turistebi WS - adjara.gov.geadjara.gov.ge/uploads/Docs/b4e5d60b1dc04c8fbc8beb6297b2.pdf · kmayofilebi doni mixedviT, sada 1 iy dabali, 2 - S, 3 - R kmayofile doT S. S gair, ro S

turistebis kvleva aWaraSi

2013 weli

daskvnebi da analizi

aWaris a. r. turizmisa da kurortebis departamenti

baTumi 6010, farnavaz mefis q. 84/86

el-fosta: [email protected]

http://goBatumi.com

mailto:[email protected]

http://gobatumi.com/

turistebis kvleva aWaraSi, 2013 gverdi: 1

aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.

a n o t a c i a

“turistebis kvleva aWaraSi” Catarda 2013 wlis agvistos

TveSi. kvleva ganxorcielda aWaris a. r. turizmisa da

kurortebis departamentis mier, sadac interviuerebad

warmodgenilebi iyvnen studentTa moxalise jgufi, kvlevis

obieqtebad ki aWaraSi damsvenebeli ucxoeli da Sida

turisti SeirCa.

aRniSnuli kvleva xelmisawvdomia internetSi Semdeg

misamarTze: http://dtra.gov.ge

respodentTan piripir interviu xorcieldeboda

raodenobrivi meTodologiis mixedviT. Avlevis

Catarebis areals warmoadgenda qalaqi baTumis zRvispira

bulvaris teritoria.

kiTxvaris forma moicavda Semdeg kiTxvebs:

1. vizitis mizani aWaraSi

2. transportirebis saSualeba aWaramde

3. ganTavsebis saSualeba aWaraSi

4. saSualo dRiuri xarji aWaraSi

5. interesi turizmis saxeobebis mimarT aWaraSi

6. kmayofilebis donis Sefaseba

7. vizitis xangrZlivoba aWaraSi

8. mogzaurobis organizeba

9. informaciis wyaro aWaris Sesaxeb

10. vizitis gameoreba da rekomendaciebi

kvlevis procesSi sul gamoikiTxva 533 respodenti, maTgan

177 Sida da 356 ucxoeli turisti iyo.aRniSnuli kvlevis

analizi eyrdnoba respodenta pasuxebs asakobrivi jgufisa

da erovnebis segmentaciis mixedviT. ucxoel respodentTa

umetesoba TurqeTis, ruseTis, ukrainis, somxeTisa,erayis

da poloneTis moqalaqeebi iyvnen.

http://dtra.gov.ge/



qvemoaRniSnuli analizi warmodgenilia aWaraSi

turistebis kmayofilebis donisa da mogzaurobis

organizebis Sesaxeb.



sarCevi

Semajamebeli daskvnebi respodentTa Sesaxeb da kvlevis saSualo

Sedegebi ................................................................................................................. 4

kvlevis analizis mimdinareoba da teqnikebi ........................................ 6

kvlevis analizi moqalaqeobis mixedviT ............................................... 8

saqarTvelos moqalaqeebi - Sida turistebi ...................................... 8

TurqeTis moqalaqeebi - ucxoeli turistebi ................................... 14

post-sabWoTa qveynebi - ucxoeli turistebi ..................................... 20

ganviTarebuli qveynebi - ucxoeli turistebi .................................. 26

axlo aRmosavleTis qveynebi - ucxoeli turistebi ...................... 32



Semajamebeli daskvnebi respodentTa Sesaxeb da kvlevis saSualo Sedegebi

sul, kvlevaSi monawileoba miiRo 533

respodentma, sadac 177 Sida, xolo 356 ucxoeli

turisti dafiqsirda. maTSoris iyvnen

saqarTvelos, TurqeTis (33.2%), ruseTis (14.1%),

ukrainis (9.7%), somxeTis (7.9%), erayis (7.6%),

poloneTis (5%) da kidev ramodenime sxva qveynis

moqalaqeebi.

ucxoeli turistebis saSualo asakobrivi jgufi 30-

39 weli iyo. gamokiTxulda umetesobas mamakacebi

(60.2%) warmoadgendnen. yoveli mesame maTgani ki

pirvelad stumrobda aWaras. respodentTa

mxolod 21%-ma dagegma mogzauroba turistuli

saagentos daxmarebiT. isini ZiriTadad

megobrebTan (38.5%) an ojaxis wevrebTan (37.1%)

erTad mogzaurobdnen. ucxoel turistTa

vizitiaWaraSi saSualod 8 dRe grZeldeboda.

maTTvis regionSi stumrobis pirvelad miznebs

warmoadgenda zRvaze dasveneba (27.5%), garToba

(20%), baTumis monaxuleba (16%) da axali kulturis

gacnoba (12%). maTi umravlesoba sakuTari

avtomobiliT (49%) Camovida aWaraSi, aseve

dafiqsirda sxva transportirebis saSualebebic:

