Trabajo Final Completo de Enem

8/11/2019 Trabajo Final Completo de Enem

1/81

PODER VERDE S.A.C ENVASES YEMBALAJE

UNIVERSIDAD MAYOR DE SANMARCOS

FACULTAD DE CIENCIAS Y ADMINISTRATIVASESCUELA DE NEGOCIOS INTERNACIONALES

TEMA:DIAGNSTICO YPROPUESTA DEL ENVASE DE

LOS PALITOS DE AJONJOL PARAEL MERCADO DE ESPAA

TURNO: TARDE

AULA:405

1

PROFESOR:LIC. JUAN PELAEZ AVALOS CURSO: ENVASES Y EMBALAJES

INTEGRANTE: ATAHUA DIAZ, LISETH JARA RAMIRES, ALEXIS MIRAYA ROMERO, JESICA RISCO CARRERO, DINA AURORITA SANCHEZ CASTAEDA, MIRIAN

TORRES TALLA,JOSSY


2/81


CIUDAD UNIVERSITARIA, 09 DE DICIEMBRE DEL 2013

INDICE

PRIMERA PARTE: DIAGNOSTICO DEL ENVASE .4CAPITULO I: INFORMACION BASICA DE LA

EMPRESA..5

1.1 Perfil de la emre!a

1.2 Pr"d#$%"! &$e "fre#e al emre!a

1.3 Sele##i'( del r"d$#%" ara me)"rar !$ e(*a!e

CAPITULO II: ENVASE ACTUAL DE LOS PALITOS DE

AJONJOLI9

2.1 Di!e+" e!%r$#%$ral del e(*a!e

2.2 Di!e+" rafi#" del e(*a!e

CAPITULO III: COMPORTAMIENTO DEL ENVASE14

3.1 E(*a!e #"m"r%amie(%" (a#i"(al

3.1.1 Di!e+" e!%r$#%$ral

3.1.2 Di!e+" rafi#"

3.2 E(*a!e #"m"r%amie(%" mer#ad" de de!%i("

3.2.1 Di!e+" e!%r$#%$ral

3.2.2 Di!e+" rafi#"

CAPITULO IV: PARTE LEGAL NORMATIVO22

-.1 Mer#ad" de "rie(

-.2 Mer#ad" de de!%i("

CAPITULO V: TENDENCIAS DEL MERCADO DE

DESTINO33

.1 Te(de(#ia! de di!e+" e!%r$#%$ral

.2 Te(de(#ia! de di!e+" rafi#"

2


3/81


CAPITULO VI: CONCLUSIONES36

/.1 El e(*a!e a#%$al de la emre!a /.2 La #"me%e(#ia

/.3 El mer#ad" de!%i("

/.- A!e#%"! ("rma%i*"!

/. Te(de(#ia!

CAPITULO VII: RECOMENDACIONES.46

CAPITULO VIII: BIBLIOGRAFIA4

CAPITULO I!: ANE!OS.4"

SEGUNDA PARTE: PROPUESTA DEL

ENVASE.52CAPITULO I: ANTECEDENTES.53

CAPITULO II: JUSTIFICACION.55

CAPITULO III: PROPUESTA.5"

a Mer#ad" de De!%i("

- Variale! de A%a&$e

CAPITULO IV: CONCLUSIONES6"

CAPITULO V: RECOMENDACIONES.69

CAPITULO VI: BIBLIOGRAFIA#

3


4/81


PRIMERA PARTE: DIAGNOSTICODEL ENVASE


5/81


CAPITULO I : INFORMACION

BASICA DE LA EMPRESA

1.1 Perfil de la emre!a

1.2 Pr"d#$%"! &$e "fre#e al emre!a

1.3 Sele##i'( del r"d$#%" ara me)"rar !$ e(*a!e

!


