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Box# 35 Folder# 666 World's Fair Corporation: Executive Committee Meeting Reports (23) Nov 15,1963

World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

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Page 1: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Box# 35

Folder# 666

World's Fair Corporation:

Executive Committee Meeting Reports (23)

Nov 15,1963

Page 2: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

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Page 3: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

UN115PHI:RI:. IHO&o

NEW YORK WORLD'S F'AIR 1964·1965 CORPORATION INTERNATIO~AL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52. N. V. • TELEPHONE· AREA CoDt 212 • WF' •1-1964 • CABLE Aot!RtsaWORLOSF'AIR"

l'rl:ACC THIItOUOH UNOC.8TANOINO

159 DAYS TO OPENING OF FAIR

AGENDA

EXOOUTIVE COMMITTEE MEETING

NOVEMBER 15, 1963

9:30 A,M.

Thomas J. Deegan, Jr., Presiding

AGENDA ITEM 1. Approval of minutes of Executive Committee Meeting-October 15, 1963

AGENDA ITEM 2. Additions to Executive Committee (See reference memoranda)

!· Amendment - By Laws Article NINE- Section 3

£. Appointment of new members

AGENDA ITEM 3. Financial status (See reference memoranda)

!· Financial report

1. Bank borrowings

£. Report- Advance Ticket Sales

AGENDA ITEM 4. Report Item -Additions to Staff (See reference memorandum)

!· Carl Halgren Deputy Vice President-Operations Effective January 1, 1964

£.Others

AOIERT NOSES Pllllllll:ll'

Mr. Deegan

Mr.Gimbel

Mr. Spargo

Mr.Sparqo

Mr. Dee~

Mr.Moses

Page 4: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 5. Industrial Area

!• Ratification of executed agreements

1. Clairol Incorporated 10-29-63

2. Singer Company 10-21-63 and Amendment No. 1 10-29-63 (Arena)

3. Julimar Farms 11-7-63

4. Gas, Inc. Amendment No. 1 10-18-63 (Air-condition cooling tower)

5. Opening day television show Sponsorship - U, S. Steel

b. Status report - (See reference memorandum)

1. Revlon- Garden

AGENDA ITEM 6. Transportation Area

a. Authorization requested - (See reference memorandum)

1. National Maritime Union Joe Curran Park

b. Status report - (See reference memorandum)

1. Transportation & Travel Pavilion

2. Hall of Science

3. Terrace Club

a. New Chairman

b. Mr. Robinson's press release

AGENDA ITEM 7. International Area

~· Ratification of executed agreements

1. African.Pavilion

2-

Mr. Stone

Mr.Stone

Mr. Tozzoli

Mr. Tozzoli

Mr. Tozzoli

Gov. Poletti

MORE •••

Page 5: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

2. Institute of Economic Development of the Austrian Federal Economic Chamber Amendment No. 1 9-17-63

3. Kingdom of Thailand Amendment No. 1 10-1-63

4. Others

.Q. Lawsuit- French Pavilion

£· Amendment of Rules and Regulations International participants

Q· Status report (See reference memorandum)

AGENDA ITEM 8. United States Pavilion

AGENDA ITEM 9. State Area

~· Ratification of executed agreements

1. State of Oklahoma Amendment No. 1

2. New Mexico Development Corporation Amendment No. 1 10-8-63

3. George Murphy and Associates (Hollywood, u.s. A.) Amendment No. 1 10-22-63

.Q. Status report (See reference memorandum)

AGENDA ITEM 10. Concessions and Operations

~· Ratifications

1. Henraetone Enterprises, Inc. 11-1-63 (Theatre)

la. Dr. John Powell Herrlin First-Aid Treatment Center 10-30-63

. - 3 -

Gov. Poletti

Gov, Poletti

Gov. Poletti

Gov. Poletti

Gen. Potter

Gen. Potter

Gen. Potter

Mr. Constable

More •••.

Page 6: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

2. Sinclair Refininq Company Mr. Constable Gas Station Concession Amendment No. 1 10-1-63 (Construction and operation-Gas Station)

3. Marinas of the Future, Inc. Amendatory Agreement No. 1 10-28-63 (Exception-service station barges)

4. Post Office

a. Modification No. 3 10-28-63 - (Possession date)

b. Modification No. 4 - (Interior exhibit)

5. Photo Lab, Inc. Amendment No. 1 10-8-63

6. The Long Island Rail Road Company Exhibit 10-20-63

7. New York Transit Authority Lease of buildinq

£. Information boards

1. Status of General Foods proposal

2. Authorization to President to proceed with Fair construction of boards if necessary

c. Status report - (See reference memoranda)

.Q. Appointment of special policemen (See reference memorandum)

AGENDA ITEM 11. Lake Amusement Area-

a. Authorization requested - (See reference memorandum)

1. Special Enterprises Show Boat, Inc.

b. Status report - (See reference memorandum)

1. Amphitheatre roof

- 4-

Mr. Constable

Mr. Constable

Mr. Constable

Judge Rosenman

Judge Rosenman

Gen. Potter

Page 7: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 12. Report on Teamster work stoppage (See reference memorandum)

AGENDA ITEM 13. Fair Engineering and Construction

a. Authorization for bids - (See reference memorandum)

1. Preparation .. exhibit space-Arena

2. Paving walkways in open areas

3. Others

.Q.. Report- Execution of authorized contracts (See reference memorandum)

1. Samuel Himmelfarb Associates d/b/a 3 - Dimensions (Post Office exhibit)

2. Change Order-additional cost Arena Public Relations facilities

c. Status report - (See reference memorandum)

AGENDA ITENI 14. Expediting construction

~· Status report (See reference memorandum)

AGENDA ITEM 15. Department of Parks Engineering and Const!'uction

!· Status report (See reference memorandum)

1. Post-Fair plans

- 5 -

Judge Maquire

Gen. Potter

Gen. Potter

Gen. Potter

Mr.Denny

Mr.Andrews

Page 8: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM: 16. Arterial Program

~· Status report (See reference memorandum)

AGENDA ITEM 17. Communications and Public Relations

a. Report - Addition to staff

William L. Laurence Science Consultant Effective December 1, 1963 (See reference memorandum)

.Q. Status report (See reference memorandum)

1. Report - Controversy re. Anderson Isometric Map (Look Magazine)

AGENDA ITEM 18. Other business

Picture taking- Executive Committee for Parade Magazine

AGENDA ITEM 19. Next meeting of Executive Committee December 16, 1963

·- 6-

Mr. Hodgkiss

Mr. Berns

Mr. Berns

Page 9: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 2(a and b) -UNIIII'HitAI:. 01061

~EACE THIIOUOH U ... OIERISTAHOtNO

NEW YORK WORLD'S F'AIR 1964·1965 CORPORATION INTER NATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING !S2. N.Y. • TELEPHONE ·AREA CODE 212 • WF 4·1984 • CAlLE Aoo"t:SS "WORLDSFAIR"

REPORT

Additional Members of the Executive Committee

It is proposed by the President and the Chairman of the EKecutive Committee that the following gentlemen be appointed to the Executive Committee:

John Elliott, Sr. Dr. Ralph W. Sackman Landon K. Thorne, Sr.

These additions have my full approval.

Dr. Seckman is already a Director. Mr. Elliott and Mr. Thorne should be invited to become members.

I therefore offer the attached resolution.

r .. ---··- ;;J ~-----f r .

"-.1 ·~1 .. -.----' ' ~

DAYS

Bernard F. Gimbel, Chairman Organization Committee

Page 10: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Resolution by Mr. Gimbel

Resolved that ARTICLE NINE, Section 3 of the By-Laws

be amended to read "14 other persons designated by the

Executive Committee" instead of "11 other persons designated

by the Executive Committee;" and

Further Resolved that the following be appointed members

of the Executive Committee:

John Elliott, Sr.

Graduate of Harvard Distinguished military record Investment banker

Dr. Ralph W. Sockman

Graduate of WesleyBJ1 Minister Emeritus, Christ Church, New York Past President, National Federation of Churches

Landon K. Thorne, Sr.

Graduate of Yale Retired banker Corporation director

Bernard F. Gimbel, Chairman Organization Committee

Page 11: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 3a

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS

FROM AUGUST 18, 1959 TO OCTOBER 31, 1963

Receipts: Contributions Proceeds of bank loans (see contra) Proceeds of 6% World's Fair Notes * Rents, licenses, parking and utilities income Admissions - Advance ticket sales Miscellaneous income

Total receipts

Disbursements: Repayment of bank loans (see contra) Construction cost Other pre-Fair expenses

Total disbursements

Cash and deposit balance October 31, 1963

Distribution of balance: Cash

Less - Unremitted withheld taxes Cash in transit from Agents Operating and construction deposits

$1,010,988.62 16,748.96

$ 90,100.00 3,000,000.00

26,807,000.00 15,800,813.54 1,851,591.68

328,807.00

3,000,000.00 19,067,544.13 21,421,000.16

994,239.66 27,871.25

32367,657.02

*Total subscribed $30,061,000

$47,878,312.22

43 '488' 544.29

$4,389,767.93

$ 4' 389.767.93

Page 12: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

-·- ... AGENDA ITEM 3a(l}

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO. Mr. Robert Moses

P'ROM• Mr. Erwin Witt

$ November 8, 1963

suBJECT• Bank Loan

As we approach the opening of the Fair, our expenditures are constantly rising. Available cash balance is now approximately $1,000,000. Between now and the end of the year, it is estimated that we will need between 2 and 3 million dollars above our income.

On January lst, the last installment payment against the subscription of Notes will be received, an amount of slightly over 3 million dollars. It should carry us, with advance ticket sale receipts and other revenue, into March and possibly further.

Mr. Spargo has arranged with the banks to borrow 3 million dollars immediately at the rate of 5% maturing August 1, 1964 with a provision for prepayment without premium. In addition to this, there is a commitment for the banks to lend the Fair Corporation up to 3 million dollars more at a later date if needed.

I estimate that we will probably be able to pay off these bank loans by June 30, 1964. We are asking all the banks who have subscribed to the Notes whether they wish to participate in proportion to the 6% Notes that they have subscribed for. The 5 major banks which are represented on our Finance Committee have agreed that the participating banks will take the portion that any of the other banks refuse.

Attached is a draft of the Preamble and Resolution for the Executive Committee authorizing these bank loans and spelling out the terms.

EW/jh cc: File

Comptroller

Page 13: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION • :<t0

~t',..c•·~~ Suggested Preamble ·and Resolutions for Meeting of Boa! d 8#'

...,giredePs to be held November /'-}'; 1919

The Chairman stated that Amendatory Agreement No. 4 to the Subscription

Agreement covering the 6% Promissory Notes of the Corporation had become

effecti.ve on September 3, 1963 with the receipt of the consents of.the holders

of at least 66-2/3o/o in principal amount of the Notes outstanding and that in

accordance with said Amendatory Agreement No. 4 it seemed desirable for the

' Corporation to authorize the borrowing of an aggregate of $6,000, 000 by bank

loans at this time, of which $3,000, 000 would be borrowed immediately and the

balance or any part thereof later if and as required for the pre-opening expenses

of the Corporation.

