Trade marketingBespoke look book

Press advertising - portrait

OPTICIANLOGO

Calibrated & finely tuned

Insist on your perfect

Receive a 15 minute consulation at Optician Name.Visit our practice: Optician address details

Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

OPTICIANLOGO

Precise & beautifully engineered

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Insist on your perfect

Receive a 15 minute consulation at Optician Name.Visit our practice: Optician address details

Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

OPTICIANLOGO

Tailormade lens personalised for you

Insist on your perfect

Receive a 15 minute consulation at Optician Name.Visit our practice: Optician address details

Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

A press release is also available upon request.

1

OPTICIANLOGO

Tailor-made lens personalised for you

Insist on your perfect.

Receive a 15 minute consulation at Optician Name.Visit our practice: Optician address details

Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

OPTICIANLOGO

Precise & beautifully engineered

Insist on your perfect.

Receive a 15 minute consulation at Optician Name.Visit our practice: Optician address details

Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

OPTICIANLOGO

Calibrated & finely tuned

Insist on your perfect.

Receive a 15 minute consulation at Optician Name.Visit our practice: Optician address details

Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Press advertising - landscape

Tailormade lens personalised for you

Insist on your perfect.

OPTICIANLOGO

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Precise & beautifully engineered

Insist on your perfect.

OPTICIANLOGO

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Calibrated & finely tuned

Insist on your perfect.

OPTICIANLOGO

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Point-of-sale

Available in A0/A1/A2/A3 in portrait and landscape.Personalised versions available on request.

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Insist on your perfect.

Tailormade lens personalised for you

OPTICIANLOGO

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Precise & beautifully engineered

Insist on your perfect.

OPTICIANLOGO

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Calibrated & finely tuned

Insist on your perfect.

OPTICIANLOGO

Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Precise & beautifully engineered

Insist on your perfect.

OPTICIANLOGO

Direct mail

Your vision of...

PrecisionVarilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Try

without

Your vision of...FreedomVarilux Xclusive 4D dramatically reduces the need to move your head, sharpening your vision when focusing close-up, at middle distance and at long distance.

to read this

ClarityVarilux Xclusive 4D is personalised with several specifi c visual measurements to ensure your vision is completely natural for all everyday activities.

your

BeautyVarilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you – at arm’s length and beyond.

moving

head

Your vision of...

PrecisionVarilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Try

without

Your vision of...FreedomVarilux Xclusive 4D dramatically reduces the need to move your head, sharpening your vision when focusing close-up, at middle distance and at long distance.

to read this

ClarityVarilux Xclusive 4D is personalised with several specifi c visual measurements to ensure your vision is completely natural for all everyday activities.

your

BeautyVarilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you – at arm’s length and beyond.

moving

head

Your vision of...

PrecisionVarilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Try

without

Your vision of...FreedomVarilux Xclusive 4D dramatically reduces the need to move your head, sharpening your vision when focusing close-up, at middle distance and at long distance.

to read this

ClarityVarilux Xclusive 4D is personalised with several specifi c visual measurements to ensure your vision is completely natural for all everyday activities.

your

BeautyVarilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you – at arm’s length and beyond.

moving

head

Your vision of...

PrecisionVarilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Try

without

Your vision of...FreedomVarilux Xclusive 4D dramatically reduces the need to move your head, sharpening your vision when focusing close-up, at middle distance and at long distance.

to read this

ClarityVarilux Xclusive 4D is personalised with several specifi c visual measurements to ensure your vision is completely natural for all everyday activities.

your

BeautyVarilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you – at arm’s length and beyond.

moving

head

Your vision of...

PrecisionVarilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Try

without

Your vision of...FreedomVarilux Xclusive 4D dramatically reduces the need to move your head, sharpening your vision when focusing close-up, at middle distance and at long distance.

to read this

ClarityVarilux Xclusive 4D is personalised with several specifi c visual measurements to ensure your vision is completely natural for all everyday activities.

your

BeautyVarilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you – at arm’s length and beyond.

moving

head

Your vision of...

PrecisionVarilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world.

Try

without

Your vision of...FreedomVarilux Xclusive 4D dramatically reduces the need to move your head, sharpening your vision when focusing close-up, at middle distance and at long distance.

to read this

ClarityVarilux Xclusive 4D is personalised with several specifi c visual measurements to ensure your vision is completely natural for all everyday activities.

your

BeautyVarilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you – at arm’s length and beyond.

moving

head

Your vision of

perfection

An interactive format that demonstrates the benefit of multiple focal points, creating desire, providing persuasive evidence, and driving action.

