Vishal Kumar Singh

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A

Synopsis

On

An Investment preferences of customer to

Kotak Mahindra Mutual fund

Supervisor: Submitted by:

Name: Name of Student: Vishal Kumar

Designation:Asst. Professor Enrollment No. 08061613032

Specialization: Finance

Remarks of Evaluator

Approved/Disapproved Approved/ Disapproved

(I Evaluation) (II Evaluation)

Session 2008-2010

Directorate of Distance Education

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GJUS & T, Hisar

Literature Review

Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly ownedsubsidiary of KMFL, is the asset manager for Kotak Mahindra Mutual Fund(KMMF). KMAMC started operations in December 1998 and has over 1, 15,000investors in various schemes. KMMF offers schemes catering to investors withvarying risk- return profiles and was the first fund house in the country to launcha dedicated gilt scheme investing only in government securities

Kotak Mahindra Finance Limited promoted by Mr. Uday S. Kotak, Mr.S.A.A. Pintoand Kotak & Co., was incorporated on November 21, 1985 under the nameKotak Capital Management Finance Limited. In early 1986, the existing

promoters were joined by Mr. Harish Mahindra and Mr. Anand G. Mahindra andthe Company`s name was then changed to its present name, Kotak MahindraFinance Limited.

As an open-end fund, Mutual fund is an investment company that spreads itsmoney across a diversified portfolio of securities -- including stocks, bonds, ormoney market instruments.

Mutual fund investors make money either by receiving dividends and interest from

their investments, or by the rise in value of the securities Dividends, interest andprofits from the sale of any securities (capital gains) are passed on to theshareholders in the form of distributions

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OBJECTIVES

Objectives:

Primary objectives:The Research project has been carried

out to aid the Kotak Mahindra Bank, Patna, in offering

various investment product & services that the customer

needs and also to improve on some of the existing services

of the bank.

To find nature of risk

To find type of risk..

To find mutual fund company available in the Market

To find recent alliances and strategic acquisitions

made by bank-

To find out the return expected by customer

To find how much professional care is given.

LIMITATION OF THE PROJECT

Biased reply of the respondents.

Non availability of data or other relevant information.

Time and financial constraints were the major limitations.

Ignorance by the customers and not providing the relevant

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Information.

Problem Statement

The main aim of the Project and the research undertaken for the study was in

and nearby areas of Patna (Bihar) city To study the An Investmentpreferences of Investor to Mutual fund.

What is the Investor awareness towards the offers of Kotak

Mahindra mutual fund?

What are the Risks involved in investing in Kotak Mahindra Mutual

Funds?

What are the investor perception towards RISK differences and profit

between Kotak Mahindra mutual fund and other Mutual funds?

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Research Methodology

Methodology is to analyze different aspect systematically to reach at a definite

destination. A conductive approach was applied which gives the research work

a factual as well as conclusive framework. It contains sample size that is

basically a true representation of the target population.

For the fulfillment of the objective of the study effectively, methods of data

collection are quite necessary. There are two types of data collection methodsi.e., primary data collection method and secondary data collection method. Here

for the purpose of data collection, we have taken the help of primary as well as

secondary sources:

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a) Primary data collection method: In Primary data, structured

questionnaire was made and the target respondents were asked to fill the

questionnaire

b) Secondary data collection method: Secondary data was collected

from various sources such as from internet and financial magazines.

Sampling

Sample Framework

The sample framework consists of a people who have invested in any funds or

investment schemes.

Sample Design

The sample was taken using convenient sampling that is taken randomly.

Sample size

The sample size was around 50 respondents.

Area of survey

The survey was conducted in the different areas of Patna.

SCOPE OF THE STUDY

Geographical scope.

Product scope

The research was conducted to find out about the preference of the target

population for investment products. Besides this the research was conducted to

know about reasons for preferring kotak Mahindra mutual funds as an

investment product.

As a student of finance , book is not enough. There is always a need to

evaluate his/her theoretical knowledge into practical knowledge.

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So, being a management student it became necessary for me to check out my

learned concept of management education by implementing them into real life

situation.