After discussion, on motion duly made, seconded and unanimously

carried, it was

RESOLVED, that pursuant to Amendatory Agreement No. 4 to the Agreement dated as of December 1, 1960 (as amended by Amendatory Agreements No. 1, 2 and 3) between the Corpora­tion, The Chase Manhattan Bank, as Agent, and subscribers to the 6% Promissory Notes of the Corporation, which Amendatory Agreement permits the Corporation to borrow from time to time, by bank or other loans, amounts in lieu of but not exceeding the balance of the $40, 000, 000 principal amount of Notes authorized under said Agreement but not issued or subscribed for thereunder, which unsubscribed balance is approximately $10, 000,000 in principal amount, and to secure and evidence such borrowings by notes or other evidences of indebtedness payable prior to the maturity of the Notes under the Agreement or otherwise having priority over said Notes as the Corporation may determine to be necessary or advisable, the Corporation hereby authorizes

Page 14: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

the borrowing of an aggregate of $6, 000, 000 from the following banks (herein called the "Banks") which will severally agree to make loans in the following amounts to the Corporation:

Name of Bank Amount

of which amounts 50% or an aggregate of $3, 000, 000 shall be borrowed on or before November , 1963, and all or any part of the remaining 50% of the above amounts, or an aggregate of $3, 000,000, shall be borrowed on or before April 1, 1964, at such times and in such amounts as the officers hereinafter authorized may determine to be required by the Corporation; and

FURTHER RESOLVED, that said loans shall be evidenced by promissory notes (herein called the "notes") of the Corporation delivered to each of the Banks in the principal amount of the loan made by such Bank as above stated, which notes shall be dated as of the day of delivery thereof, shall mature on August 1, 1964, shall be in negotiable form and in the denomination of the principal amount of the loan made by each such Banlt or such lesser amounts aggregating the principal amount of the loan made by such Bank as the officers of the Corporation and such Bank may determine, the principal of and interest on each note to be payable in lawful money of the United States of America at the principal office of The Chase Manhattan Bank in the City and State of New York; and

FURTHER RESOLVED, that the initial $3, 000, 000 in principal amount of said notes so to be issued shall bear interest at 5% per annum payable at maturity and the notes for the balance of $3, 000,000 or any part thereof shall bear interest at such rate or rates as the officers of the Corporation and said Banks may mutually determine; and

Page 15: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

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FURTHER RESOLVED, that the loans and the notes representing the same shall be subject to prepayment as a whole or in part at any time prior to maturity of the notes, without premium, by paying all or part of the principal amount thereof, together with the unpaid interest accrued on the amount of principal so pre­paid to the date of such prepayment, which prepayment shall be made for the account of the holders of such notes as a whole or pro rata if in part at the office at which the same are payable on such date as shall be specified by the Corporation in a written notice of such prepayment delivered to the Banks not less than thirty days prior thereto; and ·

FURTHER RESOLVED, that the notes shall be direct and general obligations of this Corporation, that the full faith and credit of this Corporation are hereby pledged to the punctual payment of and interest on the notes, and that the President, Executive Vice-President or Comptroller of the Corporation are each hereby authorized to execute the notes and deliver the same on behalf of this Corporation.

3 •

Page 16: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

PEACE THROUGH UN0tAS1'ANOINQ

AGENDA r.t'1!M 4a.

NEW YO~K WORLD'S FAIR 1964-1965 CORPORATION INTER NATIONAL EX PO SIT ION AT FLUSHING M EAOOW PARK

FLUSHING 52. N.Y .• TELEPHONE·AAEA CODE 212. WF' 4·19154 • CABLE ADDAESSUWOALDSF'AIR"

November 7, 1963 ROBERT MOSES

"IIESIDEIIf

REPORT TO THE EXECUTIVE COMMITTEE

FROM ROBERT MOSES

I have approved the appointment of Mr. Carl Holgren

as Deputy Vice President of Operations beginning January 1, 1964

at :'1. salary of $26, 000. per year.

President

Page 17: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

·-· AGENDA ITEM 5(a5)

(Copy of letter on National Broadcasting Company stationery)

Mr. Carroll Newton B1ll:1iO 383 MacU•on Avenue NoW York. Rew York

o... Carroll•

In answer to JOUr lettel9 ot November 6th. wo W1U 11•' below the pertinent information which baa prev:Louol7 been orallJ &i'MD tao JO\l and u.s • .Steel Ntgardlng the WORLD'S PAD\ SPECIAL.

1. ve have been talttin.i &bo\lt a two-hoW' color Openlq Jl1gbt Woat:D'S i'AlR SP.ECUU. partially live and part1a1lJ PN­NOOl'dH on lfedneetia;v, AprU 22nd, 1964, 9aOO•llaOO '·"·

a. a. ooat oat1mate &lvea 1'0\1 J.a •• t'ollowaa

Net Pro&~am $1.000,000 Aaency ~salon 150,000 rronsotlonal lwl4 100,000 • Qrosa T.1me 287,570 " HetVMld.ni 3,429 · ·

i!:A2!!022 • ~a $100,000 1a to be uaed bJ th• eponaor

to advertise arut promott the prosram •

.. EDtimate oaae4 on actual announced atatlon ratea to be ln etteot April, 1964.

3. With roapeot to the live atat1on 11ne-u»1 a typical NBC llne•up tor a "special" encompaecea approxtmatelJ 170 atationa vh1oh covers approximatelJ 9&..£ ot tht total u.s. telev1a1on nomea. 'l'be l\111 1nterconneote4 line-up ot N.OC 1a 200 ata.t1ona oovera approximate17 99~ ot the u.s. telev1a1on homes. we beUtv• tbat tne WOlUJl18 FAIR .SPECIAL Will olear an uoellent line-Q, an4 wb:Ue •• a matter ot po11ol' w• are unable to &\l&lWlt" a apeo1t1o ooveraso factor. we ean tOHaee no problem 1n ~ area, and upeot ao•llent olearanoe fOI' W.a top ahov.

Page 18: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

-4, NBC woulcl promote this WORLD'S J'AlR SPICIAL through a campaign aa intUoated 1n thea attached wh1ob waa prepare4 bJ our Audience lrOmotion people.

5, we would be w3.:1,.J.1ng to give u.s. steel a right ot approval, tor b~&infrJf polic¥ reasons only, ot the pertoX'JDinG talent to be ensase4 bJ N.aC. Uowaver, not GW>Joct to such bUD1noao pol1oy approval are many of the elor.noota and peraonal1tS.ea tor the ahow to be uaembled b:f eXhibitol'& at too ra1r. and we nave no control over the people whom they ~~~· tor tne1r produot1ona. or course, NBC wou14 retain t'ull creative oontrol or all elements on the ahow, and or the •election or aot1V1.t1oa enc.1 exh1b:l.ta at tn. la1l' to be oovere4.

6. The Pail' t,aa asaured liDO that wo will havo an uolua:l.ri.tJ on oovor1n,$ the over-all Opening Day act1v1tj.ea at the Fa1r. 'rlle Pair haa ~her aaaured NBC that no other telev1a1on network or tolev1e1on atat1on w1ll ba authorized to present an over-all Opening Day program and that the Fe.1r Will do noth1n& wb1an would datraot tram the 1mpe.ct ot the ehcw whioh tmc contemplates produo• ino. In th1o conneation, the J'a1r will exerc1oe ita powers ot oontrol over matters such an acceDe to tne F.a1r a1te by telev1e.ton peraonnel, equipment and trucks, an!S tho o1roulat1on or auoll per• aonnel, eq\.\ipmsnt or trucks S.n pubU.c P&tha, roadwaya an4 plazas ctunng ope~ da,J or: the Ft11r. Howover, 1t muat be underetoo4 that News cameras· trom all networks and stations w1ll bave acoeaa to the lair and that 1nd1v1dual mth1.b1tora wUl have the ri&ht to p~to thalr own exbi~1ta as tboy oee tit.

7. Yo\l have asked for and tho iaJ.r ancl NOO have aranter1 you an option tor a poaa:lble \iorl4 1s I1'Ur (Jpenl.l'lfi Sl1ow to launoh the eeoond year 1n APril or 1965. As we have d1scuaue4, it ia :a.m­poas1b1e at thio earl;v date to be detini.t.S.va aa to the tonn and oontent ot euoh a show. we undoratanli JOl.U' i.ntoreat and will cooperate to brin;s. about a second Jear snow on mutually aooeptallle toma.

8. The Pair and NBC a.ro prepared to srant UeSe Steel the r1ght to diatr~bute, on a non•prof1t ba~1a, reoordingo ot thG ~how in achOOla, tor 1ndu.atry meet1n!::;&, etllea oonvent1ona and a1m1lar uaea.

Aa y0\1 understand, we td.ll have to aoquiro, on behalf ot u.s. steel, trom the various La'bor Uniono, from the talent, from the exh1b1tora and trom others involved tho nooeaaar1 perm1aa1on tor :,'OU to mako this kind Ol' UOO Ot the program,· NBC baa 1n the · past bean aucoeestul 1n oleat~1ns r1gbts ot tbia k1n4 tor aponaors, and wo nave ever,y expectation ot be1n~ able to do eo With ~•peot to those elements wtu.oh we wUl bo enrt...,ag1~ tor the pro~rana. 'WhUe we have ha4 no e.xpa:rienoa 1n aoqu1r1nts auoh rig.nta trom

Page 19: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

exh1b1tora at the ra1l', 1t occurs to us that theJ would be pleased w.:Lth the adUt1onal expoaurca yel\Ar c11atr1but1on would s1ve them, It 1n aom.e oaaos those rights cannot be obt;ainedt we ant1o1pate that you. would. ·be able to edit your rooor<U.no ot the teleoaat appropriately. It w oan olear the rights, u.s. Steol would, ot course, be rer;pon~1blo for any n.r1 all pa,yroenta an4 oostu .S.nvolvec.t.

wo are 4Gl1ghted at tho opportunit~ attor4•d the Fair an4 ouraelvea to present th1a moat exc1t:l.ns ancl unique 11Spco1al" to the executive• ot V .s. Steel. an4 wo are most hopetul that ell arrangement a can bo oonolu404 eat1af'aotorU1. In this oonneot1on, we anould point out to you. that we nave not1.fio4 the Worl4'a Fair that pro4Uot1on ot tlte show muut commence no later than December 2, 1963 to mount the proar• tar AprU 22.

The ra1r and Naa understand J01.U' tuetable with u.s. steel and tha~ a deo.1a1on will be .forthcom1n6 trom the Oporat1.ng PoUoy Comm1ttee no later than l~onday., NovombeX' lB. aa to whether it 1a u.s. steel'a intention to move forward.. 'l'hererore. 1£ 701.1 aro 1n a position to gS.ve us an order tor thro show 1n wrtt1ng., no later than 'l'Uosday, November 19, wh1oh ordtlr &hall be suoJoot to Board ot Direotora 1

approval, wo Will then grant you an option through i\leuctay, Novem­ber 26. Whon ~t 1.• our underata.nd1n& that tbe u.s. Steel Board will d.ther approvo w diaapprove ouch order.

The Now YoJ'k World •a Fa1zt 1964·1965 Corporat1on hae reviewed tb1a letter end, on behalt of the Fair, hao aoreed with it s.nuorar aa 1~ repreaenta an undertakins bJ tho Fai~ to srant NBO the ~ta neceasar.v to enable 1t to oompl~ w~tn an order bJ u.s. Steel oon• IUtent With the prov1a1ona oi' th:LII l.atter,

S1noerely,

U' u,s, Steel ord.ore tho proeram 1.n accoNa.nce with tho torec;o1n~, thO New York world1a Fair 19~4·1965 Co~rat1on, oono1atent w1th and l1mitod to the prov1a1ons or this lattor. will grant to NBC the r1.,Sbta noooaa~ to enable NEe to aooept and. Oompl.J V1th auch order, th1s approval, s"!oject to ratification by the Fair Corporation's Executive Committee.

Page 20: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

NBC'S PBOMO'l'ION PLAN Port TBI WORLD'S lAIR BP.KCIA.l.

