Vietnam 3.11: Chính thức báo cáo kỹ thuật (Kỹ năng viết tiếng Anh tại nơi làm việc)

8/11/2019 Vietnam 3.11: Chnh thc bo co k thut (K nng vit ting Anh ti ni lm vic)

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o to chnh sa trong vit vn bn ting anh

Informal Technical ReportsChnh thc b!o c!o "# th$%t

Kha Thi ci hc Y Dc TP H Ch Minh Gim c trung tm !i"t #$ %h$ahc #&ng ti"ng 'nh

http&''((()chineseo(l)i*v)t(


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Ti(u )* c nhn

Kha Thi c +T,- Kn$./ 0 -. !i"t ti"ng 'nh %1thu2t tr$ng cc tr3ng i hc 4 5i 6$an h7n haim7i n8m9 :ng ;5 tc gi< c=a m3i #n cun )ch

!> !i"t ti"ng 'nh %1 thu2t !5 chu.?n nghi@A9 :ng 0th5nh ;2A mBt trung tm !i"t ti"ng 'nh ti tr3ng ihc Y YuanA,i ng th3i cng ;5 gi %h$a hcF %1 thu2t !5 . hc c=a 5i 6$an9


3/33

'9 L-,nti. th, manag,ria; m$ti!ati$n) t$ un-,rta%, thi) Ar$N,ct9Oc nh nhQng Bng ;Rc Su cc mi Suan tm c=a %hchh5ng !5 u ti?n cc nhZm -R n9

C9 Lntr$-uc, th, Ar$#;,m t$ #, )$;!,-9GiXi thi@u cc ![n > c gi


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+) I*entif, the managerial motivations

to $n*erta"e this pro-ect).!c /0nh nh1ng /2ng l3c 4$n l5th3c hi6n *3 !n n,)


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7 *8 9i:

dur $r%ing gr$uA ha) #,c$m, incr,a)ing;.intrigu,- ith h$ t$ -,!i), aAAr$Ariat, )trat,gi,)an- Ar$c,-ur,) $r imA;,m,nting cu)t$m,r

),r!ic,) #a),- $n a!ai;a#;, c;i,nt -ata9


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7 *8 9ii:

_-ucat$r) ,eAr,)),- c$nc,rn $!,r h$ t$incr,a), th, ,,cti!,n,)) $ g,n,tic a;g$rithm+G'/ c$ur),)9


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;) ;riefl, intro*$ce the in*$strial setting in termsof c$stomer concerns an* the pro-ect gro$pi gian ng?n gi@i thi6$ mAi trB>ng cAngnghi6p v c!c mDi 4$an tEm cFa "h!ch hng vB$ tiGn c!c nhHm *3 !n)


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7 *8 9i:

') a g$!,rnm,nta; )u#)i-i],-F n$nfAr$it r,),arch

$rgani]ati$nF Ln-u)tria; T,chn$;$g. ,),arch Ln)titut,+LTL/ ha) ,)ta#;i)h,- a h$t;in, t$ han-;, cu)t$m,rc$nc,rn) in a mann,r m$r, u;;. c$n)i)t,nt ith th,c$nc,At $ #,ing cu)t$m,rf$ri,nt,-9 jia a uniSu, Ah$n,

;in, in th, ca;; c,nt,r at LTLF cu)t$m,r) can Su,r. $rr,Su,)t !ari$u) ),r!ic,)F a) ,;; a) ,eAr,)) th,ir-i))ati)acti$n ith ),r!ic, Sua;it.9 Ln r,)A$n),F LTLAr$!i-,) an Ar$c,-ur, $r Ar$c,))ing th,), ca;;)9 Th,h$t;in, curr,nt;. r,c,i!,) an a!,rag, $ IEfk ca;;)m$nth;.F ith a t$ta; $ lI ca;;) ma-, -$m,)tica;;. uA t$

'ugu)t kF kl9 Th, ca;; c,nt,r g,n,ra;;. $cu),) $nint,grating LT an- c$mmunicati$n t,chn$;$gi,) u)ing a-ata#a), that r,c$r-) a;; in$rmati$n $n cu)t$m,r

int,racti$n)9


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7 *8 9ii:

