UBND TiNH HUNG YEN CONG HOA XA MI CH() NGHIA VIVT NAM SO VAN HOA,THE THAO VA DU LICH Bac lap —Tty do —Hanh pluic

SO: 9-7-- /KH-SVHTTDL Hung Yen, ngayotg/ thong 02 nom 2019

Kt HOACH tä chat CuQc thi sang tic Bleu tuvng (logo)

a Khali hi0 (slogan) du lich Httng Yen

Nharn thuc hien có hien qua De an Tuyen truyen quang be., mac tien du lich tinh Hung YEn giai doan 2016-2020 dã duct UBND tinh phE duyet tai Quyet dinh so 3147/QD - UBND ngay 29/12/2016; Ke hoach so' 60 - KH/TU ngay 25/5/2017 cCia Tinh fly ve,trien khai tinge hien Nghi guy& se) 08 - NQ/TW ngay 16/01/2017 cila BO Chinh tri ye phat then du lich tror thanh nganh kinh té mGi nhpn; KE hoach so ,54/KH - UBND ngay 09/5/2018 cda UBND tinh ye phat trien du lich Hung Yen den nam 2025, tam nhin den nam 2030. [Yong thin day manh hieu qua hog dOng quang be., xilc tien du lich va hoan thin he thong nhan din thuong hieu cho du lich Hung Yen, SO Van h6a, The thao ye. Du lich Hung Yen xay dung Ke hoach to chat cuOc thi "Sang tac Bien tugng (logo) valChau hi'eu (slogan) du lich Hung Yen" nhu sau:

I. MIX DiCH, YEU CAU

1. Miele dich

CuQc thi dugc th chat nham xay dung vã hoan thin he thong nhan din thuong hieu cho du lich Hung Yen, dua hinh anh du lich Hung Yen den dOng dao du khach trong va ngoai nutc.

- Lua ch9n duct bieu tugng va khan hieu co tinh khai quat cao, darn bao tinh tham my, ,tinh dac trung rieng ye du lich Hung Yen de lam bieu tugng phuc v cOng tac xac tien quang bá du lich trong tiled gian

2. Yeu au CuOc thi dugc t chirc phai dam bao thiet thuc, tiet ki@n, khoa hoc, khach

quan, theo dang the le cuOc thi; duct to chtirc rOng rai tren quy nth toan quec, thu hut sir quan tam tham gia caa cat to clidc ya ca. nhan.

Logo va Slogan phai c6 tinh lchai quat cao, tinh tharn m9, Y nghla the hien dugc &at trung rieng dm Du lich Hung Yen den yai du khach trong vá ngoai nutc.

II. NO DUNG

Chii a ctupc thi: "Sang Mc Bleu twong (logo) vet Khau hien (slogan) du lick Hung Yen".

Thai gian tn4 chat: net dOng cuOc thi: Tir ngay 08/3/2019 den het ngay 31/7/2019.

- Tiled gian nhan the pham du thi: Tit ngay phat dOng cuPc thi den het ngay 31/7/2019.

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- Thai gian. xet chon, cham cac tac phAm dv thi: Thang 08/2019. - T6 chive tang kat va trao giai:, Du kin thang 9/2019.

Doc i tuvng, sO luvng tic pham do. thi: - ID& tugng: Tat ca cá t6 chat, ca. than (tac gia chuyen nghiap va lchOng

chuyen nghiap) trong nu& va kiau bao Viet Nam ay mak ngoai có kha nang sang tac Logo va Slogan du lich Hung Yen deu duge tham gia cue thi. Rieng thanh vien Ban To chat, Ban Giam khan (Hai dong tham dinh), TO thtr ky killing dugc tham gia dv thi.

- S6 lugng: Khong han cha sa lugng tac pham Tac plai nt dty thi:

The pham dv thi phai bao gam biau tugng (logo) va Ichau hiau (slogan). Biau nxgng (logo): Phai dat dugc nhang yeu cAu va thAin, my, de- nhae, de- nhan

dian, an tugng, nhan manh tinh cam x6c, tinh lien tuarrig, lien ket cao; the hien dugc dac trung dm du lich Hung Yen (the hian qua mau sac, &rang net, 1)6 eye, nghia....) mang tinh frng dung cao vdi cong chtang va pha hop lam dai din cho du lich Hung Yen trong vie quang bá du lich tinh den thi truamg trong nuerc va quOc te.