6/81


1.1 PERFIL DE LA EMPRESA

PODER VERDE S.A.C1

A. Razn S!"a#

P"#$% V$%#$ S.A.C

B. RUC:

2&!332!'3

C. D"$%!!"n L%&a#

J%. M(%()*+ 3- R/0(L0(

D. T"' (% %)'$%*a

F"&+$a N,: 1.1: 4"5" #$ 4( $06%$7(

F8$+9$: P%"6( #$4 5%86"

C+a($ N,1.1: I+"%0("+ #$ 4( $06%$7(

P$ *+ a!-""(a(E4(;"%(*+ #$ "9%"7 6%"#89"7

(40$+9"7

P$ #a na-+$a#%za (% *+!a'"-a#

P%


7/81


E. 0)"- (% '%$a!"n

P$%@ M$%(#" N("+(4

F. R%*%/a 2"*-$"!a (% #a %)'$%*a

L"7 $%0(+"7 E79$% ? C$47" U%(%9$ %$(%"+ PODER VERDE S.A.C ($07 #$ #"7 ()"7. S8 #$( 7$06%$ 8$ 4( #$ $06%$+#$% 8+( #$( #$+$5""7 ;(7(#( $+ 4( $4(;"%(*+ #$ 6%"#89"7 (40$+9"7 ;(7(#"7 $+$%$(4$7 +(98%(4$7, $7 (7/ =8$ +($ $79( $06%$7( (;"(#( ( ;%+#(%4$7 (787 4$+9$7 6%"#89"7 +(98%(4$7 #$ (4#(#.

G. M"*"n

P"#$% V$%#$ S.A.C $7 8+( $06%$7( =8$ 9%(;(( $+ $=86" 6(%( 6"#$%44$


8/81


F+%n-%: E4(;"%(*+ #$4 5%86"

1.5 PRODUCTOS 6UE OFRECE ALEMPRESA

F"&+$a N,1.2: V(%$#(# #$ 6%"#89"7 =8$ "%$$

F+%n-%: E4(;"%(*+ #$4 5%86"

1.7 SELECCIN DEL PRODUCTO PARA MEJORAR SU ENVASE

E4 6%"#89" =8$ $4$50"7 "+ (?8#( #$ 4( 5$%$+9$2 8$ 4"7 P(49"7 #$ ("+"4/"9(0;+ #$+"0+(#"7 C%7+"7 +9$5%(4$7 #$ ("+"4/.C"0" 5%86" $4$50"7 $79$ 6%"#89" 6"%=8$ $7 8+" #$ 4"7 07 "+780#"7

#$+9%" #$ 4( 8+


9/81


F+%n-%: I05$+$7 #$ 5""54$

>


10/81


CAPITULO II : ENVASE ACTUAL

DE LOS PALITOS DE AJONJOLI

2.1 D7$)" $79%898%(4 #$4 $+


11/81


4(7


12/81


P(%( 7+9$9(% $4 (+477 (+9$%"%, 7$ "+48?$ =8$ "+ %$4(*+ (4 #7$)"$79%898%(4 (98(4, #$4 6%"#89" $4$5#" 6"% +8$79%" 5%86" $79 $+


13/81


5.5 DISEO GRAFICO9 DEL ENVASE

C+a($ N,2.1: D7$)" 5%(" #$ 4( $06%$7( P"#$% V$%#$

1. S8 D"%- : N"0;%$ #$ 4( 4+$( #$6%"#89".

2. Lana-+$a#%za

%n *+ )%*a:

S4"5(+ + 1 #$4 6%"#89"

7. C$"*"n*

"n-%&$a#%* (%a4n4#":

N"0;%$ #$4 6%"#89" $+

6(%984(%.

. 1;;. D""*?$+-% %n

-(

))%n-

S4"5(+ N 2 #$4

6%"#89".

@. S8 D"%-: R$69$ 6"% 7$58+9(


14/81


. F ?a!%:S9" Q$;, #"+#$ 7$;%+#( 0(?"%+"%0(*+.

1;.N+%a

'$%*%n-a!"n )"*)a

!a#"(a(:

C"08+( 4( +8$


15/81


#7$)(#(7.