TviTmfrinavi (21.6%), avtobusi (13.7%), matarebeli

(7.4%) da a.S. ucxoeli turistisTvis informaciis

mTavar wyaros regionis Sesaxeb warmoadgenda

interneti (61.1%). maT Soris aRiniSna iseTi

saitebi, rogorebicaa Facebook (16%) , Google (0.3%),

Tripadvisor (0.3%), lonelyplanet (0.3%). departamentis

axali oficialuri veb-gverdis (gobatumi.com ) Sesaxeb

respodentTa mxolod 3.3%-ma icoda. garda



internetisa, informaciis wyaros aseve

warmoadgenda televizia (12.5%), beWdviTi masalebi

(10.8%) da gare sabanero reklamebi (2.3%). ucxoeli

turistebis umravlesoba upiratesobas aniWebs

sastumroSi (51.8%), gesThausSi (13%) an naqiraveb

apartamentSi (13%) ganTavsebas. respodentTa

saSualo dRiuri xarji, romelic iTvaliswinebda

ganTavsebas, kvebas da garTobas, saSualod

moeqca100-200 euros jgufSi. mogzaurTa 30.5%-

sTvis aWaraSi mogzaurobis interess warmoadgenda

sazRvao turizmi, 14.3%-sTvis eko turizmi, 9.1% -

kulturuli da religiuri turizmi, 8.1% - veluri

bunebis turizmi da a.S. turistisTvis mniSvnelovani

sxvadasxva faqtorebis mimarT yvelaze dabali

kmayofilebis doniT Sefasda jandacvis obieqtebis

momsaxureba, fasisa da xarisxis Sesabamisoba da

Sida municipaluri transportis momsaxureba.

stumarTa 77.5% pozitiurad iyo ganwyobili

momaval wels aWaraSi vizitis gameorebaze, 92.7% ki

maT megobrebsa da axloblebs gauwevda aWaris

regionze rekomendacias.

rac Seexeba Sida turistebs, maTi saSualo

asakobrivi jgufi 20-29 weli dafiqsirda.

respodentTa 71%-s qalebatonebi warmoadgendnen.

mogzaurTa mxolod 8.5% stumrobda aWaras

pirvelad. Sida turistebis mcire nawilma (10.2%)

imogzaura aWaraSi turistuli paketiT. regionSi

ganxorcielebuli vizitebi ZiriTadad jgufurad

xasiaTdeboda, ojaxis wevrebTan (48.6%) an

megobrebTan (35.5%) erTad. stumrebi saSualod 11

dRian vizits axorcielebdnen aWaraSi. aWaraSi

Sida turistebis ZiriTad mizans sazRvao turizmi

(46.9%), garToba (18.2%), baTumis monaxuleba (8.9%)



da megobrebTan viziti warmoadgenda (8.2%).

respodentTa umravlesoba sakuTari manqaniT

(48.9%) an matarebliT (39.7%) estumra regions.

respodentTa, mxolod 18.8%-ma icoda

departamentis axali oficialuri veb gverdis

arsebobis Sesaxeb. mogzaurebis 33.5%-ma ganTavsebis

arCevani megobrebTan/naTesavebTan (xarjebis

gareSe) gaakeTa, 23.9%-ma apartamentze (qiriT),

xolo 23.3%-ma sastumroze. stumrebis saSualo

dRiuri xarji (ganTavseba, kveba, garToba)

saSualod 50-dan 100 laramde jgufSi ranJirebda.

aWaraSi arsebuli turizmis saxeobebidan maT

yvelaze metad sazRvao turizmi izidavdaT (45.5%),

aseve interesi dafiqsirda saTavgadasavlo (8.3%)

da eko turizmis (7.6%) mimarT. Sida

mogzaurebisTvis, turistisTvis mniSvnelovani

sxvadasxva faqtorebis mimarT, kmayofilebis

donis piramidaSi yvelaze negatiuri Sefaseba

miiRo fasisa da xarisxis Sesabamisobam, regionSi

arsebulma sanaxaobebma da jandacvis obieqtebis

momsaxurebis donem. respodentTa 94.9% kidev

estumreboda aWaras momaval wels, 96.6% ki

gauwevda rekomendacias TavianT axloblebsa da

naTesavebs.

kvlevis analizis mimdinareoba da teqnikebi

respodenTa kvlevis analizi Sedga moqalaqeobis

mixedviT, romelic daiyo xuT aspeqtad:

saqarTvelo, TurqeTi, post-sabWoTa qveynebi,

ganviTarebuli qveynebi da axlo aRmosavleTi.

