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LOPITO, ILEANA & HOWIE THE POWER OF BRANDS AMIDST COVID-19

THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 1: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

LOPITO,ILEANA& HOWIE

THEPOWEROF BRANDSAMIDST COVID-19

Page 2: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 3: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Page 4: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Consumers’ frame of mind

IS QUITE DIFFERENTthese days.

Page 5: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 6: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Page 7: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 8: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Page 9: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 10: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 11: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 12: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

GLOBALLY AND LOCALLY. WE SEE AN INCREASE IN TV, STREAMING AND DIGITAL.CONSUMERS HAVE SHIFTED THEIR MEDIA USE,

Page 13: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

�� 35% INCREASE IN TV

VIEWERSHIP IN PR

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Page 14: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 15: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Page 16: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Page 17: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

100,000

0

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Friday, March 13, 2020 Friday, March 20, 2020

Week 1

414,860

926,670

Week 2

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Page 18: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 19: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

Page 20: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 21: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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Page 22: THE POWER OF BRANDS - hispanicad.comhispanicad.com/sites/default/files/horoma_-_the_power_of_brands_a… · power of brands amidst covid-19 ˜˚˛˝˚˛˙ˆˇ˝ˆˇ˘ˆ ˇ˝˚ˆ ˆ˘˛˙

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