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ความคืบหน้าโครงสร้างพืน้ฐาน ( Infrastructure): พิธีเปิดอาคารส านกังานแหง่ใหม่ ( BEAUTY2)
BEAUTY ได้รับคดัเลือกให้เ ข้าค านวณในดัชนี FTSE SET Mid Cap Index ในรอบค ร่ึ ง ห ลั ง ปี 2559 ซึ่ ง มี ผ ลตัง้แตว่นัท่ี 20 มิถนุายน 2559 เป็นต้นไป
คณะกรรมการ ผู้บริหาร และพนกังานบริษัท บิวตี ้คอมมนิูตี ้จ ากดั (มหาชน) (BEAUTY) ร่วมท าพิธีเปิดอาคารส านกังานแหง่ใหม ่( BEAUTY2) โดยมีแขกผู้มีเกียรติ พนัธมิตร ร่วมแสดงความยินดีอย่างคบัคัง่เม่ือวนัท่ี 23 มิถนุายน 2559
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BEAUTY is the leading in the retail distribution of cosmetics and skincare.BEAUTY under the following 5 concepts(1) Beauty Buffet Shop(2) Beauty Cottage Shop(3) Beauty Market Shop (4) Made in Nature Brand(5) Girly Girl Brand
BEAUTY's products are separated in 9 categories , with more than 7,000 SKUs .1. Make up2. Facial Care3. Body Hygiene 4. Body Care
BEAUTY Listed on The Stock Exchange of Thailand since December 2012 BEAUTY Market cap 30,300 Million Baht* & Authorized Capital 300 Million Baht.*as of 28.07.2016
5. Hair Care6. Perfume7. Beauty Drink&Food Supplement8. Beauty Accessory9. Men’s Care
operates 323 stores and 39 stores in oversea
Is available in more than 640 locations of leading Supermarket, Hypermarket, convenience Store ,Traditional trade, E-Commerce and Catalouge
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BUSINESS OVERVIEW
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Harbour Pattaya Big C Ranong Big C Tiwanon Big C Bang Bon Rama II
NEW STORE OPENING 1H2016 :7 SHOPs, TOTAL 234 SHOPs
Lotus Pakchong Korat Hong Fah Plaza Chiang Rai Big C Lopburi
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TOTAL NEW PRODUCT 1H2016 : 39 ITEMs, 95 SKUs( MAKE UP :29 ITEMS ,71 SKUs , SKIN CARE:10 ITEMS, 24 SKUs )
LOCAL STORE MARKETING ( LSM )
Special Gift for Top Spender in Chinese New Year .
Enjoy :Very Thai & Thai Desert With Thai Glooming Style.
Launched New Product Lansley Royal Gold Caviar Premium Firming Mask@ Future Park Rangsit.
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LEVERAGE HUMAN RESOURCE CAPABILITYPeople Development : Area Supervisor Professional
People Development : BA แต่งง่าย ขายเป็น
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Silom Complex Future Park Rangsit
Lotus Thasala Harbour Pattaya Central Bangna
NEW STORE OPENING 1H2016 :5 SHOPs, TOTAL 71 SHOPs
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TOTAL NEW PRODUCT 1H2016 : 21 ITEMs, 51 SKUs( MAKE UP :15 ITEMs, 45 SKUs , SKIN CARE:6 ITEMs, 6 SKUs )
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CONVERSION MARKETING : Online to Offline & Offline to Online Activities
ชวนให้ลูกค้ามาซือ้
เชียร์ให้ลูกค้าซือ้
ลูกค้าช่วยขาย
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The Mall NgamwongwanMarket Village Suvannabhumi
NEW STORE OPENING 1H2016 :2 SHOPs, TOTAL 14 SHOPs
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1. Space Management.2. Category management improvement. 3. Affordable quality to all. 4. Instill an entrepreneurial mindset into our
shop manager.
