Weleda Magazine Spring 2011

7/30/2019 Weleda Magazine Spring 2011

1/19

POMEGRANATE FIRMINGFACIAL CARE

Regenerates your skin for timeless beauty

e90

FREE

COUPO

NSIN

SIDE

WiteSpig 2011 | 90th Aiesay Speial Editi


2/19

The sweet almonds delicate oil is a miracle of nature.

Nurtured within the safe haven of its protective shell, the

almond develops an oil rich in essential fatty acids and

vitamin Eingredients your skin welcomes because theyre

so compatible with its own natural makeup.

Our Almond Soothing Facial Care is formulated with this

precious, organic sweet almond oil and other pure

ingredients carefully selected to be soothing and kind.

Together, they calm your sensitive skin, reducing irritation

and redness while they restore its natural balance and

replenish its protective barrier.

And since our formula is fragrance-free and hypoallergenic,

even the most sensitive skin develops the clear, even beauty

of truly comfortable skin.

Almond Soothing Cleansing Lotion | Almond Soothing Facial Lotion

Almond Soothing Facial Cream | Almond Soothing Facial Oil

usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda

ALMOND SOOTHINGFACIAL CARE

Comforts and calms so your sensitive skincan rediscover balance

WHAT WOMEN EXPERIENCED USING

OUR ALMOND SOOTHING FACIAL LOTION:

+27%*

+24%*

+45%*

*tested after 28 days

INCREASED FIRMNESS

INCREASED SMOOTHNESS

LASTING MOISTURE

100% CERTIFIEDNATURAL SKIN CARE

2010WeledaInc.

Yea ad Cut...These days w r o onnt, w

r v ti to r onnt. Rnt

b rivr to tt in pop

v bgun rring rtpon, tv

topp tking to i. No or it-

t, no or pontnou onvrtion.

It wr o ink in wit t wo

wor tt w r oing tou wit t

pop w t vr .

But I tink ti itution

i nging. Our ionn-

tion i king u ong to f

onntion to otr, n

o to t rt, our o-

uniti, our foo n vn

to t prout w u in our

o n on our boi. at

W, w biv in king t onn-

tion. Tt w w rt ti butifu

gzin, fu of tori bout our brn

n vi ou n pp to our own if.

an it w w onnt ou wit t ot

potnt ntur ingrint for our kin.

Ti i brtor iu of we,

bu ti r, W turn 90. dr.

Ruof stinr foun t opn in

1921, t W ti iv b t

iion n vuntr roun

rpt for un bing, ntur n

utinbiit. Wr onvin w n

k iffrn b growing our ingri-

nt in Bioni n orgni grn,

n b offring ou tru ntur kin

r, bb r n iin tt tp

into our bo f-ing biiti. Our

it t i inrib inpir n

otivt to bring our 90-r iion

to if vr , for vr

on of ou.

Ovr 90 r W

grown into gob

brn, n troug xpri-

n, quit n utntiit,

w op to ontinu grow-

ing b bing opn ou

f onnt to, wit pro-

ut tt r fftiv n goo for u n

t rt. Wi root in t pt, w r

ontinu invting in rr n intro-

uing nw offring, n w nvr forgt

our iion to prott oog n rt

ningfu prout n prtnrip.

W op ou njo ti brtor iu

ofwe. an rbr to t onnt!

Jasper van Brakel, Chief Executive Ofcer

90 YearsIn harmony

with nature and thehuman being


3/19

POMEGRANATE FIRMINGFACIALCARE


Lookfortheinterestingfactsabout

Weledainthemarginsofthisissue.

Youneverk

nowwhatyoumaylearn!

edetwe, WinterSpring 2011 | Issue 8(published since 2007)Published by Weleda North America:1 Closter Road, P.O. Box 675Palisades, NY 10964

we is a free biannual publication

we editor in chief:Carrie Ruehlmanfor Weleda North AmericaTel: 1.800.241.1030Fax: [email protected]

Reprinting o articles is notpermitted without permission

editorial contributors: JuliaAngstenberger (ja), Cristina DeOliveira (cdo), Carrie Ruehlman (cr)

photo contributors: J. Aragon, 10, 12, 14.G. Dawson, 26, 29. M. Peuckert, 6, 7. M. vonPostel, 19. Weleda Archive (Germany), 31.

cover photos: J. Aragon, 71, 72, 76, 79, 82,90. J. Barckley, 43. G. Dawson, 54, 86. A.Hancu, 34, 74. I. Kalan, 57, 65. M. Kelly, 46.M. Peuckert, 56, 58, 63, 67, 68, 69, 75, 81,88. N. Rissman, 33, 40, 42, 50, 64, 77. A.Rizzuto, 89. RPCA, 49, 85. C. Ruehlman, 83.A. Salomon, 28, 30, 38, 41, 61. D. Ulmer, 37.B. Varrasso, 36. M. von Postel, 80. A. Weber,60, 62. Weleda Archive-NA, 32, 48, 51, 55, 59.Weleda Archive-Germany, 1-25, 31, 39, 44,45, 47, 52, 66, 70, 73, 78.

copy editor: Theresa Everline

art direction/design: Michael Kelly Designs,[email protected], www.mlkelly.com

printing: Allied Printing Services, Inc.,an EPA green power partner

Biodynamic is a registered certifcationmark o the Demeter Association, Inc.

AT WORK WITH THE WORLD

6 In Morocco, a

life-giving tree

SPA-IFICATION

Cultivating Beauty 101

NATURAL BEAUTY

Skin care through

the ages

COVER

8 90 beautiful years

90 starts here

BIODYNAMICS

6 Biodynamics in

your own backyard

AU NATUREL

3 Boosting babys health

6

12

18

26

31

WelcOme to ti pi ition of

wet W ift gzin. a o-

unition ngr t W, I writ

bout our zing prout on Fbook,

Twittr, our bog, n now, in nw ro

itor in if, in ti gzin. lt Ju

I t n to viit our Bioni

gardens in Germany and see rsthand why

W prout r tru p-

i. T tiing w prft:

Our nu fowr wr

in fu boo n r to

b rvt. at wn I t

up wit t of on

W grnr, n

w nr troug row

of ri ing pnt,

rootr row n onb buzz. soon

w upon ount nubr of zzing

orange calendula owers, stretching toward

t orning un fr t ou .

W got to work rfu npping

off the blossoms, which soon lled dozens

of rt. Bfor unti, t butifu

fowr wr ivr to t nigboring

proing fiit to b into tintur

for our cnu Bb cr. aftr njoing

ruptiou t t W Ntur

Caf, I went looking for the owers we had

jut pik to tk or pitur. Not po-

ib, I w to. T pnt r bn

pro, o to ptur tir nutrint n

nrg t tir frt n ot vit point.

W i 90 r o ti r, n ti

w work wit t wor in t butifu,

utinb w w w v, onoi-

, oi n nvironnt. In ti

iu of we, ou r bout

our nwt utivtion projt

(p6), rn bout our uniqu

fi r pioop (p12),

n iovr ow to rt

our own utinb grn

(p26). you vn pik up

fw tip for ow ou too n

iv butifu n utin-

b to 90n bon (p22)!

W tnk ou for tking ti journ wit

u, n w ov to r fro ou. ei u

t [email protected], r our tori t

facebook.com/Weleda n twitter.com/Weleda.

W v bn roun for 90 r, but

on ting i ur: W ount v gottn

r witout ou.

crri Run, eitor in cif

5 Weleda, Inc. in North America becomes a fully-owned subsidiaryof its Swiss parent and a part of the international Weleda Group.90 yeaRs OF NaTURal INGRedIeNTs


4/19

IN The semI-deseRT of outwt

moroo, wr t ot un bt own

on t brown rt n rin rr f,

t rk, rk, rk of pintring nut-

o troug t v. hr in

t argnri rgion, bro bin in

t ow of t hig at mountin,

Brbr won obtin rgn oi uing t

to tv u for nturi.

T gtr t ri rgn fruit fro t

groun n u two ton to brk opn t

r nut. T ini r ton

groun to prou n oi pt, wi i

then cold-pressed and ltered to yield what

i oftn t iqui go of moroo.

