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Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
© 2018 IHS Markit. All Rights Reserved.
6-7 February 2018 | Frankfurt, Germany
Tom Morrod, Vice President, Technology, Media & Telecoms
+44 7794 274 079, [email protected]
Top 8 Transformative Technology Predictionsfor 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Transformative technologies
2
• Coming together in new, powerful ways
• Driving innovations that disrupt industries
• Fundamentally changing businessesWhat do transformative technologies mean for the
automotive industry in the near and long term?
How are transformative technologies creating
changing transportation and logistics?
How are transformative technologies converging to
reinvent the car?
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Top transformative technologies for 2018
Connectivity
Blockchain Robots & DronesMachine Vision Ubiquitous Video
IoT AI Cloud & Virtualization
Top 8 Transformative Technology predictions for 2018 / February 2018
3
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
IHS Markit 8 key transformative technologies for 2018
Industry innovations in autonomous vehicles,
infotainment, natural language processing, and
augmented reality, security and access
AI
IoT
Compounding adoption of analytics-driven IoT
platforms, computing at the edge, and data
exchange brokerages (DEBs) 40B IoT devices at the edge between 2018 and 2025
Cloud &
Virtualization
Services enabling improved machine learning
and AI, radically transforming business’ usage
and understanding of data
$343B
CY 2021$124B
CY 2016
Off-Premises Cloud Services Market – 22% CAGR
Top 8 Transformative Technology predictions for 2018 / February 2018
4
AI in new vehicles ADAS or infotainment systems
2015 & 2025
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
IHS Markit 8 key transformative technologies for 2018
5
A host of other iterations of LTE,
from Cat 1 to Gigabit LTE, will serve
consumer, enterprise, and IoT use
cases before and after 5G is
commercially launched
From facial recognition software to
self-driving cars, advanced robotics,
and surveillance, this technology will
accelerate innovation across multiple
industries
Connectivity Computer vision
Ubiquitous video
Continued consumption of video,
to alter strategies in multiple
markets not directly tied to video or
display supply chains
The potential of robots and
drones to transform long-
standing business models
Robots & drones
Blockchain-based services
beyond financial services are
already being deployed and will
continue to grow
Blockchain
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Convergent technology cycles cause long-term industry-wide transformations
There is a new wave of transformative technologies with the potential to significantly impact the world
around us. The rate at which we see these technologies take hold has grown rapidly in recent years.
6
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
IoT
AI
Cloud
Convergence of transformative technologies accelerates changeAs different transformative technologies come together, impact goes from linear to exponential
IoT
CloudIoT
A fundamental enabler: connectivity has driven
digitization in consumer, commercial and industrial
markets for over 20 years
A critical tool for achieving scale: with maturing and
increasingly sophisticated IoT implementations, cloud
storage and analytics have become critical
Essentials for data collection: companies are focusing
on how they can manage and utilize all of the data they
collect with deep learning, machine learning and AI
Connectivity
A driver of efficiency and productivity: many
industries have realized significant improvements
through embedded processing, connectivity and sensors
Connectivity
Connectivity
Connectivity
Top 8 Transformative Technology predictions for 2018 / February 2018
7
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Why do we care about this?
Because convergent technology is
now impacting the automotive
industry
9
Confidential. © 2017 IHS MarkitTM. All Rights Reserved.
POLL QUESTION!
2018 New Year’s Briefing
10
Over the next 20 years where does technology innovation shift the
balance of power?
Consumers (individuals)
Car manufacturers and tier 1s
Platforms (i.e. Google)
Telecom operator
Governments and municipalities (shared economy)
Access this poll on the event app!
https://api.cvent.com/polling/v1/api/polls/sp4rf4mk
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
The average value of electronic systems per car is growing at over 5% CAGR to
over $1,600 by 2022
7%
3%
2%
5%
5.7% CAGR (2016 – 22)
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
This new technology enables new features,
but also creates new risks
12
Content through vehicle makes
car a multi-use device for
consumer (like smartphone)
Car becomes new
channel to reach
consumers for
operators and app
developers All of this data now makes the
car a vulnerable device with
critical implications
Driver more involved with
data will customize system
upgrades
Telematics
Data vendors
Infotainment
Securing the car
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Connectivity is being widely deployed into cars directly, via OBDs and being
brought in by consumer devices
13
Connectivity is being integrated into cars to support
in-vehicle entertainment, provide information about
traffic conditions, monitor engine performance and
enable the car to respond to its surrounding
environment.
