WFSGI Manufacturers

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WFSGIWorld Federation of the Sporting Goods Industry

Manufacturers Forum 2012 in Taiwan

WFSGI Manufacturers Forum 2012 in TaiwanTWTC Hall 1 2nd Fl. Conference Room 3, 4, 5March 6, 2012 / 12:30~17:10Language: English (Interpretation service is provided.)

世界體育用品工業聯盟全球體育用品製造商高峰論壇

世貿一館 2 樓第 3、4、5 會議室2012 年 3 月 6 日 / 12 時 30 分至 17 時 10 分英文（現場備有同步翻譯設備）

世界體育用品工業聯盟全球體育用品製造商高峰論壇

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WFSGI Manufacturers Forum � 2012 in Taiwan

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12:30 ~ 13:00 RegistrationWFSGI Manufacturers Forum 2012 in Taiwan

13:00 ~ 13:15 Opening Ceremony / Opening Remarks

• Government officer• Mr. Motoi Oyama / WFSGI President

13:15 ~ 14:30 Session 1 (part 1)Panel DiscussionFuture of the Global Sporting Goods Industry & Its Status Quo

▓ ModeratorMr. Robbert de Kock / WFSGI Secretary General

▓ Speakers· Mr. David Broughton / Group Marketing Director, Unicorn Products Ltd.· Mr. David Gilson / Managing Director, Escalade International Ltd.

14:30 ~ 14:50 Break

14:50 ~ 16:00 Session 1 (part 2)Panel DiscussionFuture of the Global Sporting Goods Industry & Its Status Quo

▓ Moderator Mr. Robbert de Kock / WFSGI Secretary General

▓ Speakers· Mr. David Broughton / Group Marketing Director, Unicorn Products Ltd.· Mr. David Gilson / Managing Director, Escalade International Ltd.

16:00 ~ 16:10 Break

16:10 ~ 17:10 Session 2

▓ ModeratorDr. George Wood / Chairman, WFSGI Manufacturers Committee

16:10 ~ 16:30 The Sporting Goods Market in Europe 2020 - Big Players- Big Trends

▓ SpeakerMr. Peter Franz Thürl / President of Thürl Public Relations

16:30 ~ 17:10 The Application of Sports Science in Sporting Goods Innovation

▓ SpeakerMr. Tzyy-Yuang Shiang, Ph.D. / Distinguished Professor,Institute of Exercise & Sport Science, National Taiwan Normal University

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12:30 ~ 13:00 報到及入場

13:00 ~ 13:15 致歡迎詞

·台灣官方代表

·Mr. Motoi Oyama / 世界體育用品工業聯盟主席

13:15 ~ 14:30 座談 ( 上半場 )

全球體育用品產業現況及未來趨勢

▓ 主持人

Mr. Robbert de Kock / 世界體育用品工業聯盟秘書長

▓ 主講人

· Mr. David Broughton / Group Marketing Director, Unicorn Products Ltd. · Mr. David Gilson / Managing Director, Escalade International Limited

14:30 ~ 14:50 中場休息

14:50 ~ 16:00 座談 ( 下半場 )

全球體育用品產業現況及未來趨勢

▓ 主持人

Mr. Robbert de Kock / 世界體育用品公業聯盟秘書長

▓ 主講人

· Mr. David Broughton / Group Marketing Director, Unicorn Products Ltd.· Mr. David Gilson / Managing Director, Escalade International Limited

16:00 ~ 16:10 中場休息

16:10 ~ 17:10 ▓ 主持人

吳品盛博士 / WFSGI 全球製造業高峰論壇主席

16:10 ~ 16:30 講題 1：歐洲體育用品市場走向

▓ 主講人

Mr. Peter Franz Thürl / President of Thürl Public Relations

16:30 ~ 17:10 講題 2：活用運動科學於運動器材創新

▓ 主講人

相子元台灣師大運動科學研究所特聘教授


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WFSGI in Brief

What is the WFSGI?• An independent association formed by sporting goods brands, manufacturers, suppliers,

retailers, national and regional federations and other sporting goods industry related businesses.

• The world authoritative body for the sporting goods industry recognized as the global voice of the sporting goods industry.

• Non-profit organization without any objective of economic character for its own gains.• Officially recognized by the IOC as the industry representative within the Olympic family.

What is the role of the WFSGI?• Support and promote the sporting goods industry world-wide by providing the platform where

our members forge the tools of their cooperation to promote fair trade in order to increase the sport participation in the world and improve the well-being of mankind through the practice of sports.

