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As an SEO agency we connect people and brands through powerful SEO techniques and expertise. Visibility online equates to business and in an ever-evolving search engine landscape, we work hard at connecting you to your customers.
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Search Engine Optimisation
Overview of SEO Workshop
What will this presentation cover?
* What is SEO
* How Search Engines Work
* Workshop exercise – keyword research!
* 5 common SEO mistakes
* 10 top tips for your website’s SEO
What is Search Engine Optimisation?
“SEO is the active practice of optimising a website by improving internal and external aspects of your website in order to increase the traffic (number of visitors) the website receives from search engines”
Known as Sponsored links or PPC or CPC advertising
The Basics
Known as Natural Search Results or Organic listings
Number of search results for the search query
Keywords
Define what keywords you wish to use
Keyword – A term that you type into a search engine to begin an online search
Keyword research – Free tools available
https://adwords.google.co.uk/select/KeywordToolExternal
Common SEO mistakes
1
3
5
2
4
Don’t ‘Keyword stuff’. Pages no longer exist on your website?
Changed the address of an existing web page?
Link building – Be careful of ‘Link Farming’
Changing your SEO too soon.
If you would like help with social media, please contact us using the details below. We look forward to hearing from you.
T: 023 9248 0082
W: trisynergymarketing.co.uk
Tri-Synergy Marketing
Tri-Synergy Marketing