'n incr,a)ing num#,r $ G' c$ur),) ar, $,r,- t$)$;!, $Atimi]ati$n Ar$#;,m)9 ') ,;; %n$nF G')),,% $Atimum )$;uti$n) in a -,)ir,- ),arch )Aac,9

Man. G'fr,;at,- $r%)h$A) an- c$n,r,nc,)ha!, #,,n h,;- $!,r th, Aa)t thr,, -,ca-,)F$ing t$ th,ir -i!,r), in-u)tria; aAA;icati$n)9 \uchc$ur),) in)ti;; in )tu-,nt) th, ,)),ntia; r$;, $,eA,rim,nta; -,)ign an- )imu;ati$n in ;,arningG')9


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C) Intro*$ce the problem to be

solve*)i@i thi6$ c!c vJn / /BKc gii4$,t)


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7 *8 9i:

H$,!,rF cu)t$m,r !a;u, i) ),;-$m ana;.],- n$ri) th, A,r$rmanc, $ th, ),r!ic, )trat,gi,),!a;uat,-9


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7 *8 9ii:

H$,!,rF )tu-,nt) )A,n- much tim, in c$-ing Ar$gram) $r,e,rci),) h,n ;,arning G')F ma%ing it imA$))i#;, $rth,m t$ imA;,m,nt man. G') in a )h$rt tim,9 Pr$!i-ing)tu-,nt) ith th, $AA$rtunit. t$ )imu;at, G') i) ,)),ntia; in)uch a c$ur),9 't th, intr$-uct$r. ;,!,;F t,aching a n,

a;g$rithm a) an ,e,rci), i) a;)$ ,eA,n)i!, in t,rm) $ )tatim,F an- can ,!,n #, c$unt,rAr$-ucti!, )inc, th,)tu-,nto) ritt,n Ar$gram) can intr$-uc, n, Ar$#;,m)9`$r in)tanc,F )tu-,nt) h$ can imA;,m,nt $n;. $n, G' int$ ,,%) i;; ;,arn G') ;,)) ,,cti!,;. than th$), h$can imA;,m,nt ),!,ra;9 M$r,$!,rF )tu-,nt) cann$timA;,m,nt a;; th, c$nc,At) intr$-uc,- in a G' c$ur),F$ing t$ tim, an- c$ur), ;$a- c$n)traint)9


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D9 \ummari], th, Ar$N,ct g$a;)9TZm tWt cc m^c ti?u -R n9


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7 *8 9i:

Th,r,$r,F , ,eamin,- Ar,!i$u);.unr,c$gni],- cu)t$m,r #,ha!i$ra;Aatt,rn)9 Ua),- $n th, r,)u;t)F , urth,r

r,c$mm,n-,- aAAr$Ariat, )trat,gi,) an-Ar$c,-ur,) $r imA;,m,nting cu)t$m,r),r!ic,)9


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7 *8 9ii:

Th,r,$r,F , -,!,;$A,- a n$!,; ;,arning,n!ir$nm,nt caAa#;, $ a))i)ting )tu-,nt) in;,ei#;. ;,arning g,n,tic a;g$rithm) #a),- $n

c$mAut,rfa))i)t,- in)tructi$n9


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_9 High;ight th, Ar$N,ct m,th$-$;$g.9Chn Ah7ng AhA -R n9


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7 *8 9i:

Data ,r, initia;;. r,tri,!,- r$m th,cu)t$m,r ),r!ic, ).)t,m an- th,ncat,g$ri],-9 'r,a) $ ana;.)i) ,r, th,n

a))ign,- t$ r,),arch t,am m,m#,r)9 p,etFcu)t$m,r attri#ut,) an- th, cat,g$r. t$hich cu)t$m,r Su,ri,) #,;$ng ,r,

-,t,rmin,-9 `ina;;.F aAAr$Ariat, )trat,gi,)an- Ar$c,-ur,) $r imA;,m,nting cu)t$m,r),r!ic,) ,r, r,c$mm,n-,-9


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7 *8 9ii:

\,!,ra; #,nchmar% Ar$#;,m) ,r,int,grat,- in thi) ,n!ir$nm,nt9 'math,matica; ,eAr,))i$n a) th,n

-,!,;$A,- t$ Ar$!i-, u),r) ith itn,))uncti$n) $ G')9 p,etF a ca), )tu-.in!$;!ing a G' c$ur), can #, Ar,),nt,- t$

-,m$n)trat, th, ,,cti!,n,)) $ th,Ar$A$),- ,n!ir$nm,nt9


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9 \ummari], th, main r,)u;t) $ th,Ar$N,ct9TZm tWt nhQng %"t Su< chnh c=a -R n9


20/33

7 *8 9i:

C$m#ining Sua;itati!, an- Suantitati!,aAAr$ach,)F th, c$nt,nt ana;.)i) aAAr$achn$t $n;. c$n!,rt) Sua;itati!, -ata int$

Suantitati!, -ata $r )tati)tica; ana;.)i)F #uta;)$ ,;uci-at,) Sua;itati!, imA;icati$n)thr$ugh an ,nc$-ing Ar$c,))9


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7 *8 9ii:

Th, Ar$A$),- ,n!ir$nm,nt can r,-uc, th, tim,r,Suir,- $r )tu-,nt) t$ c$mA;,t, a G' a))ignm,ntt$ $n, ,,%F incr,a)ing th, num#,r $ Aractic,

,e,rci),) that can #, imA;,m,nt,- an- a;;$ingth,m t$ #,tt,r ;,arn G')9 During )imu;ati$nF th,;,arning ,n!ir$nm,nt imm,-iat,;. in$rm) th,)tu-,nt) $ th, curr,nt $A,rati$na; )tatu) )$ that

th,. can int,ract ith th, c$mAut,r9 M$r,$!,rF ac$mA;,t, ,!$;uti$nar. Ar$c,)) can #, ;$gg,- ini;,) $r urth,r ana;.)i)9


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G9 D,)cri#, h$ th, Ar$N,ct r,)u;t)c$ntri#ut, t$ a Ar$,))i$na; $r aca-,mici,;-9

M t< cc %"t Su< -R n Zng gZA ch$ mBt;bnh !Rc chu.?n mn h$c hc t2A9


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7 *8 9i:

`urth,rm$r,F th, Ar$A$),- m,th$- canana;.], n$nf)tructura; -ata ,ici,nt;.9


24/33

7 *8 9ii:

LmA$rtant;.F th, n$!,; ;,arning ,n!ir$nm,nt can,;iminat, th, n,,- $r han- c$-ing G' Ar$gram)F thu))imA;i.ing th, Ar$c,)) $ ;,arning g,n,tic a;g$rithm)9

qhi;, r,c$gni]ing th, critica; r$;, that )imu;ati$n A;a.)in ;,arning G')F th, Ar$A$),- ;,arning ,n!ir$nm,ntaci;itat,) $A,rati$n )$ that man. c$mm$n Ar$#;,m)can #, a--r,)),-9 M$r,$!,rF thi) ,n!ir$nm,nt

,na#;,) )tu-,nt) t$ ),;,ct -,)ir,- ).)t,mc$nigurati$n)F inc;u-ing )tructura; ),tting) an-Aaram,tric ),;,cti$n)F #,$r, )imu;ati$n9


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Chnh thc b!o c!o "# th$%t& 7 *8 L

dur $r%ing gr$uA ha) #,c$m, incr,a)ing c$nc,rn,- $!,r th, gr$ing inci-,nc, $ai;ur, in $ur c$mAan.V) -igita; r,c,i!,r) $ing t$ carri,r r,c$!,r. Ar$#;,m)9 D,)Ait,a ;arg, r,Su,nc. $),tF i-, rang, ;$c%ing ith a)t acSui)iti$n circuitf-,)ign,-carri,r r,c$!,r. h,;A) a -igita; r,c,i!,r t$ ;$c% th, carri,r r,Su,nc. in a )h$rt tim,ith a t$;,ra#;, ,rr$r rat,9 H$,!,rF c$n!,nti$na; m,th$-) cann$t -$ )$ Nu)t #.uti;i]ing -igita; a Aha),f;$c%,- ;$$A +P66/ circuit )inc, th, ;$$A i;t,r i) a $n,f$r-,r;$fAa)) i;t,r9 `$r in)tanc,F hi;, a ;$$A i;t,r ith a i-, #an-i-th cau),) ;arg,

