Thursday 2 October

Palais de Chaillot

Media Kit

A new fi eld of entertainment 5Pops by Cityzen Sciences 6

Pops by Quiksilver 7

Express Download Station 8

Vibrez avec la TV en HD + 9

Daily life is more enjoyable 11Réseau 4G+ 12

Orange Beacon 13

Parcours Ambulatoire d’Orange Healthcare 14

Télé-AVC d’Orange Healthcare 15

Orange Drive 16

La Tesla Model S connectée 17

L’école numérique d’Orange 18

Le Grand Stade de Lyon 19

Orange Datavenue 20

Datavenue Challenge 21

Flux Vision 22

Otono-me by TELEGRAFIK 23

A safer and more welcoming home 25Homelive 26

Homepoint 27

Family Place 28

Yummypets 29

Bilan Conso Expert EDF & Moi 30

Digital technology transactions 31Digital Workspace 32

Scanner connecté 33

My Offi ce Phone 34

Ub-y 35

Stop & Work 36

SmartPlace 37

Solerni 38

Le numérique au service des transactions 39Mobile Connect 40

Orange Finanse 41

Afrimarket enhances Orange Money 42

Orange Cash 43

Reinventing the customer experience 45Polaris project 46

Mon Réseau 47

Orange Boutique 48

Table d’Orientation et d’Information Multisensorielle (TOM) 49

Phone Advisor 50

Imagine with Orange 51

Images contained in this media kit and photos of Stéphane Richard on stage can be downloaded from

www.fl ickr.com/orangefrance and the media library at www.orange.com/presse

QR codes included in this document refer to the demonstration videos hosted on Dailymotion, where you can also

watch the replay video and a ‘best of’ of Stéphane Richard´s presentations.

Fun

Tech

Home

Work

Payment

Contact

Fun

76

The customer experienceI produce everyday items, such as

clothes and fashion accessories,

and I’d like to be able to connect my

products to the latest technology.

However, I’d need to do this quickly,

without wasting too much time or

resources learning the necessary

technological skills. I want to be able

to meet my customers’ needs in the

modern age, while concentrating

on my core business and focusing

on what I do best: designing,

manufacturing and distributing my

products.

The innovationPops is a connectivity device that

can be adapted or used off the shelf.

It combines technology with fashion

and well-being, to create clothing

and accessory ranges that are both

trendy and connected, with remote

communication capabilities.

The device is modular and uses

Orange M2M platforms to operate

over mobile networks. It can be easily

incorporated into all sorts of items,

including bracelets, clips, collars and

trouser

Pops by Quiksilver is the accessory

you can take anywhere, especially to

those places your phone cannot go,

such as in water. Meanwhile, Orange

recognises that you may not always

want to receive so much information

all of the time. If you’ve taken some

time out to relax or go surfi ng, for

example, you can choose to only

receive those messages that are truly

urgent.

In practicePops will be available in Europe during the fi rst half of 2015.

Pops by Cityzen

Sciences

Pops by Quiksilver

Connected designer clothing, ready-to-wear

Stay connected to what’s important, even when catching the waves

Orange Pops has teamed up with

Cityzen Sciences to bring you the

D-Shirt (Digital T-shirt): a connected

garment that monitors the wearer’s

physical and physiological information

– heart rate, GPS location, speed and

temperature – during physical activity.

These statistics are then available via a

dedicated storage platform, which can

be accessed from any screen.

98

The customer experienceOf course, I receive my TV channels

in HD through cable. However, given

all the progress made by digital

technology, I am sure that I could

watch my programs in even higher

quality!

The innovationThanks to the power and quality of

Orange Fiber, you can now watch

your TV channels in HD+, an image

quality that is twice as good as HD.

This lets you benefi t from an even

clearer picture, which will provide

Enjoy the thrill

of TV in HD+

A picture quality that is twice as good as HD

you with unparalleled user comfort,

particularly noticeable on television

screens of 50 inches or more.

Eight channels are already available in

HD+, namely TF1, Arte, the four OCS

channels, and BeIn Sports 1 and 2.

To provide you with an even greater

choice of HD programs, Orange is

launching four new channels, namely

France 2, M6, BeIn Sports 3, and

National Geographic.

In practiceDuring 2015, 13 free channels and 12 additional pay-channels will be available in HD+.

The HD+ TV channels are reserved for Orange TV Fiber customers, and are available via their TV decoder.

The customer experienceWhen I’m on a long-haul fl ight, I’d

like to be able to pass the time by

watching the latest new releases or

by reading the daily paper. It would

be great to have all that saved on my

tablet before I even step on the plane.

The same applies when I’m on the

train or waiting for the tube. I’d like

to be able to stream fi lms during the

journey, and download the newspaper

quickly, so I can read it whenever I like.

However, it isn’t always possible to do

all that online.

HD content delivered to your tablet or smartphone in seconds

The innovationThe Express Download Station

brings you instant, subscription-free

downloads of pre-loaded content at

dedicated hotspots, such as on public

transport, as well as in shops and

museums.

Orange offers you a new way of

distributing multimedia content (fi lms,

magazines, newspapers), which you

can use at times and places where

you can’t always get access to mobile

networks.

The Express Download Station uses

major technological advances, such

as Bluetooth Low Energy for location

and notifi cation (via Orange Beacon),

and the latest WiGig Wi-Fi standards

for download speeds (powered by

Qualcomm).

In practiceThe Express Download Station has been developed under an innovative partnership with SITA to address the specifi c needs of airlines and airports. It will be piloted between now and the end of the year.

Trials of the Express Download service will be conducted by Media Transports, an advertising agency specialising in transport, before being launched commercially during 2015.

See also the Orange Beacon page 13.

ExpressDownload

Station

Tech

1312

The customer experienceWhen I download a new game or a

fi lm on my mobile, tablet or PC, it’s

never as quick as I’d like it to be. It

would be great if I could download a

fi lm to watch on my daily commute,

while I’m having my breakfast and

getting ready in the morning.

Réseau 4G+

The best of the Orange network for even faster surfi ng and downloads

The innovationOrange, you can now download

content even more quickly, at home or

whilst you are out and about.

Orange’s 4G+ brings you Advanced

LTE (Long Term Evolution), the very

latest in mobile technology, helping

you to benefi t from the best of very

high speed mobile broadband.

