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Amsterdam Academy of Architecture Graduation Projects 2014-2015 Urbanism Tijl Hekking Lake for entrepreneurs Business case Randmeren Van Randwijcklaan 105L 3814 AG, Amersfoort [email protected] Linkedin: Tijl Hekking Urban planner, project manager

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Amsterdam Academy of ArchitectureGraduation Projects 2014-2015Urbanism

Tijl HekkingLake for entrepreneursBusiness case Randmeren

Van Randwijcklaan 105L3814 AG, [email protected]: Tijl HekkingUrban planner, project manager

Urbanism

Imagine a warm summer day in June 2038. There are plenty of people taking part in recreational activities in around the Randmeren. The activity can be explained not only by the warm weather, but also by the fact that the Randmeren have been in the top 10 of the most visited recreational areas, together with areas like de Veluwe, the North Sea Coast and the Frisian Lakes. The Hekking Family visits the Randmeren for a day. The car is parked near Harderwijk and they rent a boat in the harbour. After a trip on the water they sail on to Elburg for lunch in the new regional restaurant. Here they can swap the boat for bicycles to explore the Flevoand coast line. The cycle on, because the bicycle ferry in Zeewolde leaves at four thirty for Harderwijk. Back in Harderwijk, they return the bicycles and eat something by the waterfront. I believe it is possible to realise this.

Entrepreneur as a driving forceOn a national level in the (centre of) Netherlands, the Randmeren do not sufficiently profile themselves. This is why the recreational economic potential is insufficiently exploited. A vision of the Randmeren as a whole with the aim to establish a strong identity is lacking. This woud benefit both the public and the private parties. The assignment is to come to a differentiated economic, recreational urban development of the landscape, with local entrepreneurs as driving force. 

Focal Points as solutionMy goal is to reestablish water as economic support of the area. What used to be the fishery is now water sports and recreation. To boost water sports and recreation, investments are needed of both public and market parties. The question remains who will invest and when. To break out of that I created ‘Focal Points’. Within these Focal Points the entrepreneur is given the freedom to quickly play into the ever changing demand from the recreational user and to ensure an attractive entrepreneurial climate. The entrepreneur focuses on water sports and recreation and related functions to boost the identity of the Randmeren as a water sports and recreational area. The Focal Points are located within the existing recreation network or in favourable locations. This connects land and water routes and strategically expands and enhances the Focal Points with a new programme. 

Starting the future nowThe ‘every-man-for-himself-mentality’ must be broken. This goes for both the municipalities and the entrepreneurs. Cooperation is of vital importance, important for recreational activities on offer, but also to achieve cohesion in spatial development. The recreational user becomes more and more empowered and demanding. They have high expectations of experience and supply. Entrepreneurs and municipaities can offer this together. The Randmeren is a differentiated area with many different entrepreneurs, towns, history and nature. I believe that small interventions and making focal points at strategic points, a recreational area will arise which will feature in the top 10 of Dutch recreational destinations. This does not ony benefit the local entrepreneurs, but the entire region. The art is to start small, which every entrepreneur can do. The right programme in the right place and cooperation with other entrepreneurs. Together we will build a greater whole.

Graduation date05 02 2015

Commission membersBoris Hocks (mentor) Ellen MarcusseMatthijs Willemsen

Additional members for the examinationHuub JuurlinkMarco Broekman

Tijl HekkingLake for entrepreneursBusiness case Randmeren

Tijl Hekking

1. Nieuwe economische drager

vroeger nu toekomst

vis stad stad & waterrecreatie

2. Nieuw draagvlak

lokaal

lokaal

€€

€€€

€€

€ €

publieke partijen

publieke partijen

3. Trends en behoefte recreant

samenwerking publieke partijen en private partijen

recreatieketens

Wat Heb je nodig?

past

fish

present

city

future

city and water recreation

Urbanism

Problem: Randmeren area is not on the map! Solution: more freedom within the ‘focal points’ for entrepreneurs

Assignment: water sports and recreation as new economic support

Vision: Collaboration between cities and entrepreneurs for a differentiated range of recreational activities

Cartogram Toeristengebieden in Nederland

01 Waddeneilanden

02 Noordzeebadplaatsen

03 IJsselmeerkust

04 Deltagebied

05 Meren in Groningen, Friesland en Noordwest-Overijssel

06 Hollands-Utrechtse meren

07 Utrechtse Heuvelrug en 't Gooi

08 Veluwe en Veluwerand

09 Gelders rivierengebied

10 Achterhoek

11 Twente, Salland en Vechtstreek

12 Groningse, Friese en Drentse zandgronden

13 West- en Midden-Brabant

14 Oost-Brabant, Noord- en Midden-Limburg

en Rijk van Nijmegen

15 Zuid-Limburg

16 Amsterdam, Rotterdam (excl. Hoek van Holland)

's-Gravenhage (excl. Scheveningen en Kijkduin)

