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8/8/2019 Vikki goel 11 MPOB
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PERCEPTION
Submitted by:
Vikki goel
1609711
MBA 1st sem.
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Meaning of Perception Perception is the cognitive process, which
involves the organism, selection, organizing
and interpreting the stimulus. Thus, perception
is the process of selecting, organizing andinterpreting or attaching meaning to the events
happening is the environment.
Perception may be defined as a process by
which individuals organize and interpret their
sensory impressions in order to give meaning
to their environment.
ROBBINS
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Process ofPerception
Registration Selection Interpretation FeedbackStimuli
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Perception Process
Stimuli
Registration
Selection
Interpretation
Feedback
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Perceptual Selectivity
Internal Factors
Self Concept
Needs andMotives
Beliefs
Expectation
Response Silence
External Factors
Size
Intensity
Repetition
Familiarity
Individuals
Perception
Situational Factors
Physical Setting
Social Setting
Organisational Setting
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Internal Factors Self concept :-
The self concept plays an integral role inperceptual selectivity. How a person views the world
depends on a great extent on the concept or image he has
about himself.
Needs and Motives :-
Peoples perception is determined by their
inner needs and motives. The need is a feeling of tensionor discomfort. When a person misses something or when
he feels that he is not quite closed to fill a gap in his
knowledge. People with different needs select different
methods to satisfy their needs.
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Beliefs :-
A persons beliefs thoughts, customs or
values have a profound influence on his perception.A person censors the inputs to avoid disturbance to
his existing beliefs.
Expectations :-
Expectations are connected with the state of
anticipation of possible behaviour from a person. A
worker may not expect filthy or absurd language
from the supervisor about the technical features of a
product from non-technical people. This is also of
direct contact with the objects or events.
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External factors
Intensity :-
Intensity refers to brighter louder and more colorful
objects to be compared with other objects around. The
louder a sound more likely a person is to attend to it than a
soft sound. This factors if intensity or brightness is morenoticed when a person is experiencing something new or
unfamiliar.
Size :-
Generally objects of larger size attract more
attention that the smaller ones. A full page advertisement is
more likely to attract attention that a half column one. Size
establishes dominance and enhances perception selection.
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Repetition :-
The repetition principle states that a
repeated external stimulus is more attentiondrawings than a single one. A stimulus that is
repeated has a better chance of catching attention
that one which is not repeated . In addition repetition
increases our sensitivity and alertness to the
stimulus. The same advertisement of a product
shown daily on TV is based on the principle of
repetition.
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Familiarity :-
Familiarity principle states that a familiar
factor can serve as an attention catcher. New objectsin a familiar situation or familiar objective in a new
situation will draw attention.
Job rotation is a good example of thisprinciple. Similarly among a group of people
walking towards you, you are most likely to
perceive the face of a friend in the crowd.
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