!i#rati$n an- u;timat,;. a high ,rr$r rat,F a ;$$A i;t,r ith a narr$ #an-i-th ;,a-) t$);$ c$n!,rg,nc, that ta%,) $!,r t,n tim,) ;$ng,r than th, ,)timat,- acSui)iti$n tim,9`urth,rm$r,F a ;$$A i;t,r ith a narr$ #an-i-th ma. n$t r,c$!,r th, carri,r hi;,th, r,c,i!,r )u,r) r$m a ;arg, r,Su,nc. $r Aha), $),tF ;,a-ing t$ ai;ur, in th,-igita; r,c,i!,r9 Th,r,$r,F , -,!,;$A,- a num,rica; m,th$- t$ ch$$), ,ici,nt;. th,#an-i-th $ th, ;$$A i;t,r in th, P66 circuit9 'n a--iti$na; aAAaratu) can a;)$ #,-,!,;$A,- in th, carri,r r,c$!,r. circuit t$ ,)timat, $),t) Ar,ci),;.9 ' r,Su,nc.-,t,cti$n aAAaratu) a) u),- in th, carri,r r,c$!,r. circuit t$ ;$c% th, ;arg, r,Su,nc.

$),t9 Th, P66 circuit a) th,n aut$matica;;. )itch th, c$,ici,nt) $ th, ;$$A i;t,rint$ -i)tinct #an-i-th) t$ r,-uc, !i#rati$n an- t$ c$n!,rg, a)t,r than c$n!,nti$na;circuit)9 'cc$r-ing t$ $ur r,)u;t)F th, n$!,; -,)ign can ;$c% a i-, rang, $ $),t) $m$r, than I KH] in a )h$rt acSui)iti$n tim, ith a ).m#$; ,rr$r rat, $ ;,)) than9I9 LmA$rtant;.F th, imAr$!,- carri,r r,c$!,r. $n a -igita; r,c,i!,r can trac% #,tt,rthan c$n!,nti$na; m$-,;)F ma%ing t,;,c$mmunicati$n Ar$-uct) m$r, c$mA,titi!,9


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Chnh thc b!o c!o "# th$%t& 7*8 M

dur Ar$N,ct a--r,)),- h$ t$ i-,nti. maN$r )ucc,)) act$r) $ th, Aharmac,utica; ),ct$rin Taian $r AurA$),) $ -,!i)ing m$r, ,,cti!, cu)t$m,rf#a),- )trat,gi,)9 Th,Taian,), g$!,rnm,nt ha) r,;ae,- r,)tricti$n) $n th, -$m,)tic m,-ica; ),ct$r in r,c,nt.,ar)F ,na#;ing c$n)um,r) t$ Aurcha), $!,rfth,fc$unt,r -rug)F !itamin) an- $th,rm,-icin,) in )uA,rmar%,t) $r thr$ugh ma)) m,rchan-i),r)9 C$n),Su,nt;.F th, Ar$it) $;$ca; Aharmaci,) ha!, #,,n n,gati!,;. a,ct,-9 ';th$ugh Aharmaci,) ha!, att,mAt,- t$