• Keep our members updated on important trade issues, laws and regulations like on product safety, on standardization and on working conditions.

• Act as the voice of the sporting goods industry toward international organizations (ILO, WTO, UN, etc.) and international sport organizations (IOC-International Olympic Committee and IFs-International Sports Federations).

COMPANY PROFILE

World Federation oF the Sporting goodS induStry

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Services of the WFSGI

Trade Helpdesk• Access to WFSGI Legal Helpdesk on international

trade law.• Customs law including classification, valuation

and rules of origin.• Trade regulations and policy; Anti-dumping, anti-

subsidy and safeguard investigations. • Trade barriers and counterfeit issues.• WTO dispute settlement proceedings; WTO law

and practices. Service available to all industry but with free initial advice and discount legal fee for WFSGI members.

Corporate (Social) Responsibility HelpdeskAccess to WFSGI Corporate Responsibility Helpdesk on environmental protection, health and safety, management systems according to ISO standards and sustainable development, social issues. Free of charge for WFSGI members.

ISPO Tradeshow Possibility to benefit from special exhibitor terms on tradeshows such as ISPO Munich, ISPO Bike and ISPO Beijing.

NewsletterAccess to WFSGI newsletter (“News Alert”) with worldwide industr y information and WFSGI members newsletter (“Members Only News”).

HandbookWFSGI’s yearly Handbook gathering articles on important topics for the industry (e.g. retail, corporate responsibility, international trade, trade on the internet, India and Russia, bicycle section and much more). Direct mailing to 16,000 receivers.

Technical Documents on StandardizationAccess to the list on developments of restricted substances as well as updated information on REACH (Registration, Evaluation, Authorization and Restriction of Chemical substances), CPSC (Consumer Product Safety Commission) on all national and international developments in product standardization for sports equipment (ISO or CEN standards) and other industry relevant regulation.

Workshops and WebinarsParticipation in conference calls regarding global updates and information of the WFSGI committees, workshops, training and webinars on important issues like energy efficiency, waste management, product classification, product safety, Restricted Substances List (RSL), REACH, CPSC.

Legal HelpdeskAccess to WFSGI Legal Helpdesk on international intellectual property coverage management; Product safety; direct investments (purchase or sale of assets, shares or brands, etc.); Arbitration and mediation; Compliance issues and programs. Service available to all industry but with free initial advice and discount legal fee for WFSGI members.

Job MarketPossibility to advertise vacant job positions in the “Job market” available in the News Alert (7,000 recipients) and on the website (10’000 visits a month). Free of charge for WFSGI members.


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Organization of the WFSGI

Structure of the WFSGIThe WFSGI is composed of seven committees that exchange information on various issues and topics:

WFSGI Committees

CSR - Corporate (Social) Responsibility Committee• Ad hoc support to members through the CSR Helpdesk• Alert members on important legal developments and

regulatory changes• Building a virtual Q&A Forum for members enhancing

expertise and supporting exchange and collaboration• Guidance and direction on CSR best practices • Tracking developments about environmental indexing

systems• Harmonization of audit processes by offering members

access to shared data systems (Fair Factory Clearing House)• Manufacturer exchange program• Creating awareness for physical activity in the Sporting

Goods Industry (SGI)• Taking part in various stakeholder groups to represent the

SGI in Health projects• Fostering an industry discussion on how to support

health projects and how the industry can benefit from this investment

The CSR committee is focusing on global societal, social and environmental trends like climate change, energy efficiency, resource depletion, labour and health issues. Its work is targeted at developing and promoting an understanding within the WFSGI about the relevance of global social and environmental challenges for each individual member company offering members an opportunity to tackle challenges through guidance and sharing best practice and supporting members in identifying synergies to tie resources and enhance leverage through collaborative work.

