CONFIDENTIAL 1

The World of SekaiCamera

Takahito IguchiCEO, Tonchidot Corporation

第9回 衛星測位と地理空間情報フォーラム（SPAC） 2011.5.18

CONFIDENTIAL 2

What is Sekai Camera?

An App that allows everyone to enjoy

“Social Communication”

on top of the Real World

CONFIDENTIAL 3

What is Sekai Camera?

• Multiplatform window into the world of digital reality

• An open platform to harness thepower of Geo, Social and AR

• Simply bucket-loads of fun :)

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• Over 2,000,000 Downloads

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CONFIDENTIAL 5

Some Examples

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Provides tourist guidance without signposts! An eco-friendly solution.

Also utilizes the “fun” aspect of AR to provide treasure-hunts and other interactive means to improve the flow of traffic among different sites.

Cases: Kyoto Pref., Hida-Takayama (World Heritage), Sekigahara (Historic Battlefield)

Photo: World Heritage Shirakawa-go, Japan Photo: Old City of Takayama, Japan

CONFIDENTIAL 7

Utilizes the cutting-edge experience of AR to promote Brands and raise consumer awareness. Can be combined at tourist spots to promote particular seasonal events, such as shows, festivals, and other live events.

Cases: LVMH Group Loewe Promotion, Pia Film Festival, Saga City Doll Festival, Nike Magic Number

Photo: Loewe Boutique promotion, Tokyo, Japan Photo: Nike MAGIC NUMBER Project, Tokyo, Japan

CONFIDENTIAL 8

Sekai Camera is equipped with technology to distinguish location from WiFi Access Points, and is fully functional at indoor facilities.

Cases: Cite Science Museum (Paris), Uzumasa Movie Village (Kyoto), International Manga Museum (Kyoto)

Photo: Kyoto International Manga Museum, Kyoto, Japan Photo: Cite des Sciences de’l industrie, Paris, France

CONFIDENTIAL 9

Sekai Camera enables users to find useful syndicated contents as 4th dimensional overlays via mash-ups with web services that provide location-based information. Users can access relevant location-based information without searching.

Cases: #1 online travel agency Rakuten Travel, restaurant guides, real estate info, etc.

Photo: Rakuten Travel’s Hotel AirTags Photo: Hotel Information

CONFIDENTIAL 10

An AR visual arts presentation event was held on Valentine’s day in collaboration with a pop-band and Apple Store Shibuya, Tokyo. User generated messages of love were floated around the fashion epicenter of Tokyo in the form of heart-shaped AirTags.

Cases: Valentine’s Art/Music collaboration (Victor Entertainment)

Photo: Hart-shaped AirTags in Shibuya