IMPROVE SHOPPING EXPERIENCE AND OPERATIONAL EFFICIENCY
Cambodia Laos Myanmar Vietnam Indonesia ( Shop In Shop)
CAMBODIA7 SHOPS
VIETNAM28 SHOPS
INDONESIA Shop In Shop 18 Shops
Distributor in CLMV: Cambodia, Laos, Myanmar and VietnamWholesaler in ASEAN: Indonesia*, Malaysia and SingaporeWholesaler in ASIA: China, Hongkong ,Taiwan, India, Bahrain, Kuwait, Oman and UAE* Grant a distributorship in January 2016
Independent Shops
No. of shops 2014 : 19 ShopsNo. of shops 2015 : 32 ShopsNo. of shops 1H2016 : 39 shops
Shop In Shop 1H2016 : 18 Shops
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Big C Da Nang Parkson Saigon
Lotte Go VapCoop Mart Bien Hoa Coop Mart Danag
Parkson City
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NEW STORE OPENING 1H2016 :6 SHOPs, TOTAL 39 SHOPs
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OVERSEA TRAINING , VIETNAM
• Skin care product knowledge and selling technique • Make up trend and product knowledge• Management skill
MARKETING TOOLS: CHINESE VERSION
CONSUMER PRODUCT
Hokkaido Milk
No.1 Best Seller 1H2016Made In Nature-Goat Milk UV Body Lotion
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NEW PRODUCT 1H2016BEST SELLER 1H2016
Total Store (12 Accounts) : 501 Stores
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MODERN TRADE TRADITIONAL TRADE
No. Of Store : 447 Stores in ThailandDistributor : CP Consumer Product Co.,LTD
Signed the Contract on 1 July 2015
MODERN TRADE FOR CHINESE CUSTOMER
Shopping Online Launching: Q3 2015www.beautyplazaonline.com
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E-Commerce On 3rd Party Websites
E-Commerce2014 : Revenue 5.6 mb. (1681%)E-Commerce2015 : Revenue 34.9 mb. (516%)E-Commerce1H2016 : Revenue 24.8 mb. (165%)
Total On 3rd Party Websites : 16 Website
•Total 10 Events/month • Office Building• Hospital• University• Promotion Zone in Department Store• Trade Fair
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CATALOUGE EVENT
• 7 Catalog on Shelf : เร่ิมขายเดือนกรกฎาคม 2015• Selling SKU : 15 SKUs , วางขายสาขาของ 7Catalog on Shelf 900 สาขา
Marketing Strategies
Digital MediaTraditional Media
Integrated Marketing Strategy
Viral Marketing Word-Of-Mouth
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Conversion Marketing Social Media
MARKETING STRATEGIES 2016
Net Idol @Shop: On-line to Off-line
Blow New Product : Lansley Royal Gold Caviar
LOCAL STORE MARKETING ( LSM )
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Special Gift for Member
Surprise Gift for Member
SOCIAL MEDIA CUSTOMER RELATIONSHIP MANAGEMENT (SCRM)
@Line get point : Point Redemption
Conversion Marketing - Online to Offline & Offline to Online Activities
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MARKETING STRATEGIES 2016
Leadership Seminar for Shop Manager
Skin Care Expert Training Course
In Side – Out Social Network
PEOPLE : TRAINING ACTIVITIES
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Quarterly & Yearly Reward Campaign
PEOPLE : TRAINING ACTIVITIES
Best Seller Performance : Very Thai & Thai Dessert
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P&L 2Q2016 HIGHLIGHT
PROFIT&LOSS (MB.) 2Q2016 2Q2015 YoY (%) 1Q2016 QoQ(%)
REVENUE 588.23 405.92 44.91% 529.91 11.01%
NPAT 138.72 93.61 48.19% 129.22 7.35%
% NPAT 23.58% 23.06% 0.52% 24.39% -0.81%
% GP 67.23% 67.87% -0.64% 66.60% 0.63%
% SG&A 37.96% 39.47% -1.51% 36.45% 1.51%
% EBITDA 32.04% 31.69% 0.35% 32.86% -0.82%
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P&L 1H2016 HIGHLIGHT (YTD)
PROFIT&LOSS (MB.) 1H2016 1H2015 YoY (%)
REVENUE 1,118.13 770.39 45.14%
NPAT 267.95 169.62 57.97%
% NPAT 23.96% 22.02% 1.94%
% GP 66.93% 67.90% -0.97%
% SG&A 37.24% 40.90% -3.66%
% EBITDA 32.43% 30.53% 1.90%
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ASSETS 30/6/2016 + / -
Cash and cash equivalents 264.41 122.17%
Temporary investments 500.00 -19.35%
Inventories 299.52 3.24%
Total current assets 1,113.06 4.02%
Property, plant and equipment 303.50 3.75%
Total non-current assets 435.95 3.09%
Total assets 1,549.01 3.76%
LIABILITIES & EQUITY 30/6/2016 + / -
Trade and other payables 300.96 10.26%
Total current liabilities 369.38 10.41%
Total non-current liabilities 10.93 5.50%
Total liabilities 380.32 10.26%
Authorized share capital 300.00 0.00%
Retained earnings 311.02 6.67%
Total shareholders' equity 1,168.69 1.80%
BALANCE SHEET SNAPSHOT
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FINANCIAL RATIO
Liquidity Ratio & D/E Inventory Days (Finish Goods)
%Same Store Sales (%SSS)ROA&ROE
ROA
ROE
D/E
Liquidity Ratio
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XD 23/8/2016
RD 25/8/2016
BOOK CLOSING 26/8/2016
PAYMENT 9/9/2016
0.08 Baht/Share (240 MB.) 89.57%
INTERIM DIVIDEND 2016