Tuelo Primary Poultry

8/17/2019 Tuelo Primary Poultry

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BUSINESS PLAN FOR

TUELO PRIMARY POULTRY TUELO PRIMARY POULTRY

TUELO PRIMARYEmail: [email protected]


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ContentsEXECUTIE !UMMARY................................................................................................."

Po#lt$% &a$m Ob'ecti(es...........................................................................................)

Po#lt$% &a$m Mission................................................................................................ )

O#$ *e%s to s#ccess.................................................................................................)

COMPA+Y !UMMARY...................................................................................................)

Com,an% Owne$shi,...............................................................................................)

Location an- &acilities..............................................................................................

Contact In&o$mation.................................................................................................

In-#st$% Anal%sis.....................................................................................................

Challen/es &acin/ the ,o#lt$% in-#st$%....................................................................0

!TART1UP !UMMARY....................................................................................................0

Po#lt$% &a$m sta$t#, costs.......................................................................................2POULTRY 3ARM PRO4UCT!.........................................................................................2

P$o-#ct -esc$i,tion..................................................................................................2

3#t#$e ,$o-#cts....................................................................................................... 5

!e$(ice 4esc$i,tion................................................................................................. 5

3#t#$e se$(ices........................................................................................................5

PRO4UCTIO+ !UMMARY.............................................................................................5

P$o-#ction ,lan....................................................................................................... 5

P$o-#ction costs...................................................................................................... 5

P$o-#ction labo$...................................................................................................... 6

Cost o& labo$......................................................................................................... 6

P$o-#ction ,$ocess.................................................................................................. 6

P$o-#ction s%stems.................................................................................................6

MAR7ET A+ALY!I! !UMMARY..................................................................................... 8

Ma$*et se/mentation.............................................................................................. 8

Ta$/et ma$*et se/ment st$ate/%.............................................................................8

Ma$*et t$en-s........................................................................................................ 9

Com,etition...........................................................................................................9;#siness com,etiti(e e-/e....................................................................................99

Ma$*etin/ st$ate/%................................................................................................99

P$icin/ an- P$omotion st$ate/%.............................................................................99


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MA+A>EME+T !UMMARY..........................................................................................9"

Mana/ement team................................................................................................ 9"

O$/anizational st$#ct#$e........................................................................................9"

Pe$sonnel...............................................................................................................9)

I+TER+AL E+IRO+ME+TAL A+ALY!I!..................................................................9)!


4/23

EXECUTIE !UMMARY TUELO PRIMARY CO1OPORATIE ,o#lt$% is a &a$m &oc#se- on both e// an-

meat ,$o-#ction that ,$o(i-es &o$ a la$/e ma$*et $an/e mainl% &o$ townshi,

c#stome$. It also ,$o-#ces man#$e as a b%1,$o-#ct &o$ othe$ ,$o-#cts c$o,s

that we will be ,lantin/ Bmaize s#n?owe$D. It is base- in... The &o#n-e$sha(e notice- the health im,lication o& $e- meat >MO &oo-s an- eF,ensi(e

so#$ce o& ,$otein that $the$ ma*es the ,eo,leGs li(es e(en ha$-e$.

The b#siness is to meet the inc$ease- -eman- &o$ white meat an- e//s.

Chic*ens ha,,en to be a /$eat so#$ce o& white meat an- a$e also la$/el%

*nown &o$ e// ,$o-#ction.

+ot onl% a$e the &o#n-e$s inte$este- in meetin/ the -eman-s o& the

c#stome$ we also ,lan to c$eate #tmost satis&action &o$ these c#stome$s.

The &o#n-e$s also want to #se this b#siness as a means o& c$eatin/

em,lo%ment within the comm#nit% it is base- in an- to cont$ib#te to the

econom% o& the co#nt$%.


5/23

anothe$ miscellaneo#s tas*s. 3i&t% ,e$cent /$oss ma$/in is eF,ecte- within

2 months o& its o,e$ations withhol-in/ the chances o& an% acci-ental o$

#neF,ecte- inci-ence an- we ho,e to obtain the b$ea*e(en ,oint within

" %ea$s.

MOD an- most h%/ienic,o#lt$% ,$o-#ce$ in the a$ea com,l%in/ b% the national stan-a$-s &o$&oo- an- -$#/s.

T#$n in ,$oKts &$om the K$st siF months o& o,e$ations. Maintain 0N /$oss ma$/in $atio.


