The Harvest Cake

1

Mid Term Examination

BUSINESS FEASIBILITY STUDY

Made Padmi S (3094702)

Eka Darmadi L (3094802)

Levina Rolanda T (3094804)

Niki Jayanthi (3095803)

Rafika Wendy S (3095807)

Zaynab M (3112715)

Yongjing S (3112737)

Faculty of Business and Economics

University of Surabaya

2012

2

TABLE OF CONTENTS

COVER . 1

TABLE OF CONTENTS .. 2

MARKETING ASPECT ...3-44

HUMAN RESOURCE ASPECT ......45-140

TECHNICAL ASPECT ...141-162

FINANCIAL ASPECT ....163-174

3

MARKETING ASPECTS

I. Business Review:

A. Change

1. Technology

This company has been operating since 2004 and using the

technology is one good tool to maintain good relationship with

its customers. The Harvest frequently sends emails, Text

message, or catalogues to the customers and also Facebook Fan

Page and twitter.

2. Economy

In todays emerging economy condition in Indonesia especially

in Surabaya it opens the business opportunity and growing

economic welfare to Surabaya people.

3. Politics/legal

Unexpected price changes in petroleum and in another basic

raw material of pastry industry, The Harvest also gets the

impact. The impact will create the price changes of its products

which ranging from homemade bread, chocolate, cookies,

cakes, ice cream, sandwich, and pastries for special occasions.

4. Social and Culture

The Harvest understands how to satisfy its customers diversity

in creating customized products to fulfill their needs, they

provide customized pastries and change its theme to follow the

4

season or occasion such as Christmas, Idul Fitri, Valentine

Day, Independence Day, Chinese New Year, Birthday, etc.

5. Market

The market scope of The Harvest is becoming wider after, it

can reach not only the customers in general but also customers

who are in sugar diet or diet. Moreover, customers can make

order to The Harvest for any special theme of occasion, and

they can help customers to meet their expectation or special

order. For example: a customer order 100 packs of The Harvest

for his sons birthday, and he makes some orders in the

packaging and he wants to add more some fruits to the cakes.

The Harvest also can accept another special order or

customized orders in order to broaden their business and to

satisfy its customers needs.

6. Life style

Nowadays life style trend of healthy life is becoming one of

the inspirations of The Harvest to make high quality and

healthy products.

B. Customer

The Harvest is widely ranged from middle up class people, and they

offer special treatment for BCA users to get 10% discount in all items.

5

C. Competitor

The Harvest competitors are whole producers of pastry in Surabaya

such as Igors, J.CO, BreadLife, BreadTalk, Barbys, Holland Bakery,

Bon Ami, Eaton, Bakerzin, etc.

D. Company

Established in 2004, The Harvest became the first specialized

European style pastry shop chain in Indonesia. Now with 11 outlets, 8

in Jakarta, 1 in Surabaya, 1 in Bandung and latest in City Plaza

Building (Jakarta), have grown steadily delivering the promise of

quality continually to our stakeholders.

The successes of The Harvest lie among the family of a highly

motivated skilled and a disciplined team of 800. Continuous research

and development of products, creative packaging and icing great

service have made them the best in what they do. Their professional

workforce, who is abundantly experienced in high-end F&B circles,

blends the finest ingredients and best quality chocolates of the world

to transform confectionaries into art creating delectable treats.

Currently their pastry team is lead by Eric Gouteyron, a well known

French Chef Pastry. Erics mission is to take The Harvest to the next

level of excellence giving our customers a renewed superior

experience in what they do best. Theyre extremely proud to introduce

him and also to guarantee the customers that they are in the process of

6

evolving themselves to continue to bring the customers nothing but the

best products to customers home, office, or special event with custom

creations.

The Harvests vision is to reach out with un-compromised quality

product to every major city in Indonesia and beyond together building

a corporation with a highly disciplined workforce working as a family

knit.

II. STP Analysis

A. Segmentation

1. Geographic

Jakarta, Surabaya, and Bandung. Because we do survey in

Surabaya, well focus our marketing analysis from Harvest branch

in Surabaya. Surabaya city is one of the biggest cities in Indonesia

and the economy is good as well.

2. Demographic

The Harvests customers are mostly middle-up class people.

Customers income starts from Rp 2,000,000. Related to the region

which most of Indonesian are Muslim, therefore Harvest makes

sure that 100% of their products are halal.

3. Behavioral

Occasions can be defined in terms of the time of day, week, and

year or in terms of other well-defined temporal aspects of a

7

customers life. Buyers can be distinguished according to the

occasions when they develop a need, purchase a product. For

example, Harvest provides New Year, Christmas, Chinese New

Year, Idul Fitri, etc.

B. Targeting

To reach out with un-compromised quality product to every major city

in Indonesia and beyond together building a corporation with a highly

disciplined workforce working as a family knit.

C. Positioning

The Harvest states itself as pastry shop that express Fashionably

Delicious. The Harvest produces tasty products but still concern

about current trends.

III. Market

Potential market The Harvest:

Population in Surabaya with age 15-75: 1.988.878 people

Total population in Surabaya :2.765.908 people

Percentage of population in Surabaya with age 15-75:

%90,71%100908.765.2

878.988.1

%100Surabayain population Total

75-15 age with Surabayain Population

8

Population of Surabaya with the expenditure Rp 900.000 (middle-up

scale) :49,79 %.

( su

mb

er :

dat

a

BPS

tahun 2006 )

Tabel 1.1 Persentase Rumah Tangga Menurut Wilayah dan Kelompok Pengeluaran

Expenditure

Group

Center

Sby

Nort

h

Sby

East

Sby

South

Sby

West

Sby

Surabaya

< 300.000 2,75 3,61 1,58 2,09 1,87 2,21

300.000-399.999 4,77 6,87 8,75 8,89 4,53 6,96

400.000-499.999 7,51 8,19 5,66 5,72 6,33 6,45

500.000-599.999 10,55 7,47 6,31 5,10 6,91 6,88

600.000-699.999 9,83 10,48 10,75 10,60 10,65 10,54

700.000-799.999 7,51 7,23 8,46 9,74 11,22 9,14

800.000-899.999 8,82 9,16 7,03 7,89 8,13 8,04

900.000-999.999 7,08 8,07 8,60 7,81 7,63 7,91

1.000.000-

1.124.999

11,71 12,41 13,48 11,21 10,65 11,88

1.125.000-

1.249.999

10,98 10,84 10,18 9,74 11,22 10,54

>1.250.000 18,50 15,66 19,21 21,19 20,86 19,46

Total 100,00 100 100 100 100 100

9

Sebulan Tahun 2005

Population in Surabaya with the range of age 15 - 75 years old

with the monthly expenditure Rp 1.250.000,-

= 71,90 % x 49,79 %

= 35,79 %

So, potential market of The Harvest is 35,79 %.

Market Segment

Nowadays, the market segment of The Harvest is 60% of population in

Surabaya with the middle-up scale.