TiToeuli kiTxvari moicavda informacias

respodentis profilis da misi mogzaurobis



Sesaxeb, romlebic SemdgomSi gaTvaliswinebuli

iqna orive ganawilebaSi. kiTxvebSi, sadac

ramodenime pasuxis dafiqsireba iyo SesaZlebeli,

moxda maTi Sekreba TiToeuli dasaSvebi pasuxis

mixedviT, sabolood ki Sedegis analizi gakeTda

mTliani erTeulis proporciulobasTan

mimarTebaSi. im kiTxvebSi, sadac respodents mouwia

Sefasebis ganawileba 1-dan 3-mde Skalaze, moxda

maTi pasuxebis saSualo ariTmetikulis gamoTvla.

analizis procesSi ricxvebis damrgvaleba moxda

aTwiladamde, rogorc miRebulia arTiTmetikuli

kalkulaciis wesebSi (mag.: 8,732-is Cawera xdeboda

ase - 8,7).



kvlevis analizi moqalaqeobis mixedviT

saqarTvelos moqalaqeebi - Sida turistebikvlevis monacemTa bazaSi Segrovebuli pasuxebis

mixedviT saqarTvelos moqalaqeTa raodenoba iyo

177. maTgan, umetesoba miekuTvneboda axalgazrda

Taobas, 20-29 wlamde (41.5%) da saSualo asakis 30-

39 wlamde (25%) jgufebs. gamokiTxulTa 71% qali

iyo. isini saSualod 10 dRian vizits

axorcielebdnen aWaraSi, romelTa umravlesobac

mogzaurobda ojaxTan (48.6%) an megobrebTanerTad

(35.5%). respodentTa mxolod 10%-ma isargebla

turistuli saagentos momsaxurebiT da sul 8.5%-ma

pirvelad ganaxorciela mogzauroba aWaraSi. maTi

umetesoba pozitiurad iyo ganwyobili (96.6%)

regionis mimarT, rac gulisxmobs aWarisTvis

rekomendaciis gawevas. 94.9% ki kvlav gegmavs

vizitis ganxorcielebas regionSi momavl wels.

diagrama 1.

ganawileba mogzaurobis miznis mixedviT

saqarTvelo (raodenoba ricxvebSi)

0 20 40 60 80 100 120 140

zRvaze dasveneba

garToba

baTumis monaxuleba

megobrebi, naTesavebi

Tavgadasavali

saqmiani viziti

sporti, gajansaReba

kulturis gacnoba

dasveneba mTaSi

konferencia, seminari



1 kiTxvaze respodenTa yvelaze meti pasuxi (137

pasuxi) dafiqsirda zRvaze dasvenebaze, rac

mTliani ganawilebis 46.9%-s Seadgens. Sida

turistebis 18.2%-is mogzaurobis mizani iyo

garToba. aseve, vizitis erT-erT mTavar faqtors

warmoadgenda baTumis (8.9%) da megobrebis

/naTesavebis (8.2%) monaxuleba.

diagrama 2.


saqarTvelo

meore kiTxva moicavda informacias aWaramde

transportirebis Sesaxeb. 2013 wels, vizitorTa

umetesoba sakuTari manqaniT (48.9%) an matarebliT

(39.7%) stumrobda aWaras.

0% 10% 20% 30% 40% 50%

zRvaze dasveneba

garToba

baTumis monaxuleba


Tavgadasavali

saqmiani viziti

sporti, gajansaReba

kulturis gacnoba

dasveneba mTaSi




diagrama 3.

ganawileba aWaramde transportirebis saSualebis mixedviT

saqarTvelo

mesame kiTxvaSi respodents unda moeniSna

ganTavsebis saSualeba, romelic man airCia aWaraSi

mogzaurobisas. Sedegad, Sida turistebis 33.5%

megobarTan an naTesavTan rCeboda, 23.9% -

apartamentSi qiriT, 23.3% ki sastumroSi.

diagrama 4.

ganawileba aWaraSi ganTavsebis saSualebis mixedviT

saqarTvelo

0% 10% 20% 30% 40% 50%

manqana (sakuTari)

matarebeli

avtobusi

TviTmfrinavi

avtostopi

velosipedi

motocikli

0% 5% 10% 15% 20% 25% 30% 35%

megobari, naTesavi

apartamenti (qiriT)

sastumro

gesThausi

sakuTari bina

hosteli



meoTxe kiTxva exeboda respodentebis saSualo dRiur

xarjebs aWaraSi, romelic iTvaliswinebda, rogorc

ganTavsebis, aseve kvebisa da garTobis xarjebsac. kvlevis

analizis mixedviT respodentTa 44.7% saSualod xarjavs

50-100 lars yoveldRiurad, 34.7% ki 50 larze naklebs.

mogzaurTa mxolod 18.8%-is saSualo dRiuri xarjebi

aWarbebs 100 lars.

diagrama 5.

ganawileba aWaraSi saSualo dRiuri xarjebis mixedviT

saqarTvelo

mexuTe kiTxvaSi respodents unda moeniSna is turizmis

saxeobebi, romlebic izidavT maT aWaraSi samogzaurod.

yvelaze meti procentuli maCvenebeli dafiqsirda sazRvao

turizmze (45.5%), aseve daintereseba iyo saTavgadasavlo

(8.3%) da eko turizmis (7.6%) mimarTac. yvelaze dabali

interesi ki dafiqsirda gastronomiul (1%) da mais (MICE)

turizmze (0.3%).