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COMPA+Y !UMMARY

Com,an% Owne$shi, TUELO PRIMARY CO1OPORATIE ,o#lt$% is owne- b% K(e ,e$sonGs

coo,e$ati(e an- ;EE. The% a$e namel% It is a ,a$tne$shi, an- each ,e$son

has an eH#al sha$e in the b#siness an- is also eH#all% liable &o$ an% b#siness

-ebts o$ claims.

Location an- &acilitiesAt this ,oint in the b#siness we -onGt ha(e an eFact ,oint %et b#t we ha(e

na$$owe- the location -own to Motetimmotwanen/ M,#malan/a an- o#tsi-e

Mamelo-i.


7/23

-ist$ib#te- in ?%e$s an- in the means we ma$*et o#$ b#siness as o#$ contact

in&o$mation.

In-#st$% Anal%sisPo#lt$% in-#st$% in the last %ea$s has shown -$amatic chan/es in both

-omestics an- inte$national en(i$onments. Those en(i$onmental &o$ces

incl#-e a$e classiKe- into " cate/o$ies: the inte$nal &o$ces an- eFte$nal

&o$ces. Inte$nal an- eFte$nal &o$ces incl#-e:

9. Po#lt$% in-#st$% com,etito$s:


8/23

4iseases: Pne#monia anothe$ mino$ -iseases a$e amon/ ,$oblems &ace-

b% ,o#lt$% &a$me$s b#t this ,$oblem can be sol(e- b% see*in/ a (ete$ina$%

-octo$ an- Tshwane small b#siness /$ants.

!TART1UP !UMMARYO#$ b#siness has sta$t#, cost an- we will nee- a ban* acco#nt we chose o#$

ban* to be 3+; beca#se o& its sma$t se$(ices an- aJo$-abilit%. This section o&

the ,lan shows ,$o'ecte- sta$t#, costs ,$io$ to o#$ o,enin/.

!ta$t1#, eF,enses &o$ TUELO PRIMARY CO1OPORATIE ,o#lt$% incl#-e

initial ins#$ance ,a%ments co(e$in/ both /ene$al liabilit% an- ,$o-#ct

liabilit% ,$e1la#nch ma$*etin/ to co(e$ ?%e$s a -i$ect mail cam,ai/n an-a-(e$tisements in local ,a,e$s the -e(elo,ment o& a website &o$ c#stome$

inte$action an- the no$mal le/al eF,enses &o$ cons#ltation an- ,e$mittin/.

Othe$ c#$$ent assets incl#-e oce an- sto$e $nit#$e shel(in/ a com,#te$

,hone s%stem an- tools. Lon/1te$m assets incl#-e the com,#te$ ,$inte$s

-eli(e$% (an.

Po#lt$% &a$m sta$t#, costs

Items Costs

Business cards 2000

Printer 20000

Leaflets 1000

Blank invoices 2000

Computers 50000

Internet 50000

Insurance 50000Land 800000

Building 200000

Advertising / marketing 10000

t!ers 50000

"otal 12#5000

5 = P a / e TUELO PRIMARY CO1OPORATIE


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$%uipment&s Cost

'eeders and drinkers 8000

Crates 15000

Lig!ting s(stem 50000

$gg tra( 5000

Cages #00000t!ers 100000

"otal e%uipment )*8000

POULTRY 3ARM PRO4UCT!

P$o-#ct -esc$i,tion


10/23

3#t#$e se$(icesIn the t#$e we ,lan on bein/ a ma'o$ s#,,lie$ to local small b#siness an-

,eo,le. In the t#$e i& this b#siness /ets la$/e eno#/h we wo#l- also li*e to

b#il- o#$ own ba*e$%. A ma'o$ in/$e-ient in most ba*e- /oo-s is e//s an- we

will be n-in/ that th$o#/h the ,o#lt$%.

PRO4UCTIO+ !UMMARY

P$o-#ction ,lanIn o#$ ,o#lt$% we a$e ,lannin/ to *ee, o(e$ 0 chic*ens &o$ meat an- #,

to 0 chic*ens &o$ e//s. 3o$ 0 chic*ens &o$ e//s each chic*en is

eF,ecte- to la% at least 9 e// ,e$ -a%. 3o$ the whole -a% 0 e//s will be

,$o-#ce-. 3o$ e(e$% ) months 0 a-#lt chic*ens will be sol-. O#$

,$o-#ction ta$/et is to $e-#ce cost o& ,$o-#ction b% at least "N in the neFt

) %ea$s.