Tabel 1.2

Average of populations expenditure in Surabaya

( sumber : data BPS tahun 2005 diolah)

Market segment of The Harvest

Pengeluaran Life Style < 300.000

Middle Low

300.000-399.999

400.000-499.999

500.000-599.999

600.000-699.999

700.000-799.999

800.000-899.999 Middle

900.000-999.999

High 1.000.000-1.124.999

1.125.000-1.249.999

>1.250.000

10

60 % x (Population of Surabaya with the expenditure Rp 900.000 (middle-up

scale) Rp 900.000,-)

= 60 % x 49,79 %

= 2,8 %

Market Growth

The average of market growth in Igors Pastry is 30% from rotation

sales every year. We get the percentage from the interview with sales

marketing of The Harvest.

IV. TOWS Analysis

STRENGTHS

- For the performance

evaluation, they are rely on

guest comment letter. Its

proved by a toilet which is

built inside Harvest caused

by some guests

recommendation.

- They have a smoking area

OPPORTUNITIES

- There is a chance to expand

their business by branching.

They can build small store

in a mall for instance.

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with some plantations

surrounding (garden).

WEAKNESSES

- They are only focusing in

promoting and attracting

customers with their

entertainment side, such as

colorful breads, cake, and

etc. But, they forget how to

educate customers about

healthy bread.

THREATS

- For customers who really

care about their healthiness,

Harvest hasnt considered

yet. There is a probability

for competitor to campaign

and attract some customers

with some healthy issues, or

providing consultation

services.

V. Marketing Mix Strategies

A. Product

Harvest sells many variants of cake, such as blueberry cheese cake,

raspberry sacher torte, etc. Besides that, Harvest also offers much kind

of beverages, like ice coffee, caf latte, etc.

Product that The Harvest Produce:

Type Price Picture

Cake and Pastries

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Blueberry Cheese Cake

Made out of same base as our famous strawberry cheese cake and topped with blueberry filling and laced with white meringue. Both these cakes are extremely popular, the difference is only the topping!

Rp. 245.000

Cardinal

Vanilla pastry cream and butter cream layered in between chocolate sponge with candied mix peel, glazed with chocolate ganache.

Rp. 225.000

Chocolate Caramel

Vanilla caramel cream and chocolate arranged on two layers of chocolate sponge, glazed with a chocolate mirror. You could call this one of our best sellers.

Rp. 225.000

Chocolate Cheese Cake

Latest member of our cheese cake family made for our chocolate lovers, using finest Belgian chocolate couverture. It is an absolute winner.

Rp. 245.000

13

Chocolate Decadence

Is yet another unique creation from The Harvest for chocolate lovers. A combination of chocolate cream cheese mousse, chocolate ganache, chocolate sponge, vanilla syrup, chocolate and orange glaze. Chocolate Decadence is a speciality from The Harvest just for you.

Rp. 245.000

Chocolate Devil

It's a chocolate delight! Double chocolate cream sandwiched with layers of moist chocolate sponge then glazed with chocolate, this is the most popular cake at The Harvest! If you are a chocolate lover, don't hesitate go for it!.

Rp. 225.000

Chocolate Emotion

Double chocolate sponge layered with chocolate butter cream and covered with dark chocolate shaving

Rp. 210.000

14

Chocolate Tiramisu

This is the chocolate version of our famous Tiramisu cake. Combination of cheese, coffee & chocolate flavours will make this cake unique and irresistable!

Rp. 245.000

Cookie and Cream

Layers of vanilla sponge, chocolate sponge, caramel blended with chocolate coated cookies. Beautifully decorated with crepes on top. Delicious & crunchy when bitten.

Rp. 240.000

Lapis Legit Plain

We have made this popular Indonesian traditional cake high quality in ingredients which will make you proud of giving it to your loved one.

Rp. 185.000

Lapis Legit Pune

We have made this popular Indonesian traditional cake high quality in ingredients which will make you proud of giving it to your loved one.

Rp. 210.000

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Lapis Surabaya

We have made this popular Indonesian traditional cake using high quality ingredients which will make you proud of giving it to your loved one.

Rp. 145.000

Mix Fruit Cheese Cake

Enjoy our brand new mix fruit cheese cake. This cake is topped with healthy fresh fruits, which makes it even more enticing.

Rp. 245.000

Opera

A classic opera cake made with espresso flavoured coffee cream and chocolate ganache set together on layers of chocolate jokon sponge. It is obviously a rich cake with a lingering soft character. Due to his reason, this cake is extremely popular.

Rp. 225.000

16

Strawberry Cheese Cake

Take this to a party and you will be honored for making the occasion even more memorable! This is the kind of cake most likely to be enjoyed by everyone. This baked cheese cake is flavoured with vanilla and given a creamy smooth texture, topped with fresh strawberries and laced with wine maringue.

Rp. 245.000

Tiramisu

Tiramisu means take me home! Harvest offers you the best Italian cheese cake using mascarpone cheese layers with coffee soaked vanilla sponge and dusted with bitter sweet cocoa powder.

Rp. 225.000

Vanilla Fruit

Vanilla cream sandwiched with layers of vanilla sponge and topped with assorted fresh fruits. This cake is very colorful.

Rp. 225.000

17

French Pastries

Blueberry Cheese Cake

Made out of same base as our famous strawberry cheese cake and topped with blueberry filling and laced with white meringue. Both theese cakes are extremely popular, the differences is only the topping!

Rp. 20.000

Cardinal

Vanilla pastry cream and butter cream layered in between chocolate sponge with candied mix peel, glazed with chocolate ganache.

Rp. 20.000

Chocolate Caramel

Vanilla caramel cream and chocolate arranged on two layers of chocolate sponge, glazed with a chocolate mirror. You could call this one of our best sellers.

Rp. 20.000

18

Chocolate Cheese

Latest member of our cheese cake family made for our chocolate lovers, using finest Belgian chocolate coverture. It is an absolute winner.

Rp. 20.000

Chocolate Devil

It's a chocolate delight! Double chocolate cream sandwiched with layers of moist chocolate sponge then glazed with chocolate; this is the most popular cake at The Harvest! If you are a chocolate lover, don't hesitate go for it!.

Rp. 20.000

Ice Cream and Ice Cream Cake

Black Forest

Vanilla and chocolate ice cream put together with black cherries and decorated with chocolate shavings.

Rp. 280.000

19

Brownie Ice Cake

Fudge brownies imbedded into homemade vanilla ice cream

Rp. 280.000

Chocolate Chips

Homemade chocolate chip ice cream decorated with milk chocolate shavings.

Rp. 280.000

Homemade Ice Cream

Our homemade ice cream is made using full cream imported from New Zealand and also with fresh fruit pure, no preservatives is added to give you the best

Rp. 95.000

Mocca Caramel

This is delightful coffee flavoured ice cream cake using chocolate spong base

Rp. 280.000

20

Oreo Cookie Ice Cream

Vanilla flavored ice cream with crunchy oreo cookies in and also out

Rp. 280.000

Rum and Rains

After a heavy meal slice of this rum and raisins ice cream cake will suerly refesh your night

Rp. 280.000

Triple Ice Cake

Strawberry, vanilla and chocolate ice cream flavor put together on a vanilla layer of sponge.

Rp. 280.000

Vanilla Ice Cake

This is one of most popular ice cakes in Harvest. It is simple yet most delightful..!

Rp. 280.000

Chocolates

21

Almond Sticks

Oven roasted almond sticks coated with milk chocolate coverture

Rp. 6.000

Baileys Truffle

Baileys cream filled into milk chocolate truffle shell.

