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Visual Communication & Visual Literacy

Visual Communication & Visual Literacy

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Visual Communication & Visual Literacy . Visual Communication takes many forms…. Gestures Facial Expressions Objects Signs & symbols. Visual Sign Systems are everywhere…. In Art. Visual Sign Systems are everywhere…. In Photography…. Visual Sign Systems are everywhere…. - PowerPoint PPT Presentation

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Page 1: Visual Communication & Visual Literacy

Visual Communication &

Visual Literacy

Page 2: Visual Communication & Visual Literacy

GesturesFacial ExpressionsObjectsSigns & symbols

Visual Communication takes many forms…

Page 3: Visual Communication & Visual Literacy

In Art

Visual Sign Systems are everywhere…

Page 4: Visual Communication & Visual Literacy

In Photography…

Visual Sign Systems are everywhere…

Page 5: Visual Communication & Visual Literacy

In Architecture…

Visual Sign Systems are everywhere…

Page 6: Visual Communication & Visual Literacy

In Public Monuments…

Visual Sign Systems are everywhere…

Page 7: Visual Communication & Visual Literacy

In Film…

Visual Sign Systems are everywhere…

Page 8: Visual Communication & Visual Literacy

In Dance…

Visual Sign Systems are everywhere…

Page 9: Visual Communication & Visual Literacy

In Exhibitions…

Visual Sign Systems are everywhere…

Page 10: Visual Communication & Visual Literacy

In Fashion…

Visual Sign Systems are everywhere…

Page 11: Visual Communication & Visual Literacy

In Hairstyles…

Visual Sign Systems are everywhere…

Page 12: Visual Communication & Visual Literacy

In Interior design…

Visual Sign Systems are everywhere…

Page 13: Visual Communication & Visual Literacy

In Lighting…

Visual Sign Systems are everywhere…

Page 14: Visual Communication & Visual Literacy

In Computer games…

Visual Sign Systems are everywhere…

Page 15: Visual Communication & Visual Literacy

In Advertising…

Visual Sign Systems are everywhere…

Page 16: Visual Communication & Visual Literacy

In Logos…

Visual Sign Systems are everywhere…

Page 17: Visual Communication & Visual Literacy

Visual Literacy is the ability to interpret, use, appreciate, and create images and video using both conventional and 21st century media in ways that advance critical thinking, decision making, communication, and learning.

What is Visual Literacy?

Page 18: Visual Communication & Visual Literacy

The term visual literacy has been used for about 40 years, and, in general, is understood as the ability to interpret, recognize, create or manipulate images.

What is Visual Literacy?

Page 19: Visual Communication & Visual Literacy

A very high percentage of all sensory learning is visual;

Contemporary culture is increasingly dependent on the visual for its capacity to communicate instantly and universally;

Why is Visual Literacy Important?

Page 20: Visual Communication & Visual Literacy

This image communicates instantly and universally

Page 21: Visual Communication & Visual Literacy

Visual literacy is a gradual process of gaining greater sophistication of perception, conception and visual and linguistic vocabulary

Students need to “distinguish superficial, glamorous and pseudo-sophisticated messages from the real and valuable ones.” (Ausburn & Ausburn, 1978)

Why TeachVisual Literacy?

Page 22: Visual Communication & Visual Literacy

Images can be very powerful in our national and individual consciousness;

Visual literacy involves problem-solving and critical thinking skills that can be applied to all areas of learning.

Understanding the implications of images makes a viewer more resistant to manipulative uses of images in advertisement and other contexts…(Messaris, 1995)

Why TeachVisual Literacy?

Page 23: Visual Communication & Visual Literacy

The Brain’s Visual Cortex “As human beings, our brains are wired for images. According to research … we process visuals 60,000 times faster than text.

This is because we take in all the data from an image simultaneously while we process text in a sequential fashion.”

Lynell Burmark, Visual Literacy: Learn to See, See to Learn

Page 24: Visual Communication & Visual Literacy

Visual Literacy quotes:

"We need to work with today's learners in the medium of their generation..."

Steve Jobs

Page 25: Visual Communication & Visual Literacy

Visual Literacy quotes:

"The illiterate of the future will be the person ignorant of the use of the camera as well as of the pen.”

Laszlo Moholy-Nagy...1935

Page 26: Visual Communication & Visual Literacy

Visual Literacy quotes:

 "Without an understanding of media grammars, we cannot hope to achieve a contemporary awareness of the world in which we live."

Marshall McLuhan

Page 27: Visual Communication & Visual Literacy

 ”Every image sheds light on the assumptions of the day. Every image reveals, as well as defines, events. Every image must be read, must be interpreted. This is a perilous act, one that often leads us far away from the safe ground sought be most historians. Yet reading the image, like reading any text, is a way to engage the past and connect it to our lives.”

Louis Masur, Historian

Page 28: Visual Communication & Visual Literacy

1. Be CRITICAL.(How is it arranged?)2. QUESTION the meaning/ theme(An experience/ love/ war/family)3. What is the PURPOSE?(To entertain? To persuade you to

buy?)

WHEN YOU SEE AN IMAGE..