Orange is also improving 4G coverage

in densely-populated areas, offering

a theoretical maximum connection

download speed of up to 223 Mbps

for even faster downloads.

And with Domino 4G+, you can enjoy

this optimum quality very high speed

broadband on up to 10 devices at

once.

In practice 4G+ was launched in Toulouse and

Strasbourg in July 2014, and will be

available:

- in Paris in October 2014;

- in Bordeaux, Douai, Lens and Lille by

the end of 2014;

- in Avignon, Grenoble, Lyon,

Marseille, Nantes, Nice, Rouen and

Toulon in early 2015.

All Orange 4G services have access to

4G+ at no extra charge.

4G+ and 4G: maximum theoretical

connection reception speeds (4G+:

only available in Strasbourg and

Toulouse, up to 223 Mbps; 4G:

up to 100 Mbps or 150 Mbps) with

compatible contracts and devices,

only in covered areas. Coverage listed

at reseaux.orange.fr

Available in October.

The customer experienceWhen I visit a museum, exhibition, or

go to see a show, it would be helpful

to receive real-time information on

these works of art and performances.

Similarly, when I do some shopping,

I’d like to be able to tell the retailer

that I’m there, so I can fi nd out what’s

new in the shop and if there are any

special promotions running. This kind

of information could really enhance my

experience as a customer.

Indoor geomarketing: communicate better with your customers

The innovationUsing Orange Beacon, you can send

information on products, services and

promotions directly to your customers’

smartphones, as well as exclusive

personalised, location-based content.

Orange Beacon identifi es when

smartphone users are nearby, and

sends you automatic notifi cations

depending on how close they are.

You can adapt the settings to your

needs, detecting potential customers

from just a few centimetres away, to

up to 30 metres. A Push Notifi cation

message activates the application

on your customer’s smartphone,

inviting them to browse information or

discover personalised offers that are

relevant to them.

By providing a truly interactive

approach to engage customers,

Orange Beacon will revolutionise the

way we experience buying goods and

services.

In practiceOrange Beacon is already available in France for iOS and Android.So far Orange Beacon has been adopted by businesses such as Château de Versailles, the Museum of Fine Arts in Dijon, Pages Jaunes, la Fourchette restaurants, Quiksilver, Sycomore. A second version of Orange Beacon will be available from January 2015:

Orange Beacon Tag. Using a smaller format but with new features such as movement sensors, this version is designed for use at short events or shows, lasting from a few days to several weeks.

For more information, go to beacon.orange.fr

Orange Beacon

1514

The customer experienceI am a healthcare professional and I

often come across patients who are

not suffi ciently prepared when coming

in for an outpatient procedure. I would

like them to follow the instructions

they are given more closely because,

besides the risk to their health,

precious time is often wasted. Equally,

some patients’ post-operative follow-

up is complicated; I would like them

to remember the guidance they are

given, take their medication as they

should, be able to keep us informed

Using e-healthcare to improve patient follow-up

of their condition and above all, to not

have to return to hospital because

their follow-up at home has been

inadequate!

We need to fi nd a solution that

prevents our time and public funds

being wasted, while ensuring that

patients enjoy the comfort and

support they need.

The innovationOrange is developing “Parcours

Ambulatoire”, a solution perfectly

suited to the way in which healthcare

services operate. It enables you to

provide support to your patients

before and after their procedures

through the use of email and/or text

messages. Patients can be reminded

to take their medication, as well as

being sent guidance, information

or questionnaires relating to their

condition and course of treatment.

Just one glance at the dashboard of

this Orange solution allows you to

offer your patients a more effi cient and

personalised follow-up.

“Parcours Ambulatoire” is a service

for healthcare professionals that saves

time and resources by providing better

information to outpatients both before

and after their treatment.

In practice “Parcours Ambulatoire” is expected

to be rolled out during the fi rst half of

2015.

Parcours Ambulatoire

d’OrangeHealthcare

The customer experienceAs a doctor, I know that rapid

intervention is crucial in cases of

stroke: the severity of the problem

needs to be diagnosed as quickly as

possible. We need to fi gure out a way

for patients to be quickly assessed by

medical specialists at any time of the

day, without having to be transported

to a hospital.

The innovationIn support of France’s Stroke Action

Plan, Orange is setting up its fi rst

Télé-AVC d’Orange

Healthcare

Saving more lives through remote stroke diagnosis

regional telemedicine platforms, in

partnership with Accelis.

Télé-AVC services are used in a

region’s healthcare institutions and

medical centres to enable staff to

consult remotely with a neurologist

and/or radiologist when a stroke is

suspected. It is now possible to obtain

a diagnosis within 45 minutes by

sharing test results remotely. It offers

a means of increasing the patient’s

chances of survival (you have less

than four hours to take action in

stroke cases), whilst compensating

for regional inequalities in medical

expertise.

In practiceTélé-AVC services were launched in Aquitaine in the summer of 2014.

1716

The customer experienceWhen I am out in my car, I would like

to be able to read texts, avoid traffi c

jams, access my playlists easily and

listen to the radio. In fact, I want

to stay connected and use the full

functionality of my mobile phone, all

while concentrating on my driving!

The innovationWith Orange Drive, Orange makes

services that were previously reserved

for new, top-of-the-range vehicles

available to all. A simple smartphone

The customer experienceWhen I’m out in my car, I’d like to be

able to stay constantly connected: to

take calls, listen to my favourite radio

stations, and generally have a more

relaxing drive by keeping up to date

with the latest road traffi c news.

The connected car - for improved comfort and safety

The premium electric saloon gets connected with Orange

app transforms your car into a

connected vehicle, with a host of

features that are still compliant with

the rules of the road. Read your texts

aloud, navigate through the traffi c,

receive tips on ecological driving, and

enjoy voice-activated radio controls

with access to Deezer and more than

6,000 international radio stations.

With the Orange Drive application

you can use the power of 4G to set

up a local Wi-Fi network, so that your

passengers can surf the net during the

journey!

In short, your smartphone becomes

your driving partner.

The innovationOrange is fi tting the Tesla with its

machine to machine (MtoM) services,

meaning that the connectivity of the

Tesla Model S will be managed by

the best mobile broadband network

in France. This top of the range,

100% electric saloon is equipped

with a large, 17-inch tablet, giving you

access to satellite navigation as well

as internet radio.

Most importantly, thanks to our

new smartphone app, which

communicates directly with your car,

you can have real-time access to your

vehicle’s location and charge status.