Rp. 7000

Caramel

Milk chocolate cream with caramel filled into milk chocolate coverture shell

Rp. 6.000

Cherry Cordial

Fresh and Finest quality of Cherry

Rp. 6.000

22

Chocolate Bar Large

From the finest of our Chocolate quality

Rp. 28.000

Chocolate Cat (3 Color)

The Cutes Chocolate ever

Rp. 28.000

Chocolate Clown (3)


Rp. 28.000

Chocolate Cow (3)


Rp. 22.000

23

Chocolate Crunch

Rp. 55.000

Chocolate Ribbon Large

Rp. 90.000

Chocolate Ribbon Long

Rp. 50.000

Chocolate Ribbon Short

Rp. 66.000

24

Coffee Truffle Rp. 8.000

Florentine Praline Rp. 9.000

Milk Chocolate Rp. 7.000

Nougatine Rp. 7.000

25

Peanut Butter Rp. 7.000

Strawberry Truffle Rp. 8.000

Bread

Abon Rp. 12.000

Banana Cheese Roll Rp. 10.000

26

Butter Sugar Rp. 8.000

Cheese Croissant Rp. 9.000

Cheese Sambal ROA Rp. 12.000

Chocolate Muffin Rp. 10.000

27

Chocolate Cheese Rp. 11.000

Chocolate Croissant Rp. 9.000

Donate Rp. 9.000

Hot Dog Rp. 10.000

28

Mix Fruit Rp. 9.000

Peach Danish Rp. 9.000

Raisin Loaf Rp. 25.000

Rasberry Muffin Rp. 10.000

29

Sausage and Mushroom Bread

Rp. 11.000

Snow White Rp. 11.000

Square Bees Rp. 9.000

Strawberry Danish Rp. 9.000

Cookies

30

Almond anis Biscoti Rp. 77.000

Brown Sugar Rp. 75.000

Cappucino Cashew Biscoti

Rp. 77.000

Cheese Grissini Sticks Rp. 30.000

31

Cheese Lavosh Rp. 30.000

Chocolate Butter Sugar Rp. 45.000

Chocolate nanny Cookies

Rp. 35.000

Chocolate Pistachio Biscotti

Rp. 77.000

32

Chocolate Roacher Rp. 80.000

Crispy Ficelle Rp. 77.000

Croutons Rp. 30.000

Dark Chocolate Button Rp. 45.000

33

Giant Crispy Almond Rp. 17.000

Giant Oatmeal Cookies Rp. 17.000

Macaroon Rp. 110.000

Oatmeal Raisin Rp. 45.000

34

White Chocolate Button

Rp. 45.000

Yellow Cheese Rp. 77.000

Special Gift Items

Brown Puppy with Box Rp. 185.000

Brown Puppy with Chocolate Bars

Rp. 135.000

35

Chocolate Flakes Gift Box

Rp. 160.000

Cute Dogs Rp. 45.000

Deluxe Cookie Pack Rp. 165.000

English Fruit Cake Rp. 90.000

36

Gift Cookie Medium Rp. 105.000

Kangoroo in Box Rp. 165.000

Mini Bear with Chocolate

Rp. 66.000

Pig in Box Rp. 66.000

37

Panda Rp. 130.000

Prime Gift Cookie Rp. 325.000

Rabbit Rp. 120.000

3 Dimensional Cake

Baby One Month Rp. 430.000

38

Dear Boss Rp. 430.000

Dear Father Rp. 430.000

Princess Rp. 430.000

Special Occasion Rp. 430.000

39

The Cat Rp. 430.000

The Chick Rp. 430.000

The Engagement Rp. 430.000

The Sea Rp. 430.000

40

The Zoo Rp. 430.000

Sandwiches and pie

Chicken Breast and beef Bacon

Rp. 35.000

Chicken Wrap Rp. 35.000

Mediterranian Roll Rp. 40.000

41

Pie Rp. 35.000

Roast Turkey Rp. 40.000

The Club Rp. 40.000

Trio Rolls

Rp. 40.000

42

Beverage

Orange Juice Rp. 29.000

Apple Juice Rp. 30.000

Avocado Juice Rp. 29.000

Guava Juice Rp. 29.000

43

B. Price

Price of Harvest products start from around Rp 20.000 (for a slice of

cake) to Rp 1.300.000 depend on the size and variants.

C. Promotion

Frequently uses billboard on strategic places, and use the technology

such as email, messages, Blackberry Messenger, newspapers, insert

some flyers into the plastic bag of every customers on their purchases.

D. Place

Harvest has many outlets in Indonesia, such as in Bandung, Jakarta

and Surabaya. In Surabaya, the outlet of Harvest is in Jl.Bengawan

no.39.

VI. Marketing Program

It gradually launches some new products such as in the beginning of the year

(January), March, and June. Besides that, The Harvest also corporate with

some famous banks to give interesting discounts to all credit cards holder.

VII. Marketing Budget

44

Un

itP

rice p

er u

nit

Total p

rice

1125,000

125,000

13,500,000

3,500,000

14,500,000

4,500,000

8,125,000

3,000400

1,200,000

1,0003,000

3,000,000

15,000

5,000

4,205,000

120,000,000

20,000,000

20,000,000

32,330,000

Pro

mo

tion

sBroch

ure

TOTA

L

Ban

ne

r

X-B

ann

er

Disp

lay Slide

Nam

e C

ard

Pro

du

ct Catalo

gue

Po

ster

Inte

ractive D

isplay Slid

e

On

line

Ad

vertisin

g

TOTA

L

TOTA

L

45

HUMAN RESOURCES ASPECT

Legal entity: Sole proprietorship

Vision : to reach out with uncompromised quality product to every major city in

Indonesia and beyond together building a corporation with a highly disciplined

workforce working as a family knit

Mission : to provide highest quality products and services to our loyal customers

through our professional workforce who are abundantly experienced in high-end

F&B circles.

Core Value:

Organizational Design:

Organization design of The Harvest is mechanistic design but they also adapt a part

of organic design, because this company gives the specialized job and for some

managers, the organic design is used to adjust with the market trend.

.

Organization design Description

Organic Used by marketing and human resource

department

Mechanistic Used by operational and finance

department

46

Formalization :

Component Implementation

1. Formalization The rules are made to manage the employees performance and set the

disciplined workforce. Those rules are :

1. Working days for employees are from Monday to Sunday,

working hours per day is 10 hours. For managers, the working

hours are 08.00 AM 06.00 PM

2. There are 2 shifts per day, from 08.00 AM 06.00 PM and

12.00 AM 10.00 PM

3. The break time for employees is 1 hours, did by turns

4. Employees will get penalty if they are absent without any

permission. The penalty will be :

a. 1st warning : verbally accost

b. 2nd warning : give the warning papers

c. 3rd warning : fired

5. In the working hours, smoking is not allowed

6. In the working hours, employees have to wear the clothes

required by the company

7. Every employee will get maximal 12 days off in a year

8. In the working hours, employees are not allowed to leave the

store without permission

47

2. Decision Making

(centralization or

decentralization)

Centralization

Decisions that made by the company, such as :

Choose the person in charge on operational matters

Determine the machine that need to be changed and

recommend it to operational department

Decentralization

Decisions that a made by leader of work unit, such as :

- Decisions that related to daily activities

- Solve employees problems

48

Organization Chart

49

JOB DESCRIPTION AND SPECIFICATION

1. MANAGING DIRECTOR (1)

JOB DESCRIPTION

Position Description Number

Position Managing director Work unit -

Report to - Department -

Job type Managerial Received

report from

Finance manager,

HR manager,

operational

manager,

marketing

manager

The purpose of position

Lead, control and monitor all the companies and make important decisions.