NBC ant1o1patoa mountinG one ot 1 ta hoav1ea t acver,1a1na and promotion O&'llP3.ieti:J to u8!'.{Uro max1ll\\U'l\ aw.11GnOo for the &reaU WORW1S .FAIR .S~.UCIAL. Altbuu~ i't 18 too earl;t to be aboolut•l¥ tina 1n our air prornot1on achedL&le, it r:J&J 'be anticipated that the network will devote up to 50 pi'OIUOtional announ4emonta to thia br1lllant event. 'l'ho network Ume thua allocated would be aa oloae iO a total aaturat1on ot v1•w•~• aa can b• aobioved. Again- thia cannot now bo oona14e~4 a t1rm comm1tment. However, 1t 11 what NBC toreaeea an4 will endeavor to pNdU.oe.

All atationa w111 be aei'V1oe4 with a t\lll kit ot advort1a1ns ~ promotional materials tor their use at tho local level. 'lb1a k1 t 1noludaa ada and act mata, &l1dea and air oopf • radio oopr, and program int'Qml&tion. Ad41t1onall7, NDC will 4ea1anate ih• WQRLt) • s PAIR SPBCIJU.. a.a t.be prosrm priori t;r or tbe woak to'l.' botb aEt111atect an4 owned atatlona. .su.oh a dealgnaUon all but aaaUNa hun4H4a or tbouaande ot dollar• ot pi'Om0~1on tibro\lib the local level.

Al tlw\.tgb telev1a1on ia 1 ta print.G mocuwa tor promotion, NBC doe a not 1sno" advert1&1na a ~moo. NBC will place a 500.l1ne ad 1n tho Nn York Timos anct one ot tbo waah1.rlston, D.O. n•wapapera an4 will give aer1o11e oona1c1orat1on to makin& 1t the au.bJoct ot an ad 1n NBC'• aer1ea now runnlnS in 'l'be New Yorkex-, The New York 'limee S\lndQ Mapaine an4 The Repone"• we will aleo oooperate v11m . the ac1vert1aaJ' on a TV 01114• ad.

In all, tbia campaisn abapea up u an extremel.7 &trans all·mec11a euon, one tbat 11 eertaln to dO an ot'teouva promotion Job.

Page 21: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

't ..,._ .• AGENDA ITEM ob·

MEMORANOOM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: November 8, 1963

FROM: ·Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

Tabulated below is the status of space to date in the Industrial Area under the jurisdiction of this Section. It does not, therefore, include space allocated to concessions or religious exhibits, both under the jurisdiction of Mr. Constable's department.

Total Rentable Area: 3, 245, 696 sg. ft.

Leases Signed

Companies and Associations

American Cyanamid Co. (Formica Div.) American Express Co. Bell System Exhibit, The Chunky Corporation, The Clairol Division, Bristol-Myers Co. Coca-Cola Company, The Continental Insurance Company, The E. I. duPont de.Nemours & Company, The Dynamic Maturity Eastman Kodak Company Electric Power & Light Exhibit, Inc. Equitable Life Assurance Society of the U. S. Festival of Gas General Cigar Co., Inc. General Electric Company International Business Machines Corp. S. C. Johnson & Son, Inc. Julimar Farm Liebmann Breweries, Inc. {Rheingold) Mastro Pizza, Inc. National Cash Register Company Parker Pen Company, The Pepsi-Cola Company

Sq. Ft.

22,700 10,000 *

104,935 6,000 *

10,000 * 46,314 12,699 46,956 18,378 69,497 47,204 20,000 79,290 15,023 * 57,930 54,038 33,206 6,000 *

49,385 6, 000 *

18,892 10,000 93,696

Page 22: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964u1965 CORPORATION

TO: Mr. Robert Moses DATE: November 8, 1963

FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

Page 2

Leases Signed (cont. )

Companies and Associations (cont.)

Radio Corporation of America F. & M. Schaefer Brewing Company, The Scott Paper Company Seven-Up Simmons Company Travelers Insurance Companies Westinghouse Electric Corporation

Sg . .Et

30,002 41, 194 * 24,992 45,088 10,931 * 49,487 22,000 *

1, 061,837

* Not including areas given without charge to exhibitors in return for landscaping and maintenance:

American Express Co. Chunky Corporation, The Clairol Div., Bristol-Myers Co. General Cigar Co., Inc. Julimar Farm Mastro Pizza, Inc. F. & M. Schaefer Brewing Company, The Simmons Company Westinghouse Electric Corporation

13,899 8, 475

10,000 2, 599

27' 737 4,000 4,284 2, 388 5,664

Page 23: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

TO:

FRDM:

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

Mr. Robert Moses

·Mr. Martin Stone

DATE: November 8, 1963

SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

Page 3

Leases Signed_ (cont.)

Multiple-Exhibitor Pavilions

Better Living Building Hall of Education House of Good Taste, Inc. , The Pavilion of American Interiors, Inc. World of Food

Total Leases Signed

Special Sponsorship

Sq. Ft.

80,489 50,001 74,160 38,110 50,066

292,826

1,354, 663

Singer Mfg. Co. is sponsoring The Arena, including the exhibit space under the stands running along New York Avenue, for $750,000. This price includes all but their own exhibits.

Page 24: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Page 3

INDUSTRIAL SECTION

PROGRESS REPORT (as of November 8, 1963)

l Since· the 81 11;'[ Meeting of tlte EXecutive Committee on October 15, 1963 we have three signed leases to report:

A) CLAIROL, INC. -Division of Bristol-MYers

'This company has signed a lease for 10,000 sq. ft. on the Pool of Industry, Block 11, Lot 21. An additionallO, 000 sq. ft. to the rear of the leased lot is to be landscaped and maintained by Clairol, Inc . .

B) JULIMAR FARM- Lease negotiations have been completed for 6, 000 sq. ft. of Block 12 between Better Living md Schaefer. It will feature landscaped gardens designed by Edward Durell Stone, Jr.

C) SINGER SEWING MACHINE CO. - Singer is sponsoring the Arena, including the exhibit space under the stands running along New York Avenue, and is paying the Fair $750,000.

II. Lease negotiations are in progress with:

A) ALL-STATE PROPERTIES, INC. -All provisions of a lease including a construction schedule have been agreed upon for 7, 501 sq. ft. of Block 17, Lot 7. It is expected that this lease will be signed shortly.

DI. Favorable progress can be reported :in the following situationl5:

A) OPPORTUNITIES U.s. A. - Negotiations are nearing completion. 'The building has been redesigned by Edward Durell Stone's office and will occupy a site of approximately 15,000 sq. ft. on Block 11, I.nt 10.

B) REVLON - We have reopened negotiations with Revlon for the former HLH Food & Fun site. In a meeting with Edward Stone we proposed to Revlon a "Gardens of the World" exhibit designed by Mr. Stone. We are awaiting approval from Mr. Charles Revs on.

Page 25: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

PA OO•A ... ,. MEMORANDUM

TO: C&nmissioner Rob~rt Moses, President, New York World's Fair FROM: Guy F. Tozzoli DATE: October 30, 1963 SUBJECT: NATIONAL MARITIME UNION • JOE CURRAN PARK

REFERENCE:

COPYTO: Messrs. Constable, Witt; Miss Haig; General t1J, Potter

You will recall that we made a decision to make block 25, lot 50, an area of 64,602 square feet, a World's Fair Park.

Through the introduction of General Potter, the National Marithne Union and specifically, Joe Curran, has been interested in creating a park area within the· Transportation Section of the Fair, There would be no rental involved but the design would be subject to the approval of the World's Fair Corporation •. The National Maritime Union would bear all 'costs of landscaping and they would maintain and police the area during the two·years of the Fair. I have a model of the proposed park and will show it to you.

The park would be called National Maritime Union· Joe Curran Park. It is ~ recommendation that this negotiation be approved.

If you approve I will present it at the next meeting of the Executive Committee on November 15,

GFT:nb

Page 26: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA !TEM 6b

MEMORANDUM ,. ...... REFER NO ED

TO DATit BV DATI!

----

RltTURN TO 1'11.11

TO: Commissioner Robert Moses, President, New York World's Pair FROM: Guy P, Tozzoli DATE: November 6, 1963 SUe!IJECT: ?:'MNSPORTA'):'ION SECTION, WORLD'S FAm - SUMMARY OF SPACE ALLOCATlmiS AND mGariATIONS

REFERENCE:

COPY TO:

Tabulated below is the current status of leases or agreements signed, or under active negotiation in the Transportation ~ection:

Leases Signed or Participation Agreements Signed

General Motors Ford Motor Company Chrysler Corporation Transportation & Travel Pavilion Greyhound Heliport Sinclair Refining Company U, S , Rubber Company Century Grill International SKF Industries, Inc. Arlington Hat Company Brass Rail Concessions Mobile Care Auto Thrill Show Hall of Science Socony Mobil Oil Co., Inc. Eastern Air Lines, Inc. Stroller Concession Underground World Home Antique Rent-A-Car Goodell Monorail Co.

Sub total:

Leases Under Active Negotiation

National Maritnne Union

Total:

Total Area

Area (S.F,)

367,006 304,998 254,021 112,509 84,643 60,263 34,418 15,000 14,351 7' 770 7,000

64,481 10,000

175,000 203,954 29,988 13,622 6,000

36,164 so,ooo 69,856

1,921,044

64,602

2 ,ooo ,ooo s .P'.

Page 27: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Commissioner Robert Moses

Goodell Monorail

Ha 11 of Science

Transportation & Travel Pavilion

- 2 - November 6, 1963

In conjunction with Mr. Constable's office, we have been negotiating with the Goodell Monorail Corporation for the installation of a small non· operating sample of monorail construction.

This would not carry any passengers and would, in no way, compete with the AMP monorail in the Lake Amusement Area of the Fair.

Under this lease, the Fair will receive a minimum of $80,000 against a graduated percentage of gross revenues.

We expect to execute this lease sometime next week.

Work on the foundations is proceeding with the installation of columns, perbneter walls and paving for the lower exhibit level floor has begun. It is expected that this phase of work will be completed in early December, 1963.

All of the exhibitors have submitted preliminary plans and photos of renderings or sketches of their designs. These were presented for review hy various consultants with the result that all proved to be acceptable for concept and were, generally, enthusiastically received.

On this basis, the preparation of working drawings is proceeding according to schedule.

This project is still in trouble. We are trying in every way possible to develop exhibitors which will enable the sponsors to go forward diligently to completion. ·Hopefully, the newly granted authority to solicit foreign trave 1 accounts will accomplish this end.

Page 28: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Commissioner Robert Moses

National Maritime Union

GPT:nb

- 3 - November 6, 1963

In conjunction with Mr. Constable and General Potter, we have been working with the National Maritime Union on an arrangement whereby the Union would absorb all the costs of landecapina and maintenance of a 64,602 square foot area that has been designated as a park-like area and also as a crowd gathering point for the Operations Department. In return, the Union would have the right to erect two relatively small signs indicating their sponsorship of the area as well as a mall booth at which infor­mation about the National Maritime Union would be available.

We are attempting to arrange the landscape de•isn so that it would fit in with Gilmore Clarke' 1

post-Pair plans and thus save additional fund• that would otherwise be allocated to this lara• plot of ground.

Page 29: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

UNIISPHI!:AI!'.e CUil61

• '

' '

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52.N.'f. • TELtPHONE·ARtA Coot 212· WF 4·1964 • CAau: ADDRtss"WORLDSF'AIR" '

'

fti.A.Ct: THROUGH UND~"aTANOINO

November 13, 1963

MEMORANDUM TO EXECUTIVE COMMITTEE

FROM ROBERT MOSES

The attached is an unfortunate, gratuitous and

pathetic· statement. We are of course making no reply.

