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www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom 博博博 博博博博博博博博 () WPAN 博博博博博博博博博博 NFC’s Magic Touch “NFC 博博博博博” Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

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Page 1: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

www.broadcom.comBroadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Craig Ochikubo

VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation

Broadcom(博通)公司移动无线集团WPAN事业部副总裁兼总经理

NFC’s Magic Touch“NFC的魔力触碰”

Page 2: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

2Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Cautionary StatementThis presentation may contain forward-looking within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. These forward-looking statements may include the potential growth of the markets in which we compete and the development status and planned availability of new products. In fact, all statements that we make or incorporate by reference in the presentation, other than statements or characterizations of historical fact, are forward-looking statements. It should be clearly understood that these forward-looking statements, and our assumptions about the factors that influence them, are based on the limited information available to us at this date. Such information is subject to change, and we may not inform you when changes occur. We undertake no obligation to revise or update publicly any forward-looking statement to reflect future events or circumstances.

Forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those described in the statements you hear today as a result of various factors. We refer you to our Form 10-K for the year ended December 31, 2010, subsequent and forthcoming 10-Qs and other filings with the SEC, which discuss some of the important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition.

For additional financial and statistical information, including the information disclosed in accordance with SEC Regulation G, please see the Investors section of our website.

© 2011 Broadcom Corporation. All rights reserved.

Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

Page 3: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

3Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

• Founded in 1991 成立于 1991 年• Initial public offering in April 1998 1998 年 4 月首次公开募股

(NASDAQ-BRCM)

• Fortune 500 company 财富 500 强公司– Ranked most innovative semiconductor company

列为最具创新的半导体公司• A global leader in semiconductors for wired and wireless communications

全球领先的有线和无线通信半导体公司• 2010 net revenue of $6.82 billion 2010 年营收 68.2 亿美元

– Ranked in Top 10 Semiconductors by Revenue in 2010 (Gartner, 2010)名列 2010 年全球十大半导体公司之一 (Gartner, 2010)

• One of the largest volume fabless semiconductor suppliers 最大无晶元半导体供应商之一• Broad IP portfolio with over 15,300 U.S. and foreign patents and applications 拥有超过 15,300 的

美国和国外的广泛知识产权– Strongest patent portfolio among fabless semiconductor companies (IEEE)

在无晶元半导体公司中拥有最强知识产权库• Approximately 9,460 employees worldwide 全球近 9,460 雇员

About Broadcom关于博通

Driving convergence through unique and innovative product offerings通过独特创新的产品来创造新组合与应用

Page 4: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

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Here Comes NFCNFC技术来了

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Page 5: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

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N e t w o r k网络

I n f r a s t r u c t u r e基础设施

H a n d s e t手机

NFC Mobile Payment EcosystemNFC移动支付生态系统

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Page 6: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

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User Interface Evolution用户界面的革命

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Page 7: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

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The Connectivity Sub-System连接子系统

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

GNSS FM

Bluetooth Wi-FiCombo Chip组合芯片

Page 8: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

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1.Determine which wireless technologies are available