PowerPoint Presentation
Digital & Mobile Marketing Products DeckOctober 2015Trend
Media Group Gwendell Mercelina
[email protected] +5999-6854996Willemstad,
Curaao
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Trend MediaAdvertising Objectives for You:Target users by age
range, gender, spend potential, location, device and networkCollect
survey information on industry trendsPush direct messages to
targeted Digicel customers via SMS Reward customers and increase
customer retentionPromote brands in creative ways / monetize
visibilityDevelop audience insights
Suggested Products: 1. Managed Portal2. SMS & Flash AdsEnd
of Call AdsNative ads/ Content Marketing on Loop High Impact banner
and video ads on Loop, Digicel Sportsmax and ShazamTrend Media is
Digicel Groups mobile and digital department that assists
advertisers to reach their desired audience in a more targeted and
measureable way while rewarding users with real-time updates on
promotions, deals and many other opportunities.
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Trend Media Mobile Services
FLASH ADSSMS ADSBALANCE ENQUIRY ADSEND OF CALL ADSReach how many
people? 45,000 in Aruba, 15,000 in Bonaire and 100,000 in
Curacao!
Your current account balance is NAF 100.00
Follow our company on Facebook for a chance to win NAF in prizes
https://www.facebook.com/ocuracao
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Trend Media Digital Services
Display Ads on WebsitesDisplay Ads on Apps/MobileVideo AdsPop-up
adsKeyword Search AdsHigh impact rich media adsNative
StoriesSponsored ContentLOOP BANNER ADSDSM BANNER ADSSHAZAM BANNER
ADS
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Trend Media Digital Web App
Managed Portals:Content marketingHybrid campaign landing
pageProduct CatalogueMedia promotions to maintain activityTech
SupportCustom url or shared Digicel
urlPolls/reviews/surveysGamesLead generationSocial SharingVoucher
rewardsUser Generated contentCompetitionsMore
Polls/ReviewsOur ProductsPromotionsAbout Us
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Native Content
Native Content story sits at top of news stream for 24
hoursExposed to all users of Loop News during that time
periodRemains on the site but after 1 day it naturally moves down
the news stream as new stories appearThe first image shows the
companys native story at the top of the stream in CuracaoThe second
image shows when a user has clicked on the story to open it in a
full pageThe banner ads sits at the bottom of the screenThis could
be a story about your company!
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The sponsored content appears on app, mobile site and the
websiteThese kind of stories resonate with our readers and dont
feel like an advertisementYour logo will be on the story and will
remain there foreverThousands of people will be reading this
contentNative Content
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The story will pushed out across our Facebook and Twitter social
media platforms across ABC islandsThis offers extended reach and
exposure as the story gets shared organically by our readers and
your brand with it!Native Content
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Loop ABC Performance September 2015
DigicelMore Reach
Targeted by:
LocationSpend CapacityInterestCall PatternsOther Demography
Digital Media Industry Testimonials
DirectedInnovativeCost Effective Solutions
Proactive Communication, Including Using Digital and Social
Media, Is Key to Improved Business Customer Satisfaction. Content
is unique and engaging and they are top notch in customer
service.Aggressive, innovative, fun campaigns.All of these products
are doing a good job of balanced communicationcustomer service
posts, community involvement, outage communication, and responses
to questions/complaints. A variety of platforms and incorporate
multimedia content in their publishing. The companies also strive
to think outside the box in terms of the type of content being
developed and shared, and have clear customer service processes in
place.
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Some Trend Media Partners
DirectedInnovativeCost Effective Solutions
Proactive Communication, Including Using Digital and Social
Media, Is Key to Improved Business Customer Satisfaction with
Electric Utility Companies. Content is unique and engaging and they
are top notch in customer service.Aggressive, innovative, fun
campaigns.All of these utilities are doing a good job of balanced
communicationcustomer service posts, community involvement, outage
communication, and responses to questions/complaints. All utilities
mentioned use a variety of platforms and incorporate multimedia
content in their publishing. The companies also strive to think
outside the box in terms of the type of content being developed and
shared, and have clear customer service processes in place.
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Thank YouWhats in it for you?Questions?
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