0% 10% 20% 30% 40% 50%

saerTod ar damixarjavs

50 larze naklebi

50-100 lari

100-200 lari

200-300 lari

300-400 lari

400-500 lari

500 larze meti



diagrama 6.

ganawileba aWaraSi turizmis saxeobebis mimarT interesis

mixedviT

saqarTvelo

meeqvse kiTxvaSi respodentebs vTxoveT SeefasebinaT

mogzaurobisas mniSvnelovani sxvadasxva faqtori maTi

kmayofilebis donis mixedviT, sadac 1 iyo dabali, 2 -

saSualo, xolo 3 - maRali kmayofilebis doniT Sefaseba.

analizis Sedegad gairkva, rom Sida turistebi yvelaze

metad ukmayofilo arian fasisa da xarisxis Sesabamisobis

faqtoris mimarT (1.94), Semdeg TanmimdevrobaSi ki

dafiqsirda sanaxaobebi (2.08) da jandacvis obieqtebis

momsaxureba (2.27) .

0% 10% 20% 30% 40% 50%

sazRvao turizmi

saTavgadasavlo turizmi

eko turizmi

sportuli turizmi

veluri bunebis turizmi

kulturul-religiuri turizmi

soflad turizmi

sakruizo turizmi

eqstremaluri turizmi

SemecnebiTi turizmi

samTo-saTxilamuro turizmi

saTamaSo turizmi

biznes turizmi

gastronomiuli turizmi

mais turizmi



diagrama 6.

ganawileba turistisTvis mniSvnelovani sxvadasxva

faqtorebis mimarT kmayofilebis donis mixedviT

saqarTvelo

1.00

2.00

3.00



TurqeTis moqalaqeebi - ucxoeli turistebi

kvlevaSi sul 113 TurqeTis moqalaqe Rebulobda

monawileobas. asakobrivi jgufebis mixedviT 36.4%-

s 30-39 wlamde da 31%-s 20-29 wlamde jgufebi

inawilebdnen. gamokiTxulTa 71.4% mamakaci iyo.

isini saSualod 5 dRian vizits axorcielebdnen

aWaraSi, romelTa umravlesobac mogzaurobda

megobrebTan (45.8%) an ojaxTan erTad (39.3%).

respodentTa 31.7% stumrobda aWaras turistuli

saagentos daxmarebiT. gamokiTxulTa 57.7%

pirvelad mogzaurobda aWaraSi, 92.2% gauwevs

aWaras rekomendacias, xolo86%-ma aRniSna,

romkvlav estumreboda regions momavl wels.

Turq mogzaurTa 33.3%-isTvis vizitis yvelaze

mniSvnelovan mizans warmoadgenda garToba, Semdeg

baTumis monaxuleba (247%) da kulturis gacnoba

(11.5%).

diagrama 7.


TurqeTi

0% 5% 10% 15% 20% 25% 30% 35%

garToba

baTumis monaxuleba

kulturis gacnoba

zRvaze dasveneba

saqmiani viziti

sporti, gajansaReba

Tavgadasavali



tranziti

Tbilisi

mTaSi dasveneba

inter art baTumi



Turq vizitorTa umravlesoba aWaraSi sakuTari manqaniT

(63.3%) Camovida, 24.2% avtobusiT da8.8% TviTmfrinaviT.

transportirebis sxva saSualebebi ki warmodgenilia

Semdeg diagramaze.

diagrama 8.

ganawileba aWaramde transportirebis saSualebis mixedviT

TurqeTi

gamokiTxul respodentTa 37.3%-ma informacia

aWaris regionis Sesaxeb internetis meSveobiT

miiRo, saidanac 20.2% Facebook-ze, 2.6% turizmis

departamentis axali veb gverdze (www.gobatumi.com ) ,

xolo danarCeni 32.5%internetis sxvadasxva

wyaroebze gadanawilda. aseve unda aRiniSnos, rom

21.1%-ma regionis Sesaxeb televiziiT gaigo, xolo

12.2%-ma beWdviTi masalebisgan.

0% 10% 20% 30% 40% 50% 60% 70%

manqana (sakuTari)

avtobusi

TviTmfrinavi

gemi

matarebeli

motocikli

velosipedi

avtostopi

http://www.gobatumi.com/



diagrama 9.

ganawileba aWaris Sesaxeb informaciis wyaros mixeviT

TurqeTi

ganTavsebis saSualebis mixedviT Turq moqalaqeTa

umravlesoba upiratesobas aniWebda sastumros (62.2%),

Semdegi prioritetebi ki nawildeboda hostelebze (10%)

da naqiraveb apartamentebze (10%).

diagrama 10.

