Unit 1 AdvertisingUnit 1 Advertising

---- Word power---- Word power

No. 1 Middle School of Jiangyin

—— Huang Hua

Li Yang ----- Crazy EnglishLi Yang ----- Crazy English

Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典 ), what preparations should you make in order to attract most customers?Technology

Market research（市场研究 /调查）Advertisements

……

Brain storming:Brain storming:

Market researchMarket research

sales/marketing department

consumers

market share

sales targets

market leader

high quality

sales figures

sales and marketing

Market researchMarket research

sales/marketing department consumers market share sales targets market leader

high quality

sales figures

sales and marketing

消费者

市场份额

销售目标

市场主导者

高质量

销售量

(产品 )销售和市场营销

销售 /营销部门

Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.

roduct

arket researchales and marketing

ales/marketing department

onsumersarket share

ales targetsarket leader

igh qualityales figures

Pair work:

Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.

Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now?

Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country.

Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week.

Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning.

Mr Carter: That’s great. If we want to be the _____________ in our field, we need to get as much information about

___________________ as we can.

productmarket share

sales figures

consumers high qualitymarket research

sales/marketing departmentsales target

market leader

sales and marketing

When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.

Question:What’s the relationship between these two different colored groups?

More examples:More examples:1.This book is of great help, that is to say, it is very

_______.2. I don’t think it has any use, that is to say, I think

it is ______.3. The message is very valuable. That is to say, it is

of great _____.4. The old man is in good health.----He is _______.5. Drunk drivers are a great danger to people on the

road. that means they are __________ drivers.

helpful

useful

valuehealthy

dangerous

Noun +y

+ly

+ic

+al

+ous

+ful

health healthy

week weekly

hero heroic

origin original

danger dangerous

help helpful

Verb +ed

+ing

+ive

amaze amazed

excite exciting

attract attractive

compete competitive

Ways of forming adjectives: Using su

ffixes（后缀）

Competition:Competition:

Work in groups and write down more words that are created this way. The group that has the most words wins the game!

Best Clothing ShopBest Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的 ), _______ (bore) outfits(服装 ) every day? Do you sometimes feel like your friends are trendier(更时髦的 ) than you are, and wear more _______ (create) outfits?

We can tell you where your friends found their ________ (fantasy幻想 ) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete) prices mean you don’t have to be rich and _________ (fame) to look great.

lovely attractive

boring

creative

fantastic

exciting

friendlycompetitive

famous

Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣 ) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!

lucky

c o m m e r c i a l1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger

1

2

3

4

5

6

7

8

Hidden word

Food and ________ are quite important to our human beings.

h e a l t h y

h e r o i c

a t t r a c t i v e

h e l p f u l

e x c i t i n g

o r i g i n a l

d a n g e r o u s

clothing