Why Frequency in Advertising Works

Vancouver’s Favourite Newspaper Since 1908

Promotional Calendar & Planner

2010

The power of repetition reinforces the advertiser’s message• A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition.

• Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising.

• Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers.

• New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent.

• Consistency, plus frequency, equals payoff for your business!

To reserve your space, or for more information, please call

604-738-1412Feel free to visit our website:

www.vancourier.com

Sizzling Section Samplers

photo Dan Toulgoet

WEST

As Vancouver moves hesitantly

toward legalizing backyard

chickens, wannabe hen

owners are taking

classes and attending

fi lms. Are they

ready for the work

involved?—story

by Sandra

Thomas

Chicken

YOUR SOURCE FOR LOCAL NEWS, WEATHER AND ENTERTAINMENT! WWW.VANCOURIER.COM

31 12

32

Folkish highlights

Wedding drama

Un-fees-able Folk Fest

Vol. 100 No. 57 • Friday, July 17, 2009

Established 1908

101

WEEKEND EDITION

WEDNESDAY, JULY 29, 2009 THE VANCOUVER COURIER W17

Old world design has been

updated to meet the needs of

today’s families in this year’s

landmark 75th PNE Prize

Home (www.pne.ca). The

design harkens to the past, but includes a

host of contemporary finishes and features

that root it firmly in the present.

Spacious light-filled rooms characterize

the two-storey craftsman-style prize home

that boasts more than 3,000 square feet

of living area, awash in a perfect blend of

soft, muted earth tones like those found

in Kelowna, B.C., where the home will be

relocated.

“Careful attention was given to the exte-

rior of the home to ensure the materi-

als selected were reflective of the subtle

colour and textural variations found in the

B.C. Okanagan landscape,” said interior

design coordinator Barbara Aylesworth.

“This theme was carried into the home

and can be found throughout the spacious,

comfortable rooms.“

The 75th annual PNE Prize Home is unique

this year in that each room is created by a

different designer. The team of designers

worked together with their unique visions,

yet made a beautiful house that flows

together.

“People are looking for a style that is

anchored by the comforts of the past, while

still delivering modern convenience and

efficiency,” said Aylesworth on the popu-

larity of the craftsman style.

Camille Savage from Vancouver is a fea-

tured designer in the 75th annual PNE

Prize Home. Camille lent her inspiration to

the Great Room and the foyer in this Okan-

agan-inspired house. Look inside…

PrizePrizepossessionpossession

Abodebodey o u r h o m e & g a r d e n g u i d ey o u r h o m e & g a r d e n g u i d e

SPECIAL ADVERTISING FEATURE

07/09

WEDNESDAY, JULY 15, 2009 THE VANCOUVER COURIER EW23

07/09

y o u r h e a l t h g u i d ey o u r h e a l t h g u i d e

Preventable injuries are the #1 killer of British Columbians aged 1 to 44.

VITAMIN D IS NEEDED FOR HEALTHY BONES AND MUSCLES, ESPECIALLY IN CHILDREN AND THE ELDERLY, ACCORDING TO THE CANADIAN CANCER SOCIETY. THERE IS GROWING EVIDENCE THAT VITAMIN D MAY REDUCE THE RISK OF SOME TYPES OF CANCER, PARTICULARLY COLORECTAL AND BREAST CANCERS. EXPERTS ARE NOW CONCERNED THAT MANY PEOPLE ARE NOT GETTING ENOUGH VITAMIN D. LOOK INSIDE FOR DETAILS… (cont.»)

No bones about itUPDATE ON THE FIGHT AGAINST OSTEOPOROSIS

What’s in there?UNVEILING THE DETAILS OF VARIOUS BODY SCANS

THE SUN VS. VITAMIN D DEBATE

SunnySunnydazedaze

plusplus

VitalityVVitalityitalitySPECIAL ADVERTISING FEATURE

FRIDAY, SEPTEMBER 18, 2009 THE VANCOUVER COURIER EW23

HARMONY BEAUTY SPA IT IS TIME TO

SPECIAL ADVERTISING FEATURE

freshY O U R L I F E & S T Y L E G U I D E

SEPT

09

BY HELEN PETERSON

What is the new black for

this year? Is it deep purple?

Is it peacock teal? Is it

rich raspberry, burgundy

or plum? Perhaps earth

tones are in... or pumpkin is

making a comeback (well,

we can probably live without

that!).

Whatever your colour wheel

prefences are, there are

styles and designs to fit

almost any taste (and body

type).

Our Fresh fashion review

gives you a sampling of big-

box retail offerings as well

as one-of-a-kind designs

from local apparel-makers.

Plus, footwear for fall and

beauty buzz.

