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Workshop on Project Management for Correctional Services Department Officers 21 July 2005. The University of Hong Kong Public Opinion Programme 香港大學民意研究計劃. Dr Robert CHUNG Ting-yiu (Director of Public Opinion Programme). Outline of Workshop. One case study of opinion research - PowerPoint PPT Presentation
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Workshop on Project ManagementWorkshop on Project Managementfor Correctional Services Department Officersfor Correctional Services Department Officers
21 July 200521 July 2005
The University of Hong KongPublic Opinion Programme香港大學民意研究計劃
Dr Robert CHUNG Ting-yiu(Director of Public Opinion Programme)
Outline of WorkshopOutline of Workshop
• One case study of opinion research
• The role of the media
• The operation and management research projects
• Compilation of project reports
• Explanation and assignment of group projects
• Discussion session
Outline of WorkshopOutline of Workshop
• One case study of opinion research
• The role of the media
• The operation and management research projects
• Compilation of project reports
• Explanation and assignment of group projects
• Discussion session
Opening RemarksOpening Remarks
Features of this course
• All course material placed on-line• Communication with lecturer and instructors any time• On-line forum to promote open discussion among part
icipants• Build-in course evaluation to facilitate future planning,
as well as actual example of opinion survey
Opening RemarksOpening Remarks
Make use of the HKU POP Site –
http://hkupop.hku.hk POP Resources Public Opinion Lectu
res and Workshops
[ today’s workshop, “july05”]
Opening RemarksOpening Remarks
A quick look at the assignments
The Timelines
• 21 July 2005, during workshop – Formation of project groups• 21 July 2005, afternoon - Division of labour among group member
s• 23 July 2005, 2359 the latest - On-line completion of workshop eva
luation questionnaire• 1 August 2005, 2359 the latest - Submission of first assignments o
n-line• 11 August 2005 - First assignments marked and returned• 1 September 2005 - Submission of group project to CSD• 3-9 September 2005 - On-line completion of programme evaluatio
n questionnaire
Opening RemarksOpening Remarks
A quick look at the assignments
Topics for Group Projects
• (1) Plan and conduct a study on Hong Kong people’s reaction to Hong Kong stag the 2008 Olympic Equestrian Events.
• (2) Plan and conduct a study on Hong Kong people’s reaction to Donald Tsang’s being elected the Chief Executive of the HKSAR.
• (3) Plan and conduct a study on Hong Kong people’s reaction to Ma Ying-jeou’s being elected Chairman of Kuomintang in Taiwan.
A Case Study…A Case Study…
POP release of 12 July 2005 (Tuesday)
• Latest popularity figures of CE Donald Tsang
and the Principal Officials
• 16 key opinion questions + a standard set of
demographic questions
Questions on the Appraisal of Acting CE ( 4 - 6 July 2005 )
• Please use a scale of 0-100 to rate your extent of support of Chief Executive Donald Tsang Yam-kuen, with 0 indicating absolutely not supportive, 100 indicating absolutely supportive and 50 indicating half-half. How would you rate Chief Executive Donald Tsang Yam-kuen?
• If a general election of the Chief Executive were to be held tomorrow, and you had the right to vote, would you vote for Donald Tsang Yam-kuen?
Questions on the Appraisal of Acting CE ( 4 - 6 July 2005 )
• Please use a scale of 0-100 to rate your extent of support of Chief Secretary for Administration Rafael Hui Si-yan, with 0 indicating absolutely not supportive, 100 indicating absolutely supportive and 50 indicating half-half. How would you rate Chief Secretary for Administration Rafael Hui Si-yan?
• Please use a scale of 0-100 to rate your extent of support of Financial Secretary Henry Tang Ying-yen, with 0 indicating absolutely not supportive, 100 indicating absolutely supportive and 50 indicating half-half. How would you rate Financial Secretary Henry Tang Ying-yen?