en Utrecht

17 Overig Nederland

Cartogram 199

Cartogram Toeristengebieden in Nederland

01 Waddeneilanden

02 Noordzeebadplaatsen

03 IJsselmeerkust

04 Deltagebied

05 Meren in Groningen, Friesland en Noordwest-Overijssel

06 Hollands-Utrechtse meren

07 Utrechtse Heuvelrug en 't Gooi

08 Veluwe en Veluwerand

09 Gelders rivierengebied

10 Achterhoek

11 Twente, Salland en Vechtstreek

12 Groningse, Friese en Drentse zandgronden

13 West- en Midden-Brabant

14 Oost-Brabant, Noord- en Midden-Limburg

en Rijk van Nijmegen

15 Zuid-Limburg

16 Amsterdam, Rotterdam (excl. Hoek van Holland)

's-Gravenhage (excl. Scheveningen en Kijkduin)

en Utrecht

17 Overig Nederland

Cartogram 199

economisch belang

economisch belang

nieuw economisch belang

bedreiging water

bedreiging water

OPGAVEnieuwe relatie stad en water

2015 - toekomst

economisch belang

bedreiging waterveiligheid !

economisch belang

veiligheid !

veiligheid !

Tot 1950 - 1970Flevopolder wordt afgerond (1957 oost Flevoland / 1968 noord FlevolandGroeikernen beleidVeilig

Tot 1970 - 1990Groeikernen beleidKwalieit Randmeren slecht

Tot 1990 - 2000Kwalieit Randmeren goedHerstructurering tot woningbouw langs het water

Tot 2000 - 2015Kwalieit Randmeren goedHerstructurering tot woningbouw langs het water

economisch belang

bedreiging water

1916 watersnoodrampVisserij als economische dragerKwetsbaarheid Zuiderzeekust

laag hoog

veiligheid

economisch belang

laag

hooghoog

hoog

veiligheid

economisch belang

laag

hoog

hoog

veiligheid

economisch belang

laag

hoog

hoog

veiligheid

economisch belang

laag

hoog

hoog

veiligheid

economisch belang

laag

hoog

hoog

veiligheid

economisch belang

laaghoog

hoog

veiligheid

economisch belang

economisch belang

bedreiging water

Tot 1850Directe verbinding met Noordzee via ZuiderzeeVisserij als economische dragerDijken beschermen de dorpen

Tijl Hekking

Vision: collaboration between towns and entrepreneurs in order to create recreational chains

Large scale nature assignment Urban pressure from the Randstad Randmeren centrally located in the water network

Visie

individuele dorpen/steden met eigen plannen en belangen dorpen/steden aan de Randmeren gezamelijk belang is identiteit en samenwerking versterken

Utrecht 50.000

Amsterdam 440.000 Almere

60.000

Urbanism

• Fish• Birds• Vegetation• Nature lover

Target groups and users ‘Nature Experience’

Atmospheric impression ‘Nature Experience’

Elaboration ‘Nature Experience’, possible final image

• Sail boat• Rowing boat• Canoe• Surfer• Kite surfer• Swimmer

• Motor yacht• Motorboat• Longboat• Silent boat

• Hiker• Cyclist• Inhabitants

• Sailing competitions• Historic fleet• Surfing competitions

Tijl Hekking

• Sail boat• Rowing boat• Canoe• Surfer• Kite surfer• Swimmer

• Motor yacht• Motor boat• Jolly boat• Electric boat

• Sailing competitions• Historic fleet• Surfing competitions

• Fish• Birds• Vegetation• Nature lover

Atmospheric impression ‘City and landscape’

Atmospheric impression ‘City and landscape’

Elaboration ‘City and landscape’, possible final image

• Hiker• Cyclist• Inhabitant

Amsterdam Academy of Architecture

Architects, urbanists and landscape architects learn the profession at the Amsterdam Academy of Architecture through an intensive combination of work and study. They work in small, partly interdisciplinary groups and are supervised by a select group of practising fellow professionals. There is a wide range of options within the programme so that students can put together their own trajectory and specialisation.With the inclusion of the course in Urbanism in 1957 and Landscape Architecture in 1972, the Academy is the only architecture school in the Netherlands to bring together the three spatial design disciplines under one roof. Some 350 guest tutors are involved in teaching every year. Each of them is a practising designer or a specific expert in his or her particular subject. The three heads of department also have design practices of their own in addition to their work for the Academy. This structure yields an enormous dynamism and energy and ensures that the courses remain closely linked to the current state of the discipline. The courses consist of projects, exercises and lectures. First-year and second-year students also engage in morphological studies. Students work on their own or in small groups. The design

projects form the backbone of the syllabus. On the basis of a specific design assignment, students develop knowledge, insight and skills. The exercises are focused on training in those skills that are essential for recognising and solving design problems, such as analytical techniques, knowledge of the repertoire, the use of materials, text analysis, and writing. Many of the exercises are linked to the design projects. The morphological studies concentrate on the making of spatial objects, with the emphasis on creative process and implementation. Students experiment with materials and media forms and gain experience in converting an idea into a creation. During the periods between the terms there are workshops, study trips in the Netherlands and abroad, and other activities. This is also the preferred moment for international exchange projects. The Academy regularly invites foreign students for the workshops and recruits wellknown designers from the Netherlands and further afield as tutors. Graduates from the Academy of Architecture are entitled to the following titles: Architect, Master of Science; Urbanist, Master of Science and Landscape Architect, Master of Science.