P$o-#ction costsO#$ KFe- costs incl#-e

Ins#$ance ,a%ments co(e$in/ both /ene$al liabilit% an- ,$o-#ct

liabilit%

Rent &o$ the com,an% $etail s,ace

A$ea o& abo#t one ,lot will be allocate- &o$ the &a$mQ

A ho#se will be $ente- &o$ the sto$a/e o& ,elletsQ

Mate$ials &o$ oce an- sto$e $nit#$e shel(in/ a com,#te$ ,hone

s%stem an- tools. Lon/1te$m assets incl#-in/ the $e&$i/e$ato$ #nit &o$ the sho, win-ow

-is,la%s a $e&$i/e$ate- -eli(e$% (an.

Raw mate$ials #se- incl#-e

;$oile$s

La%e$s


11/23

Total sala$% 52

Othe$s incl#-e the (ete$ina$% -octo$s -$i(e$s an- technician that we ,a% b%

the ho#$.

Labo$ in ,o#lt$% &a$ms a$e #s#all% #ns*ille- labo$e$s who ta*e ca$e o& the

,o#lt$% se$(ices /#a$- the chic*en an- its ,$o-#cts an- ma*e -eli(e$ies.

Thei$ s*ills -iJe$ an- the% a$e mostl% tem,o$a$% labo$.

The &oo- technicians ,$e,a$e balance- &o--e$ miFt#$es com,l%in/ with the

&o--e$ concent$ate. Labo$ size in ,o#lt$% ,$o-#ction is #s#all% #nstable.

P$o-#ction ,$ocess


12/23

bD 4ee, litte$ s%stem

e$e hens a$e conKne- in a ho#se with ?oo$ s,ace o& 6 to 9 bi$-sm" to

ens#$e &$ee mo(ement. The ?oo$ will be co(e$e- with a 0cm to 9cm -ee,litte$ o& /$ain h#s*s Bmaize o$ $iceD st$aw woo- sha(in/s o$ a simila$l%

abso$bent Bb#t non1toFicD mate$ials. ThatGs wh% the$e is saw-#st in the

b#-/et. A&te$ ol- litte$ has been $emo(e- o#t o& the ho#se the ?oo$ will be

cleane- an- -isin&ecte-.

MAR7ET A+ALY!I! !UMMARYMa$*et se/mentationAltho#/h in the !o#th A&$ican ,o,#lace the$e a$e a &ew taboos $eli/io#s o$

c#lt#$al ,$actices that will ,$e(ent the cons#m,tion o& ,o#lt$% ,$o-#ce

-#$in/ the ma$*et se/mentation we &o#n- o#t that nea$l% e(e$%bo-% eatse//s an- meat so we a$e ta$/etin/ the whole ma$*et in-i(i-#als homes

an- K$ms that #se e//s an- chic*en in la$/e H#antities. !,eciKcall% the$e is

a hi/h -eman- &o$ li(e chic*ens &o$ home cons#m,tion o$ as /i&ts -#$in/

&esti(als li*e Ch$istmas Ei-1al1Kt$ +ew Yea$ Easte$ etc.



13/23

)"N

"2N

98N

9)N

2N)N

Ma',et Se)me*tatio*

otels an- $esta#$ants ;a*e$ies an- &oo- 'oints Retail sho,s

omes In-i(i-#als Othe$s

Ta$/et ma$*et se/ment st$ate/%In-i(i-#als a$e a small secto$ in the ma$*et se/mentation. The% a$e a ,$ett%

la$/e /$o#, b#t the% b#% a $elati(el% small amo#nt o& e//s.

The ,a$t o& the ma$*et that we ho,e to s#,,l% la$/e amo#nt o& e//s to a$e

the in-#st$ies that nee- e//s.


14/23

each section o& the ta$/et ma$*ets an- we ,lan on meetin/ these nee-s

eJecti(el%.

Ma$*et t$en-s


15/23

o$ &o$ /i&t in the time o& Ch$istmas +ew Yea$ Easte$ i-1el1Kt$i etc.

