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Use of Web 2.0 The Fuel for Next Wave Internet Technology. Kam-Fai WONG, CUHK. Quick Quiz #1: Who is he?. 「巴士阿叔」陳乙東. Quick Quiz #2: Who is she?. Kelly Jackie. Internet as a Media. Internet as a Platform. One way Publishing. Participative. Focus on Head. Focus on Tail. Web pages. - PowerPoint PPT Presentation
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Use of Web 2.0
The Fuel for Next Wave Internet Technology Kam-Fai WONG, CUHK
Quick Quiz #1: Who is he?
「巴士阿叔」陳乙東
Quick Quiz #2: Who is she?
Kelly Jackie
What is Web 2.0• A concept with no hard boundary. More like a phenomenon than a standard• Mentioned by meeting between O’Reilly and MediaLive
Web 1.0 Web 2.0
Internet as a Media Internet as a Platform
One way Publishing Participative
Focus on Head Focus on Tail
Web pages Rich User Experience
Walled Garden RSS/Content Sharing
About Long Tail
Joey Yung, Eason Chan,
HoCC etc.
Tails like Kelly Jackie goes
infinity.
Long Tail applies to everywhere!
Travel: Publishing to Participation
Publishing to Participation
Collective Intelligence: Share and Expand Information
Content consumption -> Tail content creation
About Knowledge Search• Users can ask questions they want. Other users will help to answer
the questions.• The best answer is chosen either by the question asker or by public
polling.• Once a question is paired with the best answer, a knowledge is
formed.• Knowledge can be retrieved through searching.• A good complement to purely crawl base search because of human
information organization• Extend coverage to content that might not “exist” on the web• Good knowledge is encouraged.• First available in Korea, then Japan, Taiwan, the Mainland of China,
Hong Kong and then Western countries.
Some interesting questions• What is the meaning of 3 essential urges of human being
(人有三急 )?• Why do one of the lion statues of HSBC has its mouth
open and the other closed?• Is it true that human weight will decrease by 21 gram
after passing away?• Is it really true that a Mum will have extra strength to lift
up a car under emergency to save her baby?• What does it mean by AA system?• 「三十六著走為上著」What exactly are all these 36
rules of wisdom?
Community, Participation and Tagging
Participative, Interaction and Rich User Experience
Rich User Experience Web based Application
Rich User Experience
RSS Syndication
Walled Garden to Public Sharing
Web-based Desktop App
Where are we now?
• Korea is one of the most advanced Internet communities in the world– Users’ acceptance level– Infra-structure (broadband penetration)– Big movers pushing
• US has a lots of new developments like Web-based applications: Web-based desktop, etc.
• Hong Kong is following Korea/US very closely.
Hong Kong: Auto-Completion
Market Share of YouTube
Hitwise 2007
Market Share of Knowledge
Hitwise 2007
Implication to Internet• Access points of information are now diversified and
Search has become even more important.• Information is no longer managed by a small group of
people; instead now by a group of community.• Good quality content might come from Users Generated
Content (UGC) but with no guarantee of content.• Potential threat to some of the traditional industries like
music labels and software companies.• Potential impact to the Government.
Korean Gov Maps
US Gov RSS
HK Gov RSS/Search
Thank You