Embed Size (px)
DESCRIPTION
A compilation of social media projects and campaigns.
Citation preview
Tiffany Yamashita Social Media Specialist | Blogging Enthusiast | Content Management Professional Portfolio: 2012- Present
ABOUT ME
Objective My objective is to establish my career in the social media world. I have been working in this industry for a little over three years and I find myself thriving to learn more and more about social media and all that it entails by implementing new marketing strategies to see what works and does not. Social Media is one of the most revolutionary marketing outlets that has developed into a global phenomenon where any photo or piece of information can be seen all around the world instantly with just the tap of a finger or click of a mouse.
Goals My goals are to become a well-experienced social media “guru” who can bring a company up to par with the latest trends in the online world and continuously grow a brand while I, too, can grow along with it. I believe that every new day brings on a new start to becoming the best version of yourself. I set high goals that motivate me to work hard, make it a priority to keep communication open and honest when it comes to working as a team, and I strive to challenge myself in as many ways as possible. There is always something new to learn in life which motivates me to reach my full potential and all of which has gotten me to where I am today.
RESUME
Tiffany Yamashita 805 Coffman Dr., Montebello, CA 90640
(323) 715-6193 | [email protected]
WORK EXPERIENCE SOCIAL MEDIA ACCOUNTS MANAGER September 2015-Present Website Growth (Branding Los Angeles) in Santa Monica, California x Manage social media and analytics for several different clients on a large scale using Hootsuite (Twitter,
Google+, LinkedIn), Instagram, Facebook, and WordPress blogs. x Coordinate internal and external client accounts and client communication. x Discuss amongst team members the needs of a client and how the team can market a better brand based
on its audience in order to gain a strong following using social media platforms, promotions, and graphics. x Research trending topics to produce content for engaging blogs and social media posts using SEO
keywords. x CMS platforms used: Hootsuite, Wordpress, ScheduGram, and Google Analyics. CONTENT MANAGER March 2013 – June 2015 Stuck Pixel Studios, Inc. in Irvine, California x Scheduled and executed new daily content for all iOS and Android mobile applications. x Managed user submitted content in order to engage users while maintaining a successful, active mobile
application community. x Assisted in managing company’s Instagram, Facebook, and Twitter accounts to maintain and gain a strong
following by promoting monthly user community leaderboards. x Created original in-app purchase and promotional graphics using Adobe Photoshop. x Worked alongside developers contributing in the idea process, planning, and testing of all new mobile
applications, including games, and updates for current mobile applications. SOCIAL MEDIA MANAGER March 2012 – March 2013 International Secret Agents in Downtown Los Angeles, California x Actively started the ISAtv website WordPress blog by managing and writing original Asian American culture,
entertainment, events, and news worthy content. x Managed all social media networks (Facebook, Twitter, Instagram, Tumblr, Youtube, Vimeo, and Pinterest)
and accounted for the promotion and growth of more community engagement and user retention ratings. x Coordinated with a global blogging team through emails, meetings, and Skype calls to promote teamwork
and the communication of new ideas.
VOLUNTEER EXPERIENCE INTERN 2009 - Present 4CTHEPOWER in Los Angeles, California
x Promote arts and education within the Asian American youth community alongside 4C mentors (Far East Movement from Interscope Records and Wong Fu Productions) by hosting youth workshops.
x Blogs on various community events to help promote awareness of the cause and assisted in creating the sponsorship deck for future promotions.
EDUCATION
UNIVERSITY OF CALIFORNIA: RIVERSIDE, CA 2006-2011 Bachelor of Arts in English
SKILLS Applications: Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator, Lightroom), Final Cut Pro Others: Hootsuite, ScheduGram, CMS, Wordpress, Blogger, Google Analytics, MailChimp, Magento, Joomla!, Digital Photography, Video Editing, HTML (basic)
INTERNATIONAL SECRET AGENTS March 2012-March 2013
Los Angeles, California
SOCIAL MEDIA MANAGER
WORK EXPERIENCE
International Secret Agents TV (ISAtv) is a new media Asian American company where artists and fans unite through the power of music, the laugher of comedy sketches, the discussions of real life world issues, the creativity that goes into D.I.Y. projects, the food, and so much more all under one roof in promoting themselves as a “International Secret Agent” all around the world.
SOCIAL MEDIA MANAGEMENT
WORK EXPERIENCE
@ISAtvOfficial
TUMBLR YOUTUBE
@InternationalSecretAgents
@ISAtv @ISAtv
@ISAtv @ISATV
BLOG PROMOTIONAL CAMPAIGNS
ISAtv Artist and Fan Engagement
WORK EXPERIENCE
Reached out to featured artist/actor/actress to promote social media and blog content curated for one month.
Special ISAtv Guest Posts
In 2012, the mobile app, “DrawSomething” became a viral sensation. In order to be part of the treading topic, ISAtv artists would submit their “DrawSomething” art for the ISAtv blog for a post about a contest giveaway game with their drawings and our followers would submit their answers. Fans would also send in theirs.
Turn Up the Love Experiment
EVENT SOCIAL MEDIA PROMOTIONS
WORK EXPERIENCE
Fall 2012 Fall Concert
Worked alongside ISAtv team and Interscope Records’ Far East Movement on a live stream experiment project where users across the world downloaded the BI Beats app and “donated” a heartbeat to the cause. Also hosted giveaways, live tweeted, and posted photos on Instagram during the in-studio event.
WORK EXPERIENCE
Los Angeles, CA - Promoted new ISA! game show filmed in accordance with YouTube at the YouTube Space in Los Angeles. Ran social media and blog promotions to invite fans to be a part of a live studio audience.
STUCKPIXEL STUDIOS, INC. March 2013-June 2015
Irvine, California
CONTENT MANAGER
WORK EXPERIENCE
StuckPIxel, Inc. is a small start-up mobile app development company established in 2009.
MOBILE APP CONTENT MANAGEMENT
WORK EXPERIENCE
Organized, curated, and marketed Wallpapers HD, Funny Pics, Epic Fail, and Demotivational on a daily basis to its wide community in order to retain users and gain new users. Managed the community of users of Wallpapers HD and Funny Pics app and all of their user submitted content in order to maintain a consistent image geared towards targeted audiences.
Promoted Funny Pics app redesign and the aesthetics of the app by following the “Flat” graphics trend for iOS8 and by adding new features such as an activity feed and a user profile.
FUNNY PICS LEADERBOARDS
Type to enter text
FUNNY PICS 3.0 REDESIGN
Implemented user leaderboards where achievements could be reached by having users become extra active in the app. The more activity and contribution, the more points a user would earn, thus making their way to the top of the leaderboards for each month and fun button pins were mailed out to the winners.
PROMOTIONAL GRAPHICS
WORK EXPERIENCE
VOLUNTEER WORK EXPERIENCE
4CTHEPOWER: NON-PROFIT ORGANIZATION
COMMUNITY BLOGS
4CthePower is a non-profit organization whose goal is to promote music, dance, film making, spoken word, photography, comedy, and the arts with high school students who may or may not know what career they want to pursue after they graduate.
VOLUNTEER WORK EXPERIENCE
SPONSORSHIP DECK
OTHER INFORMATION
Diann Kitamura (4CthePower Coordinator) - (209) 747 - 5400
Dan Matthews (ISAtv Executive Director) - (805) 795 - 9561
REFERENCE CONTACTS
SOCIAL MEDIA HANDLES
TUMBLR
@tiffyama
@tiffyama
@tiffyama
@tiffyama
@tiffyama
Andrew Lee (CEO Stuckpixel) - (626) 755 - 4666