You can also open and close its doors

and even control the air conditioning

remotely, so that when you get in, the

temperature is just as you like it.

A connected car is so handy!

In practiceThe Tesla Model S will connect to Orange between now and the end of 2014.

In practice Orange Drive will be put to the test by

Orange customers this year and will

go on sale in 2015.

Orange Drive

La Tesla Model S

connectée

1918

The customer experienceI’m a teacher and I would really like to

use engaging digital tools in class. I

feel this would help me interact better

with my pupils, as I’d be able to share

rich multimedia content with them that

is on a par with the digital technology

they’re used to at home.

The customer experienceAs an Olympique Lyonnais fan,

I would like to be able to enjoy my

team’s matches using my smartphone

or tablet. It would be great to be

able to watch games live with my

mates, monitor statistics, get extra

information on the players and explore

what’s going on behind the scenes.

Using digital technology in the classroom couldn’t be easier

Enjoy Olympique Lyonnais matches in a connected stadium

The innovationL’école numérique d’Orange provides

tablets with specifi c user interfaces,

specially selected educational

resources and a range of useful

applications. You’ll be able to offer

each class an educational experience

that is 100% digital, making life easy

for you, as well as providing engaging

content for your pupils.

Both teachers and pupils are kitted

out with tablets that connect to

online services and to a projector

in the classroom – Orange’s Bloc,

for instance. The applications allow

teachers to design and produce

exercises, mark them and monitor

each pupil’s progress in real time.

Teachers are also given the option

of preparing classes by selecting the

educational tools and resources that

are displayed on their pupils’ tablets.

A comprehensive, turnkey solution,

equipping teachers and pupils alike for

the digital age.

Orange partners Milliweb and Maskott

supply this integrated learning

The innovationIt is now possible to watch your

favourite football action again and

again from all camera angles, or in

slow motion. You can even take a

break and order a sandwich during

the match, all from your tablet or

smartphone.

Orange is kitting out the “Grand Stade

de Lyon” with enhanced connectivity

to bring you an unprecedented

supporter experience. The stadium

now benefi ts from 300 screens in

105 stands and a Wi-Fi network

serviced by 500 terminals - that’s up

to 25,000 simultaneous connections!

Spectators will be able to follow the

match as it unfolds, access statistics,

post messages on Facebook or

Twitter, as well as take part in surveys

and competitions. You will also

be able to send your team words

of encouragement, which will be

broadcast live on two giant screens

around the pitch!

You’ll be able to buy seats and

goodies from the virtual ticket-offi ce

and locate your reserved parking

space and seat via satellite. You can

also order sandwiches and drinks to

collect from the snack bar, all paid for

using your smartphone.

environment via tablets that access

resources and services from the

Cloud. Teachers are given two half-

day training sessions provided by

Canopé – formerly the CNDP-CRDP

network, the body responsible for

the production and dissemination

of educational and administrative

resources in France – and a hotline for

telephone support.

In practiceThe General Council of Ain, the fi rst

customer of the “école numérique

d’Orange” in France, was delivered on

October 2, 2014.

This brand new, high-tech spectator

experience will revolutionise the way

you watch sport.

In practiceThe new “Grand Stade de Lyon” will be welcoming Olympique Lyonnais fans from 2016.

L’école numérique d’Orange

Le Grand Stade

de Lyon

2120

The customer experienceAs a manager in a service company –

whether in the well-being, household,

automotive or public sector – I would

like to understand my customers’

habits better. This would help me to

adapt my services to their needs, so

I could deliver a truly personalised

experience.

As a manufacturer of connected

objects, I would like to add value to

the data generated by my customers.

I am certain that putting together

The customer experienceFor the launch of the connected

objects platform, Datavenue, Orange

will be giving future innovators the

chance to take part in the Datavenue

Challenge. This aims to encourage

networking between developers,

start-ups and entrepreneurs, as well

as members of the general public.

In doing so, we hope to promote

the growth of a new technological

ecosystem in which future ideas can

develop.

The innovationIn partnership with Malakoff Médéric,

Mars Petcare, Schneider Electric,

SEB, the Société Générale, Suez

Environnement, as well as small

businesses such as ALEPH1 and

Netatmo, Orange is playing a key

role in the development of a new

B2B solutions for developing the Internet of Things to its full potential

Enhancing and promoting the internet of things’ data platform

all the data coming from billions of

connected objects could provide the

starting point for new services!

The innovationOrange is launching Datavenue, a

platform dedicated to gathering,

storing, combining and securing data,

for the use of service providers and

manufacturers of connected objects.

This platform will make it possible to

link data from different sources, such

as open data, connected objects

and big data from businesses.

Datavenue will put large corporations

in touch with developers and the

manufacturers of connected objects,

constructing an ecosystem that

promotes the development of the

innovative services of the future.

The platform is based in France and

community of innovators. By sharing

the data we collect, our ideas

competition challenges developers

and the general public alike to invent

new services that meet the needs of

potential customers.

Following the initial ‘call for ideas’

phase, the best 5-10 ideas will be

awarded a prize and given support

to produce a video illustrating their

concept. This will then be entered

into phase 2 in which they will

be supported by start ups and

businesses.

A panel of representatives from

Orange and its partners will reward

the best innovators, who will then

present their ideas on the Orange

stand at the “Osons la France”

exhibition. Our president, Stéphane

Richard, will present the prizes for the

best ideas, and the winners will be

invited to develop a prototype of their

application using the platform, objects

and data provided by Orange and its

partners.

structures personal data in a way

that safeguards end-user privacy.

By developing such data networks,

Orange will play a key role in laying

the foundations of the new digital

economy.

In practice The Datavenue platform will open in

November 2014 to developers and

to our fi rst partners: Altran, Malakoff

Médéric, Mars Petcare, Schneider

Electric, SEB, Société Générale, Suez

Environnement, TF1, ALEPH1 and

Netatmo.

See also the Challenge Datavenue

next page.

The suggested topics for creation are

connected services and/or objects

that make daily life easier, such as

intelligent homes and towns; solutions

for sustainable development; citizen

mobility; well-being; and helpful

innovations for the elderly.

In practicePhase 1 of the Datavenue Challenge will be launched on 2 October 2014. To register your idea log onto imagine.orange.com

After the panel has deliberated, phase 2 will be launched in early November. Successful candidates will be asked to conceptualise their ideas.