Manufacturers Committee

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Trade Committee• International Trade cases (e.g. anti-dumping, safeguards,

customs reclassifications and countervailing duty cases), e.g.: Brazil / Argentina / European Union footwear

• Int’l Trade Agreements (global, regional, bi-lateral)• Dialog with WTO and permanent missions on trade protection

cases• U.S. Consumer Safety Product Regulations• China – Product Safety/Testing Initiative• Supply Chain (port security and infrastructure congestion and

development)• ISO/CE norm project (with DIN)• Lobbying the World Customs Organization (WCO) on industry-

adapted classifications/harmonization• Safeguard investigation on apparel and woven fabric in Turkey

– fighting possible trade barriers

CISO – Committee of Int’l Sports Organizations• IOC Guidelines regarding Authorized Identifications (Olympic

Games London 2012)• Project to increase brand exposure at IOC and IF events• Discussion and collaboration with the IOC on k it and

advertisement regulations (Rule 41/51)• Regular meetings with sport specific groups, which target

to maintain high-level specialized discussions on issues of the sport, International Federations and other stakeholders (football, swimwear, etc.)

• Maintain relations and involvement with IFs on all sporting goods related issues including k it and advertisement regulations (FIFA, IAAF etc.) and other support programs (CSR, …)

• Management of Olympic Ticketing and Technical Accreditations

Bicycle Committee• UCI rules & regulations• Collaboration on development of sport• CSR: supply chain and suppliers manufacturing process • Legal: REACH, CPSC, etc. and IP rights violations and protection• Cooperation with bicycle related advocacy organizations (e.g.

Colibi/Coliped, Bikes Belong, ECF, ETRA, TBEA)• Trade: custom regulations

The CISO represents the WFSGI as the industry consensus voice to all sports federations and organizations, promoting maximum and equal benefit to all WFSGI members and the sporting goods manufacturers’ community at large.

The Bicycle Committee gathers the major leading brands and allows them to have a global representation on all levels (sport, trade, social and environmental issues). The Committee is also the voice of the bicycle industry towards the UCI and the International Olympic Committee.

The Trade Committee, created in 2008, is focusing on international trade issues facing the global sporting goods industry, including eliminating trade barriers, defending against trade cases, examining new product safety and testing requirements, removing restrictions that impact WFSGI member company’s supply chains, supporting international trade agreements that benefit the global sporting goods industry.


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Legal/IPR - Intellectual Property Rights Committee• Legal Helpdesk • Assistance in f ighting counter feit ing and trademark

infringements• WFSGI best practice risk management and document retention

program• Cooperation with the World Customs Organization (WCO) in the

area of customs authorities’ training• Educational activities and best practices in the area of IP

protection and enforcement in China• Suppor t on produc t safet y and l iabi l i t y i ssues (e .g.

saferproducts.gov)

Manufacturers Committee• Being the venue for the manufacturing community and their

agents to raise issues and show concern• Being a sounding board for the brands because they need to

know what is possible / what is not and how things can be done• Understanding the constantly changing generic requirements

of the brands and circulate those to the members of the Committee

• Being a bridge between manufacturers and brands to have the ideas flow in both directions

• Sharing and circulating knowledge among the Committee members on issues such as health & safety, hazardous materials, Corporate (Social) Responsibility and environmental issues, etc.

Federations Committee • Support of sporting goods Product Classification Key project

(based on FEDAS)• Identification of federations’ critical needs• International trade policy – global reduction of Sporting Goods

Tariffs Initiative• Exchange of best practices in supply chain management• Sharing of federation-generated market research• Improved information exchange between WFSGI and member

federations• Evaluation/study on a specific manufacturer exchange platform

(committee or sub-committee)

The Legal Committee is there to keep WFSGI membership informed in a proactive manner on international developments and matters in legal, legislative and trade related areas; to define and recommend concrete strategies and instruments to the WFSGI members for a more efficient protection of the intellectual property rights of the WFSGI members; to educate members on matters of special interest in the area of law and international institutions such as WTO, WIPO, etc.

A committee created by manufacturers for manufacturers. The Manufacturers Committee aims at creating a positive synergy between manufacturers and brands.

The Federations Committee was created in 2008 to enhance the collaboration of WFSGI with its regional and national sporting goods industry member federations, to promote improved information exchange and mutual assistance amongst the federations themselves. To provide a platform for the global, regional and national federations to develop, exchange and promote best practices, industry trends, market research, collaborative programming and problem solving.

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Get more on www.wfsgi.org

Representing industry towards international organizations

Member of the Olympic Family• Representation & Connection:

Representation / connection of WFSGI members with the International Sports Federations (IFs) and the IOC on any subject of concern for our industry (including equipment and advertisement regulations);

• Presence at Olympic Games:WFSGI presence during Olympic Games to support our members in their daily work and in case of dispute and mediation with organizing committee, NOCs and/or other stakeholders;

• Technical Accreditations & Tickets for Olympic Games:Organizing and support for Olympic Games Technical Accreditations; privileged ordering of Olympic tickets for WFSGI members for their hospitality programs.