FORMAS DE LAS LNEAS C8$+9( "+ 4/+$( %$9(7,8%


16/81


3.2 E+


17/81


F+%n-%: E4(;"%(*+ #$4 5%86"

D"#%)a*: E+ 8(+9" ( 4( $06%$7( PODER VERDE S.A.C, 78 6%"#89"6(49"7 #$ ( "+ 0$4, 78 #7$)" $79%898%(4 $7 7$+44" ? 6""$4(;"%(#", (4 0$+"7 +" "0" 6(%( "06$9% $+ 8+ 0$%(#" #$ "+780"

+ +9$%+" + $9$%+" 6"% 4" =8$ +8$79%" %$9" $7 0(?"% 6"% 4" =8$#$;$0"7 0$"%(% 4(7 ?( $79$+9$7, $+ $76$(4 $4 #$ $79( $06%$7(#$;#" ( =8$ $7 +8$79%" "06$9$+( #%$9(.

1'


18/81


C+a($ N,3.2: D7$)" $79%898%(4 #$ 4( "06$9$+( #$ 4( $06%$7( P"#$% V$%#E

F+%n-%: E4(;"%(*+ #$4 5%86"

D"#%)a*: E79$ 6%"#89" +" %$6%$7$+9( 8+ #$ 7(" 5%(+#$ 6(%( 0$"%(%$+ 8(+9" ( 78 $+

' E4 #7$)" 5%" #$4 $+


19/81


E7 (7/ =8$ (+(4(%$0"7 ( 4( "06$9$+( 6$%8(+( #$4 6%"#89" =8$$0"7 $4$5#", P(49"7 #$ ("+"4/ #$ 4( $06%$7( P"#$% V$%#$:

C+a($ N,3.3: D7$)" 5%(" #$ 4( "06$9$+( +("+(4 #$ 4( $06%$7( P"#$% V$%#$

$7 4" =8$ ($ =8$ 7$

EL ENVASE A. CRISSINOS DE AJONJOL W DONMAMINO

CARACTERISTICAS

E4 #7$)" 5%" #$ $79$ 6%"#89"+" 08$79%( (49" 5%(#" #$ 06(9"


20/81


F+%n-%: E4(;"%(*+ #$4 5%86"

2&

EL ENVASE B. ALFREDO BRAVOS PALITOS LAPANADERIA LA PATISSERIE

CARACTERISTICAS

E4 $+


21/81


EL ENVASE A. PANES Y PALITOS S.A

CARACTERISTICAS E4 $+ SIICEX $4(;"%" 8+( G8/( #$ A"+#"+(0$+9" ? E0;(4($ 9$+$ "0" + (6"?(% ( 4"7$6"%9(#"%$7, 6"+$+#" ( 78 #76"7*+ 8+ +79%80$+9" #$ "+7849( 6%9(, 6(%( (49(% $+%$0$+9(% $4 "0$%" $9$%"% "+ $4 6(/7 #$ E76()(. P(%( $44", $4 $6"%9(#"% P$%8(+" #$;$8064% "+ 4"7 %$=879"7 =8$ $5$ $4 4$+9$ E76()"4.996:KK.7$.5";.6$K7$K#"80$+9"76"%9(4K3&!1>3%(#-&>(3.6#

21
http://www.amarillasinternet.com/palitosgourmet/http://www.amarillasinternet.com/palitosgourmet/http://www.amarillasinternet.com/palitosgourmet/http://www.amarillasinternet.com/palitosgourmet/


22/81


ENVASE

D$6$+#$+#" #$ 4( "%0( #$ 6%$7$+9(*+,7$ #$;$ 9$+$% $+ 8$+9( =8$ 7"+ (40$+9"7" 7864$0$+9"7 (40$+9"7, =8$ #$;$+$79(% #$;#(0$+9$ 6%"9$5#"7, 6%$7$%


23/81


Polietileno (PE) 6"% 7$% $4 07 "+"#". T$+$ (64(*+ $+ 4((;%(*+ #$ ;"47(7 ( 6(%9% #$ 6$4/84(7$;4$7 ? $+


24/81


D(, E%"7, $9.

F"&+$a N,.1: S86$%0$%(#" D/(1&

F+%n-%: I05$+$7 G""54$

S$5@+ +"%0$7 #(#"7 6"% $4 786$%0$%(#" E%"7: #$0"7 =8$ $+"+9%(0"7$+ "9%"7 6%"#89"7 6(%$#"7 " #$%


25/81


CAPITULO IV : PARTE LEGAL $

NORMATIVO

.1 M$%(#" #$ "%5$+

.2 M$%(#" #$ #$79+"

.1 MERCADO DE ORIGEN

2!