Questions on the Appraisal of Acting CE ( 4 - 6 July 2005 )
• Please use a scale of 0-100 to rate your extent of support of Secretary for Justice Elsie Leung Oi-sie, with 0 indicating absolutely not supportive, 100 indicating absolutely supportive and 50 indicating half-half. How would you rate Secretary for Justice Elsie Leung Oi-sie?
• [Similar questions for John Tsang Chun-wah, Michael Suen Ming-yeung, Arthur Li Kwok-cheung, York Chow Yat-ngok, Joseph Wong Wing-ping, Patrick Ho Chi-ping, Ambrose Lee Siu-kwong , Stephen Ip Shu-kwan, Sarah Liao Sau-tung, Frederick Ma Si-hang and Stephen Lam Sui-lung.]
Standard Demographic Questions
• Registered voter? Any voting experience?
• Gender, age, education attainment, occupation
• Housing type
• Class status
• Place of birth, years of residence in HK
Managing the MediaManaging the Media
Media ReportingMedia Reporting
The original POP press release of 12 July 2005
• Press release in Chinese, 13:59
• Press release in English, 13:59
• Bulkfax to all media, 14:08
• Bulkmail via the POP Network, 14:02
Media ReportingMedia Reporting
Reports by the electronic media
• Metro Radio news, 15:01
• RTHK news, 15:01
• Ming Pao, 15:19
Media ReportingMedia Reporting
Reports by the electronic media
• RTHK news, 18:00
• CR news, 15:28 (web), 18:00 (audio)
• ATV news, 18:00 (Webpage)
• TVB news, 18:30
Media ReportingMedia Reporting
Apple Daily
13 July 2005
Media ReportingMedia Reporting
Wen Wei Pao
13 July 2005
Media ReportingMedia Reporting
Hong Kong Standard 13 July 2005
Media ReportingMedia Reporting
Ming Pao
13 July 2005
Media ReportingMedia Reporting
Oriental Daily 13 July 2005
Media ReportingMedia Reporting
Sing Pao
13 July 2005
Media ReportingMedia Reporting
Tai Kung Pao
13 July 2005
Media ReportingMedia Reporting
Sing Tao
13 July 2005
Media ReportingMedia Reporting
Hong Kong Economic Journal
13 July 2005
Media ReportingMedia Reporting
Hong Kong Economic Times
13 July 2005
Media ReportingMedia Reporting
Characteristics of “media polls”
• Agenda setting
• Tend to focus on negative feelings
• Sensationalism
• Rich graphics to achieve visual impact
• Extensive coverage for exclusive polls
10-minute break10-minute break
The Operation ofThe Operation ofOpinion ResearchOpinion Research
Operation of the SurveysOperation of the Surveys
Demonstration of POP’s operation
• CATI and WEBCATI (Audio: TP0507a)
• WEBCATI input demonstration
• Quality control (q/c) measures
• Press release
Operation of the SurveyOperation of the Survey
Demonstration of POP’s operation
• CATI and WEBCATI
• WEBCATI input demonstration (TP0507a)
• Quality control (q/c) measures (TP0507a)
• Press releases (to be discussed later)
The Operation of Opinion ResearchThe Operation of Opinion Research
Different stages in conducting an “opinion poll”
• Identification of research objectives and areas of
investigation
• Sampling / questionnaire design
• Fieldwork
• Data analysis and cleaning
• Report compilation
• Release of findings
The Basics of Project ManagementThe Basics of Project Management
• Laying down objectives and activities• Drawing network diagrams• Estimating activity durations• Control: analyze, re-plan, and update• Resources considerations• Contingency plans
A Sample Project ScheduleA Sample Project Schedule
• Jan 26: Briefing and orientation
• Phase 1: Literature review; initial design of the study
• March 13-19: Finalizing research strategy
• Phase 2: Fieldwork and confronting practical problems
• Phase 3: Data analysis and report compilation
• May 3: Final touch-ups
2/2 16/2 23/2 1/3 8/3 22/3 29/3 5/4 12/4 19/4 26/5
Phase 1Phase 1
Phase 2Phase 2
Phase 3Phase 3
Background ReadingsBackground Readings
• Zimmerman, D.E. and Muraski, M.L. (1995). The Elements of Information Gathering. Arizona: Oryx.
