Unit Six

• engage in…• the cosmetics industry• come true • a certain type of • persuasive and expensive

advertising campaigns• anti-ageing creams• are presented in expensive

packaging

• double their cost

Para.1

1. 从事 ; 参与

2. 化妆业

3. 实现

4. 某种类型

5. 煽动性且花费昂贵的广告活动

6. 抗衰老面霜

7. 用昂贵包装呈现

8. 使产品的成本翻了一番

• be sure that… / ensure that…• be poisoned by…• be blinded by…• proven unsafe• is likely to be sued • cosmetic products• include force-feeding• apply the product to…• drip it into the eyes• the hopeless animals

Para.2

1.确保

2. 因…而中毒

3. 因…而弄瞎双眼

4.被证实不安全

5.极有可能被起诉

6.化妆产品

7.包括强灌

8.将产品涂抹到…

9.把产品滴进…

10.那些无助的动物

• The Body Shop

an amazing,unconventional woman

ignore all the accepted principles

• It was immoral to …• in simple,truful language• ban images of beautiful women• promote health• a refilling and recycling service• a ‘Refill Bar’• allow sb. to do sth.

Para.3---5

1.美体小铺

2.一位令人惊叹 ,打破传统的妇女

3.无视所有已被接受的规则

4…是不道德的 .

5.用简单诚实的语言

6.禁止使用美女照

7.宣传健康

8.一种续装和回收服务

9.一个“续装吧”

10.允许某人做…

• refuse to do...• campaign against animal testing• fund research into…• test product safety• a global business• at first• attract wide publicity• hold pro-environment campaigns• encourage all her staff to take part

in local campaigns• the only aim of a business

Para.6--8

1.拒绝做…

2.开展反对动物实验的运动

3.资助对…的研究

4.测试产品的安全性

5.一个全球产业

6.起初

7.赢得广泛的公众知名度

8.开展环保运动

9.鼓励所有的员工参与当地的运动

10.生意的唯一目标

Scanning: .

The body shop•Describes its products (1)_____________________.

•(2) _____________________ is unimportant.

•(3) _____________________ on advertising.

•Supports (4)_____________________________.

in simple, truthful language

Thinks packaging

Doesn’t spend money

pro-environment campaigns

Scanning:

The body shop•Describes its products (1)_____________________.

•(2) _____________________ is unimportant.

•(3) _____________________ on advertising.

•Supports (4)_____________________________.

make you look younger and more beautiful

Use persuasive and expensive advertising

Present products in expensive packaging

Test many cosmetic products

• The cosmetics industry sells dreams with persuasive and expensive advertising and expensive packaging.

• The body shop, started by Anita Roddick in 1976, is different from other cosmetic companies in many ways, yet is very successful.

• She refused to use products which had been tested on animals.

• She did not use expensive packaging. She believed in recycling.

• It tests some products on animals to make sure they are safe.

• Anita explained her products honestly.• She didn’t spend money on advertising. She

encouraged her staff to take part in environmental campaigns.

P1

P2

P3

P4

P5

P6

P7

• Keys to E2:

1. That they will be made younger and more beautiful, and that all their dreams will come true.

2. They publicize their products through persuasive and expensive advertising campaigns.

3. a. the advertising campaigns to sell them.

b. their expensive packaging

4. She thought it was immoral to make false promises about the qualities of her cosmetics.

5. Anita attracted wide publicity by explaining her views and later by holding pro-environment campaigns.

6. She taught them to believe that profits, although important, are not the only aim of a business.

Phrases • engage in

• promise to do / promise that …

• come true

• be sure that…/ ensure that …

• be likely to do …

• test … on…

• apply … to…

• drip … into…

• ignore all the accepted principles

从事

承诺做…

实现

确保…

可能做…

在…上测试

把… 抹 / 涂在 …上

把…滴入…

无视所有已被接受的规则

• make false promises about…

• refuse to do …

• a global business

• attract wide publicity

• hold pro-environment campaign

• encourage sb to do …

• devote oneself to …

• at the age of…

对…作出虚假承诺

拒绝做…

一个全球产业

吸引广泛的公众关注

开展环保运动

鼓励某人做…

尽心竭力

在…岁时

The body shop Other cosmetic companies

How they publicize their products

What images are used to see their products

packaging

How they test product safety

At first by explaining her views and later by holding pro-environment campaigns

With persuasive and expensive advertising campaigns

Banning images of beautiful women in her shops, she promoted health, not beauty

Pictures of youthful girls

Packaging unimportant to her, she started a refilling and recycling service

expensive packaging

It also has funded research into alternative ways of testing product safety

Animal- testing