26/81


C+a($ N,.1: N"%0( 0$9%"4"5( 6$%8(+(

NORMAMETROLOGICA

PERUANA12:

D$%$9" L$574(9


27/81


#$;$ "+75+(%7$ "+ (%(9$%$7 +#$4$;4$7, $+ $4 6%"#89", $+


28/81


ETI\UETADO

D$4(%("+$7#$6%"6$#(#$76"9$+(40$+9

$ $+5()"7(7

D$4(%("+$7 #$6%"6$#(#$7 =8$ (%$$+ #$7$+9#", +48#"7 4"7"06(%(9


29/81


.5 MERCADO DE DESTINO

D$;#" ( =8$ $4 6(/7 #$ #$79+" $7 E76()(, 4(+"%0(93!K2&&1!#$4 P(%4(0$+9" E8%"6$" ? #$4C"+7$" $79(;4$$ 8+ 0(%" 5$+$%(4 6(%( 4"7 0(9$%(4$7 ? ";$9"7#$79+(#"7 ( $79(% $+ "+9(9" "+ 6%"#89"7 (40$+9"7. T"#"74"7 0(9$%(4$7 ? ";$9"7 $064$(#"7 6(%( $4 $+


30/81


E79$ R$54(0$+9" 9$+$ 8+ (4(+$ "08+9(%", $79" =8$%" #$% =8$ 9"#(7 4(7#76"7"+$7 =8$ 7$ $79(;4$(+ $+ $79$ %$54(0$+9" 9$+$+ =8$ 7$% ((9(#(7? 8064#(7 6"% 9"#(7 4(7 +("+$7 =8$ "+"%0(+ 4( U+*+ E8%"6$( ? 9"#(7787 $+9#(#$7.

E4 R$54(0$+9" 7$ (64( ( 9"#"7 4"7 0(9$%(4$7 ? ";$9"7 #$79+(#"7 ( $79(% $+"+9(9" "+ 6%"#89"7 (40$+9"7: 9"#" 96" #$ $+


31/81


#$7#$ 4( 6%"#8*+ (79( 78 #79%;8*+. A#$07, 4"7 (;%(+9$7$79+ ";45(#"7 ( 064(+9(% 8+ 779$0( #$ (7$58%(0$+9" #$ 4((4#(# ? 8+ 779$0( #$ "+9%"4 #$ $79(, ( 9%(


32/81


+"%0(7 %$4(9


33/81


#$79+(#"7 ( $+9%(% $+ "+9(9" "+ (40$+9"7 #$;$+ +#(%7$787 (%(9$%/79(7. L"7 0(9$%(4$7 ? ";$9"7 =8$ +" $79+0(+$79(0$+9$ #$79+(#"7 ( "+9$+$% " $+


34/81


L" $79(;4$#" $+ $79( 4$? 4"

7$% 7+ 6$%8" #$ 4(7#76"7"+$7 #$4 (%9$%$76$(4 %$$%$+9$7 (7$58%#(#, 6%"9$*+ #$ 4(7(48# $ 5$+$ #$ 4"76%"#89"7 $+


35/81


; L"7 +O%9"+, 2&13, 996:KK"%9"+.(9$.(.%K%$6#"KA!2>!EKA!2>!E.PDF, C"+7849(: &3 #$ +"


36/81


()(#% $4 *#5" DB 6(%( +#(% =8$ 4( 0(#$%( $79 #$7"%9$(#(. A"+9+8(*+ 7$ 6%$7$+9( 8+ $$064":

IPPC In-%$na!"na# P#an- P$-%!-"n Cn%n-"n: S/0;"4"#$ 4( C"+


37/81


CAPITULO V : TENDENCIAS DEL

MERCADO DE DESTINO

!.1 T$+#$+(7 #$ #7$)" $79%898%(4

!.2 T$+#$+(7 #$ #7$)" 5%("