Contact for International Organizations• United Nations (UN), World Health Organization (WHO)

Global Forum participation; lobbying for including physical activity in UN resolution; • World Trade Organization (WTO)

Encourage and support national trade initiatives that are in accord with WTO rules and the spirit of free and fair trade. Public Forum participation;

• International Labour Organization (ILO)Commitment to foster a sports industry based on the principles of the international labor standards.

• Contact with governments, permanent missions at international organizations, country governments and different ministries.

Industry platform

Website Members Area:Access to the elaborated website with a restricted Members Area section, with minutes, reports, presentations and others. Information on norms and regulation and much more.

Contacts: Access to a wide network of the major brands, retailers and manufacturers. Direct contacts to the top executives and the specialists.


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Mr. Motoi Oyama

WFSGI President

Motoi Oyama, President and Representative Director of ASICS Corporation, joined ASICS Corporation in 1982. He became President & COO of ASICS Europe B.V. in July, 2001, and director in charge of Overseas and Corporate Strategy ASICS Europe B.V. in Jun 2006. At that time, he made strong contributions to brand campaigns and global marketing. Since April, 2008, he has been President and Representative Director of ASICS Corporation. As of April, 2011, he was further appointed President and CEO, Representative Director of the company.

His efforts to globalize ASICS have been most rewarding, and he has a higher aim to develop a seamless business structure as a leader of a global brand.

He became the 13th president of WFSGI in February 2011 and has a very sharp vision for the role of the WFSGI and points to work on. The objectives of the WFSGI are to promote free and fair transaction in the globalized marketplace, and to ensure that people around the world can lead happy and comfortable lives, by improving their health through sports. His strong global experience and sense will lead WFSGI to the next level.

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Speech By Mr. Motoi Oyama, WFSGI President

w o u l d b e m o r e p o w e r f u l a n d aggressive, and I strongly expect that it would bring about substantial result to Manufactures and also sports industry in the world.

I will devote myself to ensuring further development of the sports industry in 2012, too.

To facilitate the further growth of the sports industry around the world, it is necessary to promote lively discussions among WFSGI members to resolve common problems shared by them.

I wish to remind us all that business is built on trust between people and to consider the fulfi l lment of the communication function stated in WFSGI’s basic philosophy to be one of our important tasks.

Th e W F S G I t h e re fo re i n te n d s to strengthen its function to promote communication between brand and manufacturers, by organizing the Manufacturers Committee.

I would like to solicit your further cooperation in promoting spor ts industries around the world.

Thank you very much.

First of all, I would like to express my sincere gratitude to everyone here who have dedicated their efforts over the past year toward addressing and resolving the issues confronting us.

The sporting goods industry of today, like in other industries, has accelerated global efforts in both markets and production areas. To offer products that satisfy consumer needs, it will be more important to enhance Asian-based manufacturers’ capabilities for manufacturing and product development.

From this perspective, we will play a leadership role and continuously hold the WFSGI Manufacturers committee, as an event for sharing information and views between leading brand and manufacturers, and to provide both of them with an opportunity to deepen their knowledge of their environment. We would aim at creating a positive synergy between brand and manufactures by being the venue for the manufacturing community to raise issues and show concern. We would also understand the constantly changing generic requirements of the brands and circulate those to the members of the Committee. As repeated, we would be a bridge between brand and manufactures to have ideas flow in both directions. I believe that the sporting goods industry cannot achieve development without cooperation between leading brand and manufacturers. In this respect, I ask your understanding and cooperation.

Thanks to all the effort of Manufacturers Forum from the past, we have made big improvement in communication between brand and manufactures especially in Asian zone. This time, Mr. George Wood was appointed as our new leader, which means activities of Manufactures Committee


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Dr. George Wood

吳品盛博士

Chairman / WFSGI Manufacturers Committee主席 / 世界體育用品工業聯盟產業委員會

現職 :

董事長世盛國際開發股份有限公司

名譽理事長台灣區體育用品工業同業公會

理事長台灣運動科技發展協會

理事世界體育用品工業聯盟

副主席中華民國全國工業總會國際事務委員會

董事自行車暨健康科技工業研究發展中心

學歷 : 博士瑞士維多利亞大學商學所

Current Positions:

Chairman TBS Group Corporation

Honorary Chairman Taiwan Sporting Goods Manufacturers Association

Chairman Taiwan Sports Technology Association

Board Director World Federation of the Sporting Goods Industries

Vice Chairman Chinese National Federation of Industries - International Affair

Board Director Cycling & Health Tech Industry R&D Center

Education: Ph.D. of Business Management, Victoria University

Awards:

Honor Academician Taiwan Economic Development & Research Academy

National Outstanding Director/Supervisor Ministry of the Interior, Chinese National Federation of Industries

Golden Peak Award of Outstanding Corporation Leaders Taiwan Economic Development & Research Academy

Outstanding Philanthropist Taiwan Fund for Children and Families

Rotary Centennial Service Award for Professional Excellence Rotary International

榮獲 :

第二屆榮譽院士台灣經濟發展研究院

全國優良理監事內政部、中華民國全國工業總會

中華民國傑出企業管理人台灣經濟發展研究院

慈善愛心貢獻獎台灣兒童暨家庭扶助基金會

百週年職業成就獎扶輪社

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Mr. Hirotaka Miyaji

Vice Chairman / WFSGI Manufacturers Committee

Birth Day : 10th June, 1950

Graduate : Chuo University, Law Course, Studied Civil Action.

Present Post

1. Association of Japan Sporting Goods Industries (JASPO) Director General

2.World Federation of the Sporting Goods Industry (WFSGI) Director

3.The Fair Trade Conference of Sporting Goods Director General

4. Japan Recreation and Miscellaneous Goods Safety Laboratory (MGSL) Auditor

5.Japan Volleyball Association Committee Chairperson of International Affairs

6.Japan Basketball Association Councilman


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Future of the Global Sporting Goods Industry & Its Status Quo

Moderator

Mr. Robbert de Kock WFSGI Secretary General

Speakers

Mr. David BroughtonGroup Marketing Director, Unicorn Products Ltd.

Mr. David GilsonManaging Director, Escalade International Ltd.

WFSGI Manufacturers Forum

2012 in Taiwan

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Robbert de Kock (45) from Murten/Switzerland is the WFSGI Secretary General since September 2007 and started his sporting goods career in the sports retail during his studies where after he moved to Switzerland to become a professional badminton player and coach in Lausanne. It was in 1991 that the IOC opened an opportunity to be an active sportsman and to work at the IOC Multi Media Department. His international sports career ended in 1996 after the World Championships in Lausanne. As a player, he won various national titles.

Robbert de Kock has an education in economics (MMO/HEAO) and marketing (NIMA A/B) in Rotterdam with various complementary studies such as project management (1996) and higher management (2001). Before the becoming the WFSGI Secretary General, he worked in the last 12 years for the Berne based IIC-INTERSPORT International Corporation in various functions. As Product Manager, he was responsible for sourcing, product development, brand building, marketing and sales and in the last six years, he has been active as Director License & Global Business Development and therefore also responsible for the full process in the expansion of the INTERSPORT group in Europe, Middle East and Asia. Robbert de Kock speaks eight languages fluently. Today he still enjoys sport and is, wherever possible, active in tennis, badminton, volleyball, golf, football, and sailing or skiing.

Robbert de Kock is the third Secretary General of WFSGI and he brings more than 20 years of industry experience in the broadest sense. His professional experience goes from wholesale to retail with high knowledge on the manufacturer processes.

Mr. Robbert de Kock

WFSGI Secretary General

For more information. www.wfsgi.orgWFSGI – World Federation of the Sporting Goods Industry

Robbert de Kock – Secretary GeneralAvenue de Rhodanie 541007 Lausanne/ SwitzerlandTel +41 21 6126161 / Fax +41 21 6126169 Email. [email protected]


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1977 - 1989 Merchandise Manager Intersport GB Ltd• Developed a full range of private label

p r o d u c t s ( t e x t i l e s , e q u i p m e n t a n d footwear)

• Established successful trading relationships with the major sports brands

• Seconded to Intersport International Corporation’s Product Management team responsible for designing, sourcing and developing international footwear and equipment ranges

1989 - 1996Commercial Manager Intersport GB Ltd• A s s u m e d r e s p o n s i b i l i t y f o r t h e

development of the company’s marketing and trading strategy

• Establ ished and bui l t e f fec t ive and professional buying and marketing teams

• C o n t i n u e d t o w o r k f o r I n t e r s p o r t International ’s private label product development

• Instrumental in the development of international product programmes with the major international brands

Mr. David Broughton

1996 - 2000General Manager Intersport GB Ltd• Assumed overall management and control of

Intersport GB.• Successfully restructured the UK business - grew

turnover from £56m in 1996 to £99m in 2000• Served on Intersport International’s Marketing and

Trademark Commission and their International Business Development Team.

