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2016 Breast Cancer Campaign CHI St. Lukes Health /Traditional Media

ME LO DIJOUN PAJARITO En octubre, CHI St. Luke's Health estará corriendo la voz sobre la

prevención del cáncer de mama. Temas como la importancia de

la detección temprana y las mamografías periódicas serán

realzados con ayuda de unos cómplices muy especiales: los

�amingos rosados.

Ayúdanos a correr la voz sobre la prevención del cáncer de mama,

llevándote a casa un �amingo por sólo $15. Están a la venta en todos

los hospitales CHI St. Luke's Health y exhíbelo en todos lados,

compartiendo fotos en las redes sociales. Esto nos ayudará a salvar

más vidas. Las ganancias recaudadas serán donadas al St. Luke's

Foundation para investigación, educación y tratamiento del cáncer.

Agenda tu mamografía en línea e infórmate sobre dónde puedes

comprar tu �amingo en CHIStLukesHealth.org/BreastCancer

BREAST CANCERIS FOR THE BIRDSDuring October, CHI St. Luke’s Health is spreading the word about

early detection and the importance of regular mammograms with

some unlikely accomplices…pink �amingos!

Show your support for breast cancer awareness by purchasing your

�amingo for $15 at any CHI St. Luke’s Health hospital. Then display

it at your home or work, share photos on social media, and help save

lives. All proceeds bene�t breast cancer education, research,

and treatment through the St. Luke’s Foundation.

Schedule your mammogram online, and �nd out where to

get your �amingo at CHIStLukesHealth.org/BreastCancer

Texas Division

Print Ad English

1 In 8 WomenWill Get Breast Cancer

CHI St. Luke’s Health: Breast Cancer Is For The Birds Shirt Designs

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Breast CancerIs For The Birds

1 In 8 WomenWill Get Breast Cancer

CHI St. Luke’s Health: Breast Cancer Is For The Birds Shirt Designs

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Front

Back Side

Breast CancerIs For The Birds

Breast Cancer Awareness Month Activities

Friday, October 7 11am to 2pm O’Quinn Medical Tower Sky Bridge Friday, October 14 11am to 2pm Bertner Cafe

Friday, October 21 11am to 2pm O’Quinn Medical Tower Sky Bridge Friday, October 28 11am to 2pm O’Quinn Medical Tower Lobby

In honor of Breast Cancer Awareness Month, join Baylor St. Luke’s each Friday during October to learn more about risk factors, statistics, signs and symptoms, and how you can help save lives!

T-Shirt

Flyer

1 In 8 WomenWill Get Breast Cancer

CHI St. Luke’s Health: Breast Cancer Is For The Birds Shirt Designs

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Front

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Breast CancerIs For The Birds

Proof-of-Purchase Tags

Thank You ForYour Support!

CHIStLukesHealth.org/BreastCancer

Take Home

Snap An ImagePost on social media#BC4TheBirds

Proudly Display in Yard or Business

2016_Breast_Cancer_ProofPurchase_Tags.pdf 2 9/27/16 3:28 PM

2016_Breast_Cancer_ProofPurchase_Tags.pdf 1 9/27/16 3:28 PM

Breast Cancer

Is For The Birds

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Plaque

2016 Breast Cancer Campaign CHI St. Lukes Health /MerchandisingTexas Division

To purchase your Flamingo, visit the Auxiliary O�ce on the First Floor near

Bates Lobby.

Proudly display your Flamingo at your home or business to spread awareness in our communities.

Join Us in Support of Breast Cancer Awareness!

CHIStLukesHealth.org/BreastCancer

ApptASAP.orgSchedule Your Mammogram Online @

Poster

Banner

Stand Up ToBreast Cancer!

During October, we’re proudly displaying Flamingos

breast cancer.

Purchase one of our Breast Cancer Awareness Flamingos for $15 for breast cancer education,research, awareness.

CHIStLukesHealth.org/breastcancer

Banner

2016 Breast Cancer Campaign CHI St. Lukes Health /MerchandisingTexas Division

Stand Up ToBreast Cancer!