9.1 DISEO ESTRUCTURAL

E4 #7$)" $"4*5" #$ $+


38/81


$%9"7 (76$9"7 " %"4$7 #$4 $+


39/81


F"&+$a N,!.1: P%"#89" 704(% ( 4"7 6(49"7 #$ ("+"4 $+ $4 0$%(#" #$ #$79+"

F+%n-%: I05$+$7 G""54$

P(%9$+#" #$ $79( 0(5$+ 7"+ 08? 7064$7 787 #7$)"7 ?( =8$ (458+"7 +"9$+$+ 8+ #7$)" 5%", ?( =8$ 08"7 7$


40/81


CAPITULO VI : CONCLUSIONES

-.1 E4 $+


41/81


C"+ %$4(*+ (4 $+


42/81


F+%n-%: P%"6( #$4 5%86"

F"&+$a N,-.2: E+


43/81


3


44/81


F+%n-%: P%"6( #$4 5%86"

F"&+$a N,-.3: E+


45/81


F+%n-%: P%"6( #$4 5%86"

C+a($ N,-.1: R("+ 6%(9( ? "08+(9


46/81


47/81


=.5 LA COMPETENCIA

E+ $4 0$%(#" +("+(4 (? 08(7 $06%$7(7 =8$ "0$%(4(+ $79( 4/+$( #$

6%"#89"7, (#$07 #$ $4(;"%(% 9$+$+ 8+( (064( 5(0( #$


48/81


F+%n-%: E4(;"%(*+ #$4 5%86"

=. 7 EL MERCADO DE DESTINO

E4 0$%(#" #$ #$79+" #$ 4"7 6(49"7 #$ ("+"4/, 7$% E76()(. H$0"7 $7"5#"$4 0$%(#" $76()"4 "0" $4 #$79+" #$ 4"7 6(49"7 #$ ("+"4/ 6"%=8$ (40"0$+9" #$ ($% 4( $+9%$


49/81


E+ $4 0$%(#" +("+(4, 4( ++"


50/81


!&


51/81


C+a($ N,-.: L( 9$+#$+( #$ $+


52/81


F+%n-%: E4(;"%(*+ #$4 5%86"

C+a($ N,-.!: 8(#%" #$ $+


53/81


F+%n-%: E4(;"%(*+ #$4 5%86"

!3


54/81


CAPITULO VII:

RECOMENDACIONES

D$7687 #$4 (+477 #$4 $+


55/81


CAPITULO VIII: BIBLIOGRAFIA

INDECOPI,996:KK.;.-!&.6#^090$_13&>!3&>'!,

MINCETUR,996:KK.0+$98%.5";.6$K+$$;KP"%9(47K2&KD"80$+9"7KN"9("+$7KPRT[V54(+([C"+9%"4[S(+9(%"[A40$+9"7.6#,

E8%"6(.$8,2&13,996:KK$8%"6(.$8K4$574(9"+[7800(%$7K"+780$%7K6%"#89[4(;$44+5[(+#[6((5+5K+#$[$7.90,

E8%"6(.$8,2&13,996:KK$8%"6(.$8K4$574(9"+[7800(%$7K"+780$%7K6%"#89[4(;$44+5[(+#[6((5+5K421&2([$7.90,

E8%"6(.$8,2&13,996:KK$8%"6(.$8K4$574(9"+[7800(%$7K"+780$%7K6%"#89[4(;$44+5[(+#[6((5+5K412&'-[$7.90,

E8%"6(.$8,2&13,996:KK$8%"6(.$8K4$574(9"+[7800(%$7K"+780$%7K6%"#89[4(;$44+5[(+#[6((5+5K412&'-[$7.90,

N"9(7 J8%/#(7, 2&13,996:KK+"9(7.8%#(7."0K;(7$[#(9"7KA#0+K4111>>'.9041,

O%9"+, 2&13, 996:KK"%9"+.(9$.(.%K%$6#"KA!2>!EKA!2>!E.PDF, S86$%0$%(#"7 E%"7, .%$*".$7, D59" 8+" W4(;"%(9"%" %$(9


56/81


CAPITULO I!: ANE!OS

!-


57/81


1. COMPROBANDO LA EXISTENCIA DE LA EMPRESA A TRAVESDE EL PORTAL DE LA SUNAT

N)%$ (%RUC: 2&!332!'3 PODER VERDE SOCIEDAD ANONIMA CERRADA

T"'Cn-$"+8%n-%:

SOCIEDAD ANONIMA CERRADA

N)$%C)%$!"a#:

F%!2a (%In*!$"'!"n:

&'K&!K2&11 F%!2a (% In"!"(% A!-""(a(%*:

&1K&-K2&11

E*-a( (%#Cn-$"+8%n

-%:

ACTIVO

Cn("!"n(%#Cn-$"+8%n-%:

HABIDO

D"$%!!"n(%#D)"!"#"F"*!a#:

MARAON NRO. 3- LIMA LIMA RIMAC

S"*-%)a (%

E)"*"n (%C)'$an-%:

MANUAL A!-""(a( (%

C)%$!"E-%$"$:

IMPORTADORKEXPORTADOR

S"*-%)a (%Cn-a"#"(a(:

MANUAL

A!-""(a(%*E!n)"!a*:

C)'$an-%* (% Pa&!a+-. (%")'$%*"nF. @;= +@1=:

S"*-%)a (%E)"*"nE#%!-$n"!a:

AK#"a( a#PLE (%*(%:

!'


58/81


59/81


NMERO DE TRABAJADORES DE 5;97759>7 PODERVERDE SOCIEDAD ANONIMA CERRADA55

In?$)a!"n (% T$aa4a($%*P%$( T$"+-a$" N, (% T$aa4a($%*

2&13 &>

REPRESENTANTES LEGALES DE 5;97759>7 PODER VERDESOCIEDAD ANONIMA CERRADA

L( +"%0(*+ $;#( $+ $79( "+7849( "%%$76"+#$ ( 4" #$4(%(#" 6"% $4"+9%;8?$+9$ (+9$ 4( A#0+79%(*+ T%;89(%(.

D!+)%n

-

N$.

D!+)%n-N)$% Ca$&

F%!2a

D%*(%

DNI 1!22'URIARTE NAVALESTHER

GERENTEGENERAL

2>K&K2&11

ESTABLECIMIENTOS ANEHOS DE 5;97759>7 PODER VERDESOCIEDAD ANONIMA CERRADA

L( +"%0(*+ $;#( $+ $79( "+7849( "%%$76"+#$ ( 4" #$4(%(#" 6"% $4"+9%;8?$+9$ (+9$ 4( A#0+79%(*+ T%;89(%(.

C("&

T"' (%E*-a#%!")"%n-

D"$%!!"n

22 La "n?$)a!"n +% *% )+%*-$a !$$%*'n(% a # (%!#a$a( '$ %#!n-$"+8%n-% %n %# PDT =;; 8 PDT =;1 an-% #a SUNAT %n %# #-") '%$(

-$"+-a$" (%# a/ an-%$"$ 8 %n %# #-") '%$( -$"+-a$" %n!"( a #a?%!2a (% !n*+#-a.

!>

T$aa4a($%* (%'%n("%n-%* 8 '%n*"n"*-a*.


60/81


&&&2 L. COMERCIALAV. FRAY BARTOLOME DE LAS CAS NRO. ' URB. LOS

JARDINES 2DA ET LIMA LIMA SAN MARTIN DE PORRES

-&


61/81


2. FOTOS DE LA ENTREVISTA CON LA EMPRESA

ENTREVISTA CON LA GERENTE DE LA EMPRESA

-1


62/81


SEGUNDA PARTE: PROPUESTA

DEL ENVASE

-2


63/81


CAPITULO I: ANTECEDENTES

-3


64/81


E+ 4( @490( #(#( 7$ ( (%(9$%(#" 6"% (0;"7 #%(09"7 $+ "%0("0" 4( 9$+"4"5/( ( +8$+(#" $+ 4"7 $+


65/81


CAPITULO II: JUSTIFICACI%N

-!


