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Gujarat Technological

University (GTU),

Ahmedabad

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LOGO

AN EMERGING NAME IN THE POWER SECTOR

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History

Established in 1965, the Company carries out itsmanufacturing activities in facilities in its state-of-the-

art, ISO 9001:2008 certified manufacturing facility atSilvassa. A technology-driven engineering organization, JSKIndustries Pvt. Ltd.

is well-diversified and ranks amongst the largest private

sector aluminium conductor manufacturing companies inthe India. The Company is known for initiating newprocesses, products and materials.

http://www.jskindia.in/corporate-profile/manufacturing-facility-capacity.htm

http://www.jskindia.in/corporate-profile/manufacturing-facility-capacity.htm

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Brief about Company

JSK Industries Pvt. Ltd. is a leading AluminiumConductor manufacturer specializing in:

Power Transmission & Distribution Conductors

Aluminium Wire Rods

Aluminium Alloys, and, EC and De-oxi Flipped Coils

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JSK Industries Pvt. Ltd. also registered as Trading Firmin Mumbai and Ahmedabad.

Company has dealership of Nalco for Aluminium FlatRolled Products, Ingots & Wire Rods and dealing withBalco, Hindalco, Virgo and Metenere etc.

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Head office and Branch

Office Address

Mumbai head office:-

JSK Industries Pvt. Ltd.

9, A. K. Naik Marg, CST,

Mumbai – 400001,

Maharashtra.

Ahmedabad Branch office:-

JSK Industries Pvt. Ltd.Mr. Jayesh Jain (Deputy Manager –

Marketing)

002, Kanchandeep, Satellite

Road,Nehrunagar, Ahmedabad -

380015, India.

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Various Product Categories:-

Company specializes in stock of all kinds of aluminium in various

alloys from 1xxx to 7xxx series. Aluminium products range is as

following: - 1.Aluminium plates

2. Aluminium plain sheets

3. Aluminium Cheuqered sheets

4.Aluminium corrugated sheets

5. Aluminium coils6. Aluminium foils

7. Aluminium ingots

8. Industrial extrusions :-

like flat bar/bus bar, rods, square bar, square tube, round tube, channel,an le e ual le an les rec

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RESEARCH METHODOLOGY:-

Research Problem

Seek the general perception of consumer towards

Aluminium products

Research objective

1 Find out the attributes that affects the satisfactionlevel of Ahmedabad consumer.

2 To study consumer preference towards Aluminiumproducts

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Research Design:-

A descriptive research design was used toconduct the research. This is due to the factthat the customer

DATA SOURCE PRIMARY

RESEARCH APPROACH DESCRIPTIVE

RESEARCH INSTRUMENT STRUCTURED

QUESTIONNAIRE

SAMPLING UNIT 100

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Sources of data collection:-

Primary data collection:-

Primary data is collected with the help of interview administeredquestionnaires by conducting survey for Aluminium products in

Ahmedabad .

Secondary data collection:-

We were got information with help of articles and website of the companyand some information given by company Customer using aluminium in

Ahmedabad City(Odhav, vatva GIDC, Naroda, Rakhiyal,)

(Source: www.samplesurvey.com)

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Primacy Systems Pvt. Ltd.

Hement J. Parikh Kiran Metals

Gujarat Metals

Jagdish Aluminium Ltd.

Marudhar Industries

Competitors of Jsk Industries Pvt. Ltd.:-

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SWOT ANALYSIS:-

STRENGTHS:-

Strong Brand Recognition

Internet Sales

Superior Research and Development Team

Strong Financial Position

Successful Experience being Competitive

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.

WEAKNESSES:-

•Crane Facilities not available in warehouse for material handing

• Poor Transport Facilities

OPPORTUNITIES:-

•Rapid integration with global economy

•Booming construction business in Gujarat•Growing e-commerce’s business.

•Increasing urbanization

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THREATS:-

•Entry of global players

•Take over possibilities

•Political threats

•The impact of foreign currency fluctuation and interest rates.

•Loss of sales to substitutes

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Data analysis

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Scale Respondents

Yes 160

No 40

Total 200

0

20

40

60

80

100

120

140

160

yes No

160

40

Respondents

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What type of aluminium product do you use?

scale Respondents

Rolled Products like

Sheet, Coil, Plate,

Chequered Sheet etc

100

Industrial Extrusions

like Busbar, Rod,

Pipe, Channel etc.

10

Ingot 35

Wires / Conductors 10

If any other, specify 10

Total 160

0

20

40

60

80

100

120

140

160

respondnt

respondnt

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For given aluminium Flat Rolled Product, which type of product

will you use?

sheet 35

coil 25

plate 20

Cheuqered sheet 15

Other 5

Total 1000

10

20

30

40

50

60

70

80

90

100

sheet coil plate chaqured

sheet

Other Total

35

2520

15

5

100

Responding

Responding

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Which of the manufacturing companies are you aware of?

Scale Respondents

Hindalco 37%

Balco 25%

Nalco 23%

jindal 10%

Metenere 5%

Total 100

23

37

25

10

5

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Which of the distributors/suppliers of flat rolled

products are you aware of?

Product Respondent

Jsk Industries

Pvt.Ltd.

40

Primary system

pvt.ltd

5

Kiran Metals 10

Gujarat

Metals

10

Hement j parikh 25

Any other supplier 10

Total 100

40

10 10 10

25

10

100

0

20

40

60

80

100

120

jskindustries

primary system

kiranmetal

Gujaratmetal

Hemant jparikh

Any othersupplier

Total

series 2

series 2

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What are the major factors that influence your purchase decisions?

Scale Rate

Quality 35%

Price 5%

Brand 20%

Availability 10%

Services 30%

Total 100

0

10

20

30

40

50

60

70

80

90

100

35

5

20

10

30

100

Rate

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Are you satisfied with your exiting supplier of aluminium flat rolled products?

YES 78

No 22

78

22

YES

NO

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If you are told to replace your existing supplier, would you go for JSK

Industries Pvt. Ltd.?

Scale Respondents

Yes 35%

No 65%

0 20 40 60 80 100

Yes

No

Total

35

65

100 Respondent

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Are the prices of aluminium flat rolled products of JSK Industries Pvt. Ltd.

Competitive?

Scale Respondents

Yes 65%

No 35%

Respondents

0

20

40

60

80

100

Yes Nototal

65

8

100

0 0

Respondents

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Which feature do you like about JSK Industries Pvt.Ltd. products?

Scale Respondents

Availability of

material

40

Good relation 25

Service

provide

35

TOTEL 100

40

25

35

100

Respondents

Availability of material

Logistics

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FINDING:-

Hindalco & Balco are dominating brands having 34% & 28.5%market covered according to the response got.

60% of respondents are satisfied with the quality of the

Aluminium products; presently they are using.

45% respondents wish to buy Aluminium products on the basisof Quality..

78% respondents may purchase unknown brands; it shows their

Quality & service.

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SUGGESTIONS:-

So many entrepreneurs are there in this industry who already

knows demand of the customers.

Price sensitivity is less so Quality & Service can be charged

higher.

Most of the users recommend their usage in this category so it

can be encashed.

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CONCLUSION:-

Quality is the dominating aspect which influences

consumer to purchase Aluminium product, but prompt

availability of other brands and aggressive promotionalactivities by others influences the consumer towards them

and also leads to increase sales.

Creativity & Innovativeness in the design can be main power for the manufacturers. In this field price sensitivity

is less so Life Style products with higher standard can be

produced and marketed.

Documents

vivek sip 1 5 2014