Varies of jobs

Types of job Description

Determine companys purposes and

strategies

Plan purposes and actions to

achieve it

Determine information related to companys

activity

Design companies procedures,

policies, and rules

Make tactical and strategic decision

Make decisions and

authorizations

50

Inform all the companys activities and

strategies

Direct all employees to

understand companys

purposes and how to achieve it

Determine working standards

Make working standards for

each department

Evaluate performance of each departments

manager

Identify the achieved target

and disciplined of the

employees

Monitor all the operational activities

Periodically monitor

Preside all meetings

Make sure that all the meetings

are in line with the purposes

Varies of duties

Duties Description

Follow all the companys procedures,

policies and rules

Tone of the top

Do the authorization and make

decisions

Concern the needs of company

Ask for the completeness of

documentation of all activities that is

Contact each department

51

done by each department

Inform all important things to

employees

Inform all information to all level of

employees

Use the right and formal Indonesian

language

To make the information more clear

and polite

Wear neat clothes

Wear shirt, long trousers and shoes

Varies of responsibilities

Responsibilities Description

Responsible to make decision and

authorization

For the decisions that have been

made and will be made in future

Responsible for all the operational

activities

Responsible for all the activities,

departments and resources

Responsible to the company

development

Monitor the growth and risks;

identify the opportunities

POSITION SPECIFICATION

52

Varies of competencies

Variable Competencies

Ability Can lead the company and coordinate managers to

achieve the goals

Can identify the risks and opportunities of the

company

Skill Can communicate with foreign languages, especially

English and Chinese

Knowledge Has sufficient knowledge about management,

resources, and products

Has knowldege about accounting and operational

systems

Attitude Wise, sceptic, objective and assertive

Work place and equipment

Work place Equipment

All the place in The Harvest Office equipment

53

2. MARKETING MANAGER (1)

JOB DESCRIPTION

Position Description Number

Position Marketing manager Work unit Marketing

department

Report to Managing director Department Marketing

Job type Managerial Report from Marketing

supervisor

The purpose of position

Control the sales and marketing process to achieve sales target ; enlarge target

market effectively and efficiently

Varies of jobs

Jobs Description

Control the marketing activities

Do the control from planning

until promotion process

Make the right strategies and market

segmentation

Design tactical strategy for

marketing process

Analyze potential competitors

Determine potential

competitors

Predict products price

Predict the price based on the

analysis

Report all the information related to Information that related to

54

marketing department to managing director

promotion process, marketing

strategies, etc

Inform all the important information to

marketing department

Information are related to

strategic and the action need

to be taken

Ask the information related to marketing

demand from work unit

Based on the needs of work

unit

Check all the report from supervisor

Report is taken from

marketing supervisor

Control the activities of marketing

department

Monitor all the process in

marketing and resources used

Varies of duties

Duties Description

Follow all companys procedures,

policies and rules

Marketing manager has to follow all

companys procedures, policies and

rules


language


and polite

Obey the working hours rules

Marketing manager has to come to

the required place and time

Wear neat clothes

Wear shirt, long trousers and shoes

Direct marketing supervisors and

marketing person

The direction is related to marketing

activities and companys vision and

55

mission

Inform the unusual things to

managing director

Unusual things are about illegal act,

fraud, etc.

Make the report to managing director

The report is about activities in

marketing department

Varies of Responsibilities

Responsibility Description

Responsible to the achievement of

marketing target

Responsible to managing director

Responsible for the plans and

strategies that have been made or

implemented

All the strategies have to be done

based on the plans

Responsible to all the activities on

marketing

All the activities which have done by

marketing supervisor

JOB SPECIFICATION


Variable Types of competencies

Ability Can make innovation of marketing plan

Can lead and motivate the subordinates to achieve the

target

Skill Fluent in English and Indonesia

Good negotiator (price and promotion)

Can operate computer

Knowledge Has the knowledge about target market and marketing

56

strategies, especially for pastry

Know the market needs

Can analyze the price

Know how to do marketing effectively and efficiently

Attitude Objective, discipline, creative, assertive

Physical requirement

Physical

requirement

Description

Stamina Physically and mentally healthy, free from drugs

Sex Male and female

Height Minimum 170 cm for male and 160 cm for female

Weight Minimum 65 kg for male and 50 kg for female

Physic able

Eyes Not color-blind or other disability

Educational Background

Formal Informal

Bachelor on Management

(Marketing)

-

Experience

Types Time horizon

Experienced on marketing

department

2 years

57


Work place Work equipment

3x4 meter room

The HARVEST store

Computer, printer, office supplies,

papers.

WORKING STANDARDS

Quantitative standard

Type of standards Description

Report checking

The report shows progress and development in

department

Target achievement Development on marketing segmentation

Has the information related to companys

sales

Qualitative standards

Type of standard Description

Monitoring All the resources are used effectively and

efficiently

Strategic determination

Strategy works based on companys vision and

mission

Price determination The price should be match and can be received by

all the market segment

Marketing Plan The purposes of marketing plan have to be

58

achieved

Knowledge of

subordinate

Marketing staff and supervisor has to perform well

and based on companys rules

Competitor analysis Can find the new changes and can compete with

all the competitors.

Report All the activities which is done by

marketing department and known by

managing director

Marketing activities and strategies applied

have to be in line with the plan

3. FINANCIAL MANAGER (1)

JOB DESCRIPTION

Position Number

Position

name

Finance and accounting

manager

Work unit Finance and

accounting

department

Report to Managing director Department Finance and

accounting

Job

description

Managerial Received

report from

Supervisor

finance and

accounting

59

Purpose of Position

Control and coordinate the finance and accounting department in company

effectively and efficiently

Varies of Jobs

Jobs Description

Manage the financial information Prepare financial statement

accurately

Plan and coordinate the preparation of budget

Make the budget

Plan and consolidate taxation for the

company

Manage cost efficiently ;

compliance for the tax

Analyze financial statement

Given to managing director

for investment, expansion,

and other decision making

purpose

Varies of duties

Duties Description

Obey the companys procedures,

policies and rules

Finance manager has to follow

procedures, policies and rules


language


and polite


Marketing manager has to come to

the required place and time

Wear neat clothes Wear shirt, long trousers and shoes

60

Direct finance and accounting

supervisor, bookkeeper and cashier

Direction is related to finance

information, companys vision and

mission


managing director


fraud, etc.



finance and accounting department



Responsible for the relevancy of

financial statement

Financial statement has to relevant

with the real situation

Responsible for the financial

statement

Financial statement has to follow the

standards

Responsible for financial reporting

Financial statement is directed to

managing director

JOB SPECIFICATION



Ability Can analyze the financial statement

Can project the financial statement

Skill Fluent in Indonesia and English

Capable on operate financial software

Knowledge Know the accounting standards ( ex : IFRS )