161DAVS TO OPENING DAY

ROBERT MOSES 'AI:SIIII!:ICT

Page 30: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 6.Q(8,2)

STATEMENT MADE BY WILLIAM E, ROBINSON

Mr. William E. Robinson, retired Chairman of the Coca­

Cola Company, and one of the original founders of the World's Fair, announced

today that he has resigned as Chairman of the Board of Governors at the

Terrace Club at the World's Fair.

He said his resignation was the result of a disagreement

with World's Fair officials and the Port of New York Authority over the

management of the Club.

Robinson has urged that the Board of Governors of the

Terrace Club have the authorization to administer the Club's operation as

stipulated in the invitation brochure sent out to prospective members. He

said the Fair management and the Port of New York authority refused to

make the budget available for this purpose, that they maintained that the

Club and the public restaurant and an adjoining area should operate under

one management.

The membership dues of $1250.00 for the two-year

Fair duration plus the premium price for food and beverages warrants

topflight service and superior cuisine, Mr. Robinson said. A separate

experienced club management is essential in the achievement of these

objectives, and for the proper fulfillment of a Board of Governors'

responsibility to the membership.

Robinson stated that he believed the public members of

the Board, such as Mrs. Mary Lasker, Bernard F. Gimbel, Ralph J. Bunche

and Joseph A. Martino, would agree with his views.

#=#HI#

Page 31: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA rrEM 7c

MEMORANDUM

NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION

TO: MR.'MOSES ~

Charles PoleJ

DATE: November 12, 1963

FROM:

suaJEcT: Amendments to Regulations Concerning Foreign Participants

Part 4 of the Special Regulations of the Fair Corporation entiUed "Special Rules and Regulations for Foreign Participants" has remained substantially unchanged since its adoption two or three years ago. These regulations primarily aifect shipments from Foreign participants to the Fair site 1 and the handling of such shipments upon receipt in this country.

During the period since the adoption of Part 4, there have been several minor changes :in the day-to-day procedures of the Fair. Corporation relating to the handling of customs matters by the Fair Corporation, as well as numerous changes in the laws and regulations aifecting the importation of various materials and supplies into the United States by Fair participants.

Mr. Witt and I believe that it is desirable to revise Part 4 so as to fully detail the procedures and rules and regulations affecting shipments from foreign participants to the Fair site, and the handling of such shipments upon receipt in this country. A draft of a revised Part 4 has been prepared by Mr. Thornton1s office along lines recommended by Mr. Witt and myself, and has been circulated to and approved by the staff. Additionally, our customs brokers have reviewed and approved such dralt.

The revised regulations do not represent a material departure from the present provisions of Part 4, but rather serve to reflect the experience of our staff regarding customs matters, as well as the various changes in law regarding shipment of materials from overseas by Fair participants and exhibitors. ·

I recommen~d.J request the Executive Committee to authorize .the President to a v~ revision to Part 4 of the Special · Regulations in general accor with this memorandum, such regulations to be eff.ective upon your appro •

d\J~J~tJ,

Page 32: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 7c

MEMORANDUM

NEW YORK WORLD'S fAIR 1964-1965 CORPORATION

TO: MR.:MQSES ~

Charles PoleJ

DATE: November 12, 1963

FROM:

suBJEcT: Amendments to Regulations Concerning Foreign Participants

Part 4 of the Special Regulations of the Fair Corporation entitled "Special Rules and Regulations for Foreign Participants" has remained substantially unchanged s:ince its adoption two or three years ago. These regulations primarily affect shipments from Foreign participants to the Fair site, and the handling of such shipments upon receipt in this coWl try.

Dur:ing the period since the adoption of Part 4, there have been several minor changes in the day-to-day procedures of the Fair Corporation relating to the hanclling of customs matters by the Fair Corporation, as well as numerous changes in the laws and regulations affecting the importation of various materials and supplies :into the United States by Fair participants.

Mr. Witt and I believe that it is desirable to revise Part 4 so as to fully detail the procedures and rules and regulations a.ffect:ing shipments from foreign participants to the Fair site, and the handl:ing of such shipments upon receipt in this coWl try. A draft of a revised But 4 has been prepared by Mr. Thornton's office along lines recommended by Mr. Witt and myself, and has been circulated to and approved by the staff. Additionally 1 our customs brokers have reviewed and approved such draft.

The revised regulations do not represent a material departure from the present provisions of Part 4, but rather serve to reflect the experience of our staff regarding customs matters, as well as the various changes in law regarding shipment of materials from overseas by Fair participants and exhibitors. · ~

I recommend ~· request the Executive Committee to authorize .the President to a v. revision to Part 4 of the Special · Regulations :in general accorda , with this memorandum, such regulations to be eff€ctive upon your appro •

u\J~J~tL,

Page 33: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEtyl 7d

- MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses oATE: November 8, 1963

F ROM• Charles Poletti

sueJe cr. Executive Committee Meeting -- Status of Participants in Jnterna.tional Area

There will be the following International participants:

Construction Country Space Contractor Underway

Argentina 20,048 sq. ft. yes yes Austria. 21,620 yes yes Belgium 164,811 yes yes Caribbean 33,812 yes yes Centralamerica-Panama 9,950 yes yes

Costa Rica El Salvador Guatemala Honduras Nicaraqua

China, Republic of 24,529 yes yes Denmark 18,500 yes yes France 53,873 yes yes Greece 25,000 yes yes Guinea 25,353 yes yes Hong Kong 23,394 yes yes India 27,336 yes yes Indonesia 40,000 yes yes International Plaza 79,477 yes yes

Ecuador Luxembourg Monaco Nepal West Germany

Ireland 12,203 yes yes Lsrael 14,438 yes yes Japan (JETRO) 49,983 yes yes Japan (JEA) 37,103 yes yes Jordan 13,843 yes yes

Page 34: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Korea 23,754 yes yes Lebanon 10,988 yes yes :Malaysia 10,007 yes yes Mexico 40,392 yes yes Morocco 10,000 yes yes Pakistan 10,000 yes yes Philippines 21,000 yes yes Polynesia 21,300 yes yes Sierra Leone 11,496 Spain 78,000 yes yes Sudan 13,923 yes yes Sweden 20,002 yes yes Switzerland 16,499 yes yes Thailand 14,054 yes yes United Arab Republic 20,000 yes yes Vatican 52,778 yes yes Venezuela 20,000 yes yes West Berlin 10,012 yes yes African Pa.vilion 56,104 yes

The following additional participants will have space in the International Area:

Construction Exhibitor Space Contractor u,nderwa.y

Arlington Hat 10,976 sq. ft. yes yes Brass Rail 79,208 yes yes Christian Science 40, 109 yes yes Equipment for Fairs 11,010 Rev. Billy Graham 55,375 yes yes Masons 25,114 yes yes Sermons from Science 32,800 yes yes Swiss Sky Ride 62,910 yes yes The Hall of Free

Enterprise 5,000 yes yes Wycliffe Bible

Translators 8,000 yes

Page 35: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA rrEM 9b

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 C.ORPORATION

TO:

FROM:

MR. ROBERT MOSES

W. E. POTTER ~ DATE: NOVEMBER 8, 1963

SUBJECT: FEDERAL AND STATES AREA STATUS REPORT

A summary of the status of space allocation in the Federal and States Area is as follows:

*Construction Started

WEP/sc

*United States *Maryland *Missouri *New Jersey *New York State *West Virginia *New England States (6) *Florida

Hollywood-California *illinois *Hawaii

Oklahoma *Alaska *Minnesota *Louisiana *Texas *Montana

Oregon *New Mexico

Wisconsin

196, 349 sq. ft. 35,951 55,998 91,266

129,392 34,409 81,518

116, 146 75,373 55,540

121,696 67,914 32,277 46,296

123,078 46,969 42,008 70,061 41,288 59,336 54,129 *Four Concession Areas

Bus Stations 2,400 900

Existing Building Arlington Hat New York City

1, 580, 294 sq. ft.

Page 36: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

·~

TO:

FROM:

SUBJECT;

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

MR. ROBERT MOSES DATE: NOVEMBER 8, 1963

W. E. POTTER

FEDERALANDSTATESAREASTATUSREPORT

-2-

United States

Maryland

Missouri

New Jersey

New York State

West Virginia

New England States

Florida

Work progressing on closure panels. Building scheduled to be enclosed by the first week in December. Contract for first floor exhibits has now been awarded. Utilities being installed.

Work progressing on enclosing steel framework of Pavilion. Utilities being installed.

Building being enclosed on schedule. Bids taken on separate restaurant building on November 4.

Work has started on the re-erection of steel booms supporting the Pavil­ion roofs.

Massive tension ring roof has been jacked into place. Work has now started on exhibit areas. Erection of platforms for observation towers is now underway.

Foundation work completed. Steel is scheduled for delivery to site during week of November 11.

Foundation work is underway. Walls of exhibit buildings are being erected.

Citrus Tower has been completed and was officially lighted on October 24. Work continuing on exhibit hall and porpoise pool buildings.

Page 37: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

TO:

FROM:

8UBJECT:

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

MR. ROBERT MOSES

W. E. POTTER

oATE: NOVEMBER a, 1963

FEDERAL AND STATES AREA STATUS REPORT

Hollywood-California

illinois

Hawaii

Oklahoma

Alaska

Minnesota

Louisiana

Texas

- 3-

Supplemental agreement signed with exhibitor giving him increased space and increasing revenue to Fair. Ex­hibitor to . start construction during week of November 11th.

Final plans submitted on November 7. Construction of foundations and under­ground utilities progressing rapidly.

Steel has been erected for Aloha theme building. Work progressing on foundations for other buildings.

Construction contract has been awarded to Turner Construction Co. Exhibit is primarily landscaping with a few small wooden structures. Work expected to start during week of November 11th.

Foundation work is complete. Form work for dome is being erected and pouring of concrete scheduled to start shortly.

Construction contract awarded to Structural Plastics. Cayuga, the foundation contractor, has started foundation construction work.

Work progressing on foundations for Vieux Carree exhibit. Steel sched­uled for delivery early in December.

Music Hall is now closed in. Six of the nine Texas Pavilions are under construction. Foundation work con­tinuing.

Page 38: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

._ . MEMORANDUM

NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: NOVEMBER 7' 1963

FROM: w. E. POTTER

suaJECT: FEDERAL AND STATES AREA STATUS REPORT

Montana

Oregon

New Mexico

Wisconsin

WEP:jfm

-4-

Contractor is adding fill to site to bring up to grade. Main exhibit is seven railroad cars which will be brought to Fair in April.

Exhibitor expected to start pile driving operations within a week. Exhibit is essentially a bleacher seating area and can be erected rapidly.

Framework for 2 of 4 state adobe buildings has been erected. Founda­tion work is continuing.

Contract for simple exhibit pavilion signed, Contractor expected to start work week of November 18th.

w. E. Potter

Page 39: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

. ~- . . AGENDA ITEM 10b(1)

••••• NEW YORK WORLD'S F'AIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUSHINO 52, N.Y. • TUEPMONE ·AlitA Coo£ 212 • WF' 4·1884 ° CAlLE AoDRI:II ~WORLDSF'AIR"

IICACCYH-ouOH UIIDI•ITANDIND

Mr. Herbert M. Cleaves Executive Vice President General Foods Corporation 250 North Street White Plains, N.Y.

Dear Mr. Cleaves:

November 7, 1963

I have your letter of November 1st enclosing the agreement which your counsel drafted and which General Foods has signed relative to :the proposed sponsorship by General Foods of the electronic information display system at the World's Fair.

We had assumed that the agreement would follow closely the draft form of agreement that was prepared by our counsel at the time American Motors had expressed an interest in the system, which draft your counsel had. I find, however, upon examination of your agreement that there are radical departures from the earlier draft.

