The 10th anniversary ECR Europe conference & marketplace

Evaluation

Delegates

Number of delegates

Paris Brussels

Full Paying 1575 1510

Variable Fee 0 198

exempt 1045 941

Students/visitors 135 90

total 2755 2739 ( 2649 )

«  EXEMPT « + 104  

• SPEAKERS : + 58 ( incl. GLP)

• Exhibitors : + 170 – Metro and visitors ( > 100)– More income Marketplace and sponsoring

• Press : - 20 , but more and high quality attendance

BY TYPE OF COMPANY

  Brussels 2004 Paris 2005

   Association 145 179

   Consultant 202 195

   FMCG manufacturer1040 1209

   IT solutions provider351 317

   Logistic provider 48 62

   Marketing/consumer research

45 52

   Materials supplier 7 36

   Other84 145

   Retailer / wholesaler 297 351

   University22 167

  Berlin 2003 Bruxelles 2004Palais des Congrès

2005

   France 180 207 758

   Germany 631 295 305

   United Kingdom 295 309 291

   Netherlands 168 231 189

   Italy 135 127 175

   Finland 152 158 138

   Belgium 116 494 137

   United States 95 79 89

   Sweden 136 68 82

   Spain 87 126 78

   Switzerland102 80 64

   Greece75 62 50

   Portugal 58 39 42

   Norway73 38 39

   Japan 12 24 37

   Austria 58 32 36

   Poland 29 22 26

Berlin Brussels Paris

Unilever 156 130 150

METRO 63 16 136

Kraft 97 67 85

l'Oréal 40 23 71

Coca Cola 78 58 64

Gillette 79 87 59

Procter & Gamble 51 51 58

GS1 9 15 58

HEINEKEN 26 17 56

Colgate Palmolive 51 54 50

HENKEL 100 56 45

ACCENTURE 78 70 44

Nestle 45 71 37

Danone 20 17 29

J&J 27 24 26

CapGemini 28 25 26

CARREFOUR 8 16 25

CHECKPOINT 2 50 23

Feedback

378 respondants

4=excellent , 1 = Very poor AVG

0N 4

To what extend did the conference meet your expectations?

3.0 +0.1

Please give us your rating on the conference catering

3.0 +0.4

Please assess the overall standard of the conference organisation

3.2 -0.1

Quality of audio visual support 3.4 =

average 1-5

Respon-dants

To what extent did the conference meet your expectations? 3,7 377

Conference organisation 4,2 456

Audiovisual support 4,2 370

Catering 3,8 373

Retail Tour 2,5 63

Content

Plenary 1. The case for ECR

• ECR visions from Carrefour and DanoneJose Luis Duran, Carrefour & Franck Riboud, Danone

• The ECR research results (IBM & Academic Partnership)

• Case studyL’Oréal/Asda

4.0

3.8

3.8

3.8

Plenary 2. Joint value creation

• Introduction and setting the scene for joint value creationHans Joachim Körber and Thony Ruys

• Consumer trendsMartin Sorell, WPP

• Case: Coca Cola - Monoprix

• CEO interviewsLee Scott, Bruno Bichmoderator: Feargal Quinn

4.1

4.0

3.9

3.8

3.8

Plenary 3. Driving efficiency and effectiveness

• How to unlock value: Linking Joint value creation and driving efficiency and effectiveness -> joint business planning

Roger Deromedi, Kraft

• Value chain efficiency and sales growth are linked Tesco - Gillette

• Demand side case Système U – Bel France

• Collaboration along the entire value chain Metro – Procter & Gamble

• Professional relationsE.Toja

3.4

3.6

3.7

3.6

3.6

3.8

Plenary 4. The changing landscape

• Responding to discount: a new business model for food retailers Coca Cola Retail Research Council

• CEO Panel– Moderator: Bob Johansen, IFTF – Terry Leahy, Tesco– Patrick Rabain, L’Oréal– Rudy Provoost, Philips

4.0

3.5

3.7

26 April 2005 DAY 0          time

Starter seminars

Category Management in a low data environment

(Accenture)

Use the ECR scorecard to benchmark and improve your

performance (GCI)

