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Wirausaha dan Bentuk Perusahaan
Kelas Pengantar Bisnis
Fakultas Ekonomi
Universitas Padjadjaran
Bandung
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Bill Gates
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ENTREPRENEUR
SESEORANG YANG MEMPUNYAI KREATIVITAS SUATU BISNIS BARU
DALAM MENGHADAPIRESIKO DAN KETIDAKPASTIAN
YANG BERTUJUAN UNTUK PENCAPAIANLABA DAN PERTUMBUHAN USAHA
BERDASARKAN IDENTIFIKASI PELUANG
DAN MENDAYAGUNAKAN SUMBER-SUMBERSERTA MEMODALI PELUANG TERSEBUT
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CIRI-CIRI ENTREPRENEUR
MEMPUNYAI HASRAT UNTUK SELALU BERTANGGUNG JAWAB BISNIS DAN SOSIAL
KOMITMEN TERHADAP TUGAS MEMILIH RESIKO YANG MODERAT MERAHASIAKAN KEMAMPUAN UNTUK
SUKSES CEPAT MELIHAT PELUANG
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CIRI-CIRI ENTREPRENEUR 2
ORIENTASI KE MASA DEPAN SELALU MELIHAT KEMBALI PRESTASI
MASA LALU SIKAP HAUS TERHADAP “MONEY” SKILL DALAM ORGANISASI TOLERANSI TERHADAP AMBISI FLEKSIBILITAS TINGGI
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USAHA KECIL
ONE MAN ENTERPRISE
FAMILY ENTERPRISE
SMALL SCALE ENTERPRISE
MEDIUM SCALE ENTERPRISE
BIG SCALE ENTERPRISE
DEVELOPMENT
Factors Affecting the Choice
Tax considerations Liability exposure Start-up capital requirements Control Business goals Management succession
plans Cost of formation
Major Forms of Ownership
Sole Proprietorship Partnership Corporation S Corporation Limited Liability Company Joint Venture
Advantages of the Sole Proprietorship
Simple to create Least costly form to begin Profit incentive Total decision making authority No special legal restrictions Easy to discontinue
Disadvantages of the Sole Proprietorship
Unlimited personal liability Limited skills and capabilities Feeling of isolation Limited access to capital Lack of continuity
OwnershipOwnershipRequirementsRequirementsOne ownerOne owner
Tax TreatmentTax Treatment
Income and losses Income and losses “pass through” to “pass through” to owner and are owner and are taxed at personal taxed at personal ratesrates
LiabilityLiability
Unlimited Unlimited personal liability personal liability
AdvantagesAdvantages Low start-up costsLow start-up costs Freedom from most Freedom from most
regulationsregulations Owner has direct controlOwner has direct control All profits go to ownerAll profits go to owner Easy to go out of business if Easy to go out of business if
necessarynecessary
DrawbacksDrawbacks Unlimited personal liabilityUnlimited personal liability Personal finances at riskPersonal finances at risk Miss out on all kinds of Miss out on all kinds of
business tax deductionsbusiness tax deductions Total responsibilityTotal responsibility May be more difficult to raise May be more difficult to raise
financing financing
Advantages of the Partnership
Easy to establish Complementary skills of partners Division of profits Larger pool of capital Ability to attract limited partners Little government regulation Flexibility Taxation
Disadvantages of the Partnership
Unlimited liability of at least one partner Capital accumulation Difficulty in disposing of partnership interest Lack of continuity Potential for personality and authority
conflicts
Types of Partners
General partners Take an active role in managing a business. Have unlimited liability for the partnership’s debts.
Limited partners Cannot participate in the day-to-day management
of a company. Have limited liability for the partnership’s debts.
OwnershipOwnershipRequirementsRequirementsTwo or more Two or more ownersowners
Tax TreatmentTax Treatment
Income and losses Income and losses “pass through” to “pass through” to partners and are partners and are taxed at personal taxed at personal rates; flexibility in rates; flexibility in profit-loss profit-loss allocations to allocations to partnerspartners
LiabilityLiability
Unlimited Unlimited personal liability;personal liability;
Personal assets Personal assets of partners are of partners are at riskat risk
AdvantagesAdvantages Ease of formationEase of formation Pooled talentPooled talent Pooled resourcesPooled resources Somewhat easier access to Somewhat easier access to
financingfinancing Some tax benefitsSome tax benefits
DrawbacksDrawbacks Unlimited personal liabilityUnlimited personal liability Divided authority and Divided authority and
decisionsdecisions Potential for conflictPotential for conflict Continuity of transfer of Continuity of transfer of
ownershipownership
Types of Corporations
Domestic – a corporation doing business in the state in which it is incorporated.
Foreign – a corporation doing business in a state other than the state in which it is incorporated.
Alien – a corporation formed in another country but doing business in the United States.
Advantages of the Corporation
Limited liability of stockholders Ability to attract capital Ability to continue indefinitely Transferable ownership
Disadvantages of the Corporation
Cost and time of incorporating “Double taxation” Potential for diminished managerial
incentives Legal requirements and regulatory “red
tape” Potential loss of control by founder(s)
OwnershipOwnershipRequirementsRequirementsUnlimited number Unlimited number of shareholders; of shareholders; no limits on types no limits on types of stock or voting of stock or voting arrangementsarrangements
Tax TreatmentTax Treatment
Dividend income is Dividend income is taxed at corporate taxed at corporate and personal and personal shareholder levels; shareholder levels; losses and losses and deductions are deductions are corporatecorporate
LiabilityLiability
LimitedLimited
AdvantagesAdvantages Limited liabilityLimited liability Transferable ownershipTransferable ownership Continuous existenceContinuous existence Easier access to resourcesEasier access to resources
DrawbacksDrawbacks Expensive to set upExpensive to set up Closely regulatedClosely regulated Double taxationDouble taxation Extensive record keepingExtensive record keeping Charter restrictionsCharter restrictions
S Corporation
No different from any other corporation from a legal perspective.