· Under your proposed agreement the Fair Corporation is given no power 'Of approval over the content of the advertising or other material displayed on the Photo Panels or over the advertising on the front of the information panels or over the legends on the rear and top of the information panels or over the area identification symbols or over the trademark panels. The agreement as written would preclude any reference on the information panels to competitors of General Foods even though they are participants in the Fair and would require exhibitors in the Fair to give preference to General Foods products. The Fair would not be permitted to allow any competitor of General Foods to use the Fair's name, symbol, designs or insignia.

Our views on these matters may be simply stated. Unless we are informed in advance of the nature of the advertising messages and materials, the legends, the area identification symbols, the trademark panels, etc., so that we know just what is involved, we must reserve a right of approval or disapproval.

Page 40: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Mr. Herbert M. Cleaves -2- November 7, 1963

We cannot agree not to mention competitors of General Foods in the information on the boards since such competitors may well be holding events of interest to the public visiting the Fair. We have no legal right to require participants in the Fair to give preference to General Foods products, We have a broad scale publicity and licensing program for use of the Fair's name and symbol, and it would not be possible to exclude competitors of General Foods from participating in this program.

I suggest an early meeting of you, your counsel, me and our counsel to see whether we can arrive at mutually acceptable modi­fications in your draft. If you wish, I can arrange for the General Indicator people to join us.

Sincerely yours,

Is/ Stuart Constable Vice President-Operations

Page 41: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

COPY

GENERAL FOODS CORPORATION 250 North Street

White Plains, N. Y •.

Mr. Stuart Constable Vice-President New York World's Fair

1964-1965 Corporation Flushing Meadows Park Flushing, New York

Dear Mr. Constable:

November 1, 1963

In line with our discussion last Tuesday, we have prepared the attached to cover proposed sponsorship by General Foods of the information display system at the 1964-1965 Fair.

While we originally agreed to send a draft of the proposed agreement, I know time is very tight on your end of this project, and I have gone ahead and executed the attached on behalf of General Foods so that if you found it satisfactory, you could also execute it and we would immediately be in business.

Should you have objection to anything in the attached, Jack Kuhnemund will, of course, be happy to work with Mr. Lyttle in attempting to come to agreement.

If the agreement attached is satisfactory, please execute the two copies enclosed and return one to me after which I will promptly arrange to send you the first payment of $300,000, as per paragraph 8.

Enclosures

Sincerely yours,

Is/ Herbert M. Cleaves Executive Vice President

Page 42: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YOP'< WORLDS FAIR 1964-1965 CORPORATION

TO: MR. MOSES DATE: November 5, 1963

FROM; John Thornton

suoJECT: Electronic Information Boards

General Foods has submitted a draft agreement for sponsorship of the Electronic Information Board System.

As you will remember, in August an agreement was fully ne~otiated between the Fair Corporation, General Indicator and American Motors Corporation relating to these boards. The negotiations collapsed because the Fair's Executive Committee would not go along with the circular identifying sign near the top of the arch.

General Foods was furnished a copy of the American Motors agreement. The proposed agreement submitted by General Foods, however, varies in major respects from the old American Motors deal.

4'1---ll#!?~:;n is our feeling that various demands reflected in the General Foods draft ~acceptable to you. Accordingly, and since the position taken by the Fair

·Corporation with respect to these demands may well kill the deal, we think it essential ,,__..,&a.oo the principal issues be brought directly to your attention before we proceed with

egotiations with General Foods and General Indicator. "i..£CA-·

L Advertising on Photo Panel Not to be Subject to Fair Approval

At the bottom of each board there is to be a Photo Panel 23 feet wide x 2-1/2 feet high. Under the American Motors deal, this panel was to contain both photographic scenes..>and illustrations of American Motors' products and name. The American Motors products and name, however, were to be on display on the Photo Panel not more than l/7th of the time. The messages and the content were subject to approval of the Fair Corporation. Under the General Foods draft, it is merely provided that General Foods will have the right to advertise on this panel. The limitation as to 1/7 th of the time remains in effect. The content of the advertisements is to be "in keeping with the good taste of General Foods' other advertising". The Fair Corporation, however, will have no power of a12proval over the content of the advertising or other . material displayed on the Photo Panel. ~

~~ Is this acceptable?

Page 43: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD·s FAIR 1964-1965 CORPORATION

TO: MR. MOSES DATE:

FROM: John Thornton

suBJEcT: Electronic Information Boards

2. Advertising on Front of Information Panels Not to be Subject to Fair Approval

November 5, 1963

Above the Photo Panel is to be the main Information Panel. Under the American Motors arrangement, this panel was to display daily events, public service messages including news coverage, and American Motors advertisements. The public service messages were to be introduced occasionally by American Motors credit lines. Such messages introduced by American Motors credit lines and the American Motors advertisements were not to exceed three minutes out of each fifteen minute period of operation. The content of all messages and advertisements and the timing and frequency thereof under the American Motors agreement were subject to Fair Corporation approval.

Is this acceptable?

3. Legend on Rear of Information Panels Not to be Subject to Fair approval

Seven of the Information Panels will be single faced. Under the American Motors arrangement, the rear of each such Information Panel was to contain the words "World's. Fair Information Board, Courtesy American Motors Corporation, Rambler, Kelvinator". The agreement contained provisions specifying the coloring and size of the lettering. Under the General Foods draft, it is provided that General Foods will have the right to use this space for General Foods "advertisements in manner in keeping with other General Foods outdoor advertising". The recise le end is not s · ied nor is rovision made for Fair Corporation approval.

Is this acceptable?

-2- ::;::;

Page 44: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. MOSES DATE: Noverher 5, 1963

FROM: John Thornton

suaJEcn Electronic Information Boards

4. Legend on Top of Information Panels Not to be Subject to Fair Approval

As you will remember, American Motors desired to have a large oval sign at the top of the arch. This concept does not appear as::uch in the General Foods draft. Instead, the General Foods draft provides that on the top of each Information Panel, in double faced letters one foot in height, General Foods will have the right to display its name or the name of any ofits products. Thus, one arch might carry a sign reading "General Foods Corporation", whereas other arches might carry signs reading "Maxwell'House Coffee" or "Birds Eye Frozen Fof.ds" as deter. · d by General Foods. No revision is made for Fair Cor oration a: ov'Bl as to the s' or the coloring or appearance thereof. Under the American o'rf!P!'P:eal, se details of the oval at the top of the arch were specifically set r p ~he agr ement, and final layout and copy was subject to the Fair Corporation's 7

Is this acceptable?

5. Area Identification Symbol Not to be Subject to Fair Approval

The General Foods draft provides for an additional feature referred to as an "Area Identification Panel." This Panel will identify the area of the Fair in which the arch is located. This is described in the General Foods draft as "symbolic sculpture. " Attached hereto is. a sample of what we understand General Foods and General Indicator have in mind. Another example which has been cited to us is that the sculpture for the auehes in the Transportation Area would be in the shape of a wheel bearing the words "Transportation". Another possibility is that this "sculpture" might bear the words "Peace Through Understanding". Under the General Foods draft, although this sculpture is to be done in good taste and executed in such a way as to enhance the theme of the Fair General Foods is to determine all details of this scul ture. A A A

Is this acceptable? 0 /V V\_.

~ -3-

Page 45: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

...... MEMORANDUM

NEW YORK WORLD'S FAIR I 964-1965 CORPORATION

TO: MR. MOSES DATE: November 5, 1963

FROM: John Thornton

sueJEcr, Electronic Ih:formation Boards

6. Trademark Panel Not to be Subject to Fair Approval

Attached to or adjacent to the sculpture as shown in the. attached sample, but not above it, is to be a double faced Trademark Panel. 41 x 41 and is to bear the General Foods Trademark. Ga ........ ,.... ine the appearance and content of the Trademark Panel. jN~~~~gj§:J~~;~?;~v~al~ by the Fair Corporation.

:Is this acceptable?

7. No Information to be Displayed Concerning Gene!al Foods 1 Competitors

The General Foods draft provides that the Information Panel will make no reference to any manufacturer or products competing with General Foods. This, as we see it, would prevent making announcements/f9 en e ning activi of General Foods 1

competitors at the Fair such, for example, as progr ese ted in the Arena by a competitor .

.. Is this acceptable? "

8. General Foods to Have Free License to Use Fair's Symbols, etc. and No Competitor to Have Such Right

General Foods is to have the right to use the ~· Corporatio designs, name and insignia in General Foods' advertising an ~otiona.LJ~~ ... w.

No competititor of General Foods is to be given this right. V "Is this acceptable?"

9. Preference for General Foods' Products

General Foods 1 products in connection with purchasing requir ~r All other exhibitors at the Fair are to be requirrtt give

s~. ~ Is this acceptable?

-4-

Page 46: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEMlOc

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

T01 ROBERT MOSES DATE: NOVEMBER 8, 1963

FROM: STUART CONSTABLE

suBJECT: STATUS REPORT - CONCESSIONS OUTSIDE THE LAKE AREA

HAMEL & LANGER (Supervision contract for Fountains, Fireworks and Public Address)

Agreement being prepared by counsel. Expect it will be signed week of November 18.

CIDLD CARE AT THE FAIR, INC.

Revised agreement expected to go to lessee for signature November 12. Expect signed agreement November 20.

TIME, INC.

Amendment covering Preview Book should go to lessee for ·signature November 15. Signed agreement expected November 25.

ARLINGTON HAT CO,

Amendment No. 1 to agreement settling location of Arlington concession sites, permitting the sale of balloons at the concession sites and containing an acknowledgement by Arlington that certain novelty hat arrangements in other pavilions are acceptable to it, will be sent to Arlington for signature on November 14. Expect signed amendment by November 25.

GREYHOUND CORP.

Draft of agreement between Fair Corporation and Greyhound at the World's Fair, Inc. approving agreement between Greyhound at the World's Fair, Inc. and the Greyhound Corp. for lease of buses, sent to lessee's attorney November 1. Signed modification expected Nov. 25.

TEL-0-TRONICS INDUSTRIES, INC. (Automatic Merchants in Wash Rooms)

Counsel has prepared draft of agreement with Tel-0-Tronics Industries, Inc. covering installation of vending machines in Fair operated Men's and Women's Comfort Stations •. Counsel expects to submit agreement to Tel-0-Tronics for signature by November 15. Expect signed agreement by November 25.

Page 47: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

TO:

fi'ROM:

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

ROBERT MOSES

STUART CONSTABLE

oATE: NOVEMBER a, 1963

PAGE 2

sua..1EcT: STATUS REPORT - CONCESSIONS OU'ISIDE THE LAKE AREA

BRASS RAIL

Revised Amendment No. 8 which covers exchange of transformer capacity, sharing of communications conduit and the expense thereof, specifying concession sites, construction schedules, electricity connection charge for comfort stations, modification of Fair Corporation duty to consult Brass Rail in certain circumstances relating to souvenir selling by others and percentage of gross receipts to be paid by reason of sales of film was sent to Brass Rail for signature on October 30. Expect signed amendment by November 20.

RITE ICE CORP, (Ice Concession)

Agreement being prepared for this company to furnish ice, when needed, to restaurants on the Fair grounds. Agreement to be sent to lessee for signature November 17. Signed agreement expected Nov. 27.

Page 48: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: November 8, 1963

FROM: STUART CONSTABLE

suBJECT: STATUS REPORT - LICENSE AGREEMENTS (Estimated Revenue to the Fair less than $100, 000)

CIDLDREN'S LUGGAGE

Agreemen. t signed by Hassenfeld Bros. , Inc. , Media and Fair Corp. on 9/27. Advance payment $15, 000.