Get your basics right: Global Data Synchronisation

(GCI)

Get the most out of communication standards upstream

(GS1)

How SMEs are successfully implementing

ECR concepts

(ECR France)

16.00 - 17.30

4.23.4 3.8 3.8

Overview break out sessions

         

Break out sessions 1

Bringing demand side implementation to the shop floor(ECR France)

Collaboratively improving supply side efficiencies

(CapGemini)

Unlock the upstream potential of your

supply chain! (GCI)

High performance retailing

(Accenture)

C-CRM

(project team)

The case for ECR

(IBM/Academic partnership)

 

Breakout sessions 2

Joint value creation beyond

price (ECR consumer value project)

How lean consumption can transform retailing and

supply chains (D. Jones and J. Womack)

Value Creation through Joint Packaging

Development (KMPG)

Does growth depend on

price?

(The Store)

Value Chain Governance in the Consumer Goods Industry

of tomorrow (AT Kearney)

breakout sessions 3

Getting more out of new product introductions

(IBM/Academic Partnership)

Delivering consumer satisfaction through effective shrinkage management (ECR shrinkage team)

The tag is on! RFID/EPC in practice

(GCI)

Professional trading relationships

On Shelf Availability Improved

(Kraft)

Students 24.6

3.4

3.4 4.0 4.2

4.13.5

3.8 3.8 3.9 3.7 3.7

3.8 3.8

3.6 3.7

3.7

MARKETPLACE

• 60 + exhibitors ( + national Initiatives )

• 5 320 sqm

• > 1,5 mln € income MP+ sponsoring (+0,4)

• METRO and partners : 1000 sq m

• Very difficult ‘ logistics ‘ and management pull out 750 sqm GS1

Innovations in Paris(1)

• Networking cards• National initiatives stand ( but manning ?!)• Feed back forms and web questionaire• ‘picnic ‘ lunches and plateaux• Students• Grand apéritif• Screen technology ( but same old

powerpoints )

Innovations in Paris(2)

• Speaker diner

• New press approach

• Pricing : host country + SME + retailers

• Translation and french presentations

• Special package for Japanese

• Prebooked limos

• Lists of delegates on web

Innovations in Paris(3)

• Preview magazine and collaboration supply chain magazine

• Paid advertising as test in Italy

• Possibility to accept/refuse to receive sponsor mails

• Sponsored tables at lunch

Retail tours

• Should be 100 % host country management and responsability

• Every bus = accompanying local manager

• Avoid complexity ( Paris : small groups + limit on «number of visits = stores * 4 ! )

• Add general introduction session

Potential improvements

• Copies or abstracts of the presentations

• Feedback on breakouts on web

• Rethink badges and focus on perfect registration logistics

• Exhibitor briefs should to become satelite symposia

• faster update of programme on web

A new template ( ? )

• Day 1 (0)– Free for all ( attract host country participants )

• Pre registered

– GLP sessions– Starter seminars and special student seminar– Satellite symposia ( on invitation by sponsors and exhibitors )– Background presentation on retailing in Sweden followed by

Retail Tour– ECR Sweden for Swedes– Opening plenary session ( 30’ ) followed by Apéritif– Company events ( Unilever etc ) at their stand for their

management

pricing

• Maintain 1100 € host country

• Maintain early bird ( - 1OO € )

• Increase price by 50 € ( but 50 € discount for credit card registration )

• maintain ‘ symbolic ‘ price for students ( cap at 100)

Communication

• Abandon first announcement on paper

• Use Conference newsletter as an announcement for the next conference

• Invest heavily in web based announcements ( and make it sponsored )

• Deals with in-house company magazines

Stockholm

• Rooms : 2000 ; 400 ; 200 *2 ; 90 * 2– Build 600 room ? plenary to be used as B O

• Ideal setting for Marketplace; no Future Store , but GS1 , Accenture , Checkpoint etc announced bigger space

• City of Stockholm invitation for buffet• Avoid all complexity : cost of personnel • Budget made on 2300 participants ( excl free

day 0 ) + MP 4500 sqm + sponsoring=

After stockholm

• Milano New Fiera 2007

• London Excel or Vienna 2008