ganawileba aWaraSi ganTavsebis saSualebis mixeviT

TurqeTi

0% 5% 10% 15% 20% 25% 30% 35% 40%

sxva internet wyaro

televizia

feisbuqi

megobari

gazeTi, Jurnali

wigni, broSura

departamentis veb-gverdi

gamofena

naTesavi

turistuli saagento

0% 10% 20% 30% 40% 50% 60% 70%

sastumro

hosteli

apartamenti (qiriT)

sakuTari bina

megobari, naTesavi

gesThausi



saSualo dRiuri xarjebis WrilSi Turq mogzaurTa 20%

ganTavsebaSi, kvebaSi da garTobaSi dReSi saSualod

xarjavda 70 larze naklebs an saerTOd saerTod ar

dauxarjavT (0.9%). aRniSnul ganawilebaSi yvelaze didi

nawili moqceuli iyo 70-200 larian (36.4%) da 200-450

larian (27.3%) jgufebSi. aseve unda aRiniSnos,

romrespodentTa 16.3%-isTvis dRiuri xarji saSualod

aRemateboda 450 lars.

diagrama 11.

ganawileba aWaraSi saSualo dRiuri xarjebis mixeviT

TurqeTi

kvlevis Semdegi sakiTxi, romelic gansazRvravda aWaraSi

arsebuli turistuli produqtebis mimarT respodentTa

interesebis Tanmimdevrobas, maTgan yvelaze prioritetul

produqts warmoadgenda eko turizmi (32.3%),Semdeg

Tanmimdevrobas ki agrZelebda sazRvao turizmi (24.2%),

kulturul-religiuri turizmi (12.9%), veluri bunebis

turizmi (5.4%), saTavgadasavlo turizmi (4.8%) da a.S.

0% 5% 10% 15% 20% 25% 30% 35% 40%


70 larze naklebi

70-200 lari

200-450 lari

450-700 lari

700-900 lari

900-1200 lari

1200-ze larze meti



diagrama 12.


mixedviT

TurqeTi

Turqi vizitorebis Sefaseba turistisTvis mniSvnelovani

sxvadasxva faqtorebis mimarT kmayofielbis donis

mixedviT, gansxvavdeba Sida turistebis Sefasebis

Tanmimdevrobisgan, Tumca amavdroulad fiqsirdeba

msgavsi korelaciebi am or segments Soris. magaliTad,

jandacvis obieqtebis momsaxureba orivesTvis

prioritetul faqtors warmoadgenda maTi vizitis

kmayofilebis donis gansazRvrisas. TiTqmis igive

SeiZleba iTqvas xarisxisa da fasis Sesabamisobis mimarTac,

Tumca Sida turistebisTvis am faqtors, amavdroulad

emateba siZviris gancdac.rac Seexeba, Turqi turistebis

0% 5% 10% 15% 20% 25% 30% 35%

eko turizmi

sazRvao turizmi




SemecnebiTi turizmi

soflad turizmi

saTamaSo turizmi

sakruizo turizmi

sportuli turizmi



agro turizmi

frinvelebze dakvirveba


biznes turizmi

mais turizmi



Sefasebas momsaxurebisa da sxvadasxva faqtorebis mimarT

kmayofilebis prioritetul Tanmimdevrobas, maTTvis

Sida transportireba (2.21) warmoadgens ukmayofilebis

pirvelad safexurs, Semdeg modis jandacvis obietebi (2.24)

da Sopingi (2.25).

diagrama 13.



TurqeTi

1.00

2.00

3.00



post-sabWoTa qveynebi - ucxoeli turistebi

kvlevis monacemTa bazaSi sul 133 respodenti

dafiqsirda post-sabWoTa qveynebis mixedviT. maT

Soris warmodgenili iyo 10 qveyana, sadac ruseTis

(48), ukrainis (33) da somxeTis (27) respodenTa

raodenoba yvelaze metad Warbobda.

raodenobrivi ganawileba ricxvebSi SegiZliaT

ixiloT Semdeg diagramaze.

diagrama 14.

respodentTa ganawileba post-sabWoTa qveynebis mixedviT

post-sabWoTa qveynebi (raodenoba ricxvebSi)

respodentTa asakobrivi ganawileba umeteswilad

modioda 20-29 wlamde (43.8%) da 30-39 wlamde

(38.3%) asakis jgufebze. gamokiTxulTa 56.9%-s

qalbatonebi warmoadgendnen. isini saSualod 11

dRian vizits axorcielebdnen aWaraSi, romelTa

umetesoba mogzaurobda jgufurad, 49.3% ojaxis

wevrebTan, xolo 32.1% megobrebTan erTad.

0 10 20 30 40 50 60

ruseTi

ukraina

somxeTi

belarusia

azerbaijani

uzbekeTi

latvia

yazaxeTi

moldova

tajikeTi



vizitorTa sul 10%-ma SeiZina turistuli saagentos

momsaxureba. maTi umetesoba (58.7%) pirvelad

stumrobda aWaras. 95.1%-ma aRniSna, rom gauwevda

aWaras rekomendacias, xolo 85.5%-i kvlav

estumreboda regions momavl wels.

mogzaurTa 41%-isTvis mogzaurobis mTavar mizans

warmoadgenda zRvaze dasveneba, 16.1% stumrobda

aWaras garTobisTvis, 11.6% axali kulturis

gacnobisTvis, xolo 9.6% baTumis mosanaxulebad.

diagrama 15.


post-sabWoTa qveynebi

aWaramde transportirebis saSualebis arCevanis

mixedviT, yvelaze xSirad gamoyenebad tranports

respodentebisTvis warmoadgenda sakuTari manqana

(47.8%), TviTmfrinavi (28.3%) an matarebeli (9.4%).