Dynamic video brochure

Reflecting the innovation at the heart of our brand, this direct mail option is both unexpectedand exciting. Using video content, the brochure delivers a unique viewing experience.

See everything that matters to you,

at all distances

We care for the environment.

Return this video to Chapmans Opticians and we can re-use it.

Tailormade lens personalised for you

Personalised to capture every detail at every focal point, Varilux Xclusive 4D enables you to see everything that matters to you at all distances.

Insist on your perfect

Recall email template

A campaign-themed email creating desire, providing persuasiveevidence and driving appointments.

18

Email templateA series of campaign-themed emails creating desire, providing persuasive evidence and driving appointments. Dual-branded to reflect the bespoke partnership.

All text areas are editable.

Trade marketing kit

Social media

Facebook carousel

Website banners

Calibrated & finely tuned

This is the art of the tailor-made lens. Defined by you, for you.

Insist on your perfect.

Precise & beautifullyengineered

This is the art of the tailor-made lens. Defined by you, for you.

Insist on your perfect.

Your website here

Available in various sizes.Personalised versions available on request.

The art of the tailor-made lens

Insist on your perfect.

Precise & beautifully engineeredThis is the art of the tailor-made lens. Defined by you, for you.

Insist on your perfect.

Calibrated & finely tuned

Insist on your perfect.

Customer examples

Contravision

HARROLD OPTICIANS IS A FAMILY RUN GROUP OF INDEPENDENT OPTICAL STORES

Every eye is different, such as its shape, the way it moves, and it can differ from others by anything up to 30%. Just like you, your

eyes are unique and they deserve to be treated as such. Before now lenses didn’t account for this, so when you looked

through any area except the central part of your lens, you would lose visual performance.

You can benefit from a three dimensional eye examination that takes into account how your eyes move. Now, wherever your eye moves, that section of the lens is individually optimised for them.

WHAT ARE THE BENEFITS OF PERSONALISED LENSES?• We will perform 3D measurements tailored

to the anatomy of your eye

• Perfectly suited to your needs, regardless of age, prescription and frame

• Takes into consideration your postural and visual behavior – only available with Varilux Xclusive 4D

BOOK YOUR FREE 15 MINUTE CONSULTATION WITH THIS VOUCHER

HARROLD OPTICIANS61 East Street, Blandford Forum, Dorset DT11 7DX

T. 01258 458 476 www.harroldopticians.co.uk

Customer examples

Bespoke lenses available at Ellis & Killpartrick, 18 New Bond St, Bath BA1 1BA. Telephone: 01225 466954

Calibrated & finely tuned

Insist on your perfect.

This is the art of the tailor-made lens. Defined by you, for you.

Get your personalised lenses at Harrold Opticians

Calibrated & finely tuned

Insist on your perfect.

This is the art of the tailor-made lens. Defined by you, for you.

25% OFF ALL VARILUX LENSES AT STIRLING OPTICIANS

WITH THIS VOUCHERTerms and conditions apply

Visit Stirling Opticians, 16-18 Gold Street, Kettering NN16 8JB T. 01536 511 605

Calibrated & finely tuned

Insist on your perfect.

This is the art of the tailor-made lens. Defined by you, for you.

Every eye is different, such as its shape, the way it moves, and it can differ from others by anything up to 30%. Just like you,

your eyes are unique and they deserve to be treated as such.

Before now lenses didn’t account for this, so when you looked through any area except the central part of your lens,

you would lose visual performance.

You can benefit from a three dimensional eye examination that takes into account how your eyes move. Now, wherever your eye moves,

that section of the lens is individually optimised for them.

WHAT ARE THE BENEFITS OF PERSONALISED LENSES?• We will perform 3D measurements tailored

to the anatomy of your eye• Perfectly suited to your needs, regardless of age,

prescription and frame • Takes into consideration your postural and visual behaviour –

only available with Varilux Xclusive 4D

Please contact us for more information on our best varifocal lenses

25% OFF ALL VARILUX LENSES AT STIRLING OPTICIANS

WITH THIS VOUCHERTerms and conditions apply

Stirling Opticians16-18 Gold Street, Kettering NN16 8JB

Telephone: 01536 511 605 www.stirlingopticians.co.uk

E X C L U S I V E TO

I N K E T T E R I N G

Press advertising Door drop

ecp.essilor.co.uk

CLAIRE LYONTelephone: 01454 423 410Email: lyonc@essilor.co.uk

SARAH VENNTelephone: 01454 423 281Email: venns@essilor.co.uk

ETHAN PARRYTelephone: 01454 423 376Email: parrye@essilor.co.uk

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Trade Marketing contacts