61

Attitude Discipline, objective, assertive, and cautious


Physical

requirement

Description


Sex Male and female



Physic able


Educational Background

Formal Informal

Bachelor on Financial

Management and Accounting

Have followed accounting software

course

Experience

Types Time horizon

Finance and accounting supervisor At least 3 years


Workplace Equipment

3x4 m office Computer, printer, office supplies,

papers

WORKING STANDARDS

62

Quantitative standards

Standard Description

Budget No variance in budget

Cost efficiency Decrease inefficient cost

Qualitative standards

Standards Description

Relevancy of financial

statement

The financial statement is made based on the real

transactions

Financial analysis Make excellent analysis of financial statement and

projection for future financial statement

4. HUMAN RESOURCE MANAGER (1)

JOB DESCRIPTION

Position description Number

Position Human resource manager Work unit HRD

Report to Managing director Department HR

Job type Managerial Received

report from

Human resource

supervisor

Purpose of position

Plan and develop the policies for human resource; coordinate and control the

63

human resource function that can support companys strategies to achieve the

objectives

Varies of jobs

Jobs Description

Manage and control all the activities related to

human resource

Make sure that all the

activities aligns with

companys objectives

Open for job vacancy as the request of

managing director

Discuss with managing

director

Solve the problems which related with

external parties

If the customers or guests

make complains, human

resource manager is the one

who solve it

Do the recruitment for new employees Open job vacancy and do

recruitment after that give

some training.

Varies of duties

Duties Description

Follow all companys procedures,

policies and rules

Marketing manager has to follow all

companys procedures, policies and

rules


language


and polite


Marketing manager has to come to the

required place and time

Wear neat clothes Wear shirt, long trousers and shoes

64

Direct HR supervisor, recruitment

and training staff, payroll staff,

security staff, and cleaning service

Direction that is given related to HRD

information, companys vision and

mission


managing director


fraud, etc.

Prepare all the employees need that

related to working activities

Prepare training for employees



finance and accounting department



Responsible for hiring process Responsible to managing director

Responsible for services to guests

Responsible for the performance of

HRD

Responsible for HR development

Responsible to achieve the targets

JOB SPECIFICATION

Competencies


Ability Can make program for recruitment activities

Can coordinate and direct the subordinates

65

Skill Fluent in English and Indonesia

Capable on operating computer

Knowledge Know the concept of HR and payroll process

Attitude Objective, discipline and assertive


Physical

requirement

Description


Sex Male and female



Physic able


Educational background

Formal Informal

Bachelor of management

(especially in HR)

Follow leadership training

Experience

Types Time horizon

HR supervisor At least 1 year

Workplace and equipment

66

Work place Equipment

3x4 m office

THE HARVEST store

Computers, printers, office supplies and

papers

5. OPERATIONAL MANAGER (1)

POSITION DESCRIPTION

Identity Position Number

Name of

Position

Operations Manager Unit of Work Operational

Management

Report To Director Department Operational

The nature of

work

Managerial Report From Operational

Supervisor

Position Objectives

Oversee the implementation and management of operational activities in

terms of scouting, delays and planning in order to assist the Director to

achieve corporate goals and objectives both short and long term to optimize

the resources that exist in a professional and profitable company.

Variety of Tasks

Task Name Description

Making the Logistic costs budget Keeping the operations to run

efficiently and effectively

with low cost.

Analyzing the total requirement of goods arranging for the provision,

67

procurement, and delivery of

goods

Controlling the delivery of goods from

suppliers

So that goods can be received

by the warehouse in

accordance with the time,

quantity, appropriate in

quality

Ensuring that the operations are running operations should run

smoothly in order to make the

company activity is not

interrupted

Choosing the suppliers whom can provide

benefits to the company

Supplier selected on the basis

of company policy.

Reporting the purchases that have been made

for the seek of operational activities

continuation

Reporting to the CEO.

Keeping the company operating facilities Using the facility as required.

Variety of Liability

Name of liability Description

Should comply with all procedures,

policies, and regulations

Operational managers must comply

with all procedures, policies, and

regulations.

It is a Mandatory to use Indonesian

correctly

Intended to deliver information more

clearly and politely.

Must comply with regulations Operations manager must be present

68

concerning working hours regulations at the time and place specified.

It is mandatory dressed and polite Wearing shirts, long pants, and shoes

It is must to coach the operational

supervisor, production personnel, raw

materials purchasing clerk, delivery

driver and warehouse clerk

Directions given regarding the

operations and overall corporate

vision and mission.

Shall inform the things that deviate to

the director.

The things that deviate associated

with deviant behavior, fraud, and

violations

It is required to provide operational

information

Provide all the information of the

operations, so that the production

process can run smoothly.

It is required to prepare and provide

reports to the CEO

Create and provide reports on the

activities carried out to the president.

Variety of Responsibilities

Name Responsibility Description

Responsible for operational financial

information

The entire information regarding the

use of the money used in operating

activities, will be reported to the

financial manager to be given to the

managing director.

Responsible for the company's assets All assets associated with operations,

69

such as the production machine.

Responsible for production process

production process from raw material

availability, production personnel,

and proper functioning of all

production equipment.

POSITION SPECIFICATIONS

Range of competencies

Variable Competency Types

Ability Ability to coordinate the operational activities

Skills Fluent in English and Indonesia.

Negotiating the terms of cooperation with external

parties (outsource)

Knowledge Understand the operational of the company

Attitude Assertive, Discipline, Objective.

Physical Prerequisites

Physical

Condition

Explanation

Stamina Healthy in physical and mental, as well as drug

Sex Male and Female

Height 170 cm to 160 cm for men and women

Weight 65 kg to 50 kg for men and women

Body The body is deformed

Eye Not color blind eye or impair vision

70

Education

Formal Informal

Undergraduate with the Operations

Management course

-

Experience

Types Time frame

Became Operations Manager 2 years


Workplace Work Equipment

a size of 3x4 meters.

All production sites of Harvest

A set of computer with printer.

standard stationery, paper and folders.

PERFORMANCE STANDARD TITLE

Variety of quantitative standards

Standard types Description

Working error A maximum of 2 times working error which

created damage of the infrastructure due to

maintannce error.

Budget Successful if the budget has been prepared in

accordance with the previous budget.

The selection of raw

material resources

Maximum once error in the selection of raw

material resources in the period of 1 year.

Total demand of goods Successful if the items are really needed in stock

71

Qualitative Standard range


Delivery of goods from

the supplier

Successful if the supplier sends goods ordered in

accordance with a predetermined time.

Validity of the

purchasing report

Reports shall be in accordance with the actual or

real situation.

Infrastructure

maintenance

The condition of the Infrastructure must always be

maintained.

6. MARKETING SUPERVISOR (1)

POSITION DESCRIPTION

Position Number

Name of

Position

Marketing Supervisor Unit of Work Marketing

Department

Report to Marketing Manager Department Marketing

The nature

of job

Managerial Report From Promotions and

administrator

Officers

The Purpose

Assist and carry out policies made by the Marketing Manager to achieve sales

targets and developing markets.

Variety of Tasks

72


Oversee the activities that carried out by

officers of administration and promotion

covers all activities performed

Provide input on the idea of strategy and

market development

Provide input ideas or

strategies to marketing

manager.

Ensure marketing activities went well

Marketing activities such as

promotion of officers in

managing the performance of

Harvest website, and the

performance of administrative

officers in recording and

receipt the order.