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

zRvaze dasveneba

garToba

kulturis gacnoba

baTumis monaxuleba

Tavgadasavali

dasveneba mTaSi


sporti, gajansaReba

saqmiani viziti

tranziti




diagrama 16.

ganawileba aWaramde transportirebis mixedviT


aWaris Sesaxeb informacia respodentTa 74.3%-ma

internetiT miiRo, sadac departamentis veb-gverdi

3%-s, feibuqi 14.9%-s da sxva internet wyaroebi

56.4%-s inawilebdnen. aseve, dafiqsirda

informaciis sxva wyaroebic: televizia (12.9%),

gare sabanaro reklama (6.9%) da beWdviTi masala

(6%).

diagrama 17.



0% 10% 20% 30% 40% 50%

manqana (sakuTari)

TviTmfrinavi

matarebeli

avtobusi

gemi

motocikli

avtostopi

0% 10% 20% 30% 40% 50% 60%

sxva internet wyaro

feisbuqi

televizia

gare sabanero reklama


gazeTi, Jurnali

wigni, broSura



aWaraSiganTavsebis tipis arCevanis mixedviT mogzaurTa

43.9%-ma upiratesoba mianiWa sastumroSi ganTavsebas, aseve

Tanabari 18.5%-iani ganawileba dafiqsirda gesThausebze

da apartamentebze (qiriT) cal-calke.

diagrama 18.



saSualodRiuri xarjebis mixedviT post-sabWoTa

qveynebidan Camosuli vizitorebis 44.2%-is saSualo

dRiuri xarjebi moqceuli iyo 70-200 laris farglebSi,

24.8%-is 200-450 laris, xolo 21.2%-i saSualod 70 larze

naklebs xarjavda.

diagrama 19.

ganawileba aWaraSi saSualo dRiuri xarjebis mixeviT


0% 10% 20% 30% 40% 50%

sastumro

gesThausi

apartamenti (qiriT)

megobri, naTesavi

sakuTari bina

hosteli

0% 10% 20% 30% 40% 50%


70 larze naklebi

70-200 lari

200-450 lari

450-700 lari

700-900 lari

900-1200 lari

1200-ze larze meti



aWaraSi arsebuli turizmis saxeobebis mimarT yvelaze

metad turistebi dainteresebulebi iyvnen sazRvao

turizmiT (33.4%), Semdeg prioritetul mimarTulebas

warmoadgenda eko turizmi (8.6%) da veluri bunebis

turizmi (8.6%), aseve mniSvnelovani interesi dafiqsirda

saakruizo turizmis (8%), saTavgdasavlo turizmis (7.6%),

gastronomiuli turizmis (7.3%) da kulturul-religiuri

turizmis (6.7%) mimarTac.

diagrama 20.


mixedviT


gansxvavebiT saqarTvelos da TurqeTis moqalaqeebisgan, am

aspeqtSi Segrovebul respodentTa pasuxebis mixedviT,

kmayofilebis yvelaze dabali Sefaseba miiRo Sida

0% 5% 10% 15% 20% 25% 30% 35% 40%

sazRvao turizmi

eko turizmi


sakruizo turizmi




sportuli turizmi


soflad turizmi


saTamaSo turizmi

SemecnebiTi turizmi


agro turizmi

biznes turizmi



transportirebis (2.37), jandacvis obieqtebis (2.37) da

fasisa da xarisxis Sesabamisobis (2.38) faqtorebma.

diagrama 21.




1.00

2.00

3.00



ganviTarebuli qveynebi - ucxoeli turistebi

gaviTarebuli qveynebis aspeqtSi sul dafiqsirda 47

respodentis interviu. maT Soris warmodgenili

iyo 11 qveyana: poloneTi (17), germania (9), aSS (4),

didi britaneTi (4), norvegia (3) da a.S.

diagrama 22.

respodentTa ganawileba ganviTarebuli qveynebis mixedviT

ganviTarebuli qveynebi (raodenoba ricxvebSi)

respodentTa 56.5% 20-dan 29 wlamde asakis jgufs

miekuTvneboda. gamokiTxulTa 67.4% mamakacebi

iyvnen. isini saSualod 7 dRian vizits

axorcielebdnen aWaraSi, romelTa umetesoba

mogzaurobda partniorTan (56.5%) an megobrebTan

erTad (30.4%). vizitorTa 23.7%-ma isargebla

turistuli saagentos momsaxurebiT. maTi umetesoba

(93.5%) pirvelad stumrobda aWaras. 88.9%-ma

aRniSna, rom gauwevda aWaras rekomendacias, xolo

41.3%-i kvlav estumreboda regions momavl wels.