• A member of the core team that developed and successfully implemented a new business strategy for the whole International Group of 16 National Organisations.

2000 -2012Group Marketing Director Unicorn Products Ltd• A new challenge and a new position created to pull

together and co-ordinate all the groups marketing and product development functions.

• Developed sourcing, buying, marketing and promotional functions for all three divisions, Unicorn (Darts) GM (Cricket) and PowerGlide (Pool & Snooker)

• Init iated the development and subsequent management of the group’s websites, also now including ‘social media’

• Developed the group’s an Ecommerce strategy and operating platform

• I am currently trying to develop an exit strategy so I can retire and sit in the sun and/or drive classic racing cars!

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The Future of the European Home Fitness Industry - Unity is Strength Outline: With an aging population, the growing obesity epidemic and a propensity to stay at home, the outlook for the home fitness industry should be extremely positive. However, the future is being threatened by the sedantary lifestyle of a younger generation and the growing influence of ‘electronic entertainment’ at home, putting into question the validity of traditional home fitness products. How can the industry compete against Sony, Microsoft and Nintendo?

1966 Born in Doncaster, England

1980 – 1985 Studied at Thorne Grammar School

1980 – 1985 Represented Doncaster Rovers Schools Football Team

1985 – 1989 Moved to Coventry to study Business Studies

1989 Graduated from Coventry University with a BA Honours Degree in Business Studies, and a Diploma of the Chartered Institute of Marketing

1989 – 1996 Played rugby for Thornensians RFC in the EnglishNorth East Premier League

Career:

1989 Started working with Puma Sportswear as Purchasing Co-ordinator in Wakefield, West Yorkshire

1990 – 1993 Promoted to Key Account Sales Manager working with mail order companies

1993 – 1996 Joined E.J.Riley Limited in Burnley, Lancashire as National Sales Manager, selling snooker and pool equipment throughout the UK.

1996 – 1999 Promoted to International Sales Manager selling snooker and pool tables throughout Europe, Asia and the USA.

1999 Joined Icon Health & Fitness Limited (the world’s largest manufacturer of home fitness equipment), as Key Account Sales Manager based in Leeds, West Yorkshire

2000 – 2005 Promoted to National Sales Manager

2004 Added role of European Product Manager

2005 – Present Joined Escalade International Limited in Swansea as Managing Director

Mr. David Gilson


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Moderator

Dr. George WoodChairman, WFSGI Manufacturers Committee

Speakers

Future of the Global Sporting Goods Industry & Its Status QuoMr. Peter Franz ThürlPresident of Thürl Public Relations

The Application of Sports Science in Sporting Goods InnovationMr. Tzyy-Yuang Shiang, Ph.D.Distinguished Professor,Institute of Exercise & Sport Science, National Taiwan Normal University

WFSGI Manufacturers Forum

2012 in Taiwan

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born December 27, 1943 in Reichenberg

1964 – 1972: Editor with the daily newspapers Nürnberger Nachrichten and Nordbayerische Nachrichten in Nuremberg and/or Forchheim (Germany)

1972 – 1990: Editor of specialist journals for sports goods and toys with Meisenbach publishing company in Bamberg (Germany)

1982 – 1990: Board member and chief editor of the international multilingual specialist journal Sportshop (formerly Eurosport und Freizeitmode), the official organ of Intersport International based in Bern/Switzerland, and of the Federal Association of the German Sports Goods Industry based in Bonn-Bad Honnef/Germany. Since 1977, founding member of the World Federation of the Sports Goods Industry, WFSGI. Press officer of Intersport International Corp. from 1972 to 1990; press officer of the World Federation of the Sports Goods Industry WFSGI between 1978 and 1990; associate editor of WFSGI News. From 1990 until termination of the event, public relations officer of the Sports Japan trade show in Europe. From 1976 to 2000, editorial support to trade advisor, Bernd Kietz, at the American Consulate General in Munich for the international US sports trade shows sector; special representative of the NSGA World Sports Expo in Chicago and the SGMA Super Show in Atlanta. From 1990 to 1993, European correspondent of the US specialist journal Sporting Goods Dealer.