)tr,ngth,n c$n)um,r -,man- thr$ugh $n,f)t$A )h$AAingF )uch a) #. ),;;ing )anitar. an-$th,r r,;at,- m,-ica; Ar$-uct)F $!,ra;; r,!,nu,) ha!, n$t )igniicant;. incr,a),-9Th,r,$r,F , -,!,;$A,- a m$-,; #a),- $n %,. )ucc,))u; act$r) +K\`/ thatinc$rA$rat,) c$n)um,r Aurcha)ing act$r) $n !ari$u) hi,rarchica; ;,!,;)t$ ,na#;, ;$ca;Aharmaci,) in Taian t$ r,$rm th,ir mar%,ting )trat,gi,)9 ' Su,)ti$nnair, #a),- $nc$n)um,r Aurcha)ing act$r) i-,ntii,- r$m A,rtin,nt ;it,ratur, a) ),nt t$ c$n)um,r)an- Aharmac,utica; manag,r)9 MaN$r c$n)um,r Aurcha)ing act$r) ,r, th,n ana;.],-an- ran%,- u)ing th, ana;.tic hi,rarchica;Ar$c,))9 Th, Ar$A$),- K\` m$-,; ,na#;,)Aharmac,utica; manag,r) t$ ,e,cut, #u)in,)) $A,rati$n) m$r, ,,cti!,;. #. a;;$ingth,m t$ m$-i. mar%,ting )trat,gi,) #a),- $n inc$n)i)t,nci,) #,t,,n c$n)um,r-,man- an- th, r,)A$n), t$ that -,man-)9 LmA$rtant;.F th, Ar$A$),- m$-,; can #,aAA;i,- t$ $th,r r,tai; )t$r,)F ,nhancing th,ir #u)in,)) $A,rati$n)9


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Chnh thc b!o c!o "# th$%t& 7*8 N

q, r,c,nt;. att,mAt,- t$ -,t,rmin, h$ t$ m,a)ur, accurat,;. th, cu)t$m,r turn$!,r rat, in$ur h$)Aita;9 Th, ,etr,m,;. c$mA,titi!, m,-ica; mar%,t ),ct$r in Taian an- #u-g,t -,icit)a))$ciat,- ith th, i);an-V) pati$na; H,a;th Ln)uranc, )ch,m, ha!, ;,- t$ th, imA;,m,ntati$n$ a G;$#a; Uu-g,t \.)t,m9 ';th$ugh h$)Aita;) h,a!i;. Ari$riti], attracting n, Aati,nt)F th,Aati,nt turn$!,r rat, ha) r,c,i!,- incr,a)ing att,nti$n9 ,;ati!,;. , )tu-i,) ha!, a--r,)),-thi) a)A,ct $ th, m,-ica; ),ct$rF an- m$)t ha!, u),- c$n!,nti$na; aAAr$ach,) t$ ca;cu;at,th, num#,r $ Aati,nt) $n a -ai;. #a)i) ith$ut -i,r,ntiating #,t,,n n, an- r,turnAati,nt)9 Th,r,$r,F , -,!,;$A,- a n$!,; Ar,-icti!, m$-,; $ th, turn$!,r rat, $ cu)t$m,r)in th, m,-ica; ),ct$r t$ -,t,rmin, h$ t$ r,tain th,m9 ' -ata#a), $ A,rtin,nt h$)Aita; Aati,nt-ata a) uti;i],- an- -ata mining u),- t$ i-,nti. th, act$r) a))$ciat,- ith th, cu)t$m,rturn$!,r rat,9 P,rtin,nt ;it,ratur, a) th,n r,!i,,- t$ c$nirm th, r,;ia#i;it. $ !aria#;,) in th,-ata#a),9 p,etF Su,)ti$nnair,) ,r, ),nt t$ h$)Aita; a-mini)trat$r) r,gar-ing cu)t$m,r)ati)acti$nF an- th, r,)u;t) ,r, )u#),Su,nt;. ana;.],-9 Th, Ar$A$),- Ar,-icti!, m$-,; can

#, a-$At,- t$ -,)ign an- imA;,m,nt Ar,cauti$nar. m,a)ur,) t$ r,-uc, cu)t$m,r turn$!,rrat,)9 Ln a--iti$n t$ i-,nti.ing th, maN$r act$r) that g$!,rn cu)t$m,r turn$!,r rat,F th,Ar$A$),- m$-,; $,r) ,a)i#;, )trat,gi,) $r $!,rc$ming thi) i))u, an- achi,!ingmanag,m,nt g$a;)9 M$r,$!,rF th, Ar$A$),- m$-,; c$ntri#ut,) t$ ,$rt) t$ maintaincu)t$m,r) in th, high;. c$mA,titi!, m,-ica; mar%,t ),ct$r an- Ar$!i-,) a !a;ua#;, r,,r,nc,$r h,a;thcar, manag,r) in ,nhancing cu)t$m,r r,;ati$n)9