66/81


INFORMACION BASICA

N"0;%$ #$ E06%$7( PODER VERDE S.A.C

RUC 2&!332!'3

F$( #$ F8+#(*+ &1K&-K2&11

T6" #$ S"$#(# SOCIEDAD ANONIMA CERRADA

E79(#" #$ 4( E06%$7( ACTIVO

S$9"% $"+*0" #$#$7$06$)"

E4(;"%(*+ #$ 6%"#89"7(40$+9"7.

M(%( D$ A9


67/81


N"7 "%$+9(0"7 (4 0$%(#" E76()"4, ?( =8$ $79$ 0$%(#" 8$ #$+#"

6"% 4( $06%$7( PODER VERDE #$+9%" #$ 787 6%"?$9"7 #$ $6"%9(*+ ,

6"% $44"7 +8$79%(7 +


68/81


CAPITULO III: PROPUESTA

( M$%(#" #$ D$79+" ; V(%(;4$7 #$ A9(=8$

-


69/81


A"%( (;4(%$0"7 #$ 4( 6%"68$79(6(%( $4 $+


70/81


VARIABLES DE ATA6UE

PROTEGER5=

E4 ++"


71/81


A-$"+-*

F(;%(*+ ( 0$##( 6(%( (#(69(%4" ( 787 %$=879"7

$(9"7 #$ 9(0()" ? "%0(

F(;%(#" "+ (%9*+ 0%""%%85(#" #$ 5%(+ (4#(#

O6*+ #$ 06%$7*+ #$ (49( (4#(# 6(%( 6%"0""+(% 78

6%"#89" " 0(%(

A69" 6(%( $4 "+9(9" "+ (40$+9"7

B%n%K!"*

I+%$0$+9" #$ 4(7

SICEX, 996:KK.7$.5";.6$K7$K#"80$+9"76"%9(4K1>3'-!%(#--#$;.6#,&- #$ #$0;%$ #$4 2&13.

'1
http://www.siicex.gob.pe/siicex/documentosportal/188937685rad66deb.pdfhttp://www.siicex.gob.pe/siicex/documentosportal/188937685rad66deb.pdf


72/81


TABLA N` 3.1: DIFERENCIA ENTRE TIPOS DE ENVASE

TIPO DESCRIPCION USO

BOLSA

E+


73/81


PROTEGER

C"+7$%


74/81


COSTOS DE LOS MATERIALES

M(9$%(4$7 =8$ 7$


75/81


DIFERENCIACION

P"7"+(%7$ $+ 4( 0$+9$ #$4 "+780#"% 7$


76/81


VENTAJA COMPETITIVA: PRODUCTO NATURAL Y DEALTA CALIDAD \UE AYUDA A LA BUENA ALIMENTACINDIARIA PRESENTADO EN UN ENVASE DINAMICO Y DEFACIL USO.

F0CIL DE USAR

N8$79%( 6%"68$79( #$ $+


77/81


Ena*% N+%

C"+ #$%$+( ( 78 6%$#$$7"% 7$ 6"#%/( "+48% =8$ (0;"7 7"+

#$ 4 87" 6$%" $79$ +8$


78/81


CAPITULO IV: CONCLUSIONES

E4 "79" #$ 4"7 0(9$%(4$7 #$4 $+


79/81


E4 "+780#"% 7$06%$ ;87(%( 6%"#89"7 +" 7"4" =8$ 7$(+ #$ (49((4#(# 7+" =8$ $4 $+


80/81


L( $06%$7( #$;$ #$ 0(+$(% 8+( (49( #$%$+(*+ 6(%( 6"#$% $+9%(%07 %6#" (4 0$%(#" $76()"4 "%$$+#" 8+ 6%"#89" +" 7"4" +89%9


81/81


#"7[9(44$%KP(%9$[1[P%$7$+9("+[T(44$%[U7"[#$[E+3

'-!%(#--#$;.6#SICEX,996:KK.7$.5";.6$K7$K#"80$+9"76"%9(4K1>3'-!%(#--#$;.6#MINCETUR,996:KK.0+$98%.5";.6$K"0$%"K8$6$%8K"+7849"%(K#"7[9(44$%KP(%9$[1[P%$7$+9("+[T(44$%[U7"[#$[E+K11K0(+8(4$+

Documents

Trabajo Final Completo de Enem