- Khau hiau (slogan): Phai dat dugc nhthig yeu cau ve thiet ké, ngan g9n, cO dong, d6 nh6, gay An tugng manh voi du khach va cong chang, c6 tinh lien kat cao, dirge thiat ké hai ham bieu tuong (logo); di the dc lAp hay di lien vol biêu tugng; dirge the hien qua 02 phien ban tiang Viet va tiong Anh.

- Biau tugng (logo) va khau hieu (slogan) du thi dam bao cac diau kian theo The l cuac thi "Sing tic Bieu tuvng (logo) va Khan hi4 (slogan) du lich Htrng Yen" do Ban TO chirc cuac thi ban hanh.

(Co The le cuec thi kem theo) Ban To chit CuOc thi:

- Truerng Ban T6 chirc: Giam d6c SO Van Ma, Tha thao va Du lich. - Pho Truong Ban T6 chirc: Pho Clam de SO VH, TT & DL. - Cac thanh vier': Mai dal dian Lanh dap Ban Tuyen gido Tinh ay, Hai Van

hpc ngha thuat tinh.

- Trueing Phong Quan lY Du lich, Quan ly Van heia, Giam daic Trung tam Thong tin mac tian du lich, Chanh Van phong SO VH,TT & DL.

Ban Giam khao CuOc thi (110i tiling thAm dinh): Dal din HOi My thuat Viet Nam, SO Van hea, The thao va Du lich, Hai Van hoc nghe thuat tinh va nguori cal hieu biet sau rang trong linh vuc m thuat, van boa, du lich.

KINII PHI TO ClIfiC

Kinh phi tir ngu6n chi hoax Ong kh6ng thuamg xuyen nam 2019 cap cho SO Van hoa, The thao va Du lich.

TO CH17C TH1VC HItN

1. SO. Van hoa, The thao Ira Du Lich - LA Co quan.cha tri, xay dung Ka hoach to chirc va The le cuac thi, thanh lap

Ban T6 chat, Ban Giam khao (Hai thing tham dinh) va cac van ban lien quan den nai

dung tO chat cu6c thi.

Ti chat ph& dOng cuOc thi tren toan qu6c va thong bao cuOc thi ten cac phtrang tin thong tin dai chang Trung ucmg va dja phuang.

Ti8p nhAn cac tac ph:am cly thi, giai dap va cung cap thong tin ve cuac thi den cac doi tugng tham gia cuck thi.

- Phan tong nhiem vy cc' the cho cac phong, don vi tryc thuac So chuan bj cac dieu kin phyc vy xuyen suOt tr khi phat ding cu6c thi den khi tong ket trao giai.

TO chile tong ket va trao giai cu6c thi theo ke hoach. Thyc hien cac buoc de nghi cdp c6 tham quyen cong nhan bieu tugng (logo)

va khau hieu (slogan) du lich Hung Yen.

- Tuyen truyen cac nOi dung, Th 1 CuOc thi tren cac trang website: sovhttdl.hungyen.gov.vn, hungyentourism.com.vn va tong thong tin din tfr du lich thong minh Hung Yen den cac tO chat, cá nhan trong va ngoai tinh.

Thyc hien cac nhiem vy khac lien quan den tong tac tO chat cuOc thi. De nghi cac Ban, So., nganh trong tinh

, 2.1. Dg nghi Ban Tuygn girio Tinh iiy: Cu dai dien lanh dao Ban tham gia Ban To chat cuOc thi.

2.2. Dg nghi Sa• Thong tin va Truydn thong, Dai Ph& thanh - Truyein hinh Hung Yen, Belo Htrng Yen: Ph6i hop lied SO Van Ma., The thao va Du lich tuyen truyen ve cuOc thi tre‘n cot phuung tin thong tin clai chang caa tinh.

2.3. Dg nghi 11-pi Van hoe niche thuot tinh Huwg Yen: Cu dal din Lanh do HOi tham gia Ban To chirc, Ban Giam khao cuOc thi va thong bao rOng rai ye Ke hoach, The le cu6c thi den cac hOi vien tren dia ban tinh.