Obviously this project help me lot in solving my vital problems, which cannot

be possible only through gaining learned concepts from books. So, this project

proved to be fruitful for me.

ANNEXURE

Name of the company: - Kotak Mahindra

Address; - Ahmad Hussain Complex, Ground Floor, Gandhi Maidan,

Exhibition Road, Patna 800001

Phone Number:-______________ Fax Number:-___________________

E-Mail Address:-_________________________________________________

Contact Person:-_________________ Designation: BDM

Department:-_____________________

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QUESTIONNAIRE

(For Investor)

Dear sir/Madam

I Vishal Kumar Student of Hierank Business School, Would like your kind

attention for a few min.to Answer this questionnaire, this is part of a survey on

An Investment preferences of customer to KotakMahindra Mutual fund as a partial fulfillment ofMBA course. Therefore, I kindly request you tofill the following questionnaire. The informationprovided by you will be used for educationalpurposes only & will be kept secret.

Please tick out

1. Name:

2. Age:

3. Sex; Male ( ) female ( )

4. Occupation: Business ( ) Profession ( )Housewife ( ) Student ( ) services

Others ( ).5. Annual income: below 1lakh ( ) 1lackh-2 lakh () 2 lakh- 3 lakh ( )

6. Number of dependent

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Question:

1. Are you an Income Tax Assesses? Yes ( ) No ()

2. Are you investing for tax exemption or taxsavings? Yes ( ) No ( )

3. What kind of invest option you prefer?

Fixed deposit ( ) Real Estate ( )

Insurance ( ) Mutual fund ( )Gold ( )

4. Why you prefer the above option?

Less risk ( ) Good returns( )

Liquidity ( ) Assured Returns( )

Other Reasons ( )

5. Your current investment portfolio includesmajority of

Govt. securities and bonds ( )

Equity shares ( )

Mutual funds ( )

6. You would like your investment to grow

Steadily ( )

Average rate ( )

Fast ( )7. What %age of your income do you invest?

Up to 5 % ( )

5 % to 10 % ( )

More than 10 % ( )

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8. Are you investor in mutual fund? Yes ( )No ( )

9. If answer is no, why you are not investing in

mutual fund. ?Awareness ( ) Risky ( ) Returns notAssured ( )

10. If Answer is Yes, Why do you prefer mutualfund?

Less risky ( ) Liquidity ( )

Professional Mgt. ( ) Fast appreciation (

)11. What kind of Mutual fund you prefer?

Open ended ( ) Closed ended ( )

12. What type of scheme do you prefer?

Equity ( ) Debt ( ) Balance ( )

13. If you are an investor of MF, which companyyou prefer?

UTI ( ) KOTAK ( ) HDFC ( )

BIRLA SUN LIFE ( ) LIC ( ) others ( )

14. While buying a mutual fund scheme do yousee brand name ?

YES ( ) NO ( )

15. How would you react if the stock marketimmediately dips?

I would withdraw my money ( )

I would wait and watch ( )

I would invest more in it. ( )

16. Have you heard of Kodak mutual fund and itsscheme?

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Yes ( ) No ( )

17. Your views on kotak mutual fund and itsscheme?

Good ( ) Moderate ( ) Notaware ( )

Thank you very much for your valuable time &co-operation.

Procedure for Data COLLECTION:

For the purpose of primary data collection the target population was investor

with a questionnaire which had structured questions.

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Data analysis:Sorting of data: Would be done according to type and area of location

Data processing:Coding for the questionnaire and organization will be given.

Data compilation:Data will be complied, verified and programmed using SPSS software.

Work Plan: To observe and analyze the Demographic profile of Patna.

To observe and analyze the Economic profile of Patna.

To collect data from investor ( businessman & govt .employee)

To analyze data and generate a report.

conclusion

REFERENCE

Websites:

www.google.com

www.kotakmahindra.com

Financial management by

R.C Kothari , Research Methodology

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http://www.google.com/http://www.pepsicoindia.com/http://www.pepsicoindia.com/http://www.google.com/http://www.pepsicoindia.com/


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Vishal Kumar Singh