attribution
Audience Segmentation
Cross-platform Analysis
Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .
ALARM
SYSTEM
ALARMS
SYSTEM
NETWORK
Katie:
#Talent
on The
Voice!
Scott:
Let’s watch
Scandal!
Mom: Feed the
dog
Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d . www.SAS.com
THANK YOU