De nghi SO. Van boa, The thao NIA Du lich, So• Van hoa vã The thao, SO' Du lich, Hed Van hoc nghe thtfat cac tinh, thanh pha: H trg tuyen truyen tren cac website cüa ca quan, dun vi vã thong bao rOng rai ve Ke hoach va The le cuOc thi den cac to chat, cá nhan c6 lien quan tham gia cu6c thi.

Tit day la Ke hoach th chdc Cu6c thi "Sang tac Bieu tuvng (logo) va Khu hieu (slogan) du lich Hung Yen". Tran trong dé nshi cac SO,, nganh trong tinh, cac cu quan, don vi trong va ngoai tinh quan tan3, tao diet' kin, phoi hap chat che de gOp phan to chirc cuOc thi thanh ding tot dep.

Nal nhOn: - UBND tinh (de b/c); - Dic Nguyen Duy Hung, Ph6 Chu tich VEND tinh (de b/c); - Cie ban, sa, nganh lien quan p/h); -SOVHTTDL, Sà VHTT, SO DL, Hei VHNT the tinh, thanh ph6; - GD, cac PGD SO VHTTDL; - Cac phOng, don vi thuoc so; - Pheng VHTT, Trung tarn VHTTDL các huyen, thanh ph6; - Luu: VT, QLDL.

GIAM DOC

Doan Van H6a

"Sang tine bieu tuvns (I (Kern theo Ke hooch so 94-

Sam Vanhoa,

THI (slogan) Du lich Huing Yen Ow/thong 02 narn 2019 ctia

Ich Hung Yen)

I. MUC Di CH Xdy dung va hodn thien he thang nhdn dien echo throng hieu Du lich Hung Yen,

plate vti clang tac tuyen truyen, quang bá, xac tier' du lich Hung Yen trong died gian toi.

II. DO! T1U6NG THAM GIA, SO LUVNG TAC PHAM rnf THI Dai tugng tham gia: Tat cà cac te93 chirc, co. nhan (tac gia chuyen nghiep va

khong chuyen nghiep) trong nude va kieu bdo Viet ,Nam 6 nude ngodi c6 kha nang sang tac Logo vã ,Slogan du lich HungYen Tea &rye .0mm gia caac thi. Rieng thanh vier' Ban To chtlrc, Ban Giam khao (1-Tai clang tham dinh),TO thu kY kitting dugc tham gia du thi.

Sa lugng tac pharn du thi: S Luang tac pham,thr thi khong han che, mat tac gia c6 the sang tac nhieu mau du thi, nhung rnOi mau phai có ma so tr ch9n rieng, bai thuyet minh tuang rieng va ding de trong phong H 16n.

III. THOI GIAN TO CHI:rC CUCIC THI Phat dOng cuac thi: 'Er ngay 08/3/2019 den het ngay 31 /7/2019. Thai gian nhdn tac pham du thi: Tü ngay phat Ong cuac thi den het ngay

31/7/2019 (dai vied nhang tac pham gai qua throng btru din se- lay ngay tren dau btru din a tinh ngay nap tac tac pham du thi).

Thai gian xet chgn, cham cac tac phArn du thi: Thang 08/2019. Chia lam 02 wing xet chgn:

\Tong so khao: Ch9n 04 mau Bleu tugng (logo) vã Khali hieu (slogan) dal chat lugng nhat d xet flap yang chung khao.

V6ng chung Ichao: Xet ch9n cac m-au chinh that dé trao giai nhat, khuyen lthich.

Ta chirc tang lcat va trao giai: Dv kin thang 9/2019. IV. YEU CAU DO! VU! TAC PHAM Dti THI 1. V neli dung:

1.1. Dai vol bie'u tiering (logo):

- Phai dat dugc nhGng yeu eau v tham myt, eize nha, d nhdn din, tao cam xac, An tugng v&i cong chang, c6 tinh lien tuang, lien ket cao; thudn loi cho viec in an, ph6ng to, thu nh6, dap nai, gia cong tren mgi chat lieu.