respodentTa 23.8%-isTvis mogzaurobis mTavar

mizans warmoadgenda zRvaze dasveneba, aseve

dafiqsirda Tanabari 14.3%-iani ganawileba

0 2 4 6 8 10 12 14 16 18

poloneTi

germania

aSS

didi britaneTi

norvegia

italia

CexeTi

holandia

dania

portugalia

safrangeTi

kanada



kulturis gacnobis, baTumis monaxulebis da

Tavgadasavlis Ziebis mizniT.

diagrama 23.


ganviTarebuli qveynebi

respodenta umetesoba regionSi TviTmfrinaviT

(33.3%) Camovida, 22.2%-ma transportirebisTvis

sakuTari manqana gamoiyena, 16.7%-ma ki avtibusi.

diagrama 24.



0% 5% 10% 15% 20% 25% 30%

zRvaze dasveneba

kulturis gacnoba

baTumis monaxuleba

Tavgadasavali

dasveneba mTaSi

garToba

sporti, gajansaReba

saqmiani viziti

tranziti



0% 5% 10% 15% 20% 25% 30% 35%

TviTmfrinavi

manqana (sakuTari)

avtobusi

matarebeli

avtostopi

velosipedi

gemi

motocikli



turistebis 60.9%-ma informacia aWaris regionis Sesaxeb

internetidan miiRo, sadac Facebook-i inawilebda 12.3%-s,

departamentis axali veb gverdi 3%-s, TripAdvisor-i 1.8%-s da

sxva wyaroebi 43.9%-s.

diagrama 25.



kvlevis analizis mixedviT, aWaraSi vizitisas mogzaurTa

38.3% sastumroSi ganTavsda, 19.1% - gesThausSi, xolo

12.8% - hostelSi, 10.6%-ma ki upiratesoba mianiWa

apartaments qiriT.

diagrama 26.



0% 10% 20% 30% 40% 50%

sxva internet wyaro

wigni, broSura

feisbuqi

megobrebi

televizia

skola


gazeTi, Jurnali

Trifedvaizori

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

sastumro

gesThausi

hosteli

apartamenti (qiriT)

megobri, naTesavi

sakuTari bina

tenti



saSualo dRiuri xarjebis mixedviT respodenTa 29.5%

xarjavda 70 larze naklebs, 31.8% saSualod 70-200

laramde, 29.5% 200-dan 450 laramde, xolo danarCeni

9.1% 450 larze mets.

diagrama 27.

ganawileba aWaraSisaSualo dRiuri xarjebis mixeviT



metad respodentebi dainteresebuli iyvnen sazRvao

turizmiT (25.2%), Semdgom prioritetul saxeobad veluri

bunebis turizmi miaCndaT (13.6%). radgan, mogzaurTa

umetesoba pirvelad imyofebodnen aWaraSi, amitom

maTTvis interesis mniSvnelovan faqtors warmoadenda

regionis kulturul-religiuri turizmis (11.7%) da

gastronomiuli turizmis (5.8) gacnoba. gamokiTxulTa

10.7%, aseve dainteresebuli iyo saTavgadasavlo turizmis

saxeobiT.

am aspeqtis respodentebisTvis mcire raodenobisTvis

aseve saintereso iyo biznes turizmi (1.9%), saTamaSo

turizmi (1.9%) da sportuli turizmi (1.9%).

0% 5% 10% 15% 20% 25% 30% 35%

70 larze naklebi

70-200 lari

200-450 lari

450-700 lari

700-900 lari

900-1200 lari



diagrama 28.


mixedviT


turistisTvis mniSvnelovani sxvadasxva faqtorebis

mimarT kmayofilebis done ucxoeli mogzaurebisTvis

Semdegnairad gamoiyureba. yvelaze dabali Sefaseba miiRo

sanaxaobebma (1.94), Semdeg faqtorebs ki warmoadgenda

fasisa da xarisxis Sesabamisoba (1.98), jandacvis obieqtebi

(2.04), Sida transporti (2.21) da a.S.

0% 5% 10% 15% 20% 25% 30%

sazRvao turizmi





sakruizo turizmi

soflad turizmi

eko turizmi

SemecnebiTi turizmi




sportuli turizmi

saTamaSo turizmi

biznes turizmi



diagrama 29.