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Chnh thc b!o c!o "# th$%t& 7*8 O

dur gr$uA ha) th$r$ugh;. ,eA;$r,- th, -iicu;t. $ $r,ca)ting th, )uAA;. $ an- -,man-$r ;$ngft,rm h,a;thcar, in Taian9 ';th$ugh TaianV) gr$ing ,;-,r;. A$Au;ati$n ha)incr,a),- th, -,man- $r in)tituti$na;f#a),- h,a;th car,F th, in)tituti$na; h,a;th car,),ct$r $#!i$u);. !ari,) gr,at;. i);an- i-, in th, ;,!,; an- Sua;it. $ ),r!ic,) an-aci;iti,)F r,)u;ting in )igniicant Au#;ic c$nc,rn9 C$nc,rn $!,r th, c$rr,;ati$n #,t,,nSua;it. $ in)tituti$na; car, an- $r%ing caAita; ha) ),;-$m #,,n a--r,)),-F an- m$)t

)tu-i,) ha!, $cu),- $n ;,gi);ati$nF human r,)$urc, manag,m,nt an- aAAr$ach,) t$,nhancing Aati,nt car,9 Th,r,$r,F , ana;.],- th, ,,ct $ !ari$u) $A,rating c$)t) $nth, Sua;it. $ in)tituti$na; h,a;thcar,9 _eact;. h$ th, Sua;it. an- $A,rating c$)t) $in)tituti$na; h,a;thcar, c$rr,;at, ith ,ach $th,r a) ana;.],- u)ing inancia; )tat,m,nt)an- cu)t$m,r )ati)acti$n in-,e,)9 ,;,!ant n$nf-igiti],- -ata a) th,n ca;cu;at,- u)inga gra. ).)t,mf#a),- math,matica; m,th$- an- u]]. th,$r.9 't,r th, u]]. th,$r. ha-#,,n aAA;i,- t$ -igiti], th, -ataF th, gra. ).)t,m a) u),- t$ ran% an- !,ri. th,imA$rtanc, $ !ari$u) $A,rating c$)t) an- th, Sua;it. $ in)tituti$na; h,a;thcar,9 Th,r,)u;t) $ thi) )tu-. ,na#;, in)tituti$na; h,a;thcar, aci;it. manag,r) n$t $n;. t$)tr,ngth,n ar,a) $ c$rA$rat, manag,m,ntF #ut a;)$ t$ Ar$!i-, highfSua;it. ;$ngft,rmh,a;thcar,9


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Chnh thc b!o c!o "# th$%t& 7*8 P

