Typographic personality

Embed Size (px)

DESCRIPTION

People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a specially developed typeface as their corporate handwriting, showing their character and positioning. But whereas a person’s handwriting cannot be changed and is a natural reflection of their personality, a corporate typeface is specifically designed and may possess characteristics that reflect the company’s ambitions. Typefaces may be developed for many purposes. They may serve as an extension of a brand or be used as a strategic intervention to raise brand recognition. However, by performing these roles, typefaces have developed their own specific values and character in the course of time. The first typeface developed by our agency – Wim Crouwel’s New Alphabet – reflects that time period’s revolutionary confrontation between man and machine in a typeface: how to develop and show personality by way of digital technique. Based on this first ...

Text of Typographic personality

  • Typographicpersonality

    TOTAL IDENTITY

  • 2013 TOTAL IDENTITY Amsterdam

    Typographicpersonality

  • The Netherlands

    TOTAL IDENTITYPedro de Medinalaan 91086 XK AmsterdamTelephone +31 20 750 95 00www.totalidentity.nlinfo@totalidentity.nl

    TOTAL PUBLICMauritskade 1Postbus 2212501 CE Den HaagTelephone +31 70 311 05 30www.totalpublic.nlinfo@totalpublic.nl

    TOTAL ACTIVE MEDIA Pedro de Medinalaan 91086 XK AmsterdamTelephone +31 20 750 95 00 www.totalactivemedia.nlinfo@totalactivemedia.nl

    PARTNERS

    Belgiumwww.totalgramma.beinfo@totalgramma.be

    TOTAL GRAMMAGijzelaarsstraat 29B-2000 AntwerpenTelephone +32 3 230 42 70

    Germanywww.wirDesign.de

    WIRDESIGN BRAUNSCHWEIGSophienstrae 40 38118 BraunschweigContact: Norbert GabryschTelephone +49 531 8881-0 welcome@wirDesign.de

    WIRDESIGN BERLINGotzkowskystrae 20/21 10555 Berlin Contact: Florian Breler Telephone +49 30 275728-0 Berlin@wirDesign.de

    South Koreawww.cdr.co.krcdr@cdr.co.kr

    CDR ASSOCIATES60-12 Dongsung Bldg.Nonhyun-dong, Gangnam-guSeoul 135-010, KoreaTelephone +822 518 2470