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Theme 5

Knowledge Friendly Culture- Overview -

2016

Sang W. KIM, Ph.D

Professor, Chungbuk National University

sierra@cbnu.ac.kr

본 자료에 수록된 내용을 무단 사용할 경우 저작권법에 위반됩니다.

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Outline

Organizational Culture

Social Culture

KFC

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Culture

1. What is culture?

Culture is the full range of learned (trained or cultivated) human

behavior patterns and perceptions, encompassing the range of human

phenomena that cannot be directly attributed to genetic inheritance.

Cultural code, together with genetic code, is a crucial factor which

determines individual’s way of thinking and behavioral

pattern, which results in all man-made things (artifacts).

Culture, therefore, can be regarded as an integrated system of

learned behavior patterns which are characteristic of the members

of a society and which are not the results of biological inheritance.

Definition

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1. What is culture?

There are very likely three layers or levels of culture: Individual ,

Organizational, and Social.

Culture is constantly changing through the interactions among these

three layers for the betterment or refinement especially through

education and enlightenment.

Layers of Culture

Social

Organizational

Individual

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1. What is culture?

At individual level: People from their birth are educated and

experiencing, which in all forms culture giving rise to their own

belief, art, law, morals, custom, and any other capabilities and habits.

At organizational level: Culture is exposed through the collective

behavior of people who are part of an organization.

The organizational culture is a set of shared mental assumptions that

guide interpretation and action.

The organizational culture code is critical in that it dominates the

mental frame (attitude) of all its members.

Corporate culture refers to those cultures deliberately created by

management to achieve specific strategic ends.

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1. What is culture?

A major target interest in organizations today is to understand how

organizations acquire new products, new methods of manufacture

and marketing, and new organizational forms.

A more fundamental need is to understand how organizations create

new knowledge that makes such creations possible.

1900’s

Theory X

1940’s

Theory Y

1990’s

Theory Z

Task 4-1: It is generally believed that strategic end for corporate management

has been evolving from Theory X to Theory Z. Explain the theories X, Y, and

Z and their respective underlying assumptions.

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1. What is culture?

At social level: Culture and society are not the same thing. While

cultures are complexes of learned behavior patterns and perceptions,

societies are groups of interacting organisms.

While human societies and cultures are not the same thing,

they are inextricably connected because culture is created and

transmitted to others in a society.

Therefore, cultures are not the product of lone individuals.

They are the continuously evolving products of people interacting

with each other. Social culture thus appears in form of belief, art, law,

morals, custom, and any other capabilities and habits common to all

in a society.

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1. What is culture?

(Western) Epistemology (Knowledge)

• Cartesian Split:

– Subject (the knower) and Object (the known)

– Mind and body/matter/nature

• And opposing traditions:

– Rationalism

• “True knowledge is not the product of sensory experience but some

ideal mental process.”

– Empiricism

• “The only source of knowledge is sensory experience.”

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1. What is culture?

(Eastern) Epistemology (Knowledge)

• Oneness of humanity and nature

– Think visually and manipulate tangible images

– Time as a continuous flow of “present”

• Oneness of body and mind

– Wisdom is acquired from the perspective of the entire personality

– Knowledge is integrated into one’s personal character

• Oneness of self and other

– Exist among others harmoniously as a collective self

– You and I are two parts of a whole

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1. What is culture?

(1)

(2) (3)

If you are asked to group two out of three entities as show below,

how would you do it?

If you are drawing a dog, which one below would be yours?

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1. What is culture?

Why English automobile has its steering wheel on the right-hand?

Task 4-2: Explain why Korean students are most likely sitting like wall

flowers with their mouths shut in class.

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1. What is culture?

In conclusion

The (social, organizational, individual) context is the "medium" for

transmission of underlying values, norms and beliefs into specific

behaviors.

Culture is a result from continuous interactions among people within

the context of a kind (the same environmental background).

Culture is like a living thing dominated by the environment

surrounding it.

“It is not the strongest or the most intelligent who will survive but

those who can best manage change.” ― Charles Darwin (Survival

of the Fittest)

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1. What is culture?

In the same way that the members of a species most fitted to the

environment in which they live, have the better chance of survival,

the culture describing the world-class leading corporate is

something from being most fitted (optimized) to the environment.

That is so called knowledge friendly culture (KFC) as Davenport

(1998) pointed out.

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Definition KFC as subculture of a knowledge intensive organizational

culture is the culture appropriate to KM needs, subordinating to

knowledge, promoting the knowledge, generating new knowledge.

KFC is the foundation which provides proper conditions for

generating and promoting knowledge.

Knowledge Friendly Culture (Davenport, 1998)

What are the personal traits appropriate to knowledge growth?

What culture codes are required to form KFC at organizational level?

2. Knowledge Friendly Culture

Two questions subsequent to this definition could follow:

Initial clues for the questions above would perhaps be obtained from both

information rules and knowledge definitions we have seen in the last topic.

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Learning & Experiences

Possession of Connected Details

Justified True Belief (JTB)

JTB + X

Rule 1: 정보의 비가시성(정보가치의 주관성)

Information is invisible.(The value of information isSubjective.)

Rule 2: 정보의 단편성(정보가치의 승수성)

Information is of no value in itself. (The value of information is synergic.)

Rule 3: 정보의 상황예속성(정보가치의 가변성)

Information is context-specific. (The value of information is changing.)

Rule 3: 정보의 사회성(정보가치의 진화성)

Information is of culture & relationship. (The value of information is refined.)

•Key Attribute:Critical Mind

•Trigger:Self-reinforcing

•Org. Culture:Participation

•Key Attribute:Consilience

•Trigger:Lateral Thinking

•Org. Culture:Encouragement

•Key Attribute:Command Ability

•Trigger:Logical Thinking

•Org. Culture:Action Learning

•Key Attribute:Communication

•Trigger:Team Building

•Org. Culture:Debate /Sharing

내면화Internalization

종합화Combination

외부화Externalization

사회화Socialization

1 유별성

2 유연성

3 유창성

4 유통성

2. Knowledge Friendly Culture

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A Road Map to Identifying KFC Codes

Invisible &

Subjective

Synthetic &

Synergic

Context-specific

& Variable

Cultural &

Relational

Learning thru

Experience

Possession of Connected

Details

Justified True

Belief (JTB]

JTB + X

내면화(Internalization]

종합화(Combination]

외부화(Externalization]

사회화(Socialization]

유별성(Critical Mind)

유연성(Consilience)

유창성(Command Ability)

유통성(Communicative

Competence)

Participation(Immersion)

Encouragement(Diversity)

Action Learning(Rationality)

Debate/Sharing(Openness)

Information

Rules

Knowledge

Definitions

Knowledge

Growth Modes

Personal

Traits

Culture

Codes

2. Knowledge Friendly Culture

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유별성(Critical Mind)

Participation(Immersion)

유연성(Consilience)

Encouragement(Diversity)

유통성(Communicative

Competence)

Debate/Sharing(Openness)

유창성(Command Ability)

Action Learning(Rationality)

Turning Accidental Discoveries into a Habit

(Four Intertwined Pillars)

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Our discussion will go on to Theme 6. ‘1st and 2nd Attributes and Culture

Codes Friendly to Knowledge Growth’ which will help you understand what to be cultivated to meet the knowledge era.