Prizes will be awarded at “Osons la France” in early December. In mid-December, phase 3 will commence, and the prototype phase will be launched.

See also the Orange Datavenue previous page and Imagine with Orange page 51.

Orange Datavenue

Datavenue Challenge

2322

The customer experienceAs a business leader, I would like to be

able to analyse the number of visitors

in my catchment area, to better

understand population fl ows and to

know where people come from.

As a manager of local authority

services, I would like to be able to

manage community resources more

effi ciently. Instant access to accurate

usage statistics from a representative

sample of people, without having to

arrange a fi eld survey, would make my

job a lot easier!

The innovationFlux Vision converts millions of

items of technical information from

the mobile network into statistical

indicators, in real time, so that you

can analyse how often different

geographical areas are visited and

how people move around.

This product has been developed in

the light of recent discussions with

the French data protection agency,

Flux Vision

Market research in the Big Data era

CNIL, and relies on exclusive and

irreversible processes for anonymising

data. In this way, Orange eliminates

any possibility of customers being

identifi ed from this information.

The Flux Vision product range is

aimed at key players in the public

and private sectors operating in

the areas of road traffi c, tourism

or trade. It can be used in multiple

ways, such as counting vehicles on a

specifi c section of road, assessing the

number of tourists visiting an area, or

analysing the catchment areas around

commercial centres. The statistics

you receive can then be refi ned on the

basis of particular socio-demographic

criteria, such as socio-economic

classifi cation and age.

In practice Flux Vision is already available and

will be enhanced by the end of the

year, according to socio-demographic

criteria (CSP, age group, etc.) which

are used to defi ne the different

customer demographics. Orange Fab programs are

development accelerators that give

start-ups the benefi ts of preferential

access to the marketplace, the

expertise of the teams at Orange and

Orange’s worldwide presence.

37 start-ups have already had the

support of Orange Fab, which

operates in 4 countries, with two more

launched in September, in Israel and in

Ivory Coast.

It is an opportunity not only for the

start-ups, but also for Orange, who

is convinced of the benefi ts of Open

Innovation. Five start-ups have been

selected for the second season

of Orange Fab France: Reminiz,

Cardiologs, MyThemeParkBox,

SmartPlace and TELEGRAFIK.

Otono-me

Promoting independence at home with an innovative remote assistance service

The customer experienceI am a vulnerable person - I live alone,

and due to my age, I sometimes worry

that if I collapsed at home, no one

would know. I don’t want to carry a

panic alarm with me all the time but it

would be great if someone could be

informed if something happened to me.

My mother lives alone, several hours

away from me, and she’s not in

particularly good health. I’d prefer for

her not to have to go into a retirement

home as she is better off in her own

house, but how would I know if she

collapsed one day when no one was

around?

The innovationOrange and TELEGRAFIK bring you

Otono-me, a remote assistance

service helping vulnerable or elderly

people to continue living safely in their

own homes.

Using data gathered from various

sensors – including movement

sensors, door openers, etc. –

Otono-me uses artifi cial intelligence

algorithms to automatically send

alerts to support services if it detects

unusual activity. A personalised

dashboard enables the person’s

activity in their home to be monitored

in real time, while the use of sensors

means that user privacy is respected

at all times.

Otono-me is easy to install and works

in every type of accommodation, even

homes without an internet connection.

It also offers elderly and vulnerable

customers an extended range of

value-added services.

In practice Otono-me will be available during

2015.

See also the SmartPlace page 37.

Orange Fab programs are

development accelerators that give

start-ups the benefi ts of preferential

access to the marketplace, the

expertise of the teams at Orange and

Orange’s worldwide presence.

Five start-ups have been selected for

the second season of Orange Fab

France: one of which is TELEGRAFIK.

For more information, go to

orangefab.fr

Home

2726

The customer experienceAt home I’d like to fi nd an easy way

to browse and share my photos and

videos from a tablet, while listening to

music from my phone on my stereo

system.

Also, when I’ve got guests, it would

be great for them to be able to get

short-term, secure access to my Wi-Fi

connection.

It would be helpful, too, if I could

recharge my smartphone without

having to plug it in.

Homepoint

An energy source and sharing platform for smartphones and tablets

The innovationCarefully designed by Orange,

Homepoint gives you access to

photos, videos, music and any other

material stored on your smartphone,

tablet or PC.

When connected, you can use its app

to look through the contents of USB

sticks, memory cards or hard drives,

creating a sharing platform for the

whole family.

Homepoint is your user-friendly, all-in-

one domestic hub, allowing you to:

- Stream music from your smartphone

to your stereo system;

- Give guests easy access to your

Wi-Fi;

- Charge your devices (via USB or

induction).

In practice Homepoint will be released in France at the end of 2014, before gradually being rolled out in other countries.

The Homepoint app will be available for iOS and Android.

The customer experienceSometimes when I’m out, I suddenly

remember that I’ve forgotten to lower

the shutters when my lounge is in

full sun, or when it’s likely to be cold

when I get home. I’d like to be able

to control my shutters remotely from

my smartphone, as well as change

the heating settings, turn lights on and

off, and control the air conditioning.

Security is also a priority for me, and I

want to be able to protect my property

from break-ins while I’m away using

intelligent, programmable devices.

It would really help give me peace

Homelive

Homelive: manage your home from your mobile

of mind if I could receive text alerts

if something unusual happened at

home.

The innovationOrange has developed Homelive,

a unique solution that links you

to the connected objects in your

home, allowing you to manage your

appliances remotely.

Choose from a range of intelligent

sensors and connected devices,

brought to you by Orange’s partners:

weather monitors, thermostats, light

switches, sound and movement

detectors, and smoke detectors, to

name but a few. The Homelive app

lets you control all the connected

appliances in your home from

one place, accessible from your

smartphone or tablet. You can even

set up custom alerts, tailored to your

needs.

With Homelive, you can confi gure your

house from your smartphone or tablet

to suit your daily routine. You can,

for example, arrange for the heating

to come on automatically depending

on the outside temperature, or

programme the lights to switch on at

dusk.

In practice Homelive will be launched on

23 October 2014.

For more information, go to

homelive.orange.fr

2928

The customer experienceI’d like to be able to organise my

family’s life using a shared calendar

and a platform where we could

share photos in a space that is our

very own. We could use it to send

messages, post comments and tell

each other where we are. It would also

be handy if the platform could connect

us to home at all times, even when we

Family Place

Enhanced social networking for the whole family

are out, so that we could monitor calls

received on our landline, listen to the

family answerphone and receive alerts

from connected objects.

