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Wallet 2.0
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Wallet 2.0
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Where Wallet gets Mobile, Smart & Living...
M-Commerce
M-Banking M-Loyalty
M-Ticketing
M-Transportation
Social Commerce
Wallet 2.0
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Where Wallet gets Mobile, Smart & Living...
M-Commerce
M-Banking M-Loyalty
M-Ticketing
M-Transportation
Social Commerce
$1,744 billiontotal m-commerce
marketin 2016
$736 billiononly for physicalgoods & services
in 2016
Wallet 2.0
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vision
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Turkcell Czdan
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Turkcell(Czdan !! Czdanm!! Para!Gnder!! Alveri!! Fatura!deme!!
Ha9a!TL!Ykle!
All(Phones(
64K(SIM(card(
(
STK(!
Smartphones,
64K,SIM,card,
,
STK,!
,
Client,!
Cless&Interface&
NFC&Enabled&Phones&
256K&SIM&card&
&
STK&!
&
Client&!
Turkcell Czdan
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Cash%Credit%Cards%
Prepaid%Cards%
Loyalty%Cards%
Transporta3on%/%City%Cards%
Easy%&%Secure%Payments%
Personalized%Offers%&%Coupons%%
Next;Gen%In;Store%Experience%
Basic%&%Instant%M;Banking%
Smart%M;Life%
All Stuff, One Place Covering All Consumption
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complete mechanism @
service
content
security
payment
delivery
keypoint 1:an all around, perfect network
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keypoint 2:content is the king
mobile is different,believe me!
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keypoint 3:smartphone means smart services
what is the
IQ
of your service?
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keypoint 4:personalization
Demography+
Loca.on+
Social+Network+Data+
Consump.on+Behavior+
Data+&+Analy.cs+
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keypoint 5:socialization
make it social, butthis time for real....
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keypoint 6:localization
make the most of where you are....
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yourApp
App
AppAppApp
App
App App
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its a world of Apps
yourApp
App
AppAppApp
App
App App
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its a world of Apps
yourApp
App
AppAppApp
App
App App
its a world of APIs
do not invent already invented
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Mobile'Payment' Digital'&'Mobile'Wallet'
Safe'&'Easy'Physical'
Payments' Large'POS'Network' Safe'&'Easy'Web'
Payments'
Mobile'Commerce' Mobile'Shopping' Offers'&'Coupons'
Price'Comparison' In9store'Research' Shopping'Lists'
' Mobile'Marke+ng''
Interac+ve''Marke+ng' Personalized'Content'
Loca+on'Based'Services' In:store'Marke+ng'
Social'Commerce'
Social'Network'Integra3on'
Socialized'Consump3on'
Social'Proof'
Customer)Loyalty)
Digital)Loyalty)Cards) Interac5ve)Loyalty)
Solu5ons) Gamica5on)
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Customer)
Business'
we love end-2-end
Mobile'Payment' Digital'&'Mobile'Wallet'
Safe'&'Easy'Physical'
Payments' Large'POS'Network' Safe'&'Easy'Web'
Payments'
Mobile'Commerce' Mobile'Shopping' Offers'&'Coupons'
Price'Comparison' In9store'Research' Shopping'Lists'
'
Mobile'Marke+ng''
Interac+ve''Marke+ng' Personalized'Content'
Loca+on'Based'Services' In:store'Marke+ng'
Social'Commerce'
Social'Network'Integra3on'
Socialized'Consump3on'
Social'Proof'
Customer)Loyalty)
Digital)Loyalty)Cards) Interac5ve)Loyalty)
Solu5ons) Gamica5on)
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thanks
Erkan TaM-Commerce ManagerTURKCELL
[email protected]/in/erkantas@erkan_tas
mailto:[email protected]:[email protected]:[email protected]