Bieu tugng du thi khong vi pham thuan phong my ttic dm Viet Nam, khong sao chep, trang lap voi bat ky hinh dnh bieu tugng nao trong vã ngoai nuot; Ichong vi pliant ban quyen tac gia.

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- Bleu tuong thy thi phai la tac pham chua cong be, tren bat k9 phtrang tin thong tin dai chang (bao chi, truyen hinh, din dan...), chua tang tham dv bat cir cuec thi nao.

1.2. Doi vol khciu hi eu (slogan): Ngan ggn, de nher, gay dugc An tugng; nhan manh tinh cam xac; cep tinh dinh huerng thi truemg.

- Khau hieu duge the hien bang 02 phien ban:

01,ban bieu tugng kern khau hieu bang tieng Viet.

01 ban bieu argng kern khau hieu bang tieng Anh. 2. Ve' hinh that:

2.1. Doi voi biau acong (logo):

Bieu tugng thr thi duac the hien bang hinh thirc de h9a (vi tinh hoac ye tay) tren 01 trang giay trang day, ding khe A4 (21cm x 29,7cm), c6 chieu reng khong qua 15cm thiet Ice mau (dat gicra trang giay). Phia duti rau Ion, g6c ben phai to: giay la mu dirge thu nho (den trang), c6 chieu reng nhat kheing qua 3cm.

Mat truot cüa bieu tugng khong dugc sir dung bat k9 k9 hieu nhan biet nao khac. Mat sau goc phai, phia duti ghi met ma sa gam 5 k9 tv (chi): hoc sO) do the gia dv thi tv chgn, ma sacàa m6ti tac pham phai dam bao tràng kh6p tir ban thiet ke, ban thuyet minh, ban clang k9 thy thi.

M6i Neu tugng dv thi gth kern theo met ban thuyet minh ngan g9n, sUc tich khOng qua 300 tir, met phong hi nho, ben trong c6 phieu du thi ghi rO h9 ten, dia chi, se din thogi va ma se (da ghi phia sau the pham thy thi); mat ngoai phong bi chi ghi ma so tac pham thr thi. Ban tO chat cuOc thi có trach nhiem danh ma se rieng cho timg the pham, bao mat \TA chi ma phong hi ra khi Ban giam khao cuec thi tin hanh cham diem.

Bieu tugng dv thi thong gap, khong cuen tr6n, khong ep plastic.

Bieu tugng chy thi Ichong dung cac quy dinh tren dugc xem la khong hap le. Tat ca cac bieu tugng dv thi Ban TO chirc se khemg tra lai cho tac gia thy thi.

2.2. Dai vO,i khdu hieu (slogan): Dugc thiet k hai hoa vai be cue cOa bleu tugng; c6 the dung dc lap hoc di lien vgi bleu tucrng.

Cac tac gia cep the thy thi sang tac bieu arcing hoc khau hieu du lich Hung YEn.

Truang hop the pham thy thi gem bleu argng vã khau hieu di ding nhau: c6 the Iva chgn in bieu tugng va khdu hieu cling tit gthy A4 (21cm x 29,7cm). Bai thuyet mirth ve khau hieu va bieu tugng Ichong qua 600 tir.

V. HO SO VA NA DIEM NH4.' N TAC PHAM Df Till 1. HA sa cly: thi gOm co:

- Tac pham thy thi;

- Ban thuyat minh turemg the pham;

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Ban clang k9 tham gia cuc thi (theo mau dinh kern);

01 &a DVD hoac USE chua cac tap tin nhu sau: tap tin thiet k bieu argng teen phan mm thiet k (Coreldraw, Al, PS,...) va tap tin hinh anh ctugc xuat ra (JPEG); ban thuyet minh tuang tren tap tin office word;

01 phong bi nh6 (c6 dan san tern, ghi re hp ten, dia chi, email, sa dien thoai cüa tac gia de Ban TO clairc lien he khi can thiet).

Tat cã tai liOu tren dung . trong phong bi lan dan kin, ben ngoai ghi re: Bai du' thi sing tac bleu ttryng vã khu hieu Du lich Hung Yen.