T rt of t wor i now ting

on to wt t wi won of moroo

v known for nturi: rgn oi, fro

t argania spinosa tr, bot rrkb

nutrition n oti bnfit. long

u b inignou Brbr won in

but rip for t ir, kin n

ni, rgn oi ontin or tn 80 pr-

nt unturt ftt i n or

ntioxint tn oiv oi. Rr ow

tt it n p rgnrt g kin,

trt n, oituriz p n oot

inammation.

More Than Skin Deep

But rgn oi int on priz for it

but bnfit. It o n iportnt

our of ino for moron in ti

rur rgion. W rnt for

In Morocco, ALIfE-GIvInG TrEE

prtnrip wit sii yin, o

own, fi-run buin, to our

orgni rgn oi for u in it nw

Pogrnt Firing d cr, Nigt

cr n e cr. T prtnrip

ow W to obtin pur, wi-r-

vt rgn oi n to trk t our of

t n t quit of oi to nur

it tnr r t t vr tg of t

proution pro.

lik of W ingrint-our-

ing inititiv ovr it 90-r itor, t

prtnrip wit sii yin fou on

t ong-tr utinbiit of t proj-

t fro n nvironnt, onoi

n oi prptiv. T obortion

nur t ino n fir wg for

t or tn 500 rvtr, ot

won, wo work for sii yin n

r pi gurnt wg oring to

t nubr of rgn nut t pro.

argnti gift fro nturnb

t to rn ivioo; witout it, t

wou v fw otr onoi opportu-

nities. Its tting, then, that the locals call

argania spinosa t Tr of lif.

Sustaining Life

T qut, gnr rgn tr i t bo

of moroo. Wit p, bro root tt

rw wtr fro fr-ring pt,

t tr i w pt to t r, r

it. It grow wi, n urviv t-

prtur of or tn 120F n n

b tr bk or tn 2 iion r.

so of t tok in t argnri rgion

r tit to b 300 r o.

s, toug, t nubr of rgn

tr win ovr t r, n it

bo nngr. count ffort to

utivt argania spinosa in otr rgion

v fi. If t rgn fort wr to

ippr, if in t rgion wou ik

b unutinb. T o Brbr pop

u not on t fruit to k oi but o

t woo for buiing tri, ro

and rewood.

T rgn grov o utin

opx ot tt wou ip-

pr ong wit t. crop, rb n

iin pnt ik br, vnr n

t wou or in t ot un wit-

out t of t tr to prott t.

honb n ni tt pn on

ntiv gr wou o pri. Wt

or, bu of tir p root, t

rgn tr prvnt oi roion n ow

for t rpnint of quifr, wi

rv buffr gint t vr-

nroing sr drt.

Fortunt, ffort r bing

to onrv t rgn grov n f-

gur t ino of t Brbr fii.

In 1998, UNESCO (t Unit Ntion

eution, sintifi n cutur

Orgniztion) tpp in, ignting

ot 10,000 qur i of rgn for-

t in outwt moroo UNescO

6 we maaze

Weleda begins a

partnership with a

family-owned business

in Morocco to source

organic argan oil.

7winter-sp ring 211

90 yeaRs OF WORKING WITh The WORld

400million

organicrosesareharvestedforWeledasWildRose

SmoothingFacialCareandWildRoseBodyCareeachyear.

ThatsmorerosesthantherearepeopleintheUnitedStates!

Above: A Berber woman gathers dried arganfruits from the ground.

Opposite: The argan forests and the squat,gnarly trees are a symbol of Morocco.


5/19

biopr rrv, ping nur on-

tinu rforttion n proution of

trur rgn oi.

T prott r p fotr b-

n, roniou rtionip btwn

t o moron n ntur. a t

un t on t ton groun n t rgn

tr t ong ow, t oun of

rking nut toppbut on for t

ti bing. Tnk to utinb ffort

fro sii yin, ontinuing n

for orgni, ig-quit rgn oi fro

W, n UNescO vit onrv-

tion progr, t work wi bgin gin

toorrow. Jut it for nturi. cr

Travel around the worldto Tuscany, Turkey

and Germanyto experience Weledas cultivation

projects from the comforts of home. Visit the Weleda

lm center:usa.weleda.com/media/lms.aspx.

Just as the beautiful iris stores moisture in its roots, our

Iris Hydrating Facial Care helps your skin keep its own

natural moisture.

Blended with Biodynamic iris root and other hydrating

organic ingredients, this pure, natural formula protects your

skin from moisture loss while promoting your skins ability to

regulate and preserve its best moisture levels.

This long-lasting hydration also protects your skin from

dehydrating environmental elements so it keeps the fresh

radiance of beautifully moisturized skin.

Iris Hydrating Facial Lotion | Iris Hydrating Day Cream | Iris Hydrating Night Cream


IRISHYDRATINGFACIAL CARE

Hydrates for perfect moisture balance


OUR IRIS HYDRATING DAY CREAM:

+9% after 14 daysINCREASED MOISTURE


2010WeledaInc.

O

e u 90 yea histy, Weleda has always plaed geat

imptae elgial, sial ad emi espsibility.We gw dzes aes hebs, wes ad uits useles,

but its t eeythig we eed t ultiate beauty i the wld.

read t dise sme u beautiul pjets.

5ROSE{Organic} Isparta, Turkey. Weleda

started its project with the local farmers and

residents of the Turkish village of Senir by

helping 30 farmers convert their lands to

organic. It has grown to nearly 300 farmers.

6BIRCH{Organic} Cseke Budejovice, Czech

Republic. Weledas partnership with farmer

Leo Taraba has created real changewith

our technical and nancial support, Taraba

developed a birch processing facility and

started a program to teach local children

about sustainability.

7SEABUCKTHORN {Biodynamic} Tuscany,

Italy. Weleda partnered 10 years ago with

Kurt Knzi, a pioneer in the cultivation of

Biodynamic sea buckthorn.

8LAVENDER{Organic} Moldova; June-July. In

this region where many live in poverty, Weleda

provides up to 200 farmers the reassuring

promise of long-term demand for their crops.

1ARNICA{Organic and wild-crafted} Apuseni

Mountains, Romania. Weleda teamed up with

the World Wildlife Fund to protect endangered

arnica and help teach locals to collect the

plant in an environmentally sustainable way.

2IRIS{Biodynamic} Tuscany, Italy. Nestled in

the mountainside of the Italian Apennines is

the Ca dei Fiori farm, Weledas indispensable

iris cultivation partner for more than 15 years.

3CALENDULA {Biodynamic} Schwbisch

Gmnd, Germany. Youll nd calendula across

40 acres of Weledas very own gardens in

Germany, where 3,500 pounds of calendula

blossoms are handpicked each year.

4JOJOBA{Organic}Argentina. Weledas endur-

ing partnerships with several Argentinean

cooperatives have supported the re-greening

of more than 17,000 acres of desert.

1

4

2 5

7

3

6 8

9winter-sp ring 211

90 yeaRs OF WORKING WITh The WORld

InTurkey,W

eledaemploysaround600small-scale

farmerstog

roworganicwildrosepetals.There

wouldbeno

cultivatingbeautywithoutthem.


6/19

With this year marking Weledas

90-year anniversary, you can be

certain that weve accumulated

quite a bit of knowledge about skin

care and the natural world over the

years. And if theres one thing we

know for sure, its that nature has

everything our skin needs to be its

most radiant, healthy and beautiful.

Were happy to share our time-

tested knowledge and expertise with you through

our products, this magazine, our website and blog,

as well as on Facebook and Twitter (see inside

back cover). On these pages, we pose your questions

to Lilith Schwertle, our European holistic skin care

expert and esthetician. So read on, and then send

your most pressing skin care conundrums to us at

[email protected]. cr

LS: W Wi Ro

sooting Nigt cr

i prft for t 30, wn

to firt in r jut

bginning to ow. lik

of our nigt r,

it p ri n nour-

iing, wit vning

priro oi n rr to

counter rst signs of aging

n wit orgni oiv oi to provi oi-

tur uring our kin nigt rgnrtiv

. But in our kin i on t oi i,

t Wi Ro sooting Nigt cr

f bit ri. If o, ou n u Wi

Ro sooting Fi lotion our

n nigt rt foru orgni

roip oi wi intin our kin

out n v itit witout f-

ing v. Tt i, pning

on where you live, you may nd

tt t xtr-nouriing Wi

Ro sooting Nigt cr i

bttr uit for t job of ring

for our opxion in t

wintr, pit t oi. No ttr

wi prout ou oo, our

kin wi b oot n rint

in t .., o ou n onntrt our

worri on o-

ting itt or

iportnt tn

few ne lines.