Th, #an%V) U$ar- $ Dir,ct$r) ,eAr,)),- c$nc,rn $!,r h$ t$ i-,nti.F acSuir, an- r,tain ;$.a;an- Ar$ita#;, cu)t$m,r) #. m$r, ,,cti!,;. managing cu)t$m,r r,;ati$n)9 U$th th,incr,a)ing A$Au;arit. $ car- u), an- th, gr$ing num#,r $ Lnt,rn,tf#a),- Ar$m$ti$na;acti!iti,) in Taian ha!, ,na#;,- #an%ing in)tituti$n) t$ $#tain ,et,n)i!, cu)t$m,r -ata9 Lna--iti$n t$ h,;Aing #an%ing in)tituti$n) ,ici,nt;. ,e,cut, cu)t$m,r manag,m,nt an- ),r!ic,manag,m,ntF th$r$ugh;. ana;.]ing )uch -ata can $Atimi], mar%,ting manag,m,nt Aractic,)9C$rA$rat, )ur!i!a; in th, utur, hing,) $n th, a#i;it. t$ %n$ an- tr,at cu)t$m,r) ,;; #a),-$n ana;.),) $ A,rtin,nt -ata9 Th,r,$r,F $ur r,),arch gr$uA -,!,;$A,- a cu)t$m,r ran%ingm$-,; that can ana;.], th, -.namic Aurcha)ing #,ha!i$r $ cu)t$m,r) an- i-,nti. th$), h$can A$t,ntia;;. g,n,rat, #an% r,!,nu,)9 Th$), #,ha!i$ra; r,)u;t) ar, u),- t$ -,!i), -i!,r),Ar$m$ti$na; )trat,gi,) $r cu)t$mi], Ar$-uct) $r ),r!ic,) acc$r-ing t$ c$n)um,r n,,-)F thu)achi,!ing mar%,t -i,r,ntiati$n an- ,,cti!, manag,m,nt $ cu)t$m,r r,;ati$n)9 U. u)ing th,Ar$A$),- m$-,;F act$r) $ th, ran%ing m$-u;,ar, !,rii,- an- a-Nu)t,- t$ ,n)ur, that ac$mAan. c$ntinu$u);. Ar$!i-,) Sua;it. ),r!ic,)9 Th, Ar$A$),- cu)t$m,r ran%ing m$-,; can#, a-$At,- t$ manag, ,,cti!,;. cu)t$m,r r,;ati$n)F )igniicant;. r,-ucing Ar$m$ti$na; c$)t)an- a;;$ing )a;,) )ta t$ c$nc,ntrat, $n i-,nti.ing A$t,ntia; cu)t$m,r)9 Th, cu)t$m,rV)!a;u, can #, -,t,rmin,- an- thi) m$-,; )igniicant;. ,nhanc,) th, a#i;it. t$ attract n,cu)t$m,r)9 `urth,rm$r,F it can #, u),- in $th,r #u)in,)) ),ct$r) t$ ,nhanc, th, a#i;it. t$i-,nti.F acSuir, an- r,tain ;$.a; an- Ar$ita#;, cu)t$m,r)9


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Chnh thc b!o c!o "# th$%t& 7*8 Q

q, r,c,nt;. a--r,)),- h$ $ur h$)Aita;V) Au#;ic r,;ati$n) -,Aartm,nt canimA;,m,nt mar%,ting Aractic,) t$ incr,a), $ur c$mA,titi!,n,)) in th, m,-ica;),ct$r9 G$!,rnm,nta; A$;ic. $!,r TaianV) pati$na; H,a;th Ln)uranc, +pHL/)ch,m, c$ntinu$u);. chang,)F ,)A,cia;;. in ;ight $ incr,a)ing m,-ica; c$)t) an-Ar,mium) a) ,;; a) c$nc,rn $!,r th, A$t,ntia; ;$,ring $ th, Sua;it. $ h,a;th

car, that i) $,r,-9 H$)Aita;) mu)t thu) ,mAha)i], mar%,ting Aractic,) thatattract Aati,nt) thr$ugh Au#;ic r,;ati$n)9 ';th$ugh th, r$;, $ Au#;ic r,;ati$n) in#u)in,)) mar%,ting ha) r,c,i!,- c$n)i-,ra#;, att,nti$nF it) r$;, in h$)Aita;mar%,ting ha) ),;-$m #,,n a--r,)),-9 Th,r,$r,F , ;aunch,- a mar%,ting)trat,g. $r $ur h$)Aita; that ,mAha)i],) i-,nti.ing an- )ati).ing th, n,,-) $ aAati,nt9 `act$r ana;.)i) $ a cu)t$m,ro) n,,-) a) A,r$rm,- #. c$n-ucting

A,r)$na; int,r!i,)9 Th, r,)u;t) ,r, th,n ana;.],-F an- !ita; act$r) i-,ntii,-9Th, Ar$A$),- mar%,ting )trat,g. incr,a),) cu)t$m,r )ati)acti$n #. $!,r Ithr$ugh h$)Aita; mar%,tingF #. )igniicant;. r,-ucing $!,rh,a- an- $r% tim,9Th, Ar$A$),- mar%,ting )trat,g. Ar$!i-,) a !a;ua#;, r,,r,nc, $r h$)Aita;manag,r) t$ -,!,;$A an $Atimi]ati$n Ar$c,-ur, $r mar%,ting Aractic,)9