Coordinate with marketing managers in the

preparation of planning

Planning is made in the form

of marketing plan.

Variety of Obligations

Obligation Description

Have to comply with all procedures,


Marketing supervisor have to comply


regulations.

It is Mandatory to speak Indonesian Intended in order to deliver

information in clearly and politely.

Must comply with regulations

concerning working hours regulations

Marketing supervisor must be present

at the time and place specified.

It is a mandatory to dress and polite Wearing shirts, long pants, and shoes.

Officers must give directions to

marketing officers and administrators

Directions given regarding to the

marketing and related to the overall

73

corporate vision and mission.


the marketing manager



violations.

It is Required to prepare and provide

reports to the marketing manager

Create and provide reports on the

activities to the Marketing Manager

Obliged to make a financial report of

the marketing activities

used in marketing activities and given

to the Marketing Manager.



Responsible for the achievement of

marketing target that is charged to the

Marketing Manager.

Confirm to the Marketing Manager.

Responsible for the establishment of

good relations with customers

Through various activities in the

marketing program. Such as giving

discounts, etc.



Variable Competency Types

Ability Ability to execute a marketing strategy

Skills Fluent in English and Indonesia

Communication skills (negotiation of price and

promotion)

74

Knowledge Have an insight into the knowledge of the marketing

strategy field bakery.

Attitude polite, disciplined, friendly


Physical

Condition

Explanation


Sex Male and Female





Education

Formal Informal

Undergraduate with marketing

management course



a size of 3x4 meters A set of computer with printer.


JOB PERFORMANCE STANDARD

Variety of quantitative standards


Coordination marketing No error in coordination among marketing

75

staff managers and administrative officers and staff

promotions

Qualitative Standard Range

Standard Types Description

Giving Idea Giving input of idea to the marketing manager

related with marketing strategy.

Marketing Plan goals and objectives of the marketing plan can be

achieved.

Surveillance activities It is successful if it had been in accordance with

the vision and mission.

Activities assurance Activities that carried out have been going well

and follow the plan.

7. FINANCIAL SUPERVISOR (1)

JOB DESCRIPTION

Position Number

Name of

Position

Finance Supervisor Unit of Work Finance

Department

Report to Finance Manager Department Finance

The nature

of job

Managerial Report From Book keeping and

cashier workers

76

Purpose

Process data in corporate finance and accounting in accordance with the

system and procedures have been performed.

Variety of Tasks


Examine the financial statements provide financial statements

prepared by the bookkeeper.

Ensure the related financial activities to

running smoothly

Monitoring the performance

of cashier and bookkeeper in

order to reduce the possibility

of error or mistake

Provide a report that has been made and

advise the financial managers

report made was given to the

financial manager.

Preserving documents relating to the

financial

documents comes from the

transactions

Coordinate to the bookkeeping department

about company's financial statements that is

reporting.

Reporting in accordance with

a predetermined time



Shall comply with all procedures,

policies, and regulations.

Financial supervisors must comply


regulations.

Mandatory to use Indonesian Intended to deliver information more


77



Financial supervisor must be present

at the time and place specified.

Mandatory to dress and politely Wearing shirts, long pants, and shoes.

Must coach the bookkeeper and

cashier

regarding the finances and the overall

vision and mission.

Shall inform the things that deviate

the financial manager



violations.

Required to prepare and provide

reports to the finance manager

Create and provide reports on all

types of transactions made to the

financial manager.

Have to make a report about the

financial transactions which occur in

the company

A report about the Operational

activities used in the company to be

reported to the Financial Manager.

Shall assist the financial manager in

managing financial officer

Supervise and examine the

performance of the financial officer.



Responsible for the validity of

corporate financial statements

Reports that have been examined

previously

Responsible for the smooth

performance of cashier and

bookkeeper

responsible to the Finance Manager.

Responsible for the overall

documents as results of the

transaction

Document of the result of the

transaction made and provided by the

bookkeeper.

78



Variable Competence Types

Ability Able to Process the financial statements and

coordinate subordinates.


Have expertise in the field of Finance.

Knowledge Have knowledge of standards and procedures in

finance

Attitude conscientious, discipline


Physical

Condition

Explanation


Sex Male and Female



Body The body deformed


Education

Formal Informal

79

Undergraduate with financial

management or financial

accounting

-



a size of 3x4 meters. A set of computer with printer.



Variety of Quantitative standards

standard types Description

examination of the

financial statements

Successful if the financial statements prepared in

accordance with standards and with the correct

mathematical calculations.

Variety of Qualitative Standards

standard types Description

Report making No error in making a report by the cashier and

bookkeeper

Financial report

coordination

No Late submission of reports to the finance

manager.

Document storage Successful if all documents are complete.

Submission of Financial

Statement

Successful if the financial statements submitted to

the right person.

80

8. HRD SUPERVISOR (1)

JOB DESCRIPTION

Position Number

Name of

Position

HRD Supervisor Unit of Work HRD Department

Report to HRD Manager Department HRD

The nature

of job

Managerial Report From -compensation &

Presence officer

-Recruitment

&Training Officer

-Security guard

-Hygiene Officer

Purpose

Monitor and oversee the performance of all officers of Harvest HRD in

achieving corporate goals.

Variety of Tasks


Control the recruitment and selection.

Ensure the recruitment and

selection activities run

properly without the existence

of a subjective element.

Became a partner manager in related with

outside parties

If guests want to meet with

managers, it firstly has to

meet the supervisors.

81

Oversee HRD officer The entire staff is directly

supervised by the HRD

supervisor.

Provide assessments to prospective

employees who will be recruited

Participate in the recruitment

of their evaluation.

Pay attention and provide an assessment of

employee performance.

Employee performance also

assessed by HRD supervisor.



Shall comply with all procedures,


HRD managers must comply with all

procedures, policies, and regulations.

Mandatory to use Indonesian Intended to deliver information more




HR managers must be present at the

time and place specified.

Mandatory to be dressed and polite Wearing shirts, long pants, and shoes.

Coach the recruitment and training

officers, compensation and Presence

officers, security guards, and

cleaners.

regarding the overall direction of the

HRD and the vision and mission.


the HRD manager



violations.

Shall inform the Human Resources

Manager

Information that has been created by

the recruitment officer, officer

compensation officer, security and

cleaners

82

shall assist the Human Resources

Manager in managing the HRD

officers

Supervise and inspect the

performance of HRD officials.



Responsible to the completeness of

the company facilities

Provide the working needs of the

employees in order to smooth the

companys performance

Responsible on the customers service Responsible for the performance of

all employees who deal directly or

indirectly to the customer



Variable Competence Types

Ability Able to make programs


Computer

Knowledge Understand the concept and method of recruitment

and selection

Attitude Assertive, Discipline, Objective.


Physical Explanation

83

Condition


Sex Male and Female





Education

Formal Informal

Undergraduate with the HR

management



a size of 3x4 meters

all Harvest branch

A set of computer with printer.



Standard range of qualitative


An assessment of the

prospective employee

assessment should be conducted objectively and

based on the recruitment process

Assessment of

employee

assessment to be carried out objectively and in

accordance with a performance that has been done

recruitment control Successful if events go according to recruitment

plan and controlled

Relationships with Be a good mediator for outsiders who want to meet

84

external parties the managers

HRD Supervision Supervision done in regularly and on time as stated

9. OPERATIONAL SUPERVISOR (1)

JOB DESCRIPTION

Job Identity Number

Name of

Position

Operational Supervisor Division Operational

department

Reports To Operational Manager Department Operational

Nature of

Work

Managerial Reports

From

Production staff

Purchasing staff

Warehouse staff

Courier

Job Purpose

Oversee the overall operational activity related to the internal and external

parties.

