World Tour 2013

NOW: Hamburg Next Stop: Paris (February 19th)

World Tour 2013 Egon Wilcsek

#SBworldtour by

Zu  den  Teilnehmern  

Gesamt  96  bestä5gt  

achtung!  GmbH  ad  publica  Public  Rela5ons  GmbH  AnalogFolk  Appliances  Online  Axel  Springer  Auto  Verlag  blueSummit  Media  GmbH  bonprix  Brenners  Park-­‐Hotel  &  Spa,  Baden-­‐Baden  crowdmedia  Davies  Meyer  GmbH  DB  Vertrieb  GmbH  (Deutsche  Bahn)  DDB  Tribal  DubLi.com  ebuzzing  GmbH  and  BeeAd  GmbH  Erfahrenheit  Facebook  FaceliU  bba  GmbH  G+J  WirtschaUsmedien  AG  &  Co.  KG  Generali  Deutschland  Informa5k  Services  GmbH  Germanwings  GmbH  H&M  HypoVereinsbank  -­‐  UniCredit  Bank  AG  iCompetence  GmbH  IKA  Werke  GmbH  &  Co  KG  IKEA  Immonet  GmbH  INPROMO  GmbH  Intewall  /  team  neusta  Ipsos  GmbH  ITP  Innova5ve  Technologie  Projekte  GmbH  KMF  Lehrstuhl  für  innova5ves  Markenmanagement,  Uni  Bremen  Lukas  Lindemann  Rosinski  GmbH  

makai  Europe  Mars  Inc  massklusive  Mast-­‐Jägermeister  SE  modus  werbung  gmbh  Montblanc  MSL  Germany  OMK  24  Projekt  GmbH  Online  Marke5ng  Rockstars  Conference  Hamburg  Ostsee-­‐Holstein-­‐Tourismus  e.V.  OTTO  PAYBACK  GmbH  Peek&Cloppenburg  KG  Philips  GmbH  PIER  42  pilot  hamburg  GmbH  &  Co  KG  ProSiebenSat.1  Digital  GmbH  SATURN  Deutschland  Social  Network  Group  SocialObjects  GmbH  SoundCloud  Ltd.  strg.  digital  communica5ons  Supply  &  Demand  td-­‐berlin.com  Techniker  Krankenkasse  tesa  SE  the  white  elephant  TRG  -­‐  The  Reach  Group  GmbH  uniquedigital  GmbH  Universal  Pictures  Interna5onal  Germany  Vodafone  Deutschland  We  Are  Social  Deutschland  GmbH  webvitamin  GmbH  XING  AG  

Die  teilnehmenden  Unternehmen  

Die  Agenda  

16.30 - 17.00 Uhr Anmeldung

17.00 - 17.45 Uhr Jan Rezab, CEO und Co-founder, Socialbakers

17.45 - 18.30 Uhr Kundenvorträge von: •  bonprix •  ProSiebenSat1 •  We Are Social

18:30 - 18.45 Uhr Podiumsdiskussion mit allen Sprechern

18:45 - 19:00 Uhr Fragen & Antworten

ab 19.00 Abendbuffet

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World Tour 2013

NOW: Hamburg Next Stop: Paris (February 19th)

Introduction

Jan Rezab, CEO & Co-Founder @janrezab

8

About Us

20 % of FORTUNE 500

Companies

Marketers monthly across 100+ countries

Customers

9

Constant change

Facebook 2009: Facebook 2013:

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Social is changing all the Time

Brands are changing 1 billion Users are changing = increasing “noise”

11

German Users

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What Users cope with on Facebook (from Brands)

1 user likes 4,5 pages

Pages post on avg. 5 times

1 user likes 40 pages Pages post on avg. 36 times

23 updates per month

2009 2013

1440 updates per month

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German Brands post less in average

0

5

10

15

20

25

30

35

40

45

German Brands

Worldwide Brands

An average German is a fan of 28 pages

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Average German user is a fan of 28 pages

Brands  20%  

Celebri5es  20%  

Musician  15%  

Entertainment  13%  

Ar5st  8%  

Band  6%  

TV  Show  6%  

Singer  4%  

Media  4%  

Sports  4%  

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What brands post and what users like to share

Post Shares Post Types

0%

25%

50%

75%

100%

Status

Photo

Link

0%

25%

50%

75%

100%

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Most favorite brand posts

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Top 5 FB Brands by Number of Local Fans

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Top 5 Facebook Media by Number of Local Fans

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Top 5 Facebook Brands by Post Engagement Rate

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Top METRICS in Social Media

Being social is not about one metric. It’s about all of them.

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Return On Engagement

Fans and Fan Growth

Activity of Your Page

Engagement Rate and Reach

Response Rate Response Time

23

0

10

20

30

40

50

60

70

0

500

1000

1500

2000

2500

1 11 21 31 41 51 61

Like

s

Impr

essi

ons

Average organic unique impressions

Average Likes

Time in Minutes

1. Gaining the Reach and Engagement in Minutes

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Science of Posting

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Science of Posting

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Weekly Traffic

Weekend Traffic

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2. Open and drive 2 Way Communication

socially-devoted.com

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Questions answered on Facebook

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Top Socially Devoted Industries

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Top Socially Devoted Industries

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Top 5 Socially Devoted FB Brands in Germany

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Ecommerce – Case Study

Are not responded… 35%

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3. Make Fans love Your Brand

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Recommendation for 2013

›  Monitor and measure your activity

›  Drive the industry and invest in innovations

›  Devote resources into social customer service

›  Post only local and relevant content in a timely manner

›  Make sure you get into News Feed

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How We can help You to get there.....

Data Categorization Brand Graph

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How We can help You to get there.....

Benchmarks Categorization Brand Graph

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Brand Graph

Open Graph

Brand Graph

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How We can help You to get there.....

Benchmarks

Visualization

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...with Our Products

Platform

Thank you

Jan Rezab, CEO of @janrezab