$esta#$ants hotels an- s#,e$ma$*ets in !o#th A&$ica. The ,$o-#cts o&

,o#lt$% a$e also nee-e- in &ast &oo- b#siness which en/a/es in the sale o&

,$o-#cts li*e chic*en e//s b$onze etc. A&te$ ha(in/ a loo* an- anal%zin/

this scena$io we -eci-e- to come in this in-#st$% to sol(e ,$oblem o&

maln#t$ition in o#$ ,o,#lation. The$e&o$e to achie(e a b$ea*th$o#/h in o#$

b#siness we will be #sin/ o#$ motto c#stome$ is the *in/.S This means that

e(e$%thin/ we will be -oin/ is basicall% to satis&% the nee-s o& o#$ c#stome$s.

;#siness com,etiti(e e-/eO#$ st$en/th o(e$ its com,etito$s is K$stl% base- on the &act that we a$e not

ente$in/ this b#siness to ma*e m#ch mone%.


16/23

e//s. As we com,ete with othe$ ,o#lt$ies we will ,$omote o#$ ,$o-#cts

th$o#/h a-(e$tisements with the ai- o& st$eame$s an- ,am,hlets.


17/23

O')a*izatio*al

t'&ct&'e

T.Ntlale*)EA-minist$at

o$

- MailaE!#,e$(iso$

LNtlatle*)EChai$,e$son

M.M MailaEP$o-#ctionMana/e$

./Moha0a*eE>ene$al!ec$eta$%

E.LNtlatle*Ma$*etinMana/e

O$/anizational st$#ct#$e

Pe$sonnel

A,a$t &$om the mana/ement team othe$ ,e$sonnel incl#-e

Cleane$s

!ec#$it%

Technician

&oo- technician

ete$ina$% -octo$

4$i(e$



18/23

The$e a$e 0 cleane$s " sec#$ities 9 technician " &oo- technicians an-

a (ete$ina$% -octo$. The$e is also a -$i(e$ to ma*e the -eli(e$%

se$(ices. EFce,t &$om the (ete$ina$% -octo$ the ,e$sonnel a$e on a

monthl% ,a%$oll an- a$e all in a sho$t time cont$act with the ,o#lt$%.

I+TER+AL E+IRO+ME+TAL A+ALY!I!!


19/23

Th$eat o& im,o$t o& &$ozen chic*en

EXTER+AL E+IRO+ME+TAL A+ALY!I!!ocio1c#lt#$al Eatin/ habits o& o#$ cons#me$s will -eKnitel% aJect o#$

b#siness. Also the s#ccess o& $esta#$ants anothe$ K$ms that o$-e$ o#$

,$o-#cts will in-i$ectl% aJect o#$ b#siness.

Technolo/ical 1 A /oo- technical in&$ast$#ct#$e wo#l- lea- to bette$

,$o-#ction an- hence lowe$ costs. Technolo/% will also mean mo$e eJecti(e

b#siness ma$*etin/.

Economic economic t$en-s s#ch as -eman- an- s#,,l% will -ete$mine the

s#stenance an- ,$oKtabilit% o& the b#siness. Also in?ation $ates will aJect the

wa% we ,a% o#$ em,lo%ees an- the ,$ice o& the ,$o-#ct.

Political this will incl#-e /o(e$nment ,olicies conce$nin/ ins,ection b% the

minist$% o& health an- o$/anizations li*e +A34AC.

3I+A+CIAL PLA+In e(e$% ,$o'ect &o#n-.


20/23

E//s sales 0"8" 0"8" 2)5"

3e$tilize$s 92 92 0

Total income 9)52 9)52 99952

E5pe*e

3ee- "2 "2 "55"

4a% ol- chic*en ,#$chase 2 2 29

La%in/ e//s chic*en ,#$chase )50 )50

0

Ins#$ance 0 0 0

Lon/ te$m assets 929 9

Inte$net 0 0 0

Labo$ 89" 89" 8

;#siness ca$- " " "

A-(e$tisement 9 9 90

Othe$ eF,enses 9 " 9"

Total eF,enses 5" 05)8 898

+et income be&o$e taF )2852 "62 2"05

TaFes )5852 )5852

)5852

Cons#ltant 2 2 2

4e,$eciation 86) 86)

86)

+et income "2269 )"029 0""59

In the thi$- %ea$ we a$e ,lannin/ to $aise 9 a--itions ,oint1o& la% chic*ens.