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2.00

3.00



axlo aRmosavleTis qveynebi - ucxoeli turistebi

axlo aRmosavleTis qveynebis aspeqtSi dafiqsirda

44 respodenti. maT Soris warmodgenili iyo 4

qveyana: erayi (26), irani (11), quveiTi (4) da israeli

(3).

diagrama 30.

respodentTa ganawileba axlo aRmosavleTis qveynebis

mixedviT

axlo aRmosavleTis qveynebi (raodenoba ricxvebSi)

respodentTa 45.2% 20-29 wlamde, xolo 31% 30-39

wlamde asakis jgufs miekuTvneboda. gamokiTxulTa

74.4% mamakacebi iyvnen. isini saSualod 5 dRian

vizits axorcielebdnen aWaraSi, romelTa

umetesoba mogzaurobda megobrebTan (53.7%) an

ojaxis wevrebTan (39%) erTad. vizitorTa 31%-ma

isargebla turistuli saagentos momsaxurebiT.

respodentTa 78.6% pirvelad stumrobda aWaras.

95.2%-ma aRniSna, rom gauwevda aWaras

rekomendacias, xolo 67.5%-i kvlav estumreboda

regions momavl wels.

respodentTa 30.6%-isTvis mogzaurobis mTavar

mizans warmoadgenda zRvaze dasveneba, 22.2%-sTvis

garToba, 19.4%-sTvis baTumis monaxuleba, xolo

11.1%-sTvis axali kulturis gacnoba.

0 5 10 15 20 25 30

erayi

irani

quveiTi

israeli



diagrama 31.


axlo aRmosavleTis qveynebi

respodenta umetesoba regionSi sakuTari manqaniT

(53.2%) Camovida, 23.4%-ma TviTmfrinaviT, xolo

17%-ma matarebliT isargebla.

diagrama 32.



turistebis 70.2%-ma informacia aWaris regionis Sesaxeb

internetidan miiRo, sadac Facebook-i inawilebda 23.4%-s,

0% 5% 10% 15% 20% 25% 30% 35%

zRvaze dasveneba

garToba

baTumis monaxuleba

kulturis gacnoba

saqmiani viziti

dasveneba mTaSi


0% 10% 20% 30% 40% 50% 60%

manqana (sakuTari)

TviTmfrinavi

matarebeli

motocikli

avtostopi

avtobusi



departamentis axali veb gverdi 2.1%-s, Twiter-i 2.1%-s da sxva

wyaroebi 42.6%-s.

diagrama 33.



kvlevis analizis mixedviT, aWaraSi vizitisas mogzaurTa

67.4% sastumroSi ganTavsda, 13% - apartamentSi qiriT,

xolo 10.9% - gesThausSi.

diagrama 34.



0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

sxva internet wyaro

feisbuqi

megobrebi

televizia

gazeTi, Jurnali

naTesavebi


gare sabanero reklama

TviTeri

0% 10% 20% 30% 40% 50% 60% 70% 80%

sastumro

apartamenti (qiriT)

gesThausi

sakuTari bina

hosteli

megobri, naTesavi



saSualo dRiuri xarjebis mixedviT respodenTa 42.9%

saSualod xarjavda 70-200 lars, xolo 33.3% 200-dan 450

laramde dReSi.

diagrama 35.

ganawileba aWaraSisaSualo dRiuri xarjebis mixeviT



metad respodentebi dainteresebuli iyvnen sazRvao

turizmiT (42.5%), Semdgom prioritetul saxeobebs eko

turizmi (9.6%) da samTo-saTxilamuro turizmi (9.6%)

warmoadgenda. aseve, saintereso maCvenebeli dafiqsirda

kulturul-religiuri turizmis (8.2%) da sakruizo

turizmis (6.8%) mimarTac. eko turizmis interesidan

gamomdinare, aseve asaRniSnia veluri bunebis turizmis

(5.5%) da frinvelebze dakvirvebis turizmis (4.1%)

maCveneblebic.

am aspeqtis respodentTa mcire raodenobisTvis iyo aseve

saintereso SemecnebiTi turizmi (1.4%), eqstremaluri

turizmi (1.4%), saTamaSo turizmi (1.4%) da soflad

turizmi (1.4%).

0% 10% 20% 30% 40% 50%

70 larze naklebi

70-200 lari

200-450 lari

450-700 lari

700-900 lari

900-1200 lari

1200 larze meti



diagrama 36.


mixedviT


turistisTvis mniSvnelovani sxvadasxva faqtorebis

mimarT kmayofilebis done ucxoeli mogzaurebisTvis

Semdegnairad gamoiyureba. yvelaze dabali Sefaseba miiRo

sanaxaobebma (2.22), Semdeg faqtorebs ki warmoadgenda

momsaxurebas sastumroebSi (2.26), fasisa da xarisxis

miamrTeba (2.29), jandacvis obieqtebi (2.33) da a.S.

0% 10% 20% 30% 40% 50%

sazRvao turizmi

eko turizmi



sakruizo turizmi



sportuli turizmi

biznes turizmi


soflad turizmi

saTamaSo turizmi


SemecnebiTi turizmi



diagrama 37.




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2.00

3.00

Documents

turistebi WS - adjara.gov.geadjara.gov.ge/uploads/Docs/b4e5d60b1dc04c8fbc8beb6297b2.pdf · kmayofilebi doni mixedviT, sada 1 iy dabali, 2 - S, 3 - R kmayofile doT S. S gair, ro S