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Chnh thc b!o c!o "# th$%t& 7*8

dur r,c,nt Ar$N,ct a--r,)),- h$ t$ ),;,ct th, $Atima; ;$cati$n an- )i], $ Taian,), c$rr,cti$na; aci;iti,)Fthu) minimi]ing )$ci,ta; ri)%)9 Gi!,n th, )tagnant Taian,), ,c$n$m. an- incr,a)ing un,mA;$.m,nt in r,c,nt.,ar)F gr$ing crim, rat,) an- )u#),Su,nt c$n!icti$n) ha!, ;,- t$ a high Ari)$n,r A$Au;ati$n9 H$,!,rF th,c$n!,nti$na; m,an) $ ),;,cting th, ;$cati$n) $ c$rr,cti$na; aci;iti,) i) n$t $#N,cti!,F #ut $t,n -,A,n-) $nth, )u#N,cti!, Nu-gm,nt $ -,ci)i$n ma%,r)9 Th,r,$r,F , att,mAt,- t$ i-,nti. act$r) that a,ct th,inra)tructur, an- )a,t. $ c$rr,cti$na; aci;iti,) in Taian #. u)ing th, ana;.tic hi,rarch. Ar$c,)) +'HP/ t$-,t,rmin, th, $Atima; targ,t A$Au;ati$n an- ;$cati$n $ )uch aci;iti,)9 6$cati$nfr,;at,- act$r) ,r, i-,ntii,-thr$ugh an ,ehau)ti!, ;it,ratur, r,!i, an- c$n)u;tati$n ith ,eA,rt) in th, i,;-9 _eact;. h$ th,), in-i!i-ua;act$r) ar, r,;at,- t$ ,ach $th,r a) a;)$ -,t,rmin,- u)ing 'HP9 p,etF a Su,)ti$nnair, a) )u#mitt,- t$a-mini)trat$r) $ c$rr,cti$na; aci;iti,) t$ ,;uci-at, th, c$rr,ct act$r)9 '--iti$na;;.F a;; act$r) in!$;!,- in),;,cting th, targ,t A$Au;ati$n an- ;$cati$n $ c$rr,cti$na; aci;iti,) ,r, ana;.],- u)ing 'HP9 Ua),- $n th$),act$r)F th, $Atima; ;$cati$n a) ch$),n9 Th, $Atima; targ,t A$Au;ati$n an- ;$cati$n $ utur, c$rr,cti$na;aci;iti,) ar, -,t,rmin,- r$m th, ana;.)i) r,)u;t)9 Th, c$nc,rn) $ r,)i-,nt) n,ar a n,;. ,)ta#;i)h,-c$rr,cti$na; aci;it. can #, a;;,!iat,- #. r,a))uring th,m $ th, ),curit. ,atur,) an- A$inting $ut th, A$t,ntia;,c$n$mic #,n,it) $ th, aci;it.9 qhi;, c$rr,cti$na; aci;iti,) $A,rat, un-,r a g$!,rnm,nta; #u-g,tF th, $Atima;;$cati$n can r,-uc, th, c$)t $ aci;it. $A,rati$n) an- maint,nanc,fr,;at,- manag,m,nt9 Th, r,)u;t) $ thi))tu-. Ar$!i-, a !a;ua#;, r,,r,nc, $r g$!,rnm,nta; auth$riti,) in ),;,cting th, $Atima; ;$cati$n an- )i], $c$rr,cti$na; aci;iti,)F minimi]ing )$ci,ta; ri)%9 `urth,rm$r,F thi) $Atima; ;$cati$n )trat,g. ,nc$urag,) $th,r ;a,n$rc,m,nt $rgani]ati$n) t$ un-,r)tan- h$ ;$cati$n A;anning can ,n)ur, th, ),curit. $ an inmat,A$Au;ati$nF r,-uc, )$ci,ta; ri)%) an- a;;,!iat, Au#;ic c$nc,rn #. ma%ing ;$ca; r,)i-,nt) aar, $ th, A$t,ntia;#,n,it) $ )uch aci;iti,)9


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T5i ;i@u tham %h


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S$rther *etails can be fo$n* at((()chineseo(l)i*v)t(

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