Mr. Peter Franz Thürl

1990: Foundation of the TPR Thürl Public Relations company in Walsdorf near Bamberg, Germany.

From 1990 to 2006: press officer and public relations officer for Intersport Deutschland e.G. in Heilbronn/Germany. In this function, chief editor and editorial board member of the customer magazine, Sport Show, from 1996 to 2006.

Since 1990, press officer of the Association of the German Specialist Sports Goods Retail Trade VDS in Munich and press officer of the Federation of the European Sporting Goods Retail Trade in Bern/Switzerland.

Holder of the “Certificate of Appreciation” of the US Department of Commerce for his long-standing commitment to the promotion of the US’s economic interests; holder of the ispo badge of honor in gold for his long-standing promotion of the world’s largest sports goods and sports fashion show, which is organized by the Munich show corporation.

Founding member of Rotary Club Herzogenaurach (Germany) in District 1950 and member of the editorial board of the Hamburg-based Rotary Magazine.

THÜRL Public Relations • Büro für Presse- und ÖffentlichkeitsarbeitPeter F. Thürl, PresidentSchindholzweg 5 • 96194 Walsdorf/Germany phone. +49 9549 8222 / fax. +49 9549 [email protected]


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The Sporting Goods Market in Europe 2020 - Big Players- Big Trends

One European Union -520 Million inhabitants -27 different countries -27 different markets One Euro-Zone -17 different countries -17 different retail structures -17 different retail prices One Euro-Megatrend -Sports for all Ages - Outdoor Activities ,Health and Sports for the growing consumer segment :Silver Citziens, this means the Generation 45 + Part one: Presentation on the size of the markets and the large retail players especially Intersport International Sport 2000 International and Decathlon SA. Part two: Which Sports for tomorrow? Who will be active in what sports in the future? In the future there will be more elderly than your people in Europe. This is a result of the lower birthrate - Because the over aging of the population in Europe and the upcoming trends in the younger generation sit in front of the computer and to be a coach potato there will be sports growing which can be done by all generations. Hiking, walking, jogging, marathon, cycling, inline skating, swimming, cross country skiing. Especially for the elder generation: health and fitness oriented sports offers like cardiovascular training and fitness training for backs. More and more women are active in sports because they are the bigger part of the European population and had a higher life expectation. It will be feminism in sport: for example Flag football a variety of American football without body contact or Tae Bo Boxing for fitness, Yoga, Pilates, and Golf.

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No 88, Sec. 4, Ting-Zhou Rd. Taipei, Taiwan. 116TEL: 886-2-77346869FAX: 886-2-29329318Cell phone: [email protected], [email protected]

相子元 (Tzyy-Yuang Shiang)台灣師大運動科學研究所特聘教授地址：台北市汀州路四段 88 號 ( 台灣師大運動科學研究所 )聯絡電話：886-2-77346869傳真號碼：886-2-29329318行動電話：0935943953Email: [email protected] [email protected]

現任台灣師大運動科學研究所特聘教授國際生物力學學會執行理事台灣運動科技發展協會副理事長

重要經歷台灣生物力學學會理事長台灣運動生物力學學會理事長行政院體委會奧亞運運科小組運動生物力學召集人台北市立體育學院運動器材科技研究所教授兼所長台北市立體育學院運動科學中心主任國立體育學院教練研究所教授

Mr. Tzyy-Yuang SHIANG, Ph.D.

Distinguished ProfessorInstitute of Exercise & Sport ScienceNational Taiwan Normal University


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WORK HISTORY

01/2012 present Distinguished Professor Institute of Exercise & Sports Science, National Taiwan Normal University, Taipei, Taiwan.

07/2007 present Executive Council International Society of Biomechanics

01/1997 present Consultant Various Sporting Goods Companies, Taiwan and China.

08/2007 – 12/2011 ProfessorInstitute of Exercise & Sports Science, National Taiwan Normal University, Taipei, Taiwan.

01/1998 – 12/2010 DirectorBiomechanics Division, Sports Science Committee, Chinese Taipei Olympic Team.

11/2007 – 11/2009 President, Taiwanese Society of Biomechanics

08/2004 – 07/2007 Professor, ChairmanInstitute of Sports Equipment Technology, Taipei Physical Education College, Taipei, Taiwan.

