VM in Stores

8/6/2019 VM in Stores

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VM in the Stores


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Store Layout, Design and VisualMerchandising - Principles &Optimization


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Store Design, Layout,

Visual Merchandising

Opportunity for competitive advantage andincreased sales

Store as a good story a beginning, middle, end Entrance sets up the story creates expectations, contains

promises, entices, hints, teases

Inside the store is the middle of the story should start slow (uncluttered) to allow consumers to orient

themselves should lead customers on a journey of discovery, using layout,

lighting, visuals, other atmospherics

Checkout area isthe stores climactic ending


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Five Major Store Design

Objectives

Consistent with retailers image, positioning, strategy Positive influence on purchase behavior Cost effective space productivity Sales-per-square-foot (most common, racetrack and boutique layout)

Sales-per-linear-foot (e.g., supermarkets, drug stores, etc. with longgondolas in grid layout)

Sales-per-cubic-foot (e.g., wholesale clubs with multiple layers ofmerchandise) Flexible


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Positively influencing

purchase behaviorAllow a transition zone

Place high-margin merchandise to the right of theentrance

Make merchandise accessible

Use signs, fixtures, displays to draw customers

Vary the tempo of music to achieve goals

Arrange shelved merchandise strategically


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Tradeoffs in Store Design

Ease of locating merchandise for

planned purchases

Aesthetics, space to shop

comfortably

Relaxed environmentExploration of store,

impulse purchases

Productivity of space

Energy, excitement


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Grid Layout


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Linear design, checkerboard pattern.

Vertical and horizontal aisles

May have one main aisle and many secondary

aisles.

Efficient use of space

Simple and predictable to navigate

Focal points at aisle ends

Grid Layout


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Racetrack Layout

Major and minor loopsMajor and minor loops with multiple entrances &multiple entrances &

multiple sight linesmultiple sight lines, draws shopper around the

store, encourages exploration, impulse buying

Location of departmentsLocation of departments) mens vs. womens

impulse goods near entrances, to the right, escalators, point-of-sale

demand/destination upper floors, back corners; complementary adjacent

Display areasDisplay areas) bulk-of-stock + feature areas (walls, promotional areas, point- of-saleareas, feature fixtures, windows)

FixturesFixtures feature fixtures four-way, free-standing/mannequins, glass cases

+ gondolas, rounders & straight racks for bulk-of-stock & sale merchandise


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Free-Form Layout

+ Aesthetically

pleasing, relaxing,asymmetrical, invites

browsing

- Less efficient, more

costly, more sales

assistance needed,

more theft

FixturesFixtures

Bulk-of-stockBulk-of-stock -straight racks,gondolas,rounders (veryflexible)

FeatureFeature glasscases, 4-way,free-standing,custom-builtfixtures

Feature areasFeature areas

Windows, walls,

feature fixtures,point-of-sale

Storage, Receiving, MarkingStorage, Receiving, Marking

Jeans

Casu

alW

ear

Stockings

Pan

ts

Accessories

Checkout

Clearance

Items

Feature

Tops

Tops

SkirtsandDresse

s

Hat s

andHan

dbags


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Opposite of grid layout.

Ease of customer movement.

Must provide enough room between fixtures.

Fixtures arranged in interesting formations

Encourages browsing.

Free-Flow Layouts


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Fixtures

Accept, hold, stock and show merchandise.

Used in window displays, on top of

counters, within floor arrangements.

Contribute to store brand image and

ambience.

Expected to last a long time.


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Capacity Fixtures

Hold large quantities

Shows a single style in

depth of selection.

Usually the largest

fixtures in the store.

Usually placed in back

of store.


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Feature Fixtures

Used to highlight

categories.

Hold fewer items.Best used as lead-in

fixtures.

Also interspersedthroughout store to

add variety.


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Signature Fixtures

One-of-a-Kind units.

Positioned at store or department entrance.

Reflects brand image

Designed specifically for the store to catch

shoppers interest.


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Ways to Display

Window Displays

Interior Window Displays

Wall Assortment Displays

Focal Point/Aisle End Displays


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Window Displays

Closed Back Window

Open Back Window

Straight Front Window

Angled Front Window

Arcade Front WindowCorner Window


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WindowWindow

ExamplesExamples


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Other Display MethodsOther Display Methods

Interior Windows--create a scene inside the

store by grouping mannequins, props etc.