This will ma*e o#$ income to $ise as well as the cost o& &ee- an- POL chic*en

to inc$ease. The total income will $ise &$om 9)52 to 99952.


21/23

amo#nt comes &$om the eH#i,mentGs that a$e eF,ectin/ to be sol- a&te$ a

ce$tain ,e$io- o& time.

Cash ?ow anal%sis

+o Pa$tic#la$s Yea$ 9 Yea$ " Yea$ )

I Costs:9 Ca,ital cost ) " Rec#$$in/ Costs:a Lan- an- b#il-in/ 929 b Cost o& chic*s 850 850 860c Cost o& &ee- "2 "2 "55"- Ins#$ance 0 0 0e Labo$ 89" 89" 8& inte$net 0 0 0/ ;#siness ca$- " " "

h A-(e$tisin/ 9 9 90i cons#ltanc% 2 2 2 ' Othe$ eF,ense 9 " 9"

Total 5" 05)8 898beneKts

) !ale o& man#$e 92 92 0 !ale o& e//s 0"8" 0"8" 2)5"0 !ale o& li(e chic*ens 5 5 502 4e,$eciate- (al#e o&a Ca/es "06 "06 "06b Com,#te$ an- ,$inte$ 2) 2) 2)

c Othe$ eH#i,ment 992 992 992- b#il-in/ 2 2 25 taF )5852 )5852 )5852

Total beneKt "2269 )"029 0""59 TaF to be ,ai- is 9N o& the net ,$oKt. 4e,$eciation on ca/es is 6.)N o& the mone%

we bo#/ht them. 4e,$eciation on com,#te$ an- ,$inte$s is 8."N o& the mone% we

,#$chase- them. 4e,$eciation on b#il-in/ is )N o& the mone% #se- to b#il-.

4e,$eciation on othe$ eH#i,ment is 90N o& the mone% we ,#$chase- them.

Reco$-s mana/ement

As to $eco$-s mana/ement each ,$o'ect will ha(e a $eco$- boo* on whichin&o$mation on the n#mbe$ o& stoc*e- li(e bi$-s sla#/hte$e- an- -eaths a$e

$eco$-e-. Reco$- *ee,in/ will hel, #s to b#-/et acc#$atel% an- ma*e

in&o$me- -ecisions abo#t the ,o#lt$%. The $eco$-s will contain in&o$mation

s#ch as

All &ee-s cons#mean- ,#$chase-

" = P a / e TUELO PRIMARY CO1OPORATIE


22/23

+#mbe$ o& hens ,#$chase-

4eaths an- ca#ses

accination anothe$ (ete$ina$% $eH#isites eF,enses

Labo$ anothe$ (a$iable costs

+#mbe$ o& e//s collecte- -ail%

+#mbe$ o& e//s sol- an- #se- &o$ home cons#m,tion

+#mbe$ o& e//s -ama/e- an-


23/23

Technolo/ical $is*s Technolo/% is /oo- b#t the% also ha(e thei$ -isa-(anta/es. The$e a$e

no$mall% ,$oblems in(ol(e- in #sin/ technolo/%Q the #se o& the machine that

collects e//s ma% &ail to wo$* o$ s,oil ma*in/ the wo$* slow an- a--in/

mo$e cost to the b#siness b% $e,ai$in/ it. The cost &o$ elect$icit% is also not

eas% an- some elect$ic ,$oblems can lea- to K$e o#t$a/e an- b#$n the

b#il-in/ ca#sin/ the loss o& assets an- ,e$ha,s the enti$e b#siness.

Contin/enc% ,lansAs we consi-e$e- these $is*s we ha(e also ma-e contin/enc% ,lans &o$

#n,$ece-ente- e(ents o$ occ#$$ences. As ,e$ the health $is*s we will ha(e

,lans with a (ete$ina$% -octo$ that will ha(e $e/#la$ chec*#,s with the

chic*ens while /i(in/ them the best en(i$onmental con-itions. Anothe$

contin/enc% ,lan we will ma*e is ins#$ance that will ,$otect o#$ assets. One

o& the $is*s we ha(e to &ace mentione- ea$lie$ the occ#$$ence o& a K$e

o#t$a/e will be c#$be- b% ,lacin/ K$e eFtin/#ishe$s at st$ate/ic ,laces. An-

in case o& Knancial c$ises we ma% ha(e to $eso$t to /ettin/ loans.

"" = P a / e

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Tuelo Primary Poultry