The innovationOrange has forged an innovative

partnership with French startup

Family&Co – the brains behind

the fi rst spam-free social network

designed especially for families.

An enhanced version of the Family

Place app, designed to interact with

Orange domestic services such as

voicemail and connected objects,

is being offered exclusively to Open

customers. Orange APIs enhance this new

version of Family Place with innovative

functionality.

In practice Launched in April 2014, the exclusive, free version of the Family Place app is available to everyone, whether or not you are an Orange customer.

The premium version, available to Open customers, will benefi t from the home telephone and Yummypets connected collar functions from spring 2015.

See also the Yummypets next page.

The customer experienceI always worry that my dog is going

to escape or get lost. It would give

me peace of mind if I knew where he

was at all times, and if I was warned,

for example, when he leaves the

garden. Additionally, to help me take

better care of him, I would like to be

sent reminders of the dates of his

vaccinations and appointments with

the vet and groomer.

Yummypets

The fi rst connected collar for pets

The innovation10 million pets get lost every year, and

more than 100,000 of these are lost

in France alone. With the Yummypets

connected collar, your pet will not be

one of them!

The collar will lets you locate your pet

in real time, using GPS when they are

outside, and Bluetooth when they

are in the house. It will also gives you

unlimited access to their veterinary

record so you will manage their

appointments with the vet easily, while

notifi cations ensure you’ll never miss

another vaccination. What’s more,

you’ll have access to the full range of

features offered by the Yummypets

network, such as health advice,

discounts at partner stores and help

locating your nearest vets and dog

parks.

Yummypets will be the only product

on the market that will allows you to

monitor your companion’s healthcare,

incorporating this into the platform’s

community features.

NB: Yummypets is one of the

start-ups taking part in the fi rst season

of Orange Fab France, Orange’s

fast-track programme for innovative

new businesses.

In practice The Yummypets collar will be

available in Europe from the fi rst

quarter of 2015.

The collar app will be available for

Android, iOS and on the website

Yummypets.com.

You can also receive Yummypets

collar alerts via the Family Place app,

so that alerts can be sent quickly to

the whole family.

See also the Family Place

previous page.

30

Work

The customer experienceI’d like to have greater control over

my electricity consumption, to better

monitor my daily use and to receive

alerts if I pass a certain threshold.

That would help me to better manage

my fuel costs, plan for my next bill

and make energy savings based on

personalised advice.

Bilan Conso Expert

EDF & Moi

The Orange-EDF partnership: helping you to manage your electricity consumption

The innovation“Bilan Conso Expert EDF & Moi”

service, in partnership with Orange,

offers you the information you need

to better control your daily electricity

usage.

By inserting a sensor into your existing

electric meter, and a dedicated USB

stick into your Livebox Play, you’ll

be able to access a comprehensive

breakdown of your daily consumption

on “Bilan Conso Expert EDF & Moi”

monitoring website. This means you

can now take charge of your energy

savings.

In practiceThe commercial release of this service in France is scheduled for early 2015.

3332

The customer experienceIn my job, I am always on the move.

If I’m not out meeting clients and

partners, I’m rushing between the

reception area, the workshop, and the

meeting room. My life would be easier

if I could connect to my company’s

IT system and business applications

wherever I am, no matter which device

I am using.

The customer experienceAs the head of a small business,

I need to save time, particularly on

administrative tasks such as fi ling and

handling quotations and invoices. On

the other hand, it is very important

that I am able to fi nd my documents

when I need them, and that they are

not mislaid.

If I could fi nd an easy way to take

care of all this admin, I’d be able to

concentrate on other, more important

tasks that really add value to my

business.

DigitalWorkspace

ScannerConnecté

Helping with the digital transformation of employees’ working environments

Manage your admin better with the cloud pro, from Orange

The innovationOrange Business Services offers

businesses Digital Workspace,

turnkey solutions designed to optimise

and enhance the working time of

people in a range of occupations,

from technicians and consultants

to sales staff. Effi cient, fl exible and

user-friendly, these solutions draw on

Orange’s extensive experience and

come with a full package of benefi ts,

helping you to better manage your

time.

Once installed on your smartphone

or tablet, you can use the Digital

Workspace business app to connect

to your own professional digital

workspace. Using the Orange mobile

network, you’ll be able to hold

international video conferences, open

The innovationOrange recognises the importance

– and the potential frustrations – of

taking care of your business admin.

That’s why we developed the

“Scanner Connecté”, combined with

Xambox, which automatically gathers

up all your digital invoices in one

place.

This small, easy-to-use device

numbers and automatically saves

your documents in a secure place,

accessible from your mobile phone,

tablet or PC.

You don’t even need a PC if you

connect it to a Livebox or Orange’s

cloud pro: just press one button to

scan, and it’s all done! And thanks

to Xambox’s character recognition

technology, you can use a key word

search to fi nd your document instantly.

and annotate shared documents and

access business applications, to name

but a few benefi ts. You’ll no longer

need to take your computer with you

wherever you go!

In practiceDigital Workspace solutions have

been marketed in France for several

months. In the second quarter

2015, the accompanying Digital

Coach solution will enrich the Digital

Workspace proposals portfolio.

In practiceThe Scanner Connecté will be available in France, as of the fi rst half of 2015.

3534

The customer experienceAs a tradesperson, businessperson

or technician, my work often takes

me outside the offi ce where I have

no access to my business line. This

means that I often risk missing out

on valuable business opportunities

that are crucial to the success of my

company. I need a service that will

allow me to view the call history for

my land-line remotely, and access my

business contacts on the move. Being

able to activate or deactivate call

The customer experienceMy work requires me to travel at

short-notice to places several hundred

miles away from my offi ce, which

often means I miss out on important

events back home.

Family-wise, I would love to feel closer

to my children, but my work travel

often puts a strain on our relationship.

This is not just a problem for me: my

eldest son is currently studying in

Sydney, and will not be able to make

it back this year for his grandmother’s

90th birthday party in Lyon.

What we need is the power of ubiquity,

so that we can be everywhere at once

without having to travel!