Wall Cabinets--create windows by

showing merchandise on top.

End of Aisle--displays assortment of

merchandise together for sale.


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Display Examples


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Display Types

One Item Display

Line of Goods Display

Related Merchandise Display

Variety or Assortment Display


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Display TypesDisplay Types

ExamplesExamples


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Display Settings

Realistic

Environmental

Vignette/Semi realistic

Fantasy

Abstract


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Display SettingsDisplay Settings


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Back Room Boutique

With young, yet sophisticated apparel, this Winter Garden, Florida

boutique wanted a mix of wood and metal fixtures. With a multitude ofdifferent accessories and clothing styles, units needed to be versatile to

keep the inventory fresh. The wood units are finished in white and the

metal units offer decorative finials.


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Sunset Strip

This unique clothing store offers an interesting twist to the idea

that "Shopping is a Sin".... a fun one at that. By using creative

architectural features in a combination of metal fixtures powdercoated black, the ultimate look was achieved. This was an

exciting project because creativity had no limits.

Sparkle Brite Pool Store


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Sparkle Brite Pool Store

Sparkle Brite Pool Store came to Barr Display, looking for a

package to offer their new pool store franchisees. What we

came up with a stock/vendor supplied layout. Their creative useof photographic tiles and going a little more on the counter set

up, allows for a not so typical pool supply store.


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Lulu Belle's Children's BoutiqueThere is nothing better than dressing your favorite little person and this childrens

boutique in Baldwin Park, Florida wanted to create a fun environment that promoted

the fun colors of children's clothing. The custom counter was laminated from top tobottom in white and given a built in selling area, which conveniently hides the

business end of the point-of-sale area. Semi-custom white wall units and floor fixtures

are the perfect presentation pieces for these fun and colorful children's clothes

Rawlings Sporting Goods Store


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Rawlings Sporting Goods StoreWhat a space! The challenge here was space. With thousands of

square feet and extremely high ceilings, the goal was to highlight all

products and make the space feel full. The walls were covered in

slatwall that is made to look and feel like old brick. The helmet display

mimicks a Wrigley Field like dug-out. The flooring was chosen to directtraffic through this immense space. This look has definitely hit a home-

run!


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Timmy's Toy ChestWhen Timmy's Toy Chest came to us for their new space, we were delighted. The

original store Barr designed was much smaller. The wall units were in excellent

condition and could be used in the new space. By adding more slat wall and floorfixtures, this shop encourages adults to glance back to childhood and the children with

them reap the benefits. Located in Lake Mary, Florida, they are always happy to see

new visitors to their fun space!


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Tiny Toes Children's Shoe Boutique

This upscale children's shoe store in Orlando, Florida, wanted a clean

and crisp, white background to feature the colorful children's shoes. A

custom counter was designed with a showcase area. All units are

maple painted white with decorative, yet simple crown molding

Swim & Style


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Swim & Style

Swim & Style carries both the luxurious side of the pool life and the

maintenance side. Our challenge was to showcase the furniture and

glasswear one might find around the pool, yet supply a safe and sturdy

display for the chemicals and pool toys. Grid, Metal Shelving and Wood

Shelves compliment the specific areas of this specialty store.


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Riegel Beauty Concepts Inc.This specialty beauty product store wanted a unique and custom wall

system that would portray a clean and spacious environment. A mix of

metal, wood and glass gives this space a timeless feel.

Ti ' T O i i l


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Timmy's Toys - Original

SpaceThis customer wanted a fun, kid-friendly space that would utilize as much display

space as possible. Due to a broad product mix with a variety of sizes, the flexibility of

displays was also a big concern. Maple slatwall combined with wall units and versatile

floor displays created the flexible, functional space the customer desired.


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Banner MercantileCreating the feel of an old-fashioned General Store was the goal for this retail store

design. Worn, plank style wall units, H-merchandisers topped with an oxen harness,

and country cupboards create a rustic, country feel of the past with the function and

versatility of today's fixtures.


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Power sports CenterLarge space, short-time frame, little back-room storage and small budget were our

building blocks here. Within three weeks, we had an affordable layout and sturdy

options for this cycle supply center. Stock wall standards, sturdy shelves, and gridcreate style for a storage/showroom combination.

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VM in Stores