The Latin American Web Design

Concepts for localization efforts for the University of Baltimore

What is Localization?

Localization is the process of adapting a website to a specific culture, but it more than translation.

地方化更比翻譯是適應網站的過程具體文化，但是它。

La localización es el proceso de adaptar un Web site a una cultura específica, pero él más que la traducción.

Localization Is “Culturability”“It is color, spatial organization, fonts, shapes, icons, and metaphors, geography, language, flags, sounds, and motion contribute to the design and content of a web page, which directly affects the way that a user interacts with the site.” (p. 4)

Cyr and Trevor-Smith (as cited in Badre, 2000)

Color & Imagery

Mental Models Through Images

Cultural Influences

www.ubalt.edu

UB Address and Phone Number (format changes based on flag selection)

History Apply My UBSearch

University of Baltimore

Sky blue background that fades to white on top

An image of students listening in a classroom A big family at a gathering

An image of UB graduation Student rebuilding a house or cleaning up the community

Eubie is facing the otherdirection and his wings are flapping Flags for language translation

Text is the color of the tab

Note the open space and use of images. Not much animation because this is an academic site.

Prospective Students Parents & Family

Alumni Community & Visitors

We could have the background be a city theme or a university. What do you think? It’s more contextual.

Culture, Cognition & Design

Cultural variability:• Expression of differing national values• Differences in socio-cognitive processes

(analytic versus holistic thinking)• Psychological and neural tendencies

Translation is not enough – different cultural characteristics requires different interface designs.

Localization is a key factor in engaging and gaining trust with persons from other cultures