My Offi cePhone

Ub-y

Take your business line with you, wherever you go

A telepresence device that makes ubiquity a reality

forwarding when I’m out and about

would also make sure I am always

contactable, making my job a whole

lot easier! It would be really helpful,

too, if my business land-line number

could be displayed to the person I’m

speaking to even when I call them

from my mobile.

The innovationMy Offi ce Phone is the ideal solution

for professionals like you looking to

get the most out of fi xed-line/mobile

convergence. Your smartphone becomes

a unique tool for operating your business

land-line telephone system, and for

accessing and synchronising your data

remotely. Innovative, intuitive and reliable,

My Offi ce Phone allows you to manage

your business calls while on the move,

The innovationWith Ub-y, Orange brings you

an unprecedented telepresence

experience. This product has been

designed using “beam+” technology

in collaboration with Suitable

Technologies and Awabot, a French

start-up specialising in robotics.

This tool allows you to appear instantly

at a remote site, to move around it

and see and hear as if you were there.

It has two cameras – one wide-angle

and one dedicated to navigating

– a microphone and loudspeakers

integrated into the screen.

Ub-y enhances both family and

business relationships by making

it possible for you to overcome

distance. The product combines

Orange’s expertise in the fi eld of data

confi dentiality with a highly reputable

remote assistance service.

It is easy to install, both at home or at

work, and automatically connects you

to the best available network, through

Wi-Fi or 4G. Using a simple app, you

can operate it from your smartphone,

tablet or PC.

If you’re a business customer, Ub-y

will save you time and money, helping

you make your company the best it

can be. As a private user, you’ll be

just as if you were still at the offi ce. This

product is particularly helpful to those who

require mobile business switchboard or

helpline functionality.

In practiceMy Offi ce Phone will be available in France during April 2015 with the Optimale Pro Offi ce and Open Pro Offi ce packages, with a Livebox Pro v3 and for iOS or Android smartphones.

able to overcome distance to spend

more time with the ones you love the

most.

In practiceUb-y will be on sale in 2015.For more information: ub-y@orange.com

3736

The customer experienceAs the employee of a large

corporation, a freelancer or a mobile

worker, I often have to work from

home or from a hotel, which can feel

unprofessional and isolating. It would

really help if I had some kind of remote

offi ce, where I could access all the

facilities I need for organising meetings

or video-conferences with clients and

partners. Not to mention a breakout

Stop & Work

A revolutionary approach to remote working

These tele-centres offer shared

workspaces, fl exible private offi ces,

meeting rooms, breakout rooms and

shared support services.

With Stop & Work, you can work

remotely from a real, fully-equipped

offi ce.

In practiceThe fi rst tele-centre, the Centre d’Affaires Innovant de Fontainebleau, France, opens its doors in October 2014. The Stop & Work network was developed in partnership with Regus and the Caisse des Dépots et Consignations group.

Orange Fab programs are

development accelerators, allowing

start-ups to benefi t from Orange’s

worldwide presence, preferential

access to the marketplace, and the

expertise of our skilled advisors.

37 start-ups have already enjoyed

the support of Orange Fab, which

currently operates in four countries,

as well as two more launched in

September: in Israel and Ivory Coast.

At Orange, we know that Open

Innovation doesn’t just create

opportunities for the start-ups, but

also for us. Five start-ups have been

selected for the second season

of Orange Fab France: Reminiz,

Cardiologs, MyThemeParkBox,

SmartPlace and TELEGRAFIK.

The intelligent customer management solution

The customer experienceAs the head of a service company,

I want to make sure I grasp every

business opportunity I can. I’d like an

easy way to organise my customer

relationships, to be familiar with their

background, to monitor my sales reps’

activity and to never miss a single call!

The innovationSmartPlace offers your small-or

medium-sized business “intelligent

telephony”: a direct line to a customer

management solution. Using a simple,

all-in-one app that combines the

most essential features – such as

contacts, activity data, e-mail lists,

quotes and invoices – you can monitor

and analyse what your sales reps

are doing, helping you to enhance

their performance. You can also

access customers’ fi les before even

picking up the phone, enabling you

to personalise your conversation, and

even access call history when your

colleagues are away.

SmartPlace enables you to manage

your customers’ accounts quicker and

more easily, helping you to increase

their levels of satisfaction with your

business.

SmartPlace

In practiceTo fi nd out more log onto: orangefab.fr.

See also the Otono-me by

TELEGRAFIK page 23.

space where I could chat with my

fellow workers at break time!

The innovationThe Stop & Work network is equipped

with Orange’s very high speed

broadband connection, including

video-conferencing services rarely

available at home.

Stop & Work – literally halfway

between working at home and

working in the offi ce – is a remote

working solution aimed at self-

employed workers as well as small

and large businesses, who wish to

access company workspaces off site.

Orange Fab programs are

development accelerators that give

start-ups the benefi ts of preferential

access to the marketplace, the

expertise of the teams at Orange and

Orange’s worldwide presence.

Five start-ups have been selected for

the second season of Orange Fab

France: one of which is SmartPlace.

For more information, go to

orangefab.fr

38

The customer experienceI would like access to innovative

training, in French, and an easy way

to follow the learning pathways my

company recommends. That way I

could continue learning throughout my

professional life and enhance my own

personal development.

The innovationOrange has created Solerni to provide

you with easier access to online

education. Any company or institution

can use this platform to compile and

publish large-scale learning modules,

designed to provide training and

information not only for its own staff,

but also for its clients, partners and

other target groups.

This is a unique platform that enables

every business or institution to create

their own COOC (Corporate Open

Online Courses) a corporate version

of MOOC (Massive Open Online

Courses).

Using Solerni, Orange has created

the “Let’s go digital together” COOC.

This is a free training tool that anyone

Solerni

Transforming learning inside and outside the workplace

can use to explore, test and discuss

the technological innovations that are

radically transforming our everyday

lives both at home and at work. A

wealth of online tools is available via

this COOC, including videos, quizzes,

badges, sharing features and peer

enrichment activities.

And, as with “Learning is always

better together”, Orange will carry

on developing its user-friendly and

collaborative learning platforms,

opening registrations for two more

COOCs, called “Decode the code”

and “Becoming a Web advisor”

and, for a more cultural touch,

“Impressionism: from scandal

to consecration”, developed in

partnership with the National Museum

Association.

In practice The Solerni platform was launched

back in April 2014 in French-speaking

countries.

For more information, visit

https://solerni.org/.

