Thrive Eco-Community

Allan Booth, Johnathon Hiscock, Lauren McIndoe, Donna Robinson & Katarina Pavlica

Presentation Summary Introduction to Executive team Executive Summary Situation Analysis SWOT Analysis Video Business Resources Business Strategies Financial Projections and Budgets Controls and Evaluations Discussion Period

Introduction to the Executive team Allan BoothChief Executive Officer (CEO) Founder, Owner

Donna RobinsonChief Financial Officer (CFO)

Katarina PavlicaHuman Resource Director (HR)

Lauren McIndoeGeneral Manager (GM)

Johnathon HiscockMarketing Consultant (MC)

Executive Summary Thrive Eco- Community is a proposed project with the

goal to capture the want for a simpler life. The community will be self sustaining once the infrastructure is built.

The community will perpetually function by the use of the WOOFFER community as its base. The second level of this community is eco-tourism capturing the desire of the baby boomers population and their continued want for education and adventure. The WOOFFERS will provide the labour needed in order for the community to function a daily basis. The eco-tourists will provide the economic stability needed as one of the three pillars of sustainability.

Situation Analysis Key product is eco-tourism and Wwoofing (world-wide-organized-

organic-farming. We plan to start constructing the project March 21rst 2014 and plan

to open the business March 21rst 2019. Our niche is going to be sustainable homesteading.  Competitors will be companies operating primitive living and cob

house building workshops. Other Wwoofing farms. Our goal is to be running with as little technology as possible. As the trend of our culture goes more green our business will thrive

more. As our business booms, we plan to build more infrastructure. Initial funding will be provided by Mr. Allan Booth, Owner of Thrive

Eco-Community and Nova Scotia Economic Development through grants and partnerships

SWOT Analysis

  Positive

INTERNAL

Strengths• On the Cabot Trail, NS • Living green or more sustainably• Two distinct demographics.  

SWOT Analysis  Negative

INTERNAL

Weaknesses• Construction of infrastructure• Recruiting man power/ workers • Creating balance between eco-tourists and

wwoofers

Resolutions• Grants and subsidies from different

Government Agencies and Non-profit funding agencies.

SWOT Analysis

  PositiveEXTERNAL

Opportunities• World Wide Opportunities on Organic Farms

(W.W.O.O.F). • Creating an idea/ lifestyle/community that

can be recreated anywhere in the world. • Ability to use the land Allan has purchased

for the resources needed to build infrastructure.

SWOT Analysis  Negative

EXTERNAL

Threats• Seasonal work to start• Weather• Competition from similar companies such as

Crown Jewel Resort.

Resolution- In order to deal with any extreme weather conditions there would be hoop houses (type of green house) that would be self-contained and able to grow organic produce independently of the weather.

Video

http://www.youtube.com/watch?v=XFJUC4ipbDU

Business ResourcesAllan Booth (CEO) Carpenter Cook Financial Management/ Economics Odan Graduate 2012

Jonathon Hiscock (MC) Applied Research Project Computer background Odan Graduate 2012

Katarina Pavlica (HR) Social Worker Odan Graduate 2012

Donna Robinson (CFO)• Business Experience• Management Experience • Hospitality Industry Experience• Odan Graduate 2012

Lauren McIndoe (GM)• Customer Service• Wwoofing Experience• Odan Graduate 2012

Business Strategy

Specific To continue the growth of the business so that there is balance

between imported products/work and exported goods/experiences.

Measurable Develop an import and export income/cost statement.

Achievable Balancing Eco-tourists and Wwoofers

Realistic With proper planning, product design, choice of location,

management, and continuous flow of eco-tourists the goal is realistic.

Time frame By 2014 By 2019

Controls and EvaluationWhat is to be done?

Who is going to do it?

Budget Follow up Follow up Evaluatoin

Purchase Land

Allan Booth $50,000.00 Allan Booth Was the land purchased Yes/NoState details

Obtain Non-Profit Status

Donna Robinson

$2000.00 Allan Booth Yes/NoState details

Apply to be incorporated for soap company

Donna Robinson

Johnathon Hiscock

$2000.00 Allan Booth Yes/NoState details

Discussion PeriodThank you for your time!!