For tax purposes, however, an S corporation is taxed like a partnership, passing all of its profits (or losses) through to individual shareholders.
To elect “S” status, all shareholders must consent, and the corporation must file with the IRS within the first 75 days of its tax year.
OwnershipOwnershipRequirementsRequirementsUp to 75 Up to 75 shareholders; no shareholders; no limits on types of limits on types of stock or voting stock or voting arrangementsarrangements
Tax TreatmentTax Treatment
Income and losses Income and losses “pass through” to “pass through” to partners and are partners and are taxed at personal taxed at personal rate; flexibility in rate; flexibility in profit-loss profit-loss allocations to allocations to partnerspartners
LiabilityLiability
LimitedLimited
AdvantagesAdvantages Easy to set upEasy to set up Enjoy limited liability Enjoy limited liability
protection and tax benefits protection and tax benefits of partnershipof partnership
Can have a tax-exempt Can have a tax-exempt entity as a shareholderentity as a shareholder
DrawbacksDrawbacks Must meet certain Must meet certain
requirementsrequirements May limit future financing May limit future financing
optionsoptions
Articles of IncorporationArticles of Incorporation
Elements to Include:Elements to Include:
Company nameCompany name
Business purposeBusiness purpose
Names and addresses of incorporatorsNames and addresses of incorporators
Names and addresses of initial officers and directorsNames and addresses of initial officers and directors
Address of corporation’s home officeAddress of corporation’s home office
Capital required at time of incorporationCapital required at time of incorporation
Capital stock to be authorizedCapital stock to be authorized
Corporate bylawsCorporate bylaws
Corporation’s time horizonCorporation’s time horizon
Other pertinent miscellaneous informationOther pertinent miscellaneous information
The Franchising Boom!!!
Sales of $1 trillion in virtually every product or service imaginable.
More than 4,500 franchisers operating some 600,000 outlets worldwide.
Franchise sales account for 44% of total retail sales.
A new franchise opens somewhere in the world every six-and-a-half minutes.
Boom!
Types of Franchising
Tradename
Product distribution
Pure (or Comprehensive or Business Format)
Benefits of Franchising Management training and support Brand name appeal Standardized quality of goods and
services National advertising program Financial assistance Proven products and business formats Centralized buying power Site selection and territorial protection Greater chance for success
Drawbacks of Franchising
Franchise fees and profit sharing Strict adherence to standardized
operations Restrictions on purchasing Limited product line Unsatisfactory training programs Market saturation Less freedom
Ten Myths of Franchising
1. Franchising is the safest way to go into business because franchises never fail.
2. I’ll be able to open my franchise for less money than the franchiser estimates.
3. The bigger the franchise organization, the more successful I’ll be.
4. I’ll use 80 percent of the franchiser’s business system, but I’ll improve upon it by substituting my experience and know-how.
Ten Myths of Franchising
5. All franchises are the same.
6. I don’t have to be a hands-on manager. I can be an absentee owner and still be very successful.
7. Anyone can be a satisfied, successful franchise owner.
(continued)(continued)
Ten Myths of Franchising
8. Franchising is the cheapest way to get into business for yourself.
9. The franchiser will solve my business problems for me; after all, that’s why I pay an ongoing royalty fee.
10. Once I open my franchise, I’ll be able to run things the way I want to.
(concluded)(concluded)
Detecting Dishonest Franchisers
Claims that the contract is “standard; no need to read it.”
Failure to provide a copy of the required disclosure documents.
Marginally successful prototype or no prototype. Poorly prepared operations manual. Promises of future earnings with no
documentation. High franchisee turnover or termination rate. Unusual amount of litigation by franchisees.
Detecting Dishonest Franchisers
Attempts to discourage your attorney from evaluating the contract before signing it.
No written documentation. A high pressure sale. Claims to be exempt from federal disclosure laws. “Get rich quick” schemes, promising huge profits
with minimal effort. Reluctance to provide a list of existing
franchisees. Evasive, vague answers to your questions.
(continued)(continued)
The Right Way to Buy a Franchise Evaluate yourself – What do you like and
dislike? Research your market. Consider your franchise options. Get a copy of the franchiser’s Uniform
Franchise Offering Circular (UFOC) and read it.
Talk to existing franchisees. Ask the franchiser some tough questions. Make your choice.
Factors That Make a Franchise Appealing
Unique concept or marketing approach Profitability Registered trademark Business system that works Solid training program Affordability Positive relationship with franchisees
Trends Shaping Franchising Changing face of franchisees International opportunities Smaller, nontraditional locations Conversion franchising Multiple-unit franchising Master franchising Piggybacking (Combination franchising) Serving baby boomers
OwnershipOwnershipRequirementsRequirementsTwo or more Two or more ownersowners
Tax TreatmentTax Treatment
Income and losses Income and losses “pass through” to “pass through” to partners and are partners and are taxed at personal taxed at personal rates; flexibility in rates; flexibility in profit-loss profit-loss allocations to allocations to partnerspartners
LiabilityLiability
Limited, although Limited, although one partner must one partner must retain unlimited retain unlimited liabilityliability
AdvantagesAdvantages Good way to acquire capital Good way to acquire capital
from limited partnersfrom limited partners
DrawbacksDrawbacks Cost and complexity of Cost and complexity of
forming can be highforming can be high Limited partners cannot Limited partners cannot
participate in management of participate in management of business without losing business without losing liability protectionliability protection