• Babbie, E.R. (1990). Survey Research Methods, 2nd ed. California: Wadsworth.
• HKU POP Site at http://hkupop.hku.hk
Different Parts of a Research Proposal
• Introduction/preamble• Literature review• Research design or methodology• Questionnaire (if applicable)• Project schedule• Budget• Research team members
Approaching a Research Problem…
• What is the research problem? How wide? How deep?
• What is the desired method of data collection?
• When must it be finished?
• How should the finding be presented?
• What is the academic/intellectual value of the study? What further questions have been generated?
Different Methods of Data Collection
• Interviews: face-to-face• Observations• Case studies• Focus groups• Questionnaire surveys• Electronic resources• Library resources
Different Parts of a Study Report
• Executive summary
• Introduction/preamble• Research design or methodology• Research findings• Conclusions with or without recommendations• The questionnaire (in appendix, if applicable)• Other documents (in appendix)• Research team members (in appendix)
10-minute break10-minute break
Group Projects andGroup Projects andIndividual AssignmentsIndividual Assignments
Timelines for Group Projects (again)
21 July 2005, afternoon
– Division of labour among group members fixed
23 July 2005, by 2359 the latest
– On-line completion of workshop evaluation questionnaire
1 August 2005, by 2359 - Submission of first assignments on-line
11 August 2005 - First assignments marked and returned
1 September 2005 - Submission of group project to CSD
3 – 9 September 2005
– On-line completion of programme evaluation questionnaire
Topics for Group Projects
• (1) Plan and conduct a study on Hong Kong people’s reaction to Hong Kong stag the 2008 Olympic Equestrian Events.
– Give a background of the event.– What was the public’s initial reaction?– Who were the opinion leaders?– What was the government’s role?– Do people support the government? How do you know?– How would you collect data for your study?– How would you distinguish between facts and opinion?– What is the importance of this study?– What are the limitations of your study?– Are you going to make some policy recommendations
Topics for Group Projects
• (2) Plan and conduct a study on Hong Kong people’s reaction to Donald Tsang’s being elected the Chief Executive of the HKSAR.
– How would you measure people’s support of the CE candidates? How many ways are there?
– What was the public’s reaction before, during and after the election?
– How would you collect your data?– How would you distinguish between facts and opinion?– How has the media influence public opinion?– What is the importance of this study?– What are the limitations of your study?
Topics for Group Projects
• (3) Plan and conduct a study on Hong Kong people’s reaction to Ma Ying-jeou’s being elected Chairman of Kuomintang in Taiwan.
– Give a background of the event.
– Why should we be interested in studying this election?
– What was the reaction of the Hong Kong public?
– What was the reaction of Hong Kong’s opinion leaders?
– How would you collect data for your study? How would you distinguish between facts and opinion?
– What are the limitations of your study?
– What lessons does Hong Kong learn from this election?
Questions and Answers forQuestions and Answers forProjects and AssignmentsProjects and Assignments
Some References forSome References forFurther StudiesFurther Studies
On-line ResourcesOn-line Resources
• Workshop teaching aid: Findings of the MRSHK pilot study of Au
gust 2002 at http://hkupop.hku.hk
• Workshop teaching aid: Proposed Code of Professional Ethics and
Practices for Public Opinion Research in Hong Kong at http://hkup
op.hku.hkat http://hkupop.hku.hk
• WAPOR website at http://www.unl.edu/wapor
• AAPOR website at http://www.aapor.org
• ESOMAR (World Association of Research Professionals) website
at http://www.esomar.org
• NCPP website at http://www.ncpp.org (National Council on Public
Polls of USA)
• Gallup polls at http://gallup.com
Thank you very much!Thank you very much!