Open for registration since the

summer, the COOCs called “Decoding

the code” and “Becoming a Web

advisor” already have more than

30, 000 pre-registrations. They will be

available from autumn 2014.

Payment

4140

The customer experienceI am out and about a lot, and I would

love to be able to manage my banking

transactions simply and securely while

on the move.

It would be great, for example, if I

could pay back a friend who has lent

me cash by transferring the money

straight back to them using my

mobile.

I’d also like to be able to apply to

my bank for loans on signifi cant

purchases, and get a quick reply. And

if I could use my smartphone to do

that too, all the better!

OrangeFinanse

A full mobile banking service for Poland

The innovationWith Orange Finanse, you can access

a complete range of banking services

from your smartphone.

Offering services such as current

and savings accounts, money

transfers, NFC and online payments,

mobile-enabled ATM withdrawals

and account management, Orange

Finanse is THE banking solution for all

Poland’s digital natives.

Developed in partnership with mBank

– a subsidiary of the Commerzbank

Group – it takes the form of a simple

mobile app that you download,

allowing you to set up your account

straight from your mobile phone. Once

you’ve done this, you simply use

your banking services on the move,

completely securely.

And for those who want it, this digital-

age bank offers a notifi cation service,

keeping you up to date with handy

tips and localised offers.

In practiceOrange Finanse will be launched in Poland during the last quarter of 2014, and will be available for Android, iOS and Windows Phone.

The customer experienceI’m registered on numerous different

e-commerce sites, so I have multiple

passwords, a different one for each

site. As a result, I sometimes forget

them, which means I have to validate

my on-line purchases with a new code

each time. I’d like to be able to access

my online bank account easily, without

having to remember the complicated

password my bank has given me.

I could, of course, use the same

password for each website, but this

would make me vulnerable to hackers

and other cyber criminals.

MobileConnect

One single, secure password for all your online accounts

The innovationWith Mobile Connect from Orange,

you can manage your online accounts

easily without worrying about security.

This innovation uses an API

incorporated into partner internet

sites, which means you only need to

click on the Mobile Connect icon to

safely identify yourself. The app then

secures the connection between you

and the partner site, without needing

to submit personal information or

mobile numbers.

For each online transaction, a

notifi cation is sent to your mobile

phone, where you are asked to enter

your password. Only you know what

this is, and it is not saved by the sites

themselves or by Mobile Connect; it is

simply encrypted on your SIM card.

This solution is anonymous,

guaranteed to be spam-free, and can

be accessed using a simple mobile

phone.

In practice The commercial launch of Mobile

Connect is scheduled for the fi rst

quarter of 2015.

4342

The customer experienceWhen I’m out shopping, I hate having

to fi sh around in my bag for my purse,

credit card or checkbook when it

comes to paying for my purchases.

I’d really like to be able to pay for

things with less hassle, using my

smartphone.

Mobile payments with Orange

The innovationOrange Cash with VISA is an

application that transforms your

smartphone into a payment tool.

No matter who you bank with, with

your NFC mobile you can pay for

your shopping using contactless

technology. Simply place your

smartphone onto the payment

terminal in the shop to complete your

transaction. It also allows you to top-

up your account quickly and easily,

while providing customised support,

whenever and wherever you are.

With Orange Cash, you’ll be able to

send and receive immediate money

transfers from your friends and family,

pay for purchases on any website that

accepts Visa, and keep a check on

your balance and transaction history.

Orange Cash is a prepaid payment

service, brought to you in partnership

with Wirecard and Visa Europe. It

can be used in any outlet accepting

contactless Visa payments.

In practiceOrange Cash has been available in Caen and Strasbourg, in France, since the beginning of 2014. It will be launched in Nice, Lille and Rennes by the end of this month.

OrangeCash

The customer experienceI live in France while several members

of my family live in the Ivory Coast.

I’d like to be able to help them by

making important purchases on their

behalf, such as food for my parents

and school supplies for my niece.

Alternatively, I’d just like to be able to

give them presents from time to time

to make them happy, but without

having to pay shipping costs and

customs duties.

Secure and convenient “cash to goods” money transfers

The innovationAfrimarket is part of Orange’s

mobile fi nancial services, and offers

customers in France a new secure

“cash to goods” service, giving

you added peace of mind when

transferring money abroad.

Afrimarket allows you to make

direct payments from Europe for the

everyday needs of your relatives on

the African continent, or transfer any

amount directly to partner businesses

in Ivory Coast, Senegal, Benin or

Togo.

Your recipient is informed by text

message that their product has been

paid for, is available for them to pick

up or will be delivered to them at

home: a practical, immediate and risk-

free service.

Afrimarket transfers will be made

through the Orange Money platform.

NB: Afrimarket is one of the

start-ups taking part in the fi rst season

of Orange Fab France, Orange’s

fast-track programme for innovative

new businesses.

In practiceAfrimarket was launched in 2013, and

is already available between Europe

and Ivory Coast, Senegal, Benin and

Togo. Links to Mali and Cameroon will

be available from early 2015.

From the start of 2015, Orange

customers in France will be able to

access Afrimarket on their mobiles

through Orange Money.

Afrimarket enhances Orange Money

Contact

4746

The customer experienceI use a number of different screens

– such as my TV, tablet, smartphone

and computer – and I’d like to be able

to use the same, simple interface on

all of them. This would make it easier

to fi nd TV content, fi lms, games and

music. And, above all, I’d like to enjoy

continuity of service from one screen

to another.

The customer experienceAs someone who streams videos a

lot while I’m out and about, I’d like

to be able to quickly identify places

nearby where I can use the best

speeds without having to adjust the

settings on my smartphone. I’d also

like to be able to notify Orange when

I’m passing through an area with

insuffi cient coverage for my needs.

Polaris project

Mon Réseau

The super power to change screens without changing interface

The “Mon Réseau” app gets better: manage and review your network coverage in real-time

The innovationOrange has taken convergence

one step further, offering you a

standardised interface, no matter

which screens you are using.

This new innovation means you will

fi nd the same clear, practical and

familiar environment on each one of

your screens.

Besides giving you access to the

same content and services – such as

TV, VOD, games, and music – on all

your screens, this new interface gives

you continuity of use from one screen

to another; so you can continue

watching the fi lm or series you started

watching on TV, on your smartphone

or tablet, and vice versa.

The innovationAt Orange we know that customer

service and network quality are your

two biggest concerns. That’s why we

have improved our “Mon Réseau” app

to provide you with reliable, real-time

information on the performance of

the Orange network. You can fi nd out

about the quality of 3G, 4G and Wi-Fi

coverage around you, and connect

automatically to the best available

network.

The app also uses a tool that allows

you to notify Orange of any network

problems with just one click. The

data uploaded in this way is analysed

automatically, after which you are

either given a solution to the problem

or updated on the details of the

incident.

In practice This new development will be coming

to your screens from October 2014.

In practiceThe new version of the “Mon réseau” app will be available from October 2014 on Android smartphones and released on iOS and Windows Phone in December 2014.

4948

The customer experienceAs a person with a sensory disability,

my quality of life to a certain extent

depends on my mobile phone and

on new digital services. How can I

select the best products and identify

the services that truly suit my needs?

I would like to feel just like any

other customer, visiting an Orange

store independently and comparing

products by myself before asking an

advisor’s opinion.

Multi-sensory Orientation and Information Board. A sensory board to help you get your bearings in Orange stores and give you independent access to information about Orange products.

The innovationThe Multi-Sensory Orientation and

Information Board developed by

Orange gives you independent

access to high-level services and

information on products, regardless of

your sensory disability. Whether you

are visually impaired, blind, hearing

impaired or deaf, TOM guides you

through the store without the help of

an advisor.

It provides information in a format

that is based on your needs. For

the visually impaired this includes

optimised, enlarged and contrasting

displays; audio information

supplemented by tactile fl oor plans; as

well as braille markers. For those with

hearing impairments, French sign-

language, high-volume sound, and

subtitles are available.

In practice The fi rst Multi-sensory Orientation and

Information Board was unveiled on 16

June 2014 in the “Espace Arc-en-Ciel”*

(Rainbow Space) of the Orange Tolbiac-

BNF shop at 131 Avenue de France, Paris.

This facility is the only one of its kind in

Europe, and is now present in 280 Orange-

branded stores in France. A biannual

catalogue of TOM Special Offers is also

available, as well as a dedicated website

and freephone number.

TOM was designed by Orange and

Eo-Guidage, with the support of Design

For All and Tactile Studio.

*The ”Espace Arc-en-Ciel” is an area

dedicated to elderly or disabled customers.

Its specially trained expert consultants

greet and advise customers, and sell

communications solutions suitable for their

needs.

There are “Espaces Arc-en-Ciel” at four

Orange stores: Paris Tolbiac-BNF, Lyon

Part-Dieu, Nantes Marne and Toulouse

La Plaine.

TOM

The customer experienceWhen I need to get an upgrade or

change my tariff, I’d like to be able to

talk about it with an expert in store,

without having to queue. It would be

great if I could talk to them, fi nd out

what’s new and try different handsets,

without having to spend too long

waiting around. Ideally, I’d like to go in

just once and leave with my questions

answered and the tariff that best suits

me: that would be a pleasant, helpful

and easy experience!

An interactive store that listens, responds and advises

The innovationOrange stores will become more

interactive, with special zones

designed around the themes of work,

home and fun, making it easier for you

to fi nd your perfect phone.

In these zones, Orange offers you the

chance to fi nd out about innovations

that will keep you connected wherever

you go. Your new smartphone could,

for example, help you take care of

your health, improve your sporting

performance, make faster payments,

or even operate your connected

objects remotely.

Your new Orange store will help you

fi nd and try out new products more

easily than ever before. Speak to our

expert advisors – now equipped with

tablets – make payments on-the-go,

and quickly collect your pre-selected

items.

Our newly designed stores are

supported by an update of the

Orange et moi application. You will

have access to the details of your

appointments, the tracking of your

payments, product information, or

stock levels.

Innovations that are in sync with your

needs and expectations, for an in-

store experience that puts Orange at

the forefront of connected distribution.

In practice The fi rst stores incorporating this

concept will be opened between

March and September 2015 in

Warsaw, Madrid, Bucharest and Paris.

Orange Boutique

5150

The customer experienceI’m no expert in new technology

so when I come to change my

smartphone, I’d like it to be easy for

me to compare the different models

available on the market. Beyond price,

I need to know how they perform,

what practical features they offer, how

long their battery life is and, above all,

how well they are suited to my needs.

The customer experienceDigital innovations are changing my life

on a daily basis. When I have an idea

for a new innovation, it would be great

to be able to share it with others on an

easy-to-use digital platform. Getting

feedback and other people’s opinions

on my ideas is really important to me,

and to be able to do this online in one

place would save me time and money!

The innovationImagine.orange.com is a

crowdsourcing platform where you

can share all your innovative ideas.

Let Orange help you choose the best smartphone and connected devices

Share your ideas, with Orange’s crowdsourcing platform

The innovationOrange has developed Phone Advisor,

an in-store application accessible

to all. In addition to the features

advertised by the manufacturer,

Phone Advisor gives you the full story

on the technical tests that Orange

has conducted on every model of

smartphone.

It scores the phones according

to a set criteria – screen, battery,

sturdiness, sound quality, etc. – to

help you make a more informed

choice.

And as well as benefi tting from the

opinion of Orange’s experts, you can

also fi nd out what our customers and

the specialist press have to say; all the

information you need to make the best

choice!

You can comment on ideas that others

have posted, make suggestions and

share your own ideas with the whole

world, providing global exposure for

local innovation. Hundreds of people

will be able to review, enhance and

vote for their favourite ideas. Those

with the best creative minds will go on

to meet Orange’s innovation team at

the company’s co-creativity session in

Paris, where their winning ideas may

be taken up as innovative projects

by Orange. Alternatively, Orange may

provide Imagine winners with support

for them to follow up their innovations

as entrepreneurs.

Every three months, Imagine puts

forward a general theme for you to

think about, such as education, work,

shopping, family or health.

Share your ideas and Orange will help

you bring them to life!

In practice Phone Advisor was launched in Egypt

and Mauritius on 1 August 2014.

Pilot roll-out is underway in France,

Romania, Senegal, Botswana, Jordan

and Ivory Coast. Phone Advisor is

already in use in more than 350 stores

across the world, including the

18 Very Large Stores in France.

PhoneAdvisor

Imaginewith

Orange

In practice Imagine.orange.com has been live since September 2014.See also the Challenge Datavenue page 21.

Orange press contact

01 44 44 93 93

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