How to break down the category scheme and gain the attention of young generation

The Power of Touch

Young Media Lions 2014, Team POLAND Lukasz Kowalczyk, Lukasz Malinowski

They are different.Is it possible to connect them?

Focus onsocializin

g

…but they socialize in a very unique way

Alw

ays

on

lin

e

Vir

tual

life

New

soci

al

pla

tform

s

You

th

sla

ng

Deafblinds have

only touch

Discover the Power of Touch

Social media platform to meet and communicate

with peers in a very innovative way:

no vision

no voice

just TOUCH

*Mechanizm

Real-time

drawchatCommunication with

Tom

Communication with Nicole

Tom

How will it work?

Peer-

locator

*Gluchoniewidomosc w aplikacji

Understand deafblindne

ss

Disable ones expect understanding, not sympathy.

This app will show that touch is enough to communicate so with users support deafblind people could live, learn and thrive – just

like all of us.

Tools: “print on palm” alphabet & messages with CTA: For millions of people touch is all they have. Your donations will let

them communicate.

Snowball effect

driven by PR and social media

(owned & earned)

Goal:engage TG

and go mass!

Development

Events with silent blind

dating at universities

support by precise

targetedmobile

promotion (via partners)

Goal:get attention

Launch

Sense Intl. volunteer

s as an app’s beta

testers

Goal: optimization

Pre-launch

Implementation

Aug Sep Oct

Positive attitude to the deafblidness problem

Measured by awareness indicator

Buzz around the app and growth of traffic on www

Measured by traffic and social trends

Education of the next generation of supporters

Measured by donations value

Volunteer support in campaigning and

fundraising

Measured by volunteers number

What we achieve