SCHOOL SUPPLIES

Agreement signed by Hassenfeld Bros. , Inc. , Media and Fair Corp. on 9/27. Advance payment $10, 000.

MATCHBOOKS

Agreement signed for this non -exclusive license by the following 5 companies: Lion, Universal, Diamond, Match Corp. of America and American Match. Media and Fair Corp. have signed agreements. No advance payment.

NIGHT LIGHT

Agreement signed by Sylvania Electric Products, Inc., Media and Fair Corp. on 10/17. Advance payment $5,000.

WORLD'S FAIR CANDIES EXCLUSNE OF CHOCOLATE CANDY PRODUCTS

Agreement signed by Leader Candies, Inc. , Media and Fair Corp. on 10/16. Advance payment $60, 000.

MATTRESS TICKJNG

Agreement signed by The Simmons Company, Media and Fair Corp. on 10/16. No advance payment.

FIRST DAY COVERS

Agreement signed by Fleetwood Cover Service, Media and Fair Corp. on 10/24. Advance payment $10,000.

(continued)

Page 49: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION -2-

ro. Robert Moses DATE• NolJember 8, 1963

FROM• Stuart Constable

sua.JECT• Status Report- License Agreements (continued}

TOY BATONS AND MUSICAL lNSTRUMENTS

Agreement signed by The Suburban Toy & Mfg. Co. , Media and Fair Corp. on ll/1. Advance payment $6, 000.

BALLOONS

Counsel expects license agreement with Arlington Hat Co. to be signed by ll/20. Guaranteed minimum royalty to Fair Corp. $8, 000. Advance paym.ent $2, 667.

CAMERA

We authorized Media to conclude a license agreement with Eastman Kodak Co. to produce a Wor1d1s Fair Camera, on 6/25o Media submitted agreement to Fair Corp .. for approval on 10/3. Expect signed agreement by 11/25. No advance payment.

POSTER STAMPS

We have authorized Media to conclude negotiations with Davis, Delaney, Inc. Media expects to submit draft of agreement to Fair Corp. for approval by ll/21. Expect signed agreement by 12/16. Advance payment $10, 000.

WRLST WATCHES

Fair Corp. authorized Media to conclude negotiations with M. z. Berger Co. on 10/25. Media submitted draft of agreement to Fair Corp. for approval on ll/7. Expect signed agreement by 12/2. Advance payment $20,000.

COMBS AND BRUSHES

Fair Corp. authorized Media to negotiate and conclude agreement with Cosby Brush and Import Co., Inc. on 8/5. Media submitted agreement to Fair Corp. for approval on 10/15. Expect signed agreement by ll/25. Advance payment $12,000.

(continued)

Page 50: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Robert Moses oATEI November 8, 1963

FROM1 Stuart Constable

suBJECT: Status Report - License Agreements (continued)

- 3 -

STUFFED'TOYS

We have authorized Media to conclude negotiations with Bruston Mfg. Co. for stuffed toys. Media submitted agreement to Fair Corp. for approval on 10/11. Expect signed agreement by 11/25. Advance payment $25,000.

BELTS

We have authorized Media to conclude negotiations with Lee-Vic Belt Co. Mepia expects to submit agreement to Fair Corp. for approval by 11/18. Expect signed agreement by 12/1. Advance payment $10,000.

FRENCH'S MUSTARD

We have authorized Media to conclude negotiations with French's Mustard Co. for promotion permitting the use of the Fair's name and symbol in connection with their supplying the mustard that will be used at Brass Rail refreshrJ:lent stands. Media expects to submit agreement to Fair Corp. for approval by 11/25. Expect signed agreement by 12/2. Advance payment $25,000.

WORLD'S FAIR RECORDS

We have authorized Media to conclude negotiations with Time, Inc. provided Time, Inc. will base deal on royalties on wholesale billing. Kayle informs me Time, Inc. has indicated they will base deal on royalties on wholesale billing. Other complications involving RCA must be resolved before Kayle can proceed on this license. Advance payment $25, 000.

SQUEEZE TOYS AND HAND PUPPETS

We have authorized Media to conclude negotiations with the Sun Rubber Co. Media expects to submit agreement to Fair Corp. for approval by 11/18. Expect signed agreement by 12/2. Advance payment $5,000.

(continued)

Page 51: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TOI Robert Moses DATE: November a, 1963

FR0"4: Stuart Constable

sua.JEcT: Status Report - License Agreements (continued)

- 4 -

BUTTONS

We authorized Media to conclude negotiations with Park Electro Chemical Corp. on 10/10. Media expects to submit agreement to Fair Corp. for approval by 11/18. Expect signed agreement by 12/2. Advance payment $7, 500.

PIPES AND PIPE SMOKING ACCESSORIES

We authorized Media to conclude negotiations with S. M. Frank & Co. 1

Inc. on 10/17. Media submitted agreement to Fair Corp. for approval on 11/7. Expect signed agreement by 11/25. Advance payment $10,000.

WOMEN'S BLOUSES AND SHIRTS

Fair Corp. authorized Media to negotiate and conclude agreement with Gordon Peters, Inc. on 10/24. Media expects to submit agreement to Fair Corp. for approval by 11/25. Expect signed agreement by 12/16. Advance payment $10,000.

CHILDREN'S PLAY CLOTHES

Fair Corp. authorized Media to negotiate and conclude agreement with A. Schreiber, Inc. on 10/24. Media expects to submit agreement to Fair Corp. for approval by 11/25. Expect signed agreement by 12/16. Advance payment $10, 000.

Page 52: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM '• '

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TO: ROBERT MOSES DATE: NOVEMBER 8, 1963

FROM: STUART CONSTABLE

susJECTl STATUS REPORT - CULTURAL PROGRAM

The proposed agreement between Paul Lavalle and the Fair Corporation is still pending.

The Fair Corporation rejected offer of $300,000 made by Elgin Watch Co. for sponsorship of Band and designation as official World's Fair Timepiece.

As of this date, no other firm offers have been made.

Page 53: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ri'El\.o1: 10d

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

To: ROBERT MOSES Date: NOVEMBER 4, 1963

From: STUART CONSTABLE

Subject: NOVEMBER 15th EXECUTIVE COMMITTEE MEETING AGENDA­APPOINTMENT OF SPECIAL POLICEMEN

PLEASE TAKE NOTICE THAT, pursuant to Chapter 428, paragraph 2(f) of New York Laws of 1960 and Section 23 of the Membership Corporations Law of New York, and the authority conferred by New York World's Fair 1964-1965 Corporation upon the Director of IYiaintenance and Security, whose signature appears below, the following person recommended by Pinkerton's National Detective Agency, Inc. has been appointed by the Director of Maintenance and Security as special policeman for the policing of the area occupied by said Corporation: McGilvray, Ronald G. Clark, Allan C. Dooley, F;rank J. Coogan, James J. Colgan, Mack J. Cusack, John P. Nelson, John J. De Marco, Angelo F. Borruso, Vito H. Fitzgerald, William

Harriston, Lord L. Lindsley, Lawrence W.

Director of .. Maintenance & Security

Maher, Joseph P. Meurer, Peter J. Miles, Francis J. Parthesius, Gustave A. Pecara, Joseph F. Smith, Eldo G. Smith, George W. Vander Putten, Peter A. Van Ness, Robert A. Coyle, Robert C.

The making of the foregoing appointment is hereby approved by me. Since this memorandum constitutes our record of the above appointment, may I request that it be returned to me after the next meeting of the Executive Committee.

=Gl~~ Stuart Constable Vice President - Operations

THIS IS TO CERTIFY that the foregoing appointment was approved by the Executive Committee at a meeting held on , 196

cc: Mr. Constable Miss Haig File

Ernestine R. Haig Secretary

Page 54: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM llb .

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: NOVEMBER 7, 1963

FROM: SAMUEL I. ROSENMAN

SUBJECT: LAKE AMUSEMENT AREA STATUS REPORT

All of the land in the Lake Amusement Area has been leased. ·

The following is the status of each of the fourteen concessionaires in the Lake Amusement Area.

1. Aerial Ride and Waffle Restaurant - Construc­tion on the site began September 9, 1963 and drivi~ of piles was completed on September 12, 1963. The archi­tect and engineer estimates that construction will be completed by January 20, 1964.

2. AMF Monorail - Construction began May 29, 1963. All piles have been driven - all foundations have been completed. Steel is being fabricated and will be de­livered to the site in December. The exhibitor estimates that all work will be substantially completed to permit the testing of cars, equipment and station operation by February 15, 1964.

3. American Indian Exposition - Construction work on foundations began two weeks ago. The exhibitor expects that all structures will be enclosed by Februar,y 1, 1964.

4. Am2hitheatre Inc. - Work on the stage began June 24, 196j. Sanabfasting or the front of the build­ing was completed September 3, 1963. Substantially all of the work, except for the roof, is expected to be completed by December 15, 1963 with the exception of paint work to be done in the spring.

5. Boat Ride on Meadow Lake - Construction of the approach to the docks and installation of the two docks began two weeks ago. The exhibitor expects to complete construction by November 15, 1963. One of the boats has been brought to Meadow Lake and is being tested on the Lake.

Page 55: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

... ·~

SUBJECT: LAKE AMUSEMENT AREA STATUS REPORT PAGE 2

6. Chun King Restaurant - Foundations were completed August 31, 1963 and superstructural steel completed September 9, 1963. The buildings have been enclosed and landscaping work is being done.

7. Continental Circus, Inc. -Center ring anchors have been concreted. Grandstand steel is on the site. Center steel tower is presently being installed. The exhibitor expects to be completed, with the exception of the erection of the vinyl plastic skin of the build­ing, by December 1, 1963. The vinyl plastic skin can be erected in three days and that work will begin March 15, 1964.

8. Dancing Waters, Inc. - This involves an air bubble building. Both preliminar.y and final plans have been submitted. Piles have been driven. The architect advises that the building can be erected in three days once the slab foundation has been installed.

9. Jaycotter Ride - Plans have been approved and work on founda ions has begun. The exhibitor advises that the two 16-seat helicopters have been under con­struction in Canada since the middle of July and will be completed by November 15, 1963.

10. Pup~et Theatre - Plans have been submitted and work on foun ations has begun. The building is a pre­fabricated type and the builder expects that construction will take four weeks for fabrication and three weeks for erection.

11. Santa Maria - The exhibitor began construction of the vessel in Spain on January 2, 1963. Piles to anchor the dock were driven J,uly 24, 1963 and the bal­ance of construction on the site began August 1, 1963. The vessel will be completed in November, shipped to the United States and brought to the site by December 1, 1963.

12. Texas Pavilions and Music Hall - Construction began June 10, 1963. Structural steel has been completed and the building has been enclosede The premises will be ready for rehearsal March 1, 1964.

13. Wax Museum - Construction began September 5, 1963 and the building has been enclosed.

14. Flume Ride and Kiddyland - Work on foundations began two weeks ago. Construction of the Flume Ride began six weeks ago in California and is to be shipped to the Fair site and installed.

Page 56: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA IT~A:12·

TO: Mr. Robert Moses

FROM: E. C. Maguire

SUBJECT: STOPPAGE OF TRUCK DELIVERIES BY MEMBERS OF LOCAL 282, rnTERNATIONAL BROTHERHOOD OF TEAMSTERS OCTOBER 8 & 9, OCTOBER 28 & 29

This union has jurisdiction of, and its members are employed by,

suppliers of ready-mix concrete, sand, gravel, fill, excavating trucks and

builders' supplies. -On October 8th and 9th, members of the union stopped deliveries

of these supplies to all construction jobs in the City including those on the

World's Fair site and the adjacent arterial highways. Their activities also

cut off most of the other deliveries.