LS: Kping our

kin t n

pp uring t

wintr i no

tk. Fortunt,

W k

fw prout tt

r xnt for rtoring kin to it

ot butifu, t tt. co

cr, forr known evron

F B, i i uit for r n

vr r kin tt xpo to xtr

onition. Prft for kir n otr

o-wtr outoor ntuit, it

wit pur bwx, wi v

brtb r on t kin tt p

prott fro oitur o. W fn-

fvorit skin Foo i i for rk

n n , or wrvr r kin

n o riou Tlc. Our aon

sooting Fi Oi i o pfu for

prottion. you n rop

or two to n of our oiturizr, or u

it to giv ourf gnt, oforting

fi g. aftr t g, ovr

our f wit ot tow n t t

nouriing oi work tir gi on our

wintr-wr kin. Now, ont tt

oun wr n oz?

ls: T kin roun

our i frgi, o

it iportnt to u

pi forut

r tt wi

kp t kin t.

W k two

frgrn-fr

r. To in tir

30 wi bnfit fro

our Wi Ro sooting e cr,

it r wit orgni ro-

ip oi n orgni orpin xtrt to

soften rst lines and reduce pufness. Our

nw Pogrnt Firing e cr i

or uitb for ging kin. antioxint-

ri orgni pogrnt oi n

orgni rgn krn oi p fir n

prott fro ging nvironnt

inuences, while extracts of organic sun-

ower petal and organic millet seed boast

anti-inammatory properties and vitamin

a to p oot kin. To u, trt wit

pr-iz oop on t p of our ring

nger. Beginning at the outside of the eye,

gnt pt t r unr t towr

t no, tn ovr t iorning

n vning.

For additional skin care tips, visitu.w.o.

cULTIvATInGBEAUTY 101

Iaminmy30s andmy

skinis slightly oily, but

Imstartingto worry

aboutwrinkles. Should

Ibe usinganightcream?

K.R.

Weleda holistic skin care expert andesthetician Lilith Schwertle

My skin gets extremely

dry andirritatedin

the winter.Whatcan

Ido to keep ithealthy?

K.L.

10 we maaze

5

Weledas frst and only

store and spa in the

United States opens

in Palisades, NY.

11winter-sp ring 211

90 yeaRs OF s Pa-IFIcaTION

Weledalaun

cheditsmostpowerfulbodycareline,

PomegranateRegeneratingBodyCarein2009.

Myeyesarepuffy, andfnelinesseemtobebecomingmoreprominent.Doyouhavean eyecreamyouwouldrecommend?P.Y.


7/19

a w journ troug our if tg,

our kin ng n rnw itf wit

ping . an toug

ging i invitb, w n nn our

kin ntur but b uing prout

wit ingrint tt p our kin

function at its bestand that are speci -

rt for vriou prio of our

iv. W Fi cr, for intn,

rn t inrib ing powr

of pnt to provi our kin wit bu-

print for but, giving it wt it n

to t in bnt k to t,

rint kinfro on to t

nxt. W Fi cr foru

tiv ipt t kin to trngtn it

n iprov it f-rgution quiti,

W europn oiti kin r

xprt n ttiin liit swrt.

Wn ou u t prout ovr ti,

ou wi tr i r tin ri nt

gow tt oow to trv fro

witin.. . . . . . . . Follow that Plant. . . . . . . .

evr pnt in ntur i uniqu, but o

v xtrorinr ing quiti, n

t r wt k W Fi cr

pioop o xptiontt, n

t ft tt tr r 90 r of xp-

rin in t prout. T opn

rst facial care product, Iris Cleansing

lotion ci, w introu in 1925.

Tn now, prout w v-

op wit pnton, iri,

wi ro or pogrntin or-

n wit pifi kin tp n to

If tr on ting tt rtin in our iv, it

change. Its true in nature, where owers bloom

n f w, tunrtor ro in n out, n

tides ebb and ow. And its true in our own lives.

at g 40, or vn 30, wr not t pron

we were at 20, and the changes are reected in our

ift, our pronit n, of our, our kin.


5Weleda launches its rst facial careproduct: Iris Cleansing Lotion Classic.


8/19

nwr t qution, Wt kp u n

our kin t?

B o obrving ow pnt

grow in ntur, w n rn t ipt

it wi v on our kin, swrt.

Bu w r pi onn-

tion to ntur, our boi v t biit

to tk in t g t pnt i ting u

n put it to goo u. Wit t on,

for intn, t g to our kin i, Jut

own, wi t pogrnt ,

Gt up n go!

T pnt, wit it pi tor

to t, i jut t bginning. W for-

u r rt wit potnt bn of

oi fro nut, pnt n , w

pnt xtrt n jui, wi work in

ron wit t pnt to nn it

fftivn. W our Bioni

n orgni ingrint wnvr po-

ib n rfu onitor vr tp in

proution, fro utivtion troug to

rvting n proing.. . . . Sensitive? Almond is for You . . . .

No ttr our if tg or g, w f

nitiv oti, n o n our kin.

Wtr t u i n xtrn on (po-

ution, r ir) or intrn (rgi,

tr), nitiv kin i tpi r, r,

it n unofortb. snitiviti

o o in t for of z

or ro. swt orgni on oi,

t k ingrint in W aon

sooting Fi cr, i jut wt our

nitiv kin n to vop t

r, vn but of p ofort-

b kin.

T on i tru ir of

ntur. Wi otr tr in t on

fi u of t ir nrg to vop

tir fruit into wt, jui p

or pu, t on tr top t

vopnt pro n irt it

ntir trngt n nrg towr t

tt ini t fruit. evntu

t un ri t outr prt of t fruit,

n it bo r . T i

nurtur witin ti prottiv b

t t n un for ix ont, ruting

in t fortion of nutrint-ri n

ib krn: t on w know

n ov!

T on W u in it

aon sooting Fi cr r orgni-

grown in spin. T oi i ri in

unturt ftt i n vitin e,

king it i for nitiv kin. It p

rtor t bn n rviv kin

ntur brrir, protting gint xtr-

nal inuences, much like the almond shell

prott it priou ini.. . . . . . Iris: Made for Your 20s . . . . . .

Btwn t g of 20 n 30, our iv r

lled with change. Each moment is a thrill;

wr uriou bout wt t wor to

offr, n our otion r ontnt in

ux as we discover who we are. Similarly,

our kin i ttring btwn oi n r,

triving to intin bn it if

ng.

In our 20, our kin i trong, ri-

int n funtioning w, but tr n b

brkout n tnn to rn or

oiin, swrt. Ti i t ti

to bui trong, t fountion for

butifu kin ong into t futur.

T iri roott rizoi

tru tr of bning xtr, wi

k it prft uit for fututing

20-oting kin. T iri root n

xtrorinr biit to rgut it own

oitur bn, proviing ition

rtion to t pnt or toring wtr

in t root n, wi ow it to

survive through long, uctuating periods

of rougt or rin. T oitur-

rguting quiti in t iri root r wt

k W Iri hrting Fi cr

o fftiv for oung kin.

W Iri hrting Fi cr

ontin Bioni iri root xtrt fro

It, wi i obin wit otr r-

fu t orgni ingrint, u

orgni jojob oi, orgni oo

buttr n wit z. In our 20, our

kin bgin to oriz it xprin

n tk not of wt ppn to it,

swrt. It iportnt to vop

rgur kin r routin uring ti ti,

uing ntur prout tt p prott,

trngtn n bn t kin. swrt

uggt wing w irt n kup

nigt uing p-ning prout ik

W Gnt cning mik. Foow

wit W Rfining Tonr to rov

n rining tr of irt n kup

and to rene and tighten the pores.. . . . . .Rose: Made for Your 30s . . . . . .

T ro i onir t bo of r-

on, but n trut, n ti k it

prft opnt for our kin uring our

30. during t r, our n rt

nally begin to nd peace with each other.

W k to intin our igt-rt,

outfu nrg, wi o ring nw

level of maturity lled with a greater sense

of innr n rit.

a w r ti point, our kin i bu-

tiful, yet ne lines begin to show, especially

roun our n out. In our 30,

our kin bo rir, n nvironnt

inuences, coupled with stress and lifestyle

oi fro our rir r, k t-

v viib, swrt. It goo

ti to bgin uing prout, ik W

Wi Ro sooting Fi cr, tt r

ri in nti ftt i n ntioxint

to p figt t nvironnt g

that leads to ne lines and wrinkles.

W Wi Ro sooting Fi

cr i wit orgni roip

oi, wi i ig in ntioxint vitin

a n e. swrt ron uing

t Wi Ro sooting Fi lotion

or d cr in t orning, pning

on our kin v of rn. Tn u

t Wi Ro sooting Nigt cr to

soften ne lines and help skin repair itself

uring it nigt rgnrtiv ,

. an pp n r rg-

ularly, morning and night, to help rm

t it r roun our

one of the places where ne lines rst

bgin to ppr.

a w tr to fin bn

btwn our rtionip, our fii

n our rr uring our 30, t

it nt of t prout, riv

fro t nti oi foun witin t

pt of tRosa damascena, onv to

14 we maaze

Since2002,Weledahaswon22beautyawards

innationalmagazines,includingNaturalHealth,

Elle,Natur

alSolutionsandTimeOutNY.


90 yeaRs OF FacIal caRe

AttheWeledacompoundingpharmacyin

Palisades,N

Y,morethan1,000homeopathic

remediesar

eavailable,mostlybyprescription.


9/19

u fing of ron n p. It jut

wt oun our kinn uring

our 30.. . Pomegranate: Made for Your 40s . .

Trougout our 40 n bon, w gin

rr prptiv on if. For n, ti

i ti to rinvnt ourv n ri-

ovr joie de vive . T pogrnt, n

inrib xption fruit, i prft

uit to r for won kin in ti

tg of r if. Jut t pogrnt

tor it nrg ini it jw-ik ,

won in r 40 i fu of wio,

wit if n nrg ini. T nutrint

pk witin t pogrnt r

bioti wit ti ti in r if n t

n of r kin, wi i w W

o t pogrnt t pnt

in our nw Pogrnt Firing Fi

cr. W Pogrnt Firing

Fi cr iprt nrgti quiti on

t kin, ting t kin to gt tiv,

swrt. It p inr tiit, o

skin is rmer and more resilient.

T nti ftt i n ntioxi-

nt in pogrnt p proot

skin renewal, ght free radicals and sup-

port t kin for ti but. swrt

tt potnt ru i grt ition

to our kin r routin in our 40.

W nw Pogrnt Firing Fi

sru i ik rfring, vitin-ri fruit

okti for t kin. T p nouri-

ing d cr n Nigt cr in t

in upport t kin rnw, oituriz

n ru t pprn of wrink.

Ting wit orgni rgn oi,

borg oi, orgni it xtrt

and organic sunower petal extract, Pome-

grnt Firing Fi cr giv ging

kin wt it n to b it ot rint

n butifu. lik W Fi cr,

it our buprint for but. Foow it for

ntur butifu kint vr tg of

our if. No ttr wr if tk ou. cr

WELEDAS nATUrAL

BEAUTY GUIDE

Whether your skin

is sensitive, dry, oily,

prematurely aging or

naturally aging, caring

for it can be simple. Use

this guide to understand

which products may be

helpful for you. With the

right daily care your skin

can glow with health and

radianceevery day, at

every stage of your life.

S

TEP

2

TonE

STEP

3

MoISTUrIZE

STEP

4

nIGHT

cArE

STEP

5

EYE

c

ArE

InTEnSIvE

cArE

STEP

1

cLEAnSE

LInE

BEnEfITS

IrIS Hydatig

faial cae

For Your 20s

Regulates and

preserves moisture

balance

Getle cleasig

Mil, Cleanseswithout drying

reig Te,Gently claries

and perfects

Iis Hydatig

faial Lti,

normal tocombination skin

Iis Hydatig

Day ceam, dry

to very dry skin

Iis Hydatig

night ceam,

all skin types

WILD roSE

Smthig

faial cae

For Your 30s

Softens ne lines

Getle cleasig



and perfects

Wild rse

Smthig faial

Lti,normal tocombination skin

Wild rse

Smthig Day

ceam, dry skin

Wild rse

Smthig

night ceam,all skin types

Wild rse

Smthig

Eye ceam,all skin types

PoMEGrAnATE

fimig faial cae

For Your 40s

Regenerates

aging skin

Getle cleasig



and perfects

Pmegaate

fimig Day

ceam, all agingskin types

Pmegaate

fimig night

ceam,all agingskin types

Pmegaate

fimig Eye ceam,

all aging skin types

Pmegaate

fimig Seum, all

mature skin typesuse: morning and

night beore your

Firming Day and

Night creams

ALMonD Sthig

faial cae

For Sensitive Skin

Restores balance

to sensitive skin

Almd Sthig

cleasig Lti,Gently cleanses

without drying

Almd Sthig

faial Lti,

sensitivecombination skin

Almd Sthig

faial ceam,

sensitive dry skin

Almd Sthig

faial oil, sensitive

skin use: morningand night as anintensive treatment

in combinationwith the Almond

Facial Lotion/Facial Cream or as

an alternative. Itsalso ideal as an eye

makeup remover.*

I the all ad wite

seass yu si

may beet m the

ihe mulatis

Weledas Day ceams

ad faial ceams

exta pteti. f

exta dy si, apply

faial Lti llwed

by the Day ceam

faial ceam.*Just add a few drops to damp cotton pad and wipe gently over the eye area.

16 we maaze

Weledagrows250varietiesofplantsinourBiodynamic

MedicinalP

lantGardensinGermany,thelargest

oftheirkindinEurope.Itsbumblebeeheaven!


90 yeaRs OF FacIal caRe


10/19

wit wn, o in 1925, t introu

Iri cning lotion ci, rp jut

ti r b W nw Gnt cning

mik. arni mg Oi un in

1926 n to ti rin btr.

Wor oon pr bout t innov-

tiv, fftiv work W w oing, n

t opn xpn fro switzrn

to Grn n tn into Nort ari

n t wor. Wit o 400 po

unti 1990, W rin fir .

In t r 90, owvr, or trt-

gi ppro to rkting n t ri in

popurit of ntur oti -

rt t opn growt. To,

Weleda operates on ve continents, with

20 irt ubiiri, prtnrip in

53 ountri n o to 2,000 po-

worwi, unit in piont

oitnt to utivting but n

working in ron wit ntur n

t un bing. an w ti put our

t n w-bing bov .

WHAT 90 YEARS MEANS TO US

a ook bk on 90 r rv t

tt run trougout W ri i-

tor: utinbiit. Tru frr t rt,

W bn twr of t nviron-

nt troug t rfu w it rvt it

ingrint. But for W, utinbiit

i not jut nvironntit o oi

n onoi. Tking r of t rt,

IT Was 90 yeaRs aGO ti r tt

dr. Ruof stinr n dr. It Wgn

pnt t root of nw opn

Win switzrn, wit t i of

uing ntur to p pop n b

w. T opn w foun out of

ovnt dr. stinr rt

ntropoop, wi nourg t in-

iviu to i or r bo, in n

pirit intrini ink to our wor.

stinr n Wgn t up wit ot-

r ik-in intit n otor to

trin ow t igt u ti pio-

op to tk r of tir ptint n.

T vop pron ppro to

t r uing ingrint fro ntur

tt n oiti work wit n upport

our own bo ing tnni.

T n t gv to t pr-

uti opn in 1924 ount v

bn or pproprit: W, ftr

cti go of ing n wio. To

grow t ingrint t n for tir

ri, t rt on of t wor

rst Biodynamic grn. Ptint wr

, t n bn wr rtor

to t, n nvr on w ntti

i or b- prrvtiv u in

t pro. skin r wnt n in n

9 0 b a u I f u l y a

Then: Weledas old ofces in Arlesheim,Switzerland, built in 1930. Now: Weleda NorthAmericas headquarters in Palisades, New York.

19winter-sp ring 21118 we maaze 19winter-sp ring 211


11/19

2010:Weleda NorthAmericas headquartersbecome 100% wind-powered, and the companytakes to the road on ourHonestly Natural, Truly

Beautiful tour.

2007: Thefirst issue ofwe debuts inNorth America.2005: Weleda

North Americamoves its officesto its currenthome, Yonderhill.

1969: Weleda begins itsfirst fair trade project inPeru to source ratanhiathe key ingredient in ourRatanhia Toothpaste.

1921: Drs. Rudolf Steinerand Ita Wegman establishWeleda in Switzerland, andthe worlds first Biodynamicgardens are created.

initrtion buiing in switzrn

n Grn. T roof in Grn o-

t rinwtr for u in our Bioni

grn n ow two-tir to vport

bk into t topr. W o i to

increase our water efciency by 5 percent

r.

In ition, w r ruing our

rbon footprint troug t u of rnw-

b nrg. sor pn on our viitor n

proution ntr in Grn gnrt

noug triit to powr our prou-

tion n gnr oprtion tr. cor

to o, t offi of W Nort

ari in Pi, Nw york, r now

100-prnt powr b win nrg.

W know w ti v ong w to

go to furtr ru our nvironnt

ipt, but t rt nt wit, o it our

priorit now. lik our founr i, w r

ink to our worw pn on it

rour for our prout, our t n

our ivioo. W op tt b bing o-

noi, oi n nvironnt

utinb in t w w o buin, w

wi p trngtn t root of t o-

pnt on tt wr put own o ong

go b our founr. Wit u trong root,

tr nowr to go but up. an w b

pring our pion for but, wn

n nvironnt rpt roun t

world as we ourishtogether with you. cr

our utor, our ogu, our buin

n t ouniti wr w work i

p root in pt of wt w o.

For xp, W i ong go

to help nance the conversion of conven-

tional elds to organic by paying farmers

orgni pri wi t r ti in t pro-

of onvrting tir fr. Bu ti

pro of trni tioning fro onvntion

to certied organic takes at least three years,

it would be nancially impossible for many

of t frr to wit to orgni witout

ti upport. Our ffort nur t frr

gt iving wg n bttr t for t-

v n tir fii. T bonu:

W gt bttr rop, t rt gt or

utinb rvting prti, n ou gt

t ot zing ntur prout vib.

Troug ffort ik t, w p

utin not on our buin but o t

o ouniti wr w v rt

prtnrip. W urrnt or

tn 10 fir tr projt roun t

wor, wr w p fir pri for t

rop, tn gurnt t quntiti w

n fro r to r to p t fr-

rn tir ounititriv.

Wn it o to ring for t nvi-

ronnt, wr working to r our

nvironnt ipt troug vriou

w, inuing wtr onrvtion. Wv

int grn roof on our proution n

1927: Skin Foodlaunches and its thebest-selling Weledaproduct in NorthAmerica today,83 years later.

1930s:Weleda opensa research laboratoryin Schwbisch Gmnd,Germany, where itsBiodynamic gardensare located today.

1926: Weleda Germanycreates this advertisementfor the launch of its new cold-weather cream, Everon FaceBalm, now known simply asCold Cream.

1939: A pharmacistby the name of Dr. Schillerbegins making Weledaremedies at GoodmanPharmacy on New YorksUpper East Side.

1959:Weleda

introduces CalendulaOil, our first productmade especially forwee-ones.

2001: The fair tradeRosa damascena projectin Turkey commences.

2011: Weledalaunches its newPomegranateFirming Facial Care.

20 we maaze

TheshelflifeofaWeledaproductisjustashorttwoyears.The

formulasarepreservedusingonlynaturalingredients,like

organicgrainalcohol,essentialoilsandpureplantextracts.


90 Th aNNIVeRsaRy sPecIal

Thisisthee

ighthissueofWeledaswe

magazine.S

taytunedbecausethebestisyetto

come!Subscribeonlineatusa.weleda.com.

Weleda Through the Years


12/19

Like a ne wine or a comfortable pair of

jn, o ting r o gt bttr wit

g. a W brt it 90t birt-

, w xpor t bt w ou n

g grfu unti 90 n bon, wi

nouriing our bo, ou n pirit

w t wor roun ou.

Rnt rr uggt tt t

rt to out n wn i r no

rt t : iving ti n ppi

wi r to our if n if to our

r. Gnti rtin p prt, but

poitiv ift oi r jut pow-

rfu. a t wor grow r n w

riz ow onnt w r to iving

ting, ging grfu bo

bout outr but n or bout v-

oping wio in t w w rt to our

innr v, t pop roun u n t

ntur wor.

EXERCISE FOR A BALANCED BODY

Wn it o to ging w, t bo

t i rui. T Usda ron

30 inut of i tivit prt of

t ift, but n pop ont

riz tt rgur ovnt n o

iprov our in. aoring to t

azir aoition, tt f

our of tivit wi o ru t rik of

or o tr in if.

Gtting outi n b n inxpniv

w to gt n xri. Tr r

benets to simple things like daily walks,

r work n ping tnni or gof,

tness and nutrition expert Aileene Palm.

T p to kp t bo ibr n

to keep the blood owing.

Rgur xri o iprov b-

n. a tu b t Orgon Rr

Intitut n Witt Univrit foun

tt nior itizn wo

wk on obbton

t owr tir boo

prur n iprov

tir bn or tn

to wo wk on on

at surfaces.

stt-b pron

trinr Jon Vr kp ti

rr in in, pi

wn working wit tur

int. Bn trining

iprov or trngt n

condence, he says, but it

o n grt ru t rik of injur in

t vnt of f.

Vr ron ip n ot-

fftiv xri for ting bn.

strt wit tring to tn on on foot for

20 on, n tn tn or kn on n

untb urf u Bou b.

EAT PLANTS, PREFERABLY ORGANIC

mot our gr tt pnt-b

it i bt for ongvit. aoring to

rnt tu in t journDiabe tes Care,

or ut wo tik wit it ri in

pnt-b ft r ik to vop

ibt tn nior wo foow ow-

ft it.

T goo nw i tt ting ot

pnt i win-win itution for bot

our t n mot r

Ntur. aoring to

Unit Ntion Foo n

agriutur Orgniztion

rport, ivtok proution

i prir ontributor to

gob wring, ount-

ing for almost one-fth of

t ountr tot rbon-

ioxi iion.

For fruit n vgtb

witout tik prottiv

kin, rr uggt

w ou bu orgni.

Nturopti piin Wn W

vot ting orgni, ntioxint-

ri foo ik brri, brooi, toto

n wo grin. For ongvit, ow-

NURTURE YOURSELF & OTHERS UNTIL 90 AND BEYOND

9 Tips for Living TiL 90

Healthy aging is not about one bigdecision, but rather a hundred small

ones made every day. Practicedregularly, the simple ideas in the boxeson the following pages take little time

but will make a big difference inyour long-term wellness.

3

Spendtimewithauffyfriend.Owning a pet has

proven health ben-ets, which include

reducing anxiety andincreasing immunity.

nety

statHee

2 Takethestairs.Skip

elevators or park fartheraway at shopping centers.You will instantly buildminutes of walking

into your day.

1 Bypassthecenterofthe

grocerystore.Stick to the marketsperiphery, where youll nd the

produce and refrigerated sections,which are chock-full of nutritious

whole foods.

22 we maaze

Weleda expands to the United States, one yearafter being founded in snow-capped Switzerland.



Todate,Weledahasmorethan80

conrmedc

elebrityfans,including

actors,mod

elsandfashiondesigners.


13/19

ori, nutrint-n it i bt, .

Ti giv ou bttr ugr ontro, owr

otro, n bn oron v.

PUT YOUR BEST FACE FORWARD

lb on n but prout t

r ik ig-oo itr

fin. If ingrint on prout oun

ovr opit, t

probb r. a rgin

tt br t bount

of ntur i t ft

n ot fftiv pt

to intining butifu,

t kin.

W v vrting

w n in ntur kin

r, W t-

tiin n ntur kin-

r xprt Ptrii Po. Our kin borb

u of wt w put on it. It ik ting

orgni. you k t oi not to

introu ptii n i into

our bo, n now ou r ooing not

to introu t troug our kin.

aoring to Po, if w nouri our

kin wit pur pnt, n nut oi, ik

to foun in W kin r prout,

w wi b ping our boi ook, f n

t tir. Po uggt tr-prt rou-

tin: w our f wit W Gnt

cning mik, rfin por wit t

Rfining Tonr, n oi-

turiz wit or nigt

r bt uit for our

kin ( rt on pg 17 for

or ti). U gnt

ppro to kin r. avoi

rubbing n xtr xfo-

ition, wi wi on brk

own t kin n trip it

of it ntur, prottiv oi.

If our going to b out in t un, pp

ntur unrn.

Wi w n itigt t ign of

ging, w ut pt tt it i nvrt-

prt of if. Tr i but tt

o fro ving iv troug our

xprin, n our kin r oi

ou opnt ti wio. skin

iffrnt n w tur, n kin

r rgin ou b jut b on

t n. For xp, W nti-

oxint-ri Pogrnt Rgnrting

Bo cr prout r i for tur

kin. aoring to Po, t prout boot

t proution of ogn, nouri r

kin n inr tiit.

LEARN TO STRESS LESS

In todays world, everything from nan-

i turoi to ti work n

tr to our ivn in t pro oftn

ortn t, xprt .

Stress triggers an inammatory pro-

in bot t bo n t in, wi

i rponib for i, poor igtion

n n, dbbi mn, utor

ofAddicted to Stress: A Womans 7 Step Program

to Reclaim Joy and Spontaneity in Life.

On w to intnt -tr i b

ouning wit ntur. Tuning into

t rt of ntur r tr

n boot ongvit, sr Kinbr,

forr itor-in-if of Garden Design

n t founr of GoodGardenIdeas.com.

sutinb grning i n tivit tt

onnt u to t rt n ow u

own to ntur ti. digging in t oi,

nurturing pnt: t w of ngging

t ntur wor v bn own in

studies to benet us psychologically and

trngtn u pi.

Trition tr rivr, ik -

g n ittion, n o ontribut

to ongr, or pfu if. Rrr

t cr-sini mi cntr in lo

ang foun tt ing 45-inut

swi g r t tr

oron ortio n inr iun-

booting wit boo .

GIVE TO OTHERS AND YOURSELF

Nw rr ow tt on of t bt

w to p ourf i b ping otr.

aoring to rport b t corportion

for Ntion n counit srvi,

pop wo vountr for u t

biv in njo grtr ongvit, owr

rt of prion n inin of

rt i. Jut two our of vountr-

ing a week can bring meaningful benets

to pron bo n in, Robrt

Grimm, director of the corporations ofce

of rr n poi vopnt.

a nw trn ong trv-oving

o-goor i uing vtion ti to giv

bk. In r bookThe 100 Best Vacations to

Enrich Your Life , P Grout ti n

u opportuniti to

p otr, fro vo-

untring on n orgni

fr in hwii to p-

ing bui o-frin

o wit hbitt

for hunit. aftr

u vtion, ou

probb wont ook

iffrnt to t nk

, but ou b iffr-

ntgurnt,

Grout. your rt wi

b biggr, our purpo

wi b rr, t ptt

ting tt u to o ovrwing

wi vntu ippr. Vountr v-

tion provi n ttitu-boot tt v

ou ppir tn pning wk in

ve-star hotel.

T vtion, ik t ging pro-

itf, r bout king t ot

of n xiting journ. a W turn

90, w invit ou to join u in brking

on pron vog of p, t

n utinbiit b inorporting

t ip uggtion into our if.

Rbring tt w r onnt,

n tt ip iion n k

big iffrn, i t tru rt to ging

w on our own pt to 90 r, n

bon. cdo

4 Burythehatchet.

Learning to forgivecan be a greatstress relieve r.

8 Stayhydrated.Coconut water,

rich in electrolytes,magnesium, calcium,and potassium, is astellar alternative to

regular water andwill tantalize the

palate.

7Takeasoothingbath. Adding

a splash of essential oils to warmwater will nourish the skin

and relax the mind.

24 we maaze

Eachyear,W

eledahandpicks36millionrosehips,

yielding9to

nsofpreciousroseoilforourWildRose

SmoothingFacialCareandWildRoseBodyCare.



Thousandsofdryelbows,heels,kneesand

handshave

beennourishedwithSkinFood

sinceitrst

launched84yearsago.

9 Indulgeinadailydose

oftreats.A 5-ounceglass of red wine and a2-ounce serving of dark

chocolate can reduceblood pressure and

prevent inammation.Opt for organic.

6 Sleepitoff.Duringshuteye, your body

goes to work repairingitself at the cellularlevel. Sufcient zzzs

will keep your memorysharp and even help

control your appetite.

5Treateverydaylikeitsajourney.Stash

travel-sized productsin your purse, such asWeledas Pomegranate

Regenerating BodyCare Kit, and alwayshave beauty on hand.


14/19

BIoDYnAMIcS InYoUr oWn BAckYArD

At rst glance, the method may seem

too opit to unrtk in our own

bkr, rooftop or ontinr grn.

(Wt o ou n I n to pnt or-

ing to cosmic cycles? How will I ever nd

ti to opot?) But n of t ntr

prinip of Bionirop ivr-

sity, benecial insects, even compost!are,

in ft, to o t o. Wit itt

Bioni know-ow, ou n rt

pntifu, f-utining n nvironn-

t frin grn tt wi offr up

woo vgtb n brigt, buti-

ful owers for years to come.

To brt W 90 r of

utinbiit, w tpp ev-mri

W, ngr of W Bioni

miin Pnt Grn in Grn,

to provi ou wit fw tip for pt-

ing ti g-o but forwr-tinking

to in our own bkr. R on

for r xprt nwr to our grning

qution.

Q. What ae sme essetials

eatig a sel-sustaiig gade?

a Bioni grn or fr ou

funtion f-utining orgni,

wr prt ontribut to t wo.

For xp, t fr ou v jut

t rigt nubr of ni to provi

nur for frtiizr, n t ni

ou, in turn, b f fro t fr.

mot of u ont v ow or or t

o to provi ntur frtiizr for our

grn, but w n trt opot pi in

wor bin or wit foo rp. copot

wi p ntur vitiz t oi, n

goo oi i iportnt for growing

t grn. I t oi ou b

ixtur of n n but not too

u of itrn t grn ou

gt pnt of unigt.

On of t ot iportnt nt

of f-utining grn i bioivrit,

ik pnt n int ivrit. T oppoit

of ivr fr or grn i onou-

tur, n fro our xprin, w know

tt onoutur rt n unt

nvironnt for pntit n work, but

on wit t p of n itiv ik

ptii n ntti frtiizr. If ou

utivt vrit of vgtb, rb

and owers, and make an inviting home

for bug n wing, bnfii

int tt p ontro t pt popu-

tion, our grn wi triv. at W

Bioni grn in Grn, w

o for bnfii bug fro

tk woo, inr bok, tik, pin

on n ri v, n ou n o

t t o.

Q. Abut that mpst: Just hw

imptat is it a bayad gade?

ca I hae a healthy gade withut it?

you v r t grnr o

g, F t oi n t oi wi f

t pnt. In Bioni, opot i

integral to the self-sufciency of the farm,

n it wi rtin ontribut to t t

of our grn. copot, wi n b

fro fn v n foo rp,

n iffrnt funtion: It iprov

t trutur of t oi n giv it vit-

it n frtiit b fing it wit inr

n nutrint; it p uppr pnt i-

; n it upport iro-orgni

IF yOU lOVe win, grning or W

prout, tr goo n our

fiir wit t wor Bioni. It

oiti, utinb to of griutur

tt go bon orgni to trt t fr

or grn on opt ot, n

it jut on w W bn work-

ing in n nvironnt utinb w

for t pt 90 r. W founr dr.

Ruof stinr vop t onpt

and created the rst Biodynamic grn

in switzrn to grow t ingrint

n to k W ntropoopi

ri. so pt of Bioni

nw-gik uing t nt-

ur of t un, oon n tr to

gui pnting n rvtingbut t

tu nop to tt our

ntor utiiz toun of r go.

surpriing, ftr nin , t

k prinip of Bioni v not

ng u. On iffrn i tt fr-

r fro ountri wit iprt growing

onition v pt t tniqu

to tir own nvironnt, pning on

what they nd works best for their soil and

it. ao, t fou on ti iffr

pning on t frr own pronit

n i onntion wit t n, w

t otion of t fr n t it

utivt. To, W grow t rg-

t Bioni grn in of europ,

on or tn 135 r, wit 250 pi

of pnt. Bioni bo

buzz worit pi popur ong

forwr-tinking win prour wo

biv it prou t bt-tting, igt-

quit grp.

Eva-MariaWalleharvestsBiodynamic euphrasia,akeyingredientinWeledasWildRoseSmoothingEyeCream.

26 we maaze

Weleda establishes the rstBiodynamic gardens in the world.


90 yeaRs OF BIOdyNamIcs

WeledaNorthAmericahas40employees,issold

inmorethan10,000naturalhealthfoodstores,and

hasabout10,000Facebookfans(asofpresstime)!


15/19

n rtwor, wi

ntur nitrogn n

t irob to t oi.

copot wi o u t

oi to wr ftr in t

pring, n tt goo for

t t vopnt of

our ing.

Q. Ie head that gai

gadeig taes me time

ad dest pdue as

muh yield as etial

gadeig. Is this tue?Growing pnt orgni-

o not nri rquir or

ti n ffort tn onvntion grn-

ing, but it wi p to b knowgb

bout ow pnt, oi, int n wtr

intrt n infun otr. aftr

t onvrion of onvntion fr to

orgni utivtion, wi uu tk

bout tr r, t i o-

ti r bit t oi rbui it

ntur vitit. But in ti, t i wi

ri to tir initi v, if not grtr tn

bfor. It o iportnt to rbr

tt orgni grown fruit n vg-

tb tt uprior, r or nutritiou

n r bttr for t pnt tn to

tt v bn grown wit ptii,

herbicides and articial fertilizers.

Q. D yu hae ay suggestis

atually eepig pests away?

atoug ou n nvr rit pt

opt in Bioni grn,

robut n trong pnt wi ntur v

ig torn gint t, u ik

t w pron wit t iun

t wi oti gt o but n

easily ght it off. Plants that are native to the

r n w-pt to tir urroun-

ing r bttr b to wittn pt n

i, pi if t r nouri

wit ri opot, briing wit iro-

bi if. you know our grn i riint

n proutiv wn ou t bug

rwing, t rtwor burrowing n

t b buzzing bout. Ti i ign of

t, utinb ot.

Q. D yu hae ay simple tips

st-time gadees?

It b urpriing, but rbr tt

tr i u ting too u wtr.

It to unr- or ovr-wtr, o r n

to r t grn to gt n of ow

u h20 it n. ao onir wt

kin of unigt our grn gt. hr

pnt ik bi n tk fu un n itt

wtr, but otrint, for xp

r tnr n it. If our growing

fruiting pnt ik toto tt n po-

inting, ttrt b wit rigo n

sunowers, and protect your gardens eco-

t b voiing i intii

tt r t goo bug ong wit t

b. Tink of our work in our grn

journ wit t n n n

to onnt wit ntur n t rt.

Fring n b ubing; br t-

bk rning xprin n kp

on utivting. Tr wo wor to

iovr rigt in our own bkr. cr

Here are a ew simple reasonsone or

each decade Weleda has been in busi-

nessor growing an organic garden in

your backy ard, on your ire escape or

just tucked int o a windowsill.

1rEJUvEnATE YoUr SPIrIT. Withthe sun on your back and the dirtrunning through your fingers, gar-

dening can help you connect with

natureits rhythms, sounds andsignslike few things can. And noth-

ing is quite as rewarding as feeding

yourself and your family the whole-

some, nutritious fruits and vegetables

you cultivated yourself, right in your

own backyard.

2TAnTALIZE YoUr TASTE BUDS.According to The Organic Center,among the many well-designed studies

that have compared the tastes of organic

and conventional produce, organic con-

sistently wins out. In fact, in a recent

study by Washington State University,

organic strawberries were con-

sistently judged as sweeter.

It makes sensewell-

balanced soils produce

robust, strong, superior-

tasting plants.

3noUrISH YoUr BoDY.The same study showed thatorganic strawberries have more anti-

oxidants, health-promoting phenolic

compounds and vitamin C than their non-

organic counterparts. Seconds, anyone?

4BUILD A HEALTHY coMMUnITY.Sharing your bounty of freshlygrown vegetables with your neighbors

and friends is a special way to give back

to your community and strengthen your

connections.

5ProTEcT oUr WATErWAYS. Sinceorganic gardens use no chemi-cal pesticides, herbicides or fertilizers,

none of these chemicals can run off and

nd their way into the water supply and

estuaries.

6GET A WorkoUT. Like any otherphysical activity, gardening can helpreduce your risk of heart disease, obe-

sity, diabetes and high blood pressure.From harvesting the seeds to digging

up weeds, youll burn caloriesand it

wont even feel like work!

7 SAvE MonEY. By growing yourown organic produce, you savemoney at the store. And you wont

have to make as many trips in the car

to buy perishable items, which means

more gas money in your pocket and a

smaller carbon footprint.

8AvoID cHEMIcALS. Many EPA-approved pesticides were regis-tered long before research showed

a possible link between these

chemicals and diseases

like cancer. Organically

grown fruits andvegetables are free

of potentially toxic

chemicals, because

they are not treated with

any pesticides, growth hor-

mones, fertilizers or articial

additives such as avorings, colorings

or preservatives.

9crEATE DIvErSITY. The lack ofchemical run-off means that smallanimals, birds and beneficial insects

will not be harmed by chemical use,

and the ecosystem in your backyard

can thrive.

Reasons to Grow an Organic Garden

28 we maaze

ThepeppermintplantsWeledausesinitstoothpastesaregrown

inPeru,12,800feetabovesealevel.Thatisalmostdoublethe

heightofMt.Mitchell,thetallestpeakeastoftheMississippi.


Iflifegivesyoulemons,makeskincareproducts!Weleda

workswith

100Biodynamiclemon-cultivatingfarmersin

ItalywhogrowlemonsforthecompanysCitrusBodyCare.


16/19

FeW ThINGs r or xiting tn

woing nw bb into t wor.

Fro t ont t rn t pp

nw, nw prnt-to-b f trnou

rponibiit to tir bb t n

w-bing. mot o-to-b voi o-

o n un igrtt in tir ttpt

to foow tir otor n ron-

tion. But w r now rning tt

xpting won ou b oniou of

potnti toxin in t nvironnt not

on uring prgnn but vn bfor

onption. stui v own tt t

ubii or, wi ivr vit nutri-

nt to t bb, n o trnfr poutnt

fro t otr nvironnt xpo-

ur. In 2005, t environnt Working

Group (eWG) tt ubii or boo

fro 10 bbi born in t U.s. n foun

t p ontin n vrg of 200

i, inuing inutri poutnt,

pesticides and ame retardants.

during t nin ont in t wob,

t voping bo unrgo rpi

ng, king it pi uptib

to toxi xpour, Jn sornn

100% CERTIFIED

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Pure, organic rosehip seed oilrich in antioxidant vitamins A and

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Because this remarkable oil works in harmony with your skin, it

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2010WeledaInc.

BooSTInG BABYS HEALTH


85Weledas 100-percent natural Calendula Diaper Care isintroduced and thousands of baby bottoms are instantly soothed.90 yeaRs OF aU NaTURel


17/19

of the nonprot Healthy Child Healthy

Wor. Tr i inring vin tt

in utro xpour to nvironnt -

i, t v oon foun in our

o, tr i in w tt

not b pprnt unti tr in if.

Fortunt, ip tion bfor

n uring prgnn n p nur

our bb goo trt n bo ot i or

r t fro on.

Be Picky with Your Personal Care

On w to r xpour to

toxin bfor ou vn oniv i to u

100-prnt ntur pron r pro-

ut. sntti ingrint oon

foun in oti, ik prbn n

ptt, n irupt oron our

bb wi r on for propr vopnt.

Ntur ingrint, prfrb grown in

orgni n Bioni grn, r

t fr option. look for

products certied natural

b tir-prt gni

ik NTru, NsF, Usda

n NPa.

In gnr, sornn

ron ooing

prout wit ort nt-

ur ingrint it n

n xpirtion t, wi

n tr ik fr of

ntti prrvtiv. W cnu

Oi, for xp, on tr ingr-

intwt on oi, Bioni

nu xtrt n oi xtrt

pu nti oi. cnu Oi w t

firt prout W rt tt w

pi for bb it kin.

dvop wit iwiv n piin, it

w introu in 1959 n i ti on of t

opn ot popur bb r pro-

ut. It w oon foow b t cnu

Bb cr. lik W prout,

tir f if i ort two r.

anotr w to ut own on

i xpour i b uing fwr pro-

ut ovr. lt our kin gow wit

ip routin of ning, toning n

moisturizing, with certied-natural prod-

ut ik to fro W.

Choose Your Food Wisely

A diet low in pesticides, articial addi -

tiv, prrvtiv, foo oor n otr

i wi upport t t v-

opnt of our growing bb. To

orn it i grown, pro n

pkg uing toxi i,

sornn. T it w to t t-

ir i to trt king our own. Buing

wo foo ru our xpour to

n ntti itiv.

T growing onnu ong in-

tit, oring to t eWG, i tt

o of ptii n otr i n

u ting g to

un t, pi

uring ft vopnt

n r ioo. T

goo nw i tt ou n

owr our ptii xpo-

ur b 90 prnt ip

b voiing t twv

ot ontint fruit

n vgtb, in-

tied by the EWG. (Get

eWG Guide to Pesticides in Produce t

foodn ews. org.) miwif eizbt dvi,

utor ofOrgasmic Birth: Your Guide to a Safe,

Satisfying and Pleasurable Birth Experience, ug-

gt buing orgni wnvr poib,

pi ir prout n t, to

ru xpour to oron tt ou

fft our bb vopnt.

a ntion bfor in ti pi

90-r nnivrr iu of we, utin-

biit i on of W ot iportnt

vu. Pop n ntur, n wn ou

oo foo n pron r prout

fro orgni ingrint, ou p

upport t ong-tr t of our

pnt, n futur gnrtion.

Clear the Air

surpriing, t ir ini our o

i oftn or pout tn t ir out-

i. Prfu oftn ontin ptt,

o wn poib, oo frgrn-fr

prout or to wit on ntur

nti oi, wi o bot rotr-

apeutic benets. Another good idea is to

oo n fro oi of o n

coconut instead of parafn, and open the

winow oftn to t in fr ir.

It pi iportnt for o-

to-b to tr r of fu fro

ouo ning prout, wi

v bn ink to t iu,

dvi. Fortunt, n o-frin

option xit, or ou n k our own

t o wit vingr n bking o.

Rbr tt t tp of pint ou

oo for t nurr ttr or

tn t oor: Opt for zro-VOc for-

u tt wi not r potnti

rfu voti orgni i into

t ir.

To voi trking ptii inoor,

sornn ron tking off our

o. If pt r prob, prvnt

t troug goo nittion n foo

torg bit n b trutur brring

tir ntr .

mot iportnt, njo ti pi

ti n rbr tt no on n o

vrting, but vron n o oting.

strt out b ooing fw ip tp

to tk in our own o, n wn t

bo bit, ov on to fw or,

sornn. Jut tk it b .

Rbr tt t it n rgu-

r xri wi p nur trong bo

thats better able to ght off the effects of

nvironnt xpour. aftr , it

nvr too r, or too t, to trt ruing

our xpour to toxin in t nviron-

ntfor our t n our bb. cr

To learn more about Weledas Calendula Baby

Care and read baby care tips from other parents,

visitu.w.o/bbtip .

90 yeaRs OF aU NaTURel

paet-t-be

eel a temedu

eblty t

the baby health

ad well-be.

32 we maaze

Ittakes5,00

0tonsoforganicpomegranatestoyield

just350oun

cesofrichpomegranateseedoilfor

WeledasPo

megranateRegeneratingBodyCare.


Approximately3,500poundsofBiodynamic

calendulablossomsareharvestedeveryyear

inWeledas

MedicinalPlantGardeninGermany.


18/19

MANUFACTURERS COUPON EXPIRES 8/31/11 MK-5retaile:Weleda will reimburse you the face value of this coupon plus 8 handling, providedyou and your customer have complied with the terms of this offer. Any other use consti-tutes fraud. Consumer must pay all applicable taxes. Coupons not properly redeemedwill be voided. NO DOUBLING and no reproductions will be accepted. Cash value1/100.Limit one coupon per purchase. U.S. etailes sed ups t: WELE/Universal, P.O.Box 22510, Hollywood, FL 33022- box 222510 caadia etailes sed ups t: WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada

MANUFACTURERS COUPON EXPIRES 8/31/11 MK-4retaile:Weleda will reimburse you the face value of this coupon plus 8 handling,provided you and your customer have complied with the terms of this offer. Any otheruse constitutes fraud. Consumer must pay all applicable taxes. Coupons not properlyredeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cashvalue1/100. Limit one coupon per purchase. U.S. etailes sed ups t: WELE/Universal, P.O. Box 22510, Hollywood, FL 33022- box 222510 caadia etailes sed upst: WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canadacup alid : Weleda Pomegranate Firming Serum, 1.0 FL OZ; Pomegranate Firming

Day Cream, 1.0 FL OZ;Pomegranate FirmingNight Cream, 1.0 FLOZ; PomegranateFirming Eye Cream,0.34 FL OZ

MANUFACTURERS COUPON EXPIRES 8/31/11 MK-6retaile:Weleda will reimburse you the face value of this coupon plus 8 handling, providedyou and your customer have complied with the terms of this offer. Any other use consti-tutes fraud. Consumer must pay all applicable taxes. Coupons not properly redeemedwill be voided. NO DOUBLING and no reproductions will be accepted. Cash value1/100.Limit one coupon per purchase. U.S. etailes sed ups t: WELE/Universal, P.O.Box 22510, Hollywood, FL 33022- box 222510 caadia etailes sed ups t: WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada

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2010WeledaInc.

GrowwithUs!If only Drs. Rudolf Steiner and Ita

Wegman could see us now. When

they founded Weleda 90 years ago,

they never could have dreamed that

one day we would be connecting

with thousands of fans every day

online. Yes, we may be 90 years

old, but weve fully embraced

Web 2.0. Come be part of our

community at facebook.com/weleda

and twitter.com/weleda. Lets grow

together!ja

Ill always sing your

product praises! Your

baby line is all that has

touched my kids skin.

@Cadijordan, via Twitter

>

Win $0 Worth ofWeleda products!In celebration of our 90-year

anniversary, were giving away

$150 wth Weleda natual

Si ad Bdy cae to one lucky

reader!

For a chance to win, tell us:

What Are You Doing to Live

Sustainably to 90and Beyond!

Share your response by mail or

e-mail. We may publish letters

in our next issue of we. Send to

[email protected] or to we

magazine, 1 Closter Rd., Palisades,

NY 10964 .For contest rules, visit:

usa.weleda.com/footer/terms-and-

conditions.aspx. Entries must be

received by April 1, 2011.


19/19

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0yeas

vestayedtruetoourroots.

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eledacultivatorsofbeauty

and

certiednaturalbabyandskin

roductsforyou.

lievebeautyisntsomethin

g

madeinalab;itssomething

cultivatedrightfromt

heearth.

ully.Lovingly.

Andcertainly

utpesticidesorchemicals.

thingsarentbeautifultous.

hroughouringredientsand

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cometogetherinmeaning

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ctsthatworkwithyourbod

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aturalvitalityandabilityto

reandheal.

90

Years

Inharmony

withnatureandthe

human

being

Documents

Weleda Magazine Spring 2011