CHIStLukesHealth.org/breastcancer

During October, we’re proudly displaying

Flamingos honoring the courageous women and

men a�ected bybreast cancer.

Purchase one of ourBreast Cancer Awareness

Flamingos for $15 for breast cancer education,

research, awareness.

MakeBreastCancerfor the birds

MakeBreastCancer…

Learn How You Can Help Save Lives

CHI St. Luke’s Health Breast Cancer Animated Ad Concept

300 Í 250 Display Ad (Not To Scale)

Frame OneText comes into focus from blur. Ellipsis appears one dot after the other and pulsates. This is to keep viewer interested in next slide in that they need to know what the additional text is.

Frame TwoPink box rotates clockwise with anchor in bottom-left corner. Flamingo drops in from top. Text bumps up when “for the birds” slides up from bottom.

Frame ThreeFlamingo and pink box slide to the right when larger �amingo head pushes a call-to-action button under the �rst �amingo’s beak. Logo in a more saturated pink box comes up from bottom.

Don't Get Bird Brain!

Schedule Your Mammogram }

Buy a Bird.Help Save a Life.

Find a Flamingo }

Get The Facts }

CHI St. Luke’s Health Breast Cancer Static Ad Concept

300 Í 250 Display Ad (Not To Scale)

Proactive ResponseHi NAME, in our e�orts to make breast cancer a thing of the past, our Breast Cancer Is For The Birds movement raises funds for breast cancer initiatives, spreads knowledge and awareness, and helps save lives. Feel free to learn more here: <link>

CHI St. Luke’s Health Breast Cancer Facebook Ad Concepts

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Facebook Ads

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Animated Web Ad

2016 Breast Cancer Campaign CHI St. Lukes Health /Digital MediaTexas Division

2016 Breast Cancer Campaign CHI St. Lukes Health / Digital MediaTexas Division

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2016 Breast Cancer Campaign CHI St. Joseph Health /Traditional MediaTexas Division

#StandingUpToBreastCancer

Print Ad

Outdoor

CHIStJoseph.org/BreastCancer

Snap a photoPost on social media#StandingUpToBreastCancer

Take homeProudly display in your yard or at your business

THANK YOUFor Your Support!

2016 Breast Cancer Campaign CHI St. Joseph Health /MerchandisingTexas Division

Join Us in

During October, purchase one of our Breast Cancer Awareness Flamingos for $15. All funds raised will support the CHI St. Joseph Health Foundation for Breast Cancer Education and Awareness.

To purchase your Flamingo, please visit CHI St. Joseph Health Cancer Center.

Proudly display your Flamingo at your home or business to spread awareness in our communities.

Schedule your mammogram today. Please visit CHIStJoseph.org or call 979.431.3914

STANDING UPto Breast Cancer

STANDING UPto Breast Cancer

Wear Pink Day CeremonyPut on your PINK and join CHI St. Joseph Health as we proclaim “Wear Pink Day” in Bryan/College Station!

Monday, October 10, 11 amCHI St. Joseph Health Regional Hospital Main Lobby

Wear Pink Day Ceremony: • Reading of o�cial City of Bryan proclamation • Physician speakers • Light refreshments

Y O U ’ R E I N V I T E D

During October, purchase one of our Breast Cancer AwarenessFlamingos for $15. All funds raised will support the CHI St. Joseph Health Foundation for Breast Cancer Education and Awareness.

CHIStJoseph.org/BreastCancer

During October, we’re proudly displaying Flamingos honoring the courageous women and men a�ected by breast cancer. You can purchase one of our Breast Cancer Awareness Flamingos for just $15.

CHIStJoseph.org/BreastCancer

STANDING UP to Breast Cancer

Poster Flyer

Proof-of-PurchaseBanner

STANDING UPto Breast Cancer

Join us & share your photo using #StandingUpToBreastCancer

CHIStJoseph.org/BreastCancer

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2016 Breast Cancer Campaign CHI St. Joseph Health /Digital MediaTexas Division

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