The stated reason was that owner-drivers (some hold Local 282

union books) were carrying so much sand and fill that it caused the lay-off of

many members employed by the long-established firms who have collective

bargaining agreemen1swith Local 282 and for whom they work. The action was

triggered by the issuance of an e1r>arte restraining order of the Supreme Court

under which the union, its officer~ and members were enjoined from interfering

with the business of a supplier who uses owner-drivers exclusively. The

officers insisted that the action taken was that of individual members and was

not authorized by ttan cr the union.

After two meetings between the officers, James Martin of The

General Contractors, and the writer, at which the involved members were

present, the men returned to work on October 10 and normal deliveries were

resumed.

Page 57: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

On the morning of October 28, the same members, carrying

282 strike signs, picketed the World's Fair site and the Merritt, Chapman &

Scott highway job. Trucks bringing all types of materials and supplies to the

Fair and the highway job turned away and di~ not make deliveries. At a meeting

between the officers of the union and Messrs. William Denny, Jack Potter, and

the writer, on October 28, the officers again insisted the action was unauthorized

by the union and its· officers and they said they were advising all who called the

union office to disregard the picket line. They would not undertake to do more

than this. At this meeting, and at a meeting which took place on the following

day with officers, the Fair representatives stated they would continue to promptly

investigate all teamster complaints and, when warranted, would enforce with

the contractors on the site, the permit provision which requires that the con­

tractors "not employ or allow to be employed -------------, men, methods or

means which, -------------------, may cause or tend to cause work stoppages,

st ik • k t' II r es, p1c e mg ------------------ .

On October 29, the Court announced that it was issuing a temporary

injlUlction in behalf of the supplier heretofore mentioned. On the morning of

October 30, an officer of the union persuaded the pickets to discontinue and

full deliveries were immediately resumed.

Labor leaders of other trades were invited to a meeting at the

Administration Building on October 31 and, at that meeting, Mr. Moses described

to them the seriousness of these stoppages and urged them to use their influence

with the teamsters to create stability and uninterrupted trucking service.

- 2-

Page 58: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

All general contractors on the World's Fair site and the arterial

highways were invited to a meeting on November 1 and, at that meetinq, the

seriousness of the situation was again stressed by Mr. Moses and the contractors

urged to avoid creating situations which could qive rise to teamster stoppages,

strikes or picketing.

Representatives of the Fair Corporation are in daily communication

with officers of the union and immediately investigate all complaints submitted.

General counsel has been acquainted with all the facts and is studying the situation

to determine the relief that may be available in the event of a reoccurrence.

ECM:cc

11/8/63

- 3-

Page 59: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

TO:

FROM:

SUBJECT:

AGENDA ITEM 13a(1)

MEMORANDUM

NEW YORK WORLD·s fAIR 1964-1965 CORPORATION

Mr. Robert Moses DATE: November 7, 1963

William Whipple, .rr. J

Preparation of Exhibit Space i~~ :j

Lease has been signed by Singer Company for approximately 9, 000 square feet of presently unimproved space in the Arena at a rental of $750, 000. 'The lease obligates the Fair Corporation to make certain improvements to render the space suitable for exhibit purposes to include flooring, walls, roofing, heating, air-conditioning, and utility connections.

Work by the Fair Corporation will be governed in part by certain technical requirements to be established by Singer on a phased schedule, with initial information being furnished on November 15th. Final estimate, therefore, cannot be prepared at this time.

Preliminary estimate is $150, 000. In view of the foregoing however, request authority for expediture of not to exceed $175, 000 for the above work. 'This is unbudgeted but can be recouped from the $750, 000 rental Singer is required to pay.

Page 60: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

TO:

FROM:

SLIBJ£CT•

AGENDA IT EM 13a(2)

MEMORANDUM

NEW YORK WORLD.S FAIR 1964-1965 CORPORATION

Mr. Robert Moses DATE: Novem~jjf, 1963

(]'~· William Whipple, Jr.

Paving of Walkways and Assembly Points in Open Areas

Final plans have now been prepared for paving of walkways in the Garden of Meditation, Pan-American Gardens and landscaped areas in blocks 9, 28, and 31, together with assembly ar.eas in blocks 5, 15, 18, and 50.

Estimated cost is $108, 000. In view of the necessity for completing the work this fall, it is intended to obtain proposals from qualified contractors already working on the site.

Request authority for expenditure not to exceed $108, 000 for the above purpose. This is within budget.

Page 61: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

TO:

FROM;

SUBJECT:

AGENDA rrEM 13b{2)

MEMORANDUM

NEW YORK WORLD·s FAIR 1964 -1965 CORPORATION

Mr. Robert Moses DATE: November 7, 1963

William Whipple, Jr.

Report on Construction Item Approved at Executive Committee Meeting on October 15, 1963

Additional Public Relations Space in the Arena

Change Order in the amotmt of $136, 000 was issued

to T. G. K. Construction Co. on October 22, 1963.

Page 62: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 13c

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION

TO: Mr. Robert Moses DATE: November 7, 1963

FROM: William Whipple, Jr.

sueJEcT: Design and World's Fair Construction

Your approval is requested of the following report for presentation to the Executive Committee.

The Fair site remains extremely congested, since completion of curbs and paving has not been as rapid as hoped. The Lake Amusement Area is the most critical, but this situation should be alleviated somewhat by work scheduled prior to the Executive Committee meeting.

Since the last meeting World's Fair contracts have been awarded to air condition the Entrance Building, to expand public relations space in the Arena, and to provide lights around the Administration Building. The contract on signs is being processed for award at this time. The Park Department contract on fencing has been awarded. Work remaininc:; to be contracted includes new projects on the Pan American Gardens, the U.S. Space Park and the preparation of exhibit space in the Arena, as well as work still remaining on paving and lighting in open areas and lighting the overpass. There is still time for these jobs to be done prior to opening day.

The various phases of landscaping have picked up speed during the past month and a crash program is now under way to complete those items that must be planted before c<!>ld weather sets in. These items are evergreens, tulips and sod. The planting of deciduous trees will continue as long as the ground is not frozen. Over 1, 000 shade trees were planted by various contractors in the month of October 1963. Sodding operations are going full force. Planting of hawthorns and crabapples commenced in October. Taxus {yews) "scrollwork" has been installed at the Court of the 1939 Fair, ·and the Court of States. The large hemlock hedge, installed around the terrace and pool at the New Amsterdam Plaza, has attracted much comment. Tulip planting is proceeding as rapidly as possible. These bulbs (over 100, 000 of them in total) have all been imported from Holland for the Fair and will make a colorful show during the months of April and May 1964.

Excellent progress continues to be made on the Arena by T. G. K. This "late starter" has completed all steel, and a major part of the concrete seats for 15, 000 spectators are already installed. Arrangements are now being finalized for installing supplemental administrative facilities in the ends of the stadium, under the stands, and exhibitor space which will be provided on one side.

continued ........... .

Page 63: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: November 7, 1963

FROM: William Whipple, Jr. PAGE NO.2

suBJEcT: •• continued. •• (Design and World's Fair Construction)

Excellent work is also being done on the Pavilion by James King. Roofing of the stage area is almost finished, and steel for the side frames is being installed. 'The parts of the aluminum and plastic geodesic dome will arrive early in December, ahead of schedule.

A trailer park for Park Department and World's Fair contractors and engineers has been established near the First National City Bank and Post Office. Trailers assigned to this area will remain here until next spring. Elsewhere throughout. the Fair grounds exhibitor contractors' trailers are moving onto the exhibitor's site or temporarily on to the pavement adjacent to their property. This mass-mov~ of trailers was required by the necessity of completing landscaping and other essential wbrk this fall. It has been necessary to start a tow-away policy to clear improperly parked vehicles from areas where they interfere with essential construction.

The construction of the complex system of pools and fountains by Lummus, Fortunato and Auserehl has progressed extremely well and remains on schedule. Tests of completed work have been performed on the Reflecting Pool and East and West Ponds. The Astral Fountain and Unisphere pool and fountain will be tested next.

The Construction Permit Office and our building code consultants are ma.ld.ng plan reviews on a current basis. As of October 31st, there had been received for the review of1plans $122,050. in fees with $25,773. billings outstanding. On the same date, there1had been received $1, 738, 496. in electric connection charges and $291, 350. in wa~r connection charges and there were outstanding bills for $1, 189, 349. for electric charges and $157, 500. for water.

ww/hc

Page 64: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

'•• AGENDA ITEM 14a

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TO: MR. MOSES DATE: NOVEMBER 8, 1963

,ROM: WILLIAM DENNY

suBJECT: REPORT TO EXECUTIVE COMMITTEE NOVEMBER 8, 1963.

Herewith report on status of construction as of November 8, 1963.

Page 65: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

REPORT TO EXECUTIVE COMMITTEE

NOVEMBER 8, 1963

As previously presented

RED - action to be taken · WHITE DOT - ground broken YELLOW DOT - action since last meeting

------------------------------------------------------------INTERNATIONAL

47 Sites selected 46 Leases signed 40 Under construction 43 Submitted fdt. plans 5 Selected contractors - no work

47 Selected U. S. architects 47 Selected National arch. only 0 No architect selected 5 In hands of International staff

INDUSTRIAL

37 Sites selected 37 Leases signed 33 Under· construction 1 In hands of Industrial staff

TRANSPORTATION

15 Sites selected 15 Leases signed 13 Under construction 1 In hands of Trans. staff

CONCESSIONS

26 Sites selected 26 Leases signed 21 Under construction 1 In hands of Concessions staff

FEDERAL AND STATES

2 7 Sites selected 2 7 Leases signed 23 Under construction 1 In hands of Federal. & States staff

PROJECTS UNDER CONSTRUCTION

40 International 33 Industrial 13 Transportation 21 Concessions 23 Federal & states

130 Total

START OF CONSTRUCTION SlliCE LAST MEETING (14)

STATUS OF ALL EXHIBITS

152 Sites selected 151 Leases signed

CONSTRUCTION COST TO DATE

$300,000,000

Page 66: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

ANDREWS a CLARK. INC.

N.Y. WORLD'S FAIR 1964-1965 CORPORATION

EXECUTIVE COM:MITTEE MEETING

NOVEMBER 15, 1963

AGENDA ITEM 16a

Status of Park Department Construction Contracts

Basic Roads & Utilities Estimated Completion 100%

Electrical & Communication Conduits Estimated Completion 100%

Tide Gate & Dam Estimated Completion 100%

Relocate Queens Botanical Gardens Estimated Completion 99%

Tree Planting - 1st Phase Estimated Completion 100%

Roosevelt Avenue Parking: Field Parking field completed and in use

JRT - LIRR Over2ass Lawrence Street Over:Qass Estimated Completion 100%

Tree Planting - 2nd Phase Estimated Completion 100%

GroWld Cover Planting & Seeding Estimated Completion 13%

Second Staae Roads & Utilities Estimated Completion 68%

Two Wells in Lake Area Estimated Completion 85%

City Share

$3,008,295

736,090

169,002

296,889

111,635

455,893

2,179,387

138,039

195,615

559,828

117,830

Page 67: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

ANDREWS a CLARK, INC.

- 2-

N.Y. WORLD'S FAIR 1964D1965 CORPORATION

EXECUTIVE COMMITTEE MEETING

NOVEMBER 15, 1963

Status of Park Department Construction Contracts

Cit~ Share

12. Lake Area Development $ 279,484 Estimated Completion 90%

13. Permanent Park Pools 2, 357,282 Estimated Completion 92%

14. Second Staqe Electrical & Communications S;£stems 1,766,860 Estimated Completion 64%

15. Additional Planting 136, 152 Estimated Completion 8%

16. Pedestrian Overpass Entrance Building Estimated Completion 85%

729,978

17. Alterations to Sewage Pumping Stations Estimated Completion 84%

30,350

18. Botanical Gardens Administration Building Estimated Completion 100%

176,231

19. DeveloQment of Arboretum Area Estimated Completion 85%

223,917

20. Additional Wells in Lake Area 137,417 Estimated Completion 76%

21. Third Staqe Roadways and Grading 2,601,323 Estimated Completion 46%

22. Fifth Phase Landscaping 301,054 Estimated Completion 18%

23. Bench Units 317,337 Estimated Completion 3%

Page 68: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

ANDREWS S. CLARK, INC.