Come inside and try some

things on for size!

fall’shuesfreshfresh

PHOTO COURTESY: MERRICKS

WEDNESDAY, OCTOBER 28, 2009 THE VANCOUVER COURIER EW23

S le

quickchange

USING PAINT TO GIVE

YOUR HOME A FACE LIFT

THE HEAT IS ON THIS WINTER

lightmy fi re

Reno relief:learn from the pros

Simple updates: using art

(west only)

OCTOBER/09

PHOTO

: COU

RTESY B

ENJAM

IN M

OO

RE

January 2010:WEDNESDAY 6/FRIDAY 8 • Seniors East/West & DowntownFRIDAY 8 • Birthday Club East/West & Downtown • Sign Me Up! East/West & DowntownFRIDAY 15 • Lifestyles East/West & Downtown • Financial Sense East/West & DowntownWEDNESDAY 20/FRIDAY 22 • Health East/West & DowntownFRIDAY 22 • Mindset on Ed. East/West & DowntownWEDNESDAY 27 • Home & Garden East/West

February 2010:WEDNESDAY 3/FRIDAY 5 • Seniors East/West & DowntownFRIDAY 5 • Birthday Club East/West & DowntownFRIDAY 12 • Lifestyles East/West & Downtown • Financial Sense East/West & Downtown • Sign Me Up! East/West & DowntownWEDNESDAY 17/FRIDAY 19 • Health East/West & DowntownWEDNESDAY 24 • Home & Garden East/WestFRIDAY 26 • Your Legacy East/West & Downtown

March 2010:WEDNESDAY 3/FRIDAY 5 • Seniors East/West & DowntownFRIDAY 5 • Birthday Club East/West & Downtown • Spring Center Stage CitywideFRIDAY 12 • Lifestyles East/West & Downtown • Financial Sense East/West & DowntownWEDNESDAY 17/FRIDAY 19 • Health East/West & DowntownFRIDAY 26 • Mindset on Ed. East/West & DowntownWEDNESDAY 31 • Home & Garden East/West

April 2010:WEDNESDAY 7/FRIDAY 9 • Seniors East/West & Downtown FRIDAY 9 • Birthday Club East/West & Downtown • Urban Families East/West FRIDAY 16 • Lifestyles East/West & Downtown WEDNESDAY 21/FRIDAY 23 • Health East/West & DowntownWEDNESDAY 28 • Home & Garden East/WestFRIDAY 30 • Your Legacy East/West & Downtown

May 2010:WEDNESDAY 5/FRIDAY 7 • Seniors East/West & DowntownFRIDAY 7 • Birthday Club East/West & Downtown • Sign Me Up! East/West & DowntownFRIDAY 14 • Lifestyles East/West & DowntownWEDNESDAY 19/FRIDAY 21 • Health East/West & DowntownWEDNESDAY 26 • Home & Garden East/West

June 2010:WEDNESDAY 2/FRIDAY 4 • Seniors East/West & DowntownFRIDAY 4 • Birthday Club East/West & Downtown • Urban Families East/West • Mindset on Ed. East/West & DowntownFRIDAY 11 • Lifestyles East/West & DowntownWEDNESDAY 16/FRIDAY 18 • Health East/West & DowntownFRIDAY 25 • Your Legacy East/West & DowntownWEDNESDAY 30 • Home & Garden East/West

July 2010:WEDNESDAY 7/FRIDAY 9 • Seniors East/West & DowntownFRIDAY 9 • Birthday Club East/West & DowntownFRIDAY 16 • Lifestyles East/West & DowntownWEDNESDAY 21/FRIDAY 23 • Health East/West & DowntownWEDNESDAY 28 • Home & Garden East/West

August 2010:WEDNESDAY 4/FRIDAY 6 • Seniors East/West & DowntownFRIDAY 6 • Birthday Club East/West & DowntownFRIDAY 13 • Lifestyles East/West & DowntownWEDNESDAY 18/FRIDAY 20 • Health East/West & Downtown FRIDAY 20 • Sign Me Up! East/West & DowntownWEDNESDAY 25 • Home & Garden East/WestFRIDAY 27 • Your Legacy East/West & Downtown

September 2010:WEDNESDAY 1/FRIDAY 3 • Seniors East/West & DowntownFRIDAY 3 • Birthday Club East/West & DowntownFRIDAY 3 • Davie Days DowntownFRIDAY 10 • Lifestyles East/West & DowntownWEDNESDAY 15/FRIDAY 17 • Health East/West & Downtown • Fall Centre Stage CitywideWEDNESDAY 29 • Home & Garden East/West

October 2010:WEDNESDAY 6/FRIDAY 8 • Seniors East/West & DowntownFRIDAY 8 • Birthday Club East/West & Downtown • Urban Families East/WestFRIDAY 15 • Lifestyles East/West & DowntownWEDNESDAY 20/FRIDAY 22 • Health East/West & DowntownWEDNESDAY 27 • Home & Garden East/WestFRIDAY 29 • Your Legacy East/West & Downtown

November 2010:WEDNESDAY 3/FRIDAY 5 • Seniors East/West & DowntownFRIDAY 5 • Birthday Club East/West & DowntownFRIDAY 12 • Lifestyles East/West & Downtown • Mindset on Ed. East/West & DowntownWEDNESDAY 17/FRIDAY 19 • Health East/West & Downtown • Gift of Entertainment CitywideWEDNESDAY 24 • Festive Homes East/West

December 2010:WEDNESDAY 1/FRIDAY 3 • Seniors East/West & DowntownFRIDAY 3 • Birthday Club East/West & Downtown • Urban Families East/West • Celebrate East/West & Downtown • Your Legacy East/West & Downtown • Sign Me Up! East/West & DowntownFRIDAY 10 • Lifestyles East/West & DowntownWEDNESDAY 15/FRIDAY 17 • Health East/West & Downtown

Publication Dates 2010 Every Friday: Travel & Dining