100-2 BULATS Preparation Course Business Start-Up 2

Unit 10 Solutions

10.1 Discussing Ideas210.1 2 a3a team meetingmanufacturer of blank CDs and CD packaging

What are the team discussing?How could they make the product better?What areas of the product could they improve?

What suggestions do they make?Change the packaging material of the CDChange the size of the packSell more CDs in a packSell big storage boxes with CDsPrint numbers on CDs in a packProduce a big plastic box with a hundred blank CDs

10.1 2b4A: .some new ideas. How could we make the product better?

2. A: Any suggestions?B: _______ about changing the packaging? We could change the material.

3. A: Yeah. Packaging material. OK.C: _______ about changing the size?

4. C: No, the pack. Why ______ we sell more CDs in a pack, for example?

How How dont 55. A: So, bigger packs. They could be smaller, as well.B: Why ________ sell big boxes big storage () boxes?

6. B: Then you wouldnt need packaging. A: So that ______________ be a new product.

7. A: Thats a good idea. We could use that idea with the storage box.

8. A: Thats an__________ ideanotwould interesting10.1-2e6We could.?Why dont we..?How about.?Why not ..?

produce CDs in different colorsuse tubes for packingmake square CDslook for new places to sell CDsthink about new ways to advertise.Serious Creativity: Using the Power of _________ Thinking to Create_________ _________ 7think laterally :

to think of new ideas, you need to think laterally.

think differentlyspecific () technique () developed bya leading ()() expert () in thinking skillsworked as a consultant () for companies and governmentsexplain LateralNewIdeas10.1 2c8Lets think about packaging and storing CDs.

OK. What would happens if you made packaging from water?

You _________ only use water if you froze CDs in ice.

Obviously, you _________ use ice for packaging CDs to sell in shops.

No. But lets think about the possible advantages of putting CDs in ice.could couldntprovocationb. specific ideas9If you stored them in ice, it _________ protect () them from fire or thieves.

You could store important data safely on CD-ROMs in big blocks of ice.

You could build an ice data bank for storing data safely and permanently ().

And if it was in a cold country it ________ be expensive.

wouldwouldntc. lateral thinkingExercise 10, #2, p.101If CDs didnt have packing, they would be cheaper.Our CDs would sell more if they were cheaper.If we lowered the price, we would sell more.I think we would sell more CDs if we sold them in bigger packs.If we used lateral thinking, we would have better ideas.10Communication Practice11What would happen if..?The power rate increased overnight by 100%.

There were no plastic for packing.

From next month, Facebook announced to charge $ 100 annual fee for using it.

Communication Practice 2812You worked for SunSol, a sunglass company based on () California. You manufacture (make) sunglasses at your factory near San Francisco and sell glasses to the US market. Sales are down this year, and you need to cut costs, improve sales and increase profits by the end of the year. Discuss these areas with your partner and make suggestions.A: OK, Ive got an idea. How about..?B: Thats an interesting idea, but what about.?

production costs in the USnew productsnew marketsmarketing / advertisingpricediscounts10.3 Dealing with problems10.3- 2b1. Where did Rachel change trains?Bham (Birmingham)2. Why did she arrive late in London?She missed the connection in Bham.3. On which part of her trip did she have to stand?From Bham to London.4. How did she get from the airport to Reykjavik?By bus.5. Why is she surprised when she arrives in Iceland?There was snow in the UK, but there was no snow in Iceland.10.3 1.dWhat happened, and what problems she had, during each part of the journey.10.3 3b1. The next train is at 9: 30.2. Rachels ticket is for the next train.I missed my connection to London. I was booked on the 9:30...if my tickets valid for the next train.at half past ten.3. She could book a seat on the next train..Yes.You wont have a seat reservation.4. She could go first class if she paid more.You can upgrade it. You just pay a supplement.5. She changes her ticket.I dont think my company would pay any expenses in first class!6. The next train is running on time.4 minutes lateFTTFF3.c171. A: Do I get my money back?B: Yes, we can give you a refund.2. I cant go, so I want to cancel the reservation.3. Can I upgrade the ticket from second class to first class?4. A: Would it cost any more? B: Yes. Youd have to pay a supplement.5. You cant use that ticket on this train. Its not valid. 181Locationon a trainProblemticket not validSolutionpay the extra2Locationat the airportProblemThe flight has been canceled.Solutiontransfer to the next flight3LocationAt a hotel receptionProblemThe guest wants to book a room for an extra night but the hotel is full.SolutionThere is a single room at their other hotel.Communication Practice 3019