- 3-

N.Y. WORLD'S FAIR 1964-1965 CORPORATION

EXECUTIVE COMMITTEE MEETING

NOVEMBER 15, 1963

Status of Park Department Construction Contracts

24. Light Poles Standards Estimated Completion 70%

25. Marina Parking Field & Utilities Estimated Completion 15%

26. prinking Founta:ins Estimated Completion 1%

27. Fencing Leased Area Estimated Completion 1%

28. Final Landscaping Estimated Completion 17%

29. Pedestrian Overpass Lighting Contract documents submitted to City aqencieS' for review and approval.

30. City Bu:illding Exterior Contract awarded October 30.

31. Demolition For Junior Stadium Contract documents submitted to City agencies for approval.

Total

Cit~ Share

$ 85,658

368,465

66,800

120,195

671,873

23,000

575,850

200,000

$19,227,729

Page 69: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

... -·- ..

TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY TRI BOROUGH STATION, BOX 35

NEW YORK, N.Y. 10035

TELEPHONE TRAFALGAR 6·9700 MEMBERS:

ROBERT MOSES. CHAIRMAN

COPY

PETER J. REIDY EXECUTIVE DIRECTOR

GEORGE V. McLAUGHLIN, VICE CHAIRMAN

WILLIAM J. TRACY, VICE CHAIRMAN

November 1, 1963

MEMORANDUM TO COMMISSIONER MOSES

FROM ARTHUR S. HODGKISS

Attached is the latest report on progress on the arterial highways in the vicinity of the World's Fair. John O'Neill and I reviewed this and other matters pertaining to progress with Austin Sarr today. We now expect that all roadways will be completed and opened to traffic by the end of November with the exception of the 69th Road crossing over Flushing Meadow and the VanWyck Express­way which will be opened the latter part of December.

Progress on the landscape contracts has not been satis­factory primarily because the prime contractors have not made the areas available to the landscape contractors. Austin has agreed to put pressure on both the prime contractors and the landscape con­tractors in an effort to complete all planting before freezing weather.

Copies of this report have been sent to those shown on the attached list.

ASH:F Attachment

/s/ A.S.H. Arthur S. Hodgkiss

Deputy Executive Director

Page 70: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

November 1, 1963

MEMORANDUM TO ARTHUR S. HODGKISS

FROM JOHN T. O'NEILL

SUBJECT: Progress Report on Arterial Highway Construction in the Vicinity of the World's Fair

Construction has proceeded well during the past two weeks except where the teamsters have interfered with the deliveries of foundation mater­ials and topsoil. This difficulty is still affecting the Whitestone Expressway.

Ottaviano (Contract No. 15) and Slattery (Contract No. 14) have completed the decks on the Northern Boulevard connection to the Flushing River bridge. Railings and lighting are being installed and the roadway should be opened to traffic by the end of the month, At the present rate of progress Ottaviano will complete his contract ahead of schedule.

Corbetta (Contract No. 12) has completed his VanWyck Expressway contract a month ahead of schedule. Johnson, Drake & Piper (Contract No. 11) and Grow-Catapano-Orlando (Contract No. 8) have completed their deck paving. When the short gaps in the Slattery (Contract No. 14) and Hendrickson (Contract No. 10) jobs are completed during the early part of this month all of the VanWyck Expressway paving will be completed and will be ready for traffic, probably in mid-December.

The status of the directional sign contracts is obscure. The State should check on the fabrication in the shops and expedite the work to get the signs in place where required for the new roadways. Any delays in furnishing signs should be anticipated now and temporary signs provided.

With the exception of Steve Brody, Inc, on Grand Central Parkway in the Jamaica area and Green Valley Construction Corp. on the Whitestone and VanWyck Expressways, the landscaping contractors are making good progress in the areas available for their work. Pressure must be put on all general contractors who are lagging in their landscaping preparations. These include Merritt-Mt, Vernon ( Contract No. 2), Grow-Catapano-Orlando (Contracts No. 8 and 17), Tully & DiNapoli (Contracts No. 3 and 16), Johnson, Drake & Piper (Contract No. 11), DeLillo (Contract No. 6) and Arthur Johnson (Contract No. 13).

Page 71: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

-2-

Contract No. 2 (Merritt-Mt. Vernon) -will have the northbound roadway cleared for repaving next week. This time consuming operation must be put on an overtime basis. Landscaping preparations are seriously behind schedule and increased forces and overtime are required.

Contract No. 3 (Tully & DiNapoli) .. is not making satisfactory progress on the water main work and increased forces and overtime are required.

Contract No. 13 (Arthur Johnson) - The bridge over the Grand Central Parkway is falling behind schedule. All work on this structure including the paving of the northbound collector-distributor road underneath should be expedited and overtime operations rigidly enforced.

JT0 1N:F Attachment

/s/ JOHN T. O'NEILL John T. O'Neill

Page 72: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

No. 1

No. 2

No. 3

No. 4

No. 5

No. 6

No. 7

No. 8

No. 9

No. 10

November 1, 1963

Arterial Highway Construction Progress in the Vicinity of the World's Fair

Refer to map for contract locations.

On time. Paving eastbound roadway. Placing shoulders.

Three months behind schedule. Paving at Long Island Expressway. Poured deck on Long Island Expressway bridge. Paving southbound parkway at Roosevelt Avenue; resurfacing completed. Preparing to resurface northbound parkway.

One month behind schedule. Paving Parkway. Installing 36" and 60" water mains, Bac!uilling Union Turnpike bridge. Grading land­scaping areas.

Completed.

Two months behind schedule. Completed parkway paving. Installing curbs, brickwork, lighting and railings,

One month behind schedule. Installing ripr2.p u:Kler IV.ddland Parkway bridge.

Completed.

On time. Curbs. Lighting. Grading slopes.

Completed.

One month behind schedule. Pouring structure at grade, Grading northbound roadway under 69th Ro?.d. Grading for 18ndscaping, Installing fences and guide railing.

Page 73: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

No. 11

No. 12

No. 13

No. 14

No. 15

No. 16

No. 17

-2-

Two months behind schedule. Installing safety walks and railings on viaduct. Completed repaving Long Island Expressway. Grading park service road. Fencing.

Completed,

Four months behind schedule. Completed structural steel and forming deck on bridge over VanWyck Expressway. Driving piles for 69th Road bridge over Grand Central Parkway.

On time, Poured deck of eastbound Northern Boulevard over parkway and on connections to Flushing River bridge. Erecting steel on connec­tion to VanWyck Expressway. Completed paving Northern Boulevard. Erecting fences,

On time. Completed all decks. Installing safety wall{s, railings and lighting.

Two months behind schedule. Preparing northbound roadway for re­surfacing. Placing stone block shoulders.

Substantially complete.

Page 74: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

November 1, 1963

Grand Central Parkway - Widening at Brooklvn-9ueens Expressway

Contractor -Completion Date -

De Foe Construction Corp. February 15, 1964

On time, Placing sub-base for pavement. Driving sheeting for walls.

VanWyck Expressway- Widening from Hoover Avenue to Hillside Avenue

Contractor­Completion Date -

J. C. P. Contracting Corp. April 1, 1964

On time, Paving and placing curbs and drainage for widening. Working on walls and subway alteration,

TRAFFIC SIGNS

Clearview Expressway signs are completed. Fabrication in the

shop is proceeding on all other contracts.

Page 75: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

-2-

LANDSCAPING CONTRACTS

Progress has improved substantially but a few contractors are still not in full production. Delays in site preparations by the general contractors are a factor on all jobs. Interference by the Teamsters' Union is holding up topsoil deliveries on the Whitestone Expressway.

Grand Central Parkway:

Brooklyn-Queens Expressway to Northern Boulevard­Country Gardens, Inc. - Planting trees.

Northern Boulevard to Kew Gardens - Harris Grand, Inc. -Planting trees.

Kew Gardens to Clearview Expressway- Steve Brody, Inc,­Excavating tree pits on service roads.

VanWyck Expressway and Whitestone Expressway:

Green Valley Construction Corp. - Excavating tree pits.

Northern Boulevard:

Philips Lagana, Inc. - Planting trees.

Clearview Expressway:

Whitman Nurseries - Planting trees.

Page 76: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

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Page 77: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 17a

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

To: Mr. Robert Moses

/c·m November 6, 1963

FROM: Bill Berns

suBJECT: William Laurence U, ~

With your approval, effective December 1st, 1963,

William Laurence is appointed Science Consultant

to Communications and Public Relations at an annual

fee of $10,000.00

WB:ga

Page 78: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

AGENDA ITEM 17 b MEMORANDUM

NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION

To: Mr. Robert Moses DATE: November 9, 1963

FROt.t: Bill Berns

suBJECT: Communications and Public Relations Status Report (Consultants-- Thomas Deegan, William Donoghue, J. Walter Thompson)

1. Advance Ticket Sale Advertising Campaign

Ads have been prepared by J. Walter Thompson to promote the sale of advance ticket sales. These ads will appear in the Metropolitan newspapers in New York, New Jersey, Long Island, Westchester and surrounding communities during November. The theme of the campaign is "Give Them the World's Fair for Christmas."

2. Fair News

Date of publication: November 22, 1963 (Five months to Opening Day). The following issue will be a special Christmas - New Year's Greeting edition.

3. World1s Fair Preview Book

Time, Inc. will publish World's Fair Preview Book on November 29th. Chet Huntley and David Brinkley have prepared individual articles about the Fair. The book will contain pictures and information for the public on how to get to the Fair.

4. Life Magazine Department Store Promotion

Communication and Public Relations is working with~ Magazine in a nation-wide department store window display promotion which will result in approximately 300 windows featuring Fair themes in February 1964.

5. First National City Bank Preview

The 28-day preview display in the First National City Bank building on Park A venue was seen by 60, 000 visitors during this period. It was the most successful exhibit in the First National City Bank building.

-more-

Page 79: World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

. . .• Mr. Robert Moses -2- November 9, 1963

6. Opening Day Television Show

The NBC Television Color Opening Day Special is under consideration for sponsorship by United States Steel Corporation. It will be the most expensive program in television history. The price of the program is $1, 550, 000.

7. ASTA Convention

American Society of Travel Agents were briefed on the Fair in Mexico City on October 23rd. Some 2, 000 travel agents received detailed information about the Fair and its plans to aid in their ticket sales and arrangements for visitors planning to come to New York during the Fair.

8. Far East Promotion

·Japan Air Lines's publication, Jet Travel, December issue, will be devoted to New York and the World's Fair.

Northwest Airlines' window in Tokyo will feature World's Fair posters and materials.

TWA to show Fair slides and film to the travel industry in Japan in November.

Pan American Airlines featuring World's Fair material on television programs in Japan.

Mainichi Newspapers in Japan, planning two 100-man tours of Rotarians to the Fair in 1964.

9. Coca-Cola Campaip

Coca-Cola is planning a campaign to promote the Fair involving millions of bottle caps.

10. WNYC Television and Radio Show

Fair exhibitors are interviewed weekly on WNYC TV and Radio Show World's Fair Report and describe their exhibits and plans and to promote good-will among viewers and listeners of the City Station in the Metropolitan area.