2. Dia diem nhin tic pham dam thi

Bai dg thi girl qua du:Ong buu clien hoac flop trgc tip trong gier hanh chinh ve dia chi:

Thong Quin 1St Du lich- So• Van hoa, The thao va Du lich Hung Yen

Duemg Quang truerng, thanh phe Hung Yen, tinh Hung Yen

Dien thoai: 02213.865.288; Fax: 02213.551.176

DD: 0948.780.868; Email: phongnghieovudulichhy@gmail.com Cac tac gia tim hieu thong tin chi tie't ve du lich Hung Yen tai cac website:

sovhttdl.hungyen.gov.vn; hungyentourism.com.vn va haps://hungyentourism.vn VI. TIEU CHi DANH GIA VA HINH THI5C XET CHQN TAC PHAM

1. Tieu chi danh gia

The hien dime bieu tugng dm du lich Hung Yen. aromg dee dao, thiet Ice sang tao.

Tinh tham rrry, khoa h9c cüa mau thiet ke.

- PIM hgp \Teri linh vgc du lich.

Thuan lgi cho viec in An, phong to, thu nhO, dap nth, gia cong tren mgi chat

nghia cOa cau lchau hieu.

Kha nang clet nha, cle hieu, d nhan dien cOa Neu arcing va khau hieu. 2. Hinh that xet chip

Cac tac pham thi qua 02 vong cham vã chon theo hinh thirc nhu: sau:

V6ng so lchao: Charn va clum ra 04 tac pham.

Yang chung Cliam va chgn ra cac tac pham 6 trao giai cuec thi theo ca can giai thuong.

VII. QUYEN VA TRACH NHItM GOA TAC GIA 1j THI

Vic tac gia gài tac pham du thi dugc xem nhu chap thuan moi quy dinh trong The le et.* thi.

Tac gia dg thi c6 trach nhiem tuan thu cac quy dinh cila The le nay va phai

lieu.

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dam bao cac nQi dung nhu sau:

Tac pham du thi khong phai la dai tugng tranh chap ban quyen tac gia;

- Tac pham du thi phai la tac pham chua &Jac sfr dung, xuat hien tren bat IcS, phuang tin thong tin dai ch(mg nao 6 trong va ngoai nutc;

Tac gia dat giai cuQc thi Ichong dugc stir di,mg tac pham dã dugc chgn lam bleu tugng va Ichau hieu dm Du lich tinh Hung Yen vao bat lcST rnyc dich nao khac;

Trong thei gian din ra cuQc thi, tac gia khong dugc stir dung cac tac phAm tham gia cuQc thi nay d tham du bat Icy cuQc thi nao Wt.

Ban Ta chtirc khong chlu trach nhiem nu tac pham du thi khong den dugc Ban To chtirc voi bat IcS, ly do nao; Tac pham giri den Ban Ta chat khong dng quy dinh dugc xem la khong hop le, Ban TO chtirc khong tra lai tac pham cly thi.

Truang hgp dã nOp ha sa di thi nhung muan iuit khoi cuQc thi, tac gia du thi phai th8ng bao voi Ban Ta chtirc bang van ban truck thtiri gian het han nep ha so du thi.

Tac gia du thi phai chiu trach nhiem ve ban quyen tac phAm. Trong twang hgp viec tranh chap ban quyen tac già phat sinh sau !chi tax pham cly thi dat giai, tac gia du thi do phai chiu hoan toan trach nhiem truck phap luat.

M9i chi phi hay cac khoan rp thue lien quan den giai thuomg dirge thut hien theo quy dinh cUa phap luat, do tac gia nhan giai chi tra.

VIII. CO CAU GIAI THUONG vA HINH 'Hitt TRAO GIAI

1. Co' eau giii thtreeng

01 OM Nhat (gam bieu tugng va khau hieu): 50.000.000 clang (Nam mural trieu clang) va Giay chtimg than dm Ban Ta chtirc cuOc thi. Tac phAm dat giai Nhat se dirge chgn lam bieu tugng va khau hieu chinh thtirc ctila Du lich Hung Yen. Truong hgp bieu tugng va khAu hieu dat giai Nhat thuec ve 02 tac gia khach nhau thi giai thuang se dugc phan chia nhu sau:

Giai Nhat v bieu tugng: 30.000.000 thing (Ba Inwai tri0'24 clang). Giai Nhat ve Ichau hieu: 20.000.000 dang (Hai nutai triti clang).

03 giai khuyen khich (gam bieu tugng va khau hieu): M8i giai 10.000.000 dang (Muth tri0t clang) va Giay chtimg nhan dia. Ban Ta chat cuQc thi. Trutng hap bieu tugng va kh'au hieu thuoc ve 02 tac gia khach nhau thi giái thuerng se dugc phan chia nhu sau:

Giãi lchuyan khich ve bleu tugng: 6 trieu dang (Sciu triO'u clang). Giài khuy'en lchich ve Ichau hieu: 4 trieu dang (Ban triO-u clang).

2. Hinh that trao giii

GIL thiremg së dugc trao true tier) cho tac gia dat giai hoc nguti dugc tac gia co tac pham du thi dat giai üy quy'en den nhan thay.

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Viac trao giai thuong se dugc Ban To chat thuc hian clang khai.

Neu lchong chon dugc tac pham du thi dat yeu cu, Ban Ta chat co the quyat dinh lchong trao mOt s giai cüa cuOc thi.

IX. QUY DINH VE BAN QUYEN VA SO 111.Th TR1 TUC DOI VIA NIKING TAC PHAM DAT GIAI

1. Sey Van h6a, The thao va Du lich Hung Y8n ducrc ser„ hau ban quyen vo thed hart Cling nhu toan quyen dang k so• hüu tri tue doi \Teri tac pham dat giai.

, 2. SO Van Ma., The thao va Du lich Hung Yen c6 quyan st). dung Mt cã cac nthtu bieu Wong vã khau hieu du thi cho cac hoat dOng truyen thong cüa cuQc thi.

SO Van h6a, The thao va Du lich Hung Yen c6 toan quyen sir dung tat cã cac thanh phan eau thanh cfm tac pham dat giai dot ang dung trong thuc ta.

Ban TO chIrc lchong chju trach nhiam v nhang tranh chap quyen tac gia vã cac quyen lien quan. Neu phat hien tac pham dat gial vi pham ban quyan, Ban TO chirc c6 quyen thu hai giai thueing, Gidy chimg nhan cfla the gia dat giai cuOc thi.

Teen day la Tha la cuQc thi sang tac biau Wang (logo) va Ithau hieu (slogan) Du lich Hung Yen, rat mong nhan dugc sly tham gia, huong ang câa dong dao cac ta chirc, cá nhan trong va ngoai nuerc d cuOc thi dat kat qua Mt./.

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ONG HOA XA HO It NGHIA VItT NAM Dec 14- Ty do- Hanh phtic

PHIEU BANG Kt DV THI COX Till SANG TAC BLEU TVONG (LOGO) VA KHAU HIEU

(SLOGAN) DU LICH HUNG YEN

Kinh giti: Ban TO chat Cuec thi sang Mc bieu tuceng va khan hieu Du lich Hung Yen

Hp va ten: Giâi tinh:

Ngay, thang, nam sinh:

S6 CMND/The can cu:gc ding dan: Ngay cAp• Noi cap:

Trinh dO van hga:

Trinh dO chuyen mon:

Dun vi ding tac (nu có):

Dia chi lien lac:

Email:

Dien thoai:

Bai dg thi:11]Biau tugng ElKhAti hieu fl Ca hai (bieu arcing va khau hieu)

S6 lugng tac phAm du thi:

Sau khi nghien cUu ky The le cugc thi "sang the bieu tugng va khau hieu Du lich Hung Yen" dm Ser Van hga, The' thao va Du lich Hung Yen. Tgi xin clang lc)", tham gia va cam doan mAu dg thi do toi tg thiet ke, sang tao ra va cac tai lieu gai kern la hoan toan phü higp voi ban gac ma Col dang gift 'Poi cam kat khong vi pharn ban quyen so; hal tri tue cua bat cifr ai va thgc hien nghiem tac cac clieu khoan clugc quy dinh trong The le cuOc thi. Nu sai toi xin chju hohn toan trach nhiem truerc phap luat./.

, ngety thong ncim 2019 Ngtrai clang 14 dtt thi

(Kj viz ghi rã ho ten)

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