Variety of Tasks

Name of Tasks Description

Directly control the operational performance Conduct an evaluation at the

85

of employees. end of production period.

Distribute schedule to the operational

employees.

Work shift, duties, obligations,

and responsibilities of each

employee

Doing maintenance of operational equipment Maintenance was done at the

end of period, so that the

equipment can still be used

properly.

Report some damaged equipments (if any) Report it to the operational

manager


Name of Obligations Description

Comply with all procedures, policies,

and regulations.

Operational supervisor has to comply


regulations.

Must use Indonesia language properly Intended to deliver information more


Must comply with working hours

regulations

Operational supervisor must be

present at the time and place

specified.

86


Name of Responsibility Description

Formal and polite dressed. Using shirts, long pants, and shoes.

Must give a direction to all operational

employees.

Directions given regarding the

operations and overall corporate

vision and mission.

Gives information to the operational

manager.

Information about the activities of

production, purchasing of raw

materials, shipping, and warehousing.

Obligation to make operational

accountability.

Operational report related with its

accountability is given to the

operational manager.

87

Responsible for the maintenance of

companys assets.

Maintenance for equipment and

supplies.

Responsible for the production

process.

Process starts from raw material

availability, production staff, as well

as the functioning of all production

equipments.

JOB SPECIFICATIONS

Variety of Competencies

Variable Type of Competence

Ability Capable of designing operational infrastructure

Able to negotiate with external parties

Skills Communicate well

Proficiency in English

Knowledge Understanding operational activity of the company

Have knowledge of the production process

Attitude Firm, discipline, and authoritative

88


Prerequisites Description

Stamina Physically and mentally healthy and free of drugs

(NAPZA)

Gender Man and Woman

Height 170 cm for man and 160 cm for woman

Weight 70 kg for man and 55 kg for woman

Body No defects and color blindness

Experience

Experience in similar position for 1 year

Place and Working Equipment

Place Equipment

Education

Formal Informal

Bachelor degree in hotel or food and

beverage

Fluency in English is an added

advantage

Can use computer applications

89

Size of working place: 2x3

meter.

Whole region of Harvests

cake and pastry

Stationeries, folders, and papers.


The Variety of Quantitative Standards

Type of Standard Description

Guiltiness in working

schedule

Maximum 2 mistakes in one period

The Variety of Qualitative Standards


Equipment Storage Discipline to store equipment in the right place.

10. SALES PROMOTION (10)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Sales Promotion Boy/Girl Unit of

Work

Marketing

Reports To Marketing Supervisor Department Marketing

90

Nature of

Work

Technical Reports

From

-

Job Purpose

Introduced the company's name in the public by making a variety of

promotional strategies.

Variety of Tasks

Name of Task Description

Promote the goods sold by the Harvest These activities may include

giving some discounts,

vouchers, brochures, etc.

Managing the website of Harvest frequently Giving up to date information

Gain new customers Approaching to gain new

customers



Permission from the Supervisor for

an idea that will be used in the

promotion process

The idea of promotion made by sales

promotion reported to the supervisor

in advance prior to implementation

91

Must use Indonesia language

properly.

Intended to deliver information more



regulations.

Operational supervisor must be

present at the time and place

specified.

Formal and polite dressed. Using shirts, long pants, and shoes.

Obliged to know all information

about the products to be offered.

Information about the products

offered.

Responsible for the sales

achievement

Target promotion had recently

determined at the planning stage



Responsible for what he/she said

during the promotion activity

Pay attention to etiquette and

manners.

Responsible for the promotion of

media used.

The media used must be delivered the

purpose and the message

JOB SPECIFICATIONS

92



Ability Creative

Ability to attract customers

Able to adapt quickly

Skills Expert in communicating

Polite and attractive

Proficiency in English is an advantage

Knowledge Have an understanding of marketing management

Have an understanding of the products offered

Have an understanding of consumer

Attitude Wise, creative, polite, friendly, and skeptical


Prerequisites Description

Stamina Physically and mentally healthy and free of drugs

(NAPZA)

Gender Man and Woman

Height 170 cm for man and 160 cm for woman

Weight 70 kg for man and 55 kg for woman

93

Body No defects and color blindness

Education

Formal Informal

D3 or Senior high school -

Experience

Sale Promotion Boy/Girl (part time or full time)

Place and Working Equipment

Places Equipment

Size of working place: 2x3 meter.

Stationeries, folders, and papers



Types of Standards Description

Target achievement The more people know about Harvest, catch up

more and more market share

Website management More people are visiting the Harvests sites

New customer Gaining more new customers

94



Understanding product

offered

Have a complete update of information on

Harvests products, so that it can be promoted to

consumers.

Media used Success if media is used maximized and not

excessive

Promotion activity Promotions are made in an interesting and fun way

95

11. ADMINISTRATION OFFICER (10)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Administration Unit of

Work

Marketing

Reports To Marketing supervisor Department Marketing

Nature of

Work

Administration Reports

From

-

Job Purpose

Record all of the ordering from customers

Variety of Tasks


Take the order via the phone by consumers

(terms of delivery systems)

Orders are delivered directly

to customers

Coordinates with production division Coordination about the

number of orders from

consumers that must be

completed by the production.

Coordination with driver Goods ordered can be

96

delivered on time and

preventing error in those

delivery

Coordinate with cashier Related to the sale documents

and the goods ordered


Name of Obligation Description

Provide information (number of

order) to the supervisor of marketing

The number of orders daily, weekly

or monthly

Obliged to obey all procedures,


Obey all procedures, policies, and

regulations

Mandatory to use Bahasa Indonesia Intended to deliver information

clearly and politely


regulations

Must present at the time and place

specified.

Mandatory well-dressed and polite Using shirt, trousers, and shoes

Obligated to follow the given

directions

Directives given regarding the

operation and overall corporate

vision and mission


Supervisor



97

violations


Name of responsibility Description

Responsible for everything connected

with the ordering process

Ensure all orders are aligned with

customer expectation

JOB SPECIFICATIONS



Ability Able to operate computer (microsoft office)

Ability to write quickly, precise, and accurate

Skill Able to communicate with each other

Able to communicate in foreign language, especially

English

Knowledge Having a good understanding of the goods offered by

the company

Have knowledge of the consumer (acts in the position

of customer)

Attitude Objective, friendly, careful, thorough, responsive

98

Education

Formal Informal

Diploma in secretary program -

Experience

Has been a part of administrative or secretary around 1 year

Work Place and Equipment

Place Equipment

Room (2 x 3 meters) Stationery, papers, and folders




Cooperation with cashier Number of orders and the amount actually paid

99

by consumers are in accordance with customer

orders

Cooperation with

production division

Goods produced are in accordance with

customer orders, not too much or too less



Performance Successful if there is no errors in recording

customer orders can meet the customer

expectation

Giving a right direction

to driver

Successful if :

There is no errors of quantity and delivery

to customers

Goods delivered on time and to the right

place

12. BOOK KEEPER (2)

JOB DESCRIPTIONS

Job Identity Number

Name of Book keeper Unit of Work Finance

100

Position

Report To Financial

Supervisor

Department Finance

The Nature

of Work

Administration Report From - Purchasing

- Compensation and

presence (human

resource)

- Cashier and

administration

Job Purpose

Support the performance of financial manager in presenting whole financial

statements of transaction occurred in Harvest

Variety of Tasks


prepare financial statements and cash flow Report based on information

from administrative officers,

the purchase of raw materials,

101

cashiers, and staff

compensation.

Gives financial statements and cash flow that

have been made to the financial supervisor

Financial statements and cash

flows based on the total

transactions made by

companies, especially selling

and buying

Archives all transaction documents Able to trace documents

easily



Gives reporting of financial

information and their daily intake to

the financial supervisor

Financial supervisor will inspect the

books and the daily revenue report

prepared by the bookkeeper.




regulations



Obliged to comply with working

hours regulations

Present at specified time and place

Mandatory well-dressed and polite Using security uniform and shoes

Obligated to follow the given Directives given regarding the

102

directions operation and overall corporate

vision and mission


the financial Supervisor



violations



Responsible for the validity of

financial statements

The report is based on the existence

of transaction

Responsible for the completeness of

documents

All documents especially financial

aspect

JOB SPECIFICATIONS



Ability Able to make financial statement

Skill Able to use computer (especially Miscrosoft office)

Knowledge Having a good understanding of accounting and little

about finance

103

Have an understanding of the transactions within

company

Attitude Independent, objective, thorough, skeptical

Education

Formal Informal

Min. Diploma (D3) in accounting

program

Have been followed some courses in

accounting software


Place Equipment

A room (2 x 3 meters) Stationeries, papers, and folders




Guiltiness in working

schedule

Maximum 2 mistakes in one period


104


Completeness of

documents

No documents have been overlooked in the

archives and there are no missing documents.

Report submitted Financial reports give to the financial supervisor

timely

13. CASHIER (4)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Cashier Unit of

Work

Finance

Reports To Finance supervisor Department Finance

Nature of

Work

Administration Reports

From

-

Job Purpose

Collects payment from customers

Variety of Tasks


Receiving and storing of customer payments In form of cash, debit or credit

105

Doing verification and cross checking

between cash received and stored.

Completed with supporting

documents to ensure the

accuracy and reliability of

data.

Carry out the distribution administration of funds in

accordance with other support

for tax payments, logistics and

HR

Provide sales documents to customers (such

as invoice)

Sales documents given to

customers who book over the

phone or come directly to the

company.

Given the whole document to the accounting

officer

All documents of the

transaction are given to the

bookkeeper to be archived.



Required to provide information to the

financial supervisor

Information in the form of sales

transactions that occurred in Harvest

106

Gives daily transaction to the book

keeper

Daily sales




hours regulations


Mandatory well-dressed and polite Using cleaning service uniform and

shoes


directions


operation and overall corporate

vision and mission


the Financial Supervisor



violations



Responsible for any payments

received

Money coming in and the goods sold

should be the same.

Responsible for documentation of

each transaction and the transaction

itself

Each transaction should be

documented

JOB SPECIFICATIONS

107



Ability Be able to use accounting software

Skill Can communicate well with customers

Be able to communicate in foreign language,

especially English

Knowledge Having a good understanding of the goods and the

price offered by the company.

Attitude Objective, thorough, accurate, responsive, disciplined

Education

Formal Informal

Diploma in accounting or

management

-


Place Equipment

All of the Harvest regions Stationeries, papers, and folders




108

Receive and store cash or

other than cash receipts

Successful if there is no loss or excess in cash

receipts

Verification of Receipt The amount of revenue earned in accordance

with the transaction made



Distribution No errors for the financial distribution

Completeness of

documents

No documents are missing from each transaction

14. OFFICERS COMPENSATIONS AND PRESENCES (5)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Officer

compensation and

presence

Unit of Work HRD

Report To HRD Supervisor Department HRD

The Nature of

Work

Technical Reports From -

Job Purpose

Note the presence of the employees to determine its compensation system

109

Variety of Tasks


To perform presences of all the

employees

All employees, from manager level

to delivery driver

To provide compensation as a right of

each employee

Provide compensation based on the

employees performance



Required to provide timely

compensation

Remuneration should not be late

Required to record the presences of

all the companys officers

The record is done every morning

starting from given a time




regulations

Mandatory to use Bahasa

Indonesia

Intended to deliver information clearly

and politely


hours regulations


Mandatory well-dressed and polite Using shirt, trousers, and shoes


directions


operation and overall corporate vision

and mission

Shall inform the things that deviate

in HRD Supervisor

The things that deviate associated with

deviant behavior, fraud, and violations

110



Responsible for the compensation

that has been given

Must comply with the performance and

position

JOB SPECIFICATIONS



Ability Ability to calculate compensation and presence accurately

Expertise Expert in mathematical calculations

Knowledge Have a good understanding of human resources management

and knowledge about the minimum wages set by the

government

Behavior Objective, thorough, careful, and skeptical

Education

Formal Informal

Undergraduate -


Place Equipment

A room (2 x 3 meters) Stationery, papers, and folders




111

Compensation It is successful if there are no employees who

complained about the amount of compensation

awarded

Presence Presence conducted at specified time

Presence report Presence recapitulated everyday and reported every

week

15. RECRUITMENT AND TRAINING OFFICERS (5)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Officer recruitment

and training

Unit of Work HRD

Report To HRD Supervisor Department HRD

The Nature of

Work

Technical Reports From -

Job Purpose

Recruit employees who are competent in their field and in accordance with

the qualification that company needs

Variety of Tasks


Selection of candidates Selection is done with the help and

consideration of HR supervisor

Provide training to new and old

employees

Through the training of potential

development, outbound, and so on

112

Provide the report about

candidates to the supervisor

Seek approval for the acceptance or

rejection of candidates






regulations

Mandatory to use Bahasa

Indonesia

Intended to deliver information clearly

and politely


hours regulations


Mandatory well-dressed and

polite

Using shirt, trousers, and shoes


directions

Directives given regarding the operation

and overall corporate vision and mission

Shall inform the things that

deviate in HRD Supervisor

The things that deviate associated with

deviant behavior, fraud, and violations

Required to provide information

regarding the recruitment and

training that will be given to HR

supervisor

Information about the activities of

recruitment and training of employees



Responsible to the performance

of employees that have been

recruited

Employees who have been recruited

handed over to the recruitment and

training officer, relating to the provision

of training material needed

113

Responsible to the report given The report contains candidates

information

JOB SPECIFICATIONS



Ability - Able to assess a person's character

- Able to dig up information about individuals who

are recruited and trained

- Have the ability to understand the psychological

character of a person

Expertise - Expert in communicating

- Expert in foreign languages especially English

- Expert in conducting interviews

Knowledge Have a good understanding of human resources

management

Behavior Objective, thorough, careful, and skeptical

Education

Formal Informal

Diploma with management program Basic training in leadership


Place Equipment

A room (2 x 3 meters) Stationery, papers, and folders

114




Selection of employees Receive employees based on appropriate number

and their competences



Training All employees receive benefit from training

Documents

The Harvest Cake