展 览 及 赞 助 商 手 册EXHIBIT AND SPONSORSHIP PROSPECTUS

PMI（中国）2014 项目管理大会项目管理 变革·创新

PMI (China) Congress 2014

Project Management – Change & Innovation

地点：上海国际会议中心Venue: Shanghai International Convention Center (SHICC)

时间：2014 年 9 月 20 日-21 日Date: 20-21 September, 2014

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关于大会

自 2010 年始，PMI（中国）项目管理大会已经成功举办了四届，每届会议均有超过千人参会，它已成为亚太区规模最大的项目管理盛会之一。而这离不开各界项目管理从业者及组织的大力支持与鼓励。我们衷心感谢国家外国专家局、IBM、微软、柯马、神华集团有限责任公司、中国石油化工集团公司、中国海洋石油总公司等诸多机构对大会所做的贡献。 

 据 2014 年 PMI 职业脉博调查显示，只有 56%的战略计划达到了其最初目标和商业意图，如此的低绩效导致组织在项目和项目集上的资金损失高达 11%。而高绩效组织的资金流失比低绩效组织少将近 12 倍，其中重视管理和发展人才是很重要的原因。目前中国已有超过百万人接受了项目管理的培训，PMP（项目管理专业人士）人数已超过 8 万。和全世界项目管理从业者一样，一方面他们面临着因日趋复杂的市场经济环境而逐渐提高的能力要求，另一方面也由于目前巨大的人才缺口与 PMP 认证的广泛认可拥抱着难得的机遇。

去年 PMI(中国)项目管理大会在上海的成功举行让我们看到了长三角地区项目管理的健康发展与巨大潜力，因而今年我们再次将大会定于沪上，提供更有价值的项目管理交流平台。大会将邀请 PMI 董事会主席齐理查（Ricardo Triana）先生、PMI 亚太地区分会领导人、国内外知名企业资深项目管理高管及项目管理专家进行项目管理知识与经验分享，颁布项目管理大奖，汇集精彩的项目管理内容，并提供难得的交流机会，助您提升项目管理能力。会议还将发布最新的有关项目管理方面的调查、资讯和国内外知名企业对项目管理人才的需求信息。Starting from 2010, PMI (China) Congress has been held for four years, each year attracting over one thousand attendees. PMI

(China) Congress has become one of the biggest project management events in Asia Pacific region, thanks to the unwavering

support and encouragement from project management practitioners in every industry, as well as from many organizations including

State Administration of Foreign Experts Affairs, IBM, Microsoft, Comau, Shenhua Group, Sinopec Corp., and China National

Offshore Oil Corp..

 According to PMI’s 2014 Pulse of Profession®, only 56% of the strategic initiatives achieved its original goals and business intent,

which leads to 11% capital lost on organization’s investment in projects and programs. In this bleak projection, high-performing

organizations stand out with 12 times less of capital lost comparing with low performers, and we found that one of the key reasons

is their focus on talent management. Till now in China over one million people have received project management training, with

more than 80,000 PMP® certified. Like all the project management practitioners around the world, China’s PMPs are now under

increasing pressure of capability requirements due to the complicated market and economic conditions, and meanwhile are facing

extraordinary opportunities owing to the widening talent gap and the widespread recognition to PMP® credential.

The success of last year’s Congress in Shanghai let us see the robust development of project management in Yangtze River delta

and its great potential, thus we are glad to announce this year’s Congress to be held in Shanghai again, continuing providing

valuable platform for project management communication. The Congress of 2014 will invite PMI Chair Mr. Ricardo Triana, PMI

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 2

About Congress

chapter leaders in Asia Pacific region, and leading enterprise executives as well as subject matter experts from home and abroad,

revealing world PM trends in industry and explore project management adoptions and value. Highlights include release of PMI

exclusive reports like PMI Pulse of ProfessionTM and PMI project manager salary survey, Career Center booth on-site, and

presentations on major projects in China by our project management award winners.

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 3

您的听众，您的商机

成为大会的参展商或赞助商，您面对的是大会上渴求项目管理知识并渴望取得个人及组织成功的参会者。大会是展示您的产品与服务优势、并亲身与潜在客户充分交流的良机。As a congress exhibitor or sponsor, you are in the midst of hundreds of prospects who want to learn how you can help them grow and succeed. Our exhibit and sponsorship opportunities allow you to choose the packages that best showcase your organization’s unique strengths. Your story will come alive through unparalleled interactivity and personal, meaningful one-on-one networking.

PMI（中国）每年均邀请企业客户参与大会，其中不乏来自央企及中国企业的项目管理高管及 CEO。他们的影响力和决策能力将直接决定您在大会上的投资回报。PMI (China) invites senior executives from China Central Enterprises and excellent multinationals, who are final decision-makers or people who either recommend or specify vendors and suppliers for their organizations. Your access to these Project and Program Managers, Consultants, Directors of PMOs and Presidents or Vice-Presidents is the key to your return on investment.

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 4

Your Audience, Your

Opportunity

价格一览

赞助商权益 钻石赞助

白金赞助

金牌赞助商

银牌赞助商

单项赞助赞助费(人民币) 36 万 28 万 15 万 8 万

会刊内页广告封二 RMB 39,000目录前页 RMB 28,000跨页 RMB 28,000内页 RMB 16,800封三 RMB 30,800封底 RMB 49,000

大会网站链接RMB 4,500

展位（3*3m）A 区：RMB66,000B 区：RMB50,000

（请参照展位示意图）

人才交流平台展示**RMB 49,000

分会场冠名RMB 86,000

指示牌 LOGO20 个 指 路 牌 ： RMB

150,000

10 个指路牌：RMB 80,0005 个指路牌：RMB 45,0001 个指路牌：RMB 10,000

现场品牌宣传

1.主背板 LOGO（限 5 家） ▇ □

2.户外背板 LOGO（限 5 家） ▇

3.指示牌 LOGO20个（每层 2-3个，每个限 3 家） ▇

4.分会场 LOGO(冠名分会场)（限每个分会场 1 家） ▇ □ ★

5.大会礼品赞助 LOGO（限 3 家） ▇6.单日餐劵及餐台卡 LOGO （ 限 3

家）▇ □

7.参会护照 LOGO（限 5 家） ▇ □

8.赞助商 LOGO纸杯（限 2 家） ▇

企业形象管理

1. 主会场演讲人名额 1个* ▇

2. 分会场演讲人名额 1个* □

3. 人才交流平台展示** ▇ □

4. 3*3m 展位 □ ★ ☆

5. 3*6m 展位 ▇

6. 会刊内页广告(1p) ▇ □

媒体传播

1. 专访 1 次 ▇

2. 新闻传播 2篇(PMI 专业杂志) ▇

3. 链接大会网站 ▇ □ ★ ☆

4. 微博宣布成为赞助商及介绍 ▇ □ ★ ☆

参会优惠1. 免费参会名额 30名 ▇

2. 免费参会名额 15名 □

3. 免费参会名额 5名 ★

4. 交流酒会名额 2名 ▇ □

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 5

5. 会后出版物 50本（刊登赞助商广告） ▇ □

*主、分会堂演讲人资质需先经过 PMI(中国)审核**人才交流平台展示区需安排 1位展位人员

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 6

At-A-Glance Pricing

Sponsor Package Diamond Platinum Gold Silver Single ItemsSponsor Fee (in RMB) 360,000 280,000 150,000 80,000

DM in Event GuideInside Front Cover: RMB 39,000;

Before Content: RMB 28,000

Double Spread: RMB 28,000

Inside Page: RMB 16,800

Inside Back Cover: RMB 30,800

Back Cover: RMB 49,000

Link on Congress websiteRMB 4,500

Booth (3*3m)A Area: RMB 66,000

B Area: 50,000

(See Floor Plan)

Display at Career Center**RMB 49,000

Titling Breakout SessionRMB 86,000

Logo on SignpostAll posts: RMB 150,000

10 posts: RMB 80,000

5 posts: RMB 45,000

1 post: 10,000

On-Site Branding

1. Logo on Main Backboard

(max. 5)▇ □

2. Logo on Outdoor

Backboard (max. 5)▇

3.Logo on Signpost (max. 3) ▇ □

4.Titling Breakout Session ▇ □ ★

5.Logo on Souvenirs( max.3) ▇6.Logo on Lunch Ticket and

Tent Card (max. 3 per day)▇ □

7.Logo on Passport (max. 5) ▇ □

8.Labeled Paper Cup (max.

2)▇ □

Organization Image

1. 1 Keynote Speaker* ▇2. 1 Breakout Session

Speaker*□

3. Display at Career Center** ▇ □

4. One 3*3m Booth □ ★ ☆

5. One 3*6m Booth ▇

6. DM in Event Guide (1p) ▇ □

Media Exposure

1. 1 Exclusive Interview ▇

2. Two news reports (PMI

issued magazine)▇

3. Logo on Congress website ▇ □ ★ ☆

5. Announcement on Weibo ▇ □ ★ ☆

Bonus

1. 30 complimentary registrations ▇

2. 15 complimentary registrations □

3. 5 complimentary

registrations★

4. 2 Cocktail Reception

tickets

▇ □

5. 50 copies of post-

Congress magazines▇ □

*Speaker should be qualified and agreed by PMI (China)**One Staff must be assigned to Career Center

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 7

单项价值

单项赞助 价值报价

现场品牌宣传

1. 主背板 LOGO（限 5 家） 12 万

第 15 页

2. 户外背板 LOGO（限 5 家） 15 万3. 指示牌 LOGO20个;每层 2-3个;

（每个限 3 家） 5.6 万4. 分会场 LOGO(冠名分会场)（限每个分会场 1 家） 8.6 万

5. 大会礼品赞助 LOGO（限 3 家） 9.8 万6. 餐劵 LOGO（每天餐券限 3 家） 2.8 万7. 参会护照 LOGO（限 5 家） 5.6 万8．LOGO纸杯提供 TBD （限 2 家） 1 万9．VIP 交流酒会冠名赞助（独家） 16 万

企业形象管理

1. 主会场演讲人 12 万2. 分会场演讲人 6.6 万3. 人才交流平台 5.9 万 第 10页4. 3*3 展位 6 万5. 3*6 展位 7 万 第 10页6. 会刊内页广告(1p) 5 万 第 12页

媒体传播

1. 企业专访 1 次 8 万 第 14页2. 新闻传播 2篇(PMI 中国专业杂志) 8 万3. 链接大会网站 1.2 万4. 微博宣布成为赞助商及介绍

参会优惠

1. 参会名额 30名 5 万2. 参会名额 15名 2.5 万3. 参会名额 5名 1 万4. 交流酒会名额 2名 5.6 万5. 会后出版物 50本

最大投资价值回报 145 万

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 8

Value of Single Items

Single Sponsoring ItemsValue

Page(in RMB)

On-Site Branding

1. Logo on Main Backboard (max.

5)120,000

15

2. Logo on Outdoor Backboard

(max. 5)150,000

3. Logo on Signpost (max. 3) 56,000

4. Titling Breakout Session 86,000

5. Logo on Souvenirs (max.3) 98,000

6. Logo on Lunch Ticket and Tent

Card (max. 3 per day)28,000

7. Logo on Passport (max. 5) 56,000

8. Labeled Paper Cup (max. 2) 10,000

9. Titling VIP Cocktail Reception

(exclusive)160,000

Organization Image

1. 1 Keynote Speaker 120,000 10

2. 1 Breakout Session Speaker 66,000

3. Career Center 59,000 10

4. One 3*3m Booth 60,000 12

5. One 3*6m Booth 70,000

6. DM in Event Guide (1p) 50,000 14

Media Exposure

1. 1 Exclusive Interview 80,000

2. Two news reports (PMI issued

magazine)80,000

3. Link on Congress website 12,000

5. Announcement on Weibo

Bonus 1. 30 complimentary registrations 50,000

2. 15 complimentary registrations 25,000

3. 5 complimentary registrations 10,000

4. 2 Entry Tickets to Cocktail

Reception

56,000

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 9

5. 50 copies of post-Congress

magazines

Maximum Return on Investment 1,450,000

主会场演讲人

PMI(中国)项目管理大会作为亚太区最大规模、最具意义的项目管理盛会之一，成为大会的主会场演讲人将得到最广泛的关注。

By delivering keynote speech on PMI (China) Congress, you will gain unparalleled exposure at one of the most impressive project management conference in the region.

赞助优势： 赞助商 logo 与现场演讲人介绍一起显示； 2名免费 PMI（中国）2014 项目管理大会参会名额； 赞助商 logo 及 100字中英文介绍（中英文各 100字）刊登在大会会刊上；

赞助商 logo 及链接在 PMI（中国）2014 项目管理大会网站；

赞助商及演讲人信息通过 PMI（中国）官方新浪微博及微信发布。

Sponsor benefits: Sponsor’s logo displayed during the keynote

speaker introduction Two complimentary PMI (China) Congress 2014

delegate registrations Sponsor’s logo and 100-word bilingual description

(100-word for each version) in the congress event guide given to all delegates onsite

Recognition on congress website with a direct link to sponsor’s website

Sponsor and keynote speaker information posted on PMI (China) official Sina Weibo and Wechat account

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 10

Keynote Speaker

人才交流平台让项目管理专业人士了解您组织的人才需求，接受您的人才管理理念。Let on-site project management practitioners know your organizations requirements for PM job positions, and accept your organization’s talent management vision.

赞助优势： 专属 3*2m背板，可展示具体职位信息等（内容需

经 PMI审核）； 在人才交流展区摆放相关资料（内容需经 PMI审核）；

在人才交流展区安排问询人员（限 1 人）； 展商 logo 及 50字中英文介绍（中英文各 50字）刊登在大会会刊上；

展商 logo 及链接在大会网站； 展商信息通过 PMI(中国)官方新浪微博及微信发布。

Sponsor benefits: Exclusive 3*2m backboard to display your talent

information (content should be approved by PMI) Distribute relative materials on Career Center

Booth (content should be approved by PMI) Arrange your staff on Career Center Booth (one

person only) Exhibitor’s logo and 50-word bilingual description

(50-word for each version) in the congress event guide given to all delegates onsite

Recognition on congress website with a direct link to sponsor’s website

Exhibitor information posted on PMI (China) official weibo and wechat account

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 11

Career Center

大会展区

展区是您得以直接接触潜在客户、向他们演示您的产品及服务的场所。PMI’s exhibit opportunities allow you to demonstrate the key features of your products and services to your potential clients.

在展区设立展位可以使您在现场和感兴趣的企业高管及潜在客户及商业伙伴充分沟通，获得合作并跨行业、跨区域拓展业务的机会。Our focused environment gives you the venue to meet key executives with purchasing responsibility and gives you the opportunity to have an interactive exchange with prospective customers and business partners from a variety of industries and across regions.

展商优势： 3*3m 展位并标配*； 2名免费 PMI(中国)2014 项目管理大会参会名额； 展位工作人员可免费享用 9 月 20-21 日午餐（上海

会议中心提供自助餐，限 2 人） 展商 logo 及 50字中英文介绍（中英文各 50字）刊登在大会会刊上；

展商组织名称及展位号显示于展位护照内； 展商组织名称及展位号显示于 PMI(中国)2014 项目

管理大会网站；Exhibitor benefits:

Exhibit booth (3*3m) standard facility* Two complimentary PMI (China) Congress 2014

delegate registrations Exhibitor name badges entitle two of your booth

personnel to complimentary lunch on Sept 20-21 Exhibitor’s logo and 50-word bilingual description

(50-word for each version) in the congress event guide given to all delegates onsite

Exhibitor name and booth number listed on attendee passport

Exhibitor name and booth number listed on congress website

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 12

Exhibits

展览信息 | Exhibits Overview

2014 年 9 月 20 - 21 日，两天上海国际会议中心 7F 上海厅门厅预计布展时间*9 月 19 日，周五24:00 -

展区开放时间*9 月 20 日，周六09:30– 17:30

9 月 21 日，周日09:30 – 17:30

撤展时间*9 月 21 日，周日18:00 – 20:00

*时间可能有所调整

Exhibitor name and booth number listed on attendee passport

Exhibitor name and booth number listed on congress website

*Standard booth facility includes: one fascia board, one table, two chairs, two reflector lamps (without carpet or display material). Display material must be reusable and does no harm to the booth.Note: Exhibitor’s roll-up banner content should be approved by PMI.

* 展位标配为：1块门楣板、1个洽谈桌、2把展椅、2个射灯。不含地毯、不含画面；展板上贴画面的话需要贴可转移写真。注：展商易拉宝内容需经 PMI审核。*Standard booth facility includes: one fascia board, one table, two chairs, two reflector lamps (without carpet or display material). Display material must be reusable and does no harm to the booth.Note: Exhibitor’s roll-up banner content should be approved by PMI.

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 13

DM in Event Guide

会刊内页广告

大会会刊将随资料袋一起送到每个参会者手上，在会刊上展示您的组织形象可大大提高曝光率。The Event Guide will be delivered to every attendee together with Congress Kit, where your appearance will be largely noticed.

内页广告价格一览封二 39,000元；目录前页 28,000元；彩色跨页 28,000元；彩色内页 16,800元；封三 30,800元；封底 49,000元；DM Price Overview

Inside Front Cover RMB 39,000Before Content RMB 28,000Double Spread RMB 16,800Inside Page RMB 16,800Inside Back Cover RMB 30,800Back Cover RMB 49,000

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 14

VIP 交流酒会

VIP 交流酒会将由 PMI 邀请的协会代表、国企及中国企业领导、资深项目管理从业者以及 PMI 高层参与，是难得的沟通与交流机会。This reception is a rare chance of networking for leaders from associations, SOEs and multinationals, experienced project management practitioners, and PMI senior executives.

冠名酒会可使您的组织形象在嘉宾心中更为深入。Through sponsoring this reception, you can leave a lasting impression of your organization to the guests.

赞助优势： 赞助商冠名整场酒会 邀请函赞助商 LOGO 酒会主背板 LOGO 赞助商酒会礼品 LOGO 赞助商 10 分钟祝酒辞(不能涉及商业宣传内容) 5名 VIP 交流酒会免费名额

Sponsor benefits: Titling VIP Cocktail Reception Logo on Cocktail Reception invitation letter Logo on Cocktail Reception backboard Logo on gift for reception guests 10-minute toast (no commercial propaganda) 5 Cocktail Reception registrations

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 15

VIP Cocktail Reception

Appendix 1: 现场品牌宣传示意图 | On-Site Branding Items

注：以上为效果图，具体以实际设计为准Note: The rendering above is subject to change

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 16

Outdoor backboard外场背板Main backboard大会主背板

Rendering of Booth展位效果图Lunch Ticket餐券Cocktail Reception Invitation Letter鸡尾酒会邀请函

Signpost指路牌

Appendix 2: 会场及展位示意图 | Congress Floor Plan(待更新)

PMI (China) Congress 2014 Exhibit & Sponsorship Prospectus – 1.2 17