11/2004 – 11/2007 President, Taiwanese Society of Biomechanics in Sports

02/2002 –08/2004 Professor, Director of Center for Exercise & Sports Science.Institute of Exercise & Sports Science, Taipei Physical Education College, Taipei, Taiwan.

08/1999 – 01/2002 Professor, Director of Sports Biomechanics Lab.Institute of Coaching Science, National College of PE & Sports,TaoYuan, Taiwan.

08/1995 – 07/1999 Associate Professor, Director of Sports Biomechanics Lab.Institute of Coaching Science, National College of PE & Sports,TaoYuan, Taiwan.

01/1994 – 07/1995 Research Scientist and DirectorSports Science Dept. of National Athlete Training Center,Taiwan Sports Federation, Taoyuan, Taiwan

07/1993 – 12/1993 PostdoctorCenter for Locomotion Studies, Penn State University: State College, PA.

學歷美國賓州州立大學 (Pennsylvania State University)

機械工程 ( 生物力學 ) 博士

專長學科1. 運動器材設計分析2. 運動生物力學3. 運動科學4. 醫學工程

EDUCATION1990 - 1993 Ph.D. - Mechanical Engineering (major in Biomechanics)Pennsylvania State University, State College, PA, USA.

RESEARCH FIELDSSports Equipment DesignSports BiomechanicsExercise & Sports ScienceBioMedical Engineering

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The Application of Sports Science in Sporting Goods Innovation

Tzyy-Yuang Shiang, Ph.D.Distinguished ProfessorInstitute of Exercise & Sports ScienceNational Taiwan Normal UniversityVice Chair of Taiwan Sports Technology Association

Excellent manufacturing process had been the core competitiveness of Taiwan’s traditional industries. In recent years, companies spent more time on product design; however, most of manufacturer is still lack of innovation design. Taiwan sporting goods industry is also a traditional industry and keeps the traditional approach to run the company. Only a few manufacturers with larger scale are equipped with regular research and development team. Right now the R&D direction still remains consumer-oriented, low-pricing, appealing-design. The new trend of sporting goods design should focus on function, new functional concept will bring a brand new direction of sporting goods. In order to develop new functional sporting goods, we have to thoroughly understand the basic principles of sport science and apply it to develop new training mode and new functional sport equipment. Only new functional equipment can make a new wave of sport activity to help sporting goods industry developing in the future.


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Taiwan Sporting Goods Manufacturers Association (TSMA) is the largest national organization within the sporting

goods industry in Taiwan. Its major tasks are to promote export of Taiwan-made sporting goods, to participate

in international sporting goods fairs with Taiwan-made quality image, to review overseas investment projects, to

achieve governmental resources for industrial R&D and market expansion, and to facilitate government policies

on intellectual property, on prevention of design piracy as well as on trademark counterfeiting as well as on

environmental protection.

Established in 1972 by 16 Taiwanese sports racket manufacturers, TSMA has grown larger and more influential by

incorporating sports goods manufacturers of other product categories. By June 2011, the number of the members

is about. Of the total, 208 are full members and 131 associate members.

TSMA membership is divided into categories: one category is Full Membership which is limited to government-

licensed sporting-equipments manufacturers; the other, Associate Membership is offered to qualified sporting

goods traders, trade news media, government trade promotion agencies and trade legal consultants.

TSMA structure is composed of eight product divisions, five committees and a secretariat. These eight product

division could interact and exchange information for more development and expansion. And the five committees

are organized to deal with international affairs, trade shows and international trade promotion, intellectual

property protection, industrial environmental protection and overseas investments. Free trade information service

and inter- industrial affairs are performed by the secretariat.

On the international level, TSMA has been an inaugural member of the World Federation of Sporting Goods

Industry (WFSGI), a world authoritative body for the sporting goods industry in Switzerland. In future, TSMA will

continue to play a better role on this international platform and furthermore, to create a quality and futuristic

image for the sporting goods industry in Taiwan.

TSMA YEARBOOKSince 1981, it has been annually published and recognized as the most comprehensive source for Taiwan’s sporting

goods manufacturers. It provides 70-80% of Taiwan’s sporting goods manufacturers with comprehensive company

information.

What is TSMA ?

Taiwan Sporting Goods Manufacturers Association

8 F., No. 22, Teh-Hwei Street, Taipei City 10461, TaiwanPhone: +886 2 2594-1864 / Fax: +886 2 2591-9396Website: www.sports.org.tw / E-mail: [email protected]

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