America27%
EMEA27%
APAC46%
In 2018, an estimated 65Mconnectable
devices in the connected car
0
20
40
60
80
100
120
2018 2030
Insta
lled
ba
se (
mill
ion
s)
Automotive - ADAS and others Infotainment
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Top 8 Transformative Technology predictions for 2018 / February 2018
14
Connectivity has moved focus from broadcasting, to streaming, to always-on high-
bandwidth
Telematics by broadband generation: 2016 Telematics by broadband generation: 2023
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
While automotive may not have the scale of other connected devices, it is now
becoming part of the same broader ecosystem
15
Top 8 Transformative Technology predictions for 2018 / February 2018
0
1
2
3
4
5
6
7
8
2016 2017 2018 2019 2020
Connected consumer devices (B)
Smart Speaker Tablet Smartphone PC Games Console DMA Smart TV
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
We can see this reflected in the positioning of in-vehicle app platforms and the
increasing positioning of telcos as intermediary telematics platform providers
16
10M companion
apps
361 models
26 OEMs
28 suppliers
100+ apps
455 models
27 OEMs
36 countries
Dozens of apps
164 models
7 OEMs
Kawasaki and
Yamaha
148 models
15 suppliers
11 domestic
branches
14 international
brands
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
The brief history of internet platform companies is defined by reach, and
automotive represents a new location and completely untapped dataset
0
1
2
3
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sto
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rs
Ap
ple
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ogle
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idd
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Te
lefo
nic
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acce
sse
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Te
nce
nt -
We
Ch
at M
AU
s
Platform reach (users or customers) - billions
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Reach confers access to large-scale datasets, which can then be further mined for
patterns and trends
18
Top 8 Transformative Technology predictions for 2018 / February 2018
Data volume
Code complexity
Artificial Intelligence
Machine LearningNeural Net
Deep Learning
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
AI use-cases can be leveraged as an entry point for new players into the
automotive industry
19
Top 8 Transformative Technology predictions for 2018 / February 2018
0
20
40
60
80
100
120
140
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Sh
ipm
en
ts (
M)
In-car AI & deep learning systems (millions)
Infotainment (Speech) Infotainment (Gesture)
Infotainment (Assistant) ADAS (Freespace + limited object detection)
ADAS (Object detection)
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
To provide scale the automotive opportunity is projected to develop at a similar
pace to the smart home opportunity
Report Name / Month 2017
20
0
10
20
30
40
50
2014 2015 2016 2017 2018 2019 2020 2021
Sh
ipm
en
ts (
M)
Smart speaker shipments by platform (millions)
Amazon Alexa Google Assistant Apple Siri Other
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
And the broader scale has already been developed in the smartphone market
0
1
2
3
4
5
2016 2017 2018 2019 2020 2021
Insta
lled
Ba
se
(B
)
Voice assistant capable smartphones (billions)
Apple - Siri Google - Assistant Microsoft - Cortana Samsung - Bixby
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Car becomes
technology platform
& data nodes
Connected car
generates big data
2015-20202010-2015
So what we’ve seen already is the transition from the car as a technology platform
to the car as an data-generating connected device
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
2025 &
Beyond
Car becomes
technology platform
& data nodes
Connected car
generates big data
Autonomous
transportation starts
to become a reality
Transportation
industry undergoes
paradigm shift
2020-20252015-20202010-2015
But technology convergence will have further meaningful, and long-term, impacts
on the industry
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
2025 &
Beyond
Car becomes
technology platform
& data nodes
Connected car
generates big data
Autonomous
transportation starts
to become a reality
Transportation
industry undergoes
paradigm shift
2020-20252015-20202010-2015
But technology convergence will have further meaningful, and long-term, impacts
on the industry
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
2025 &
Beyond
Car becomes
technology platform
& data nodes
Connected car
generates big data
Autonomous
transportation starts
to become a reality
Transportation
industry undergoes
paradigm shift
2020-20252015-20202010-2015
But technology convergence will have further meaningful, and long-term, impacts
on the industry
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
2025 &
Beyond
Car becomes
technology platform
& data nodes
Connected car
generates big data
Autonomous
transportation starts
to become a reality
Transportation
industry undergoes
paradigm shift
2020-20252015-20202010-2015
But technology convergence will have further meaningful, and long-term, impacts
on the industry
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
So what are the key future trends we are looking for in this transition?
27
What is the car? AI key to development for autonomous car
How is the car used? Robots and drones impact transport and logistics
How is the environment impacted? Smart cities
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Smartticketing
Smartparking
Intelligent transport
Vehicle communication
Key applications within the smart city are influenced by transformative technology
and autonomous vehicles
Deployment of 'smart
tickets' for the purpose of
improved transportation
28
Deployment of sensors to
detect the presence of a
vehicle in a parking space
to reduce congestion.
Deployment of sensors or
crowdsourcing to collect data
on vehicle traffic.
Vehicle-to-vehicle or
vehicle-to-infrastructure
communication to improve
safety.
Top 8 Transformative Technology predictions for 2018 / February 2018
Confidential. © 2018 IHS MarkitTM. All Rights Reserved.
Smart city is already driving the development of the next definition of transportation
29
81
16
65 56
25.8% of projects:
The US is the leading
market for mobility and
transport.
Latin America is
developing more slowly,
but has potential for the
integration of mobility
and security projects.
28.4% of projects:
The EU’s funding and environmental
goals shape the dynamics of the
region.
22.5% of projects:
Early-stage development with
oases of mobility and transport
leadership, such as Dubai.
25.8% of projects: Rapid
urbanization and the
growing need to improve
mobility will drive market
growth. Competition
among leading cities will
increase momentum.
Top 8 Transformative Technology predictions for 2018 / February 2018
IHS Markit Customer Care
Americas: +1 800 IHS CARE (+1 800 447 2273)
Europe, Middle East, and Africa: +44 (0) 1344 328 300
Asia and the Pacific Rim: +604 291 3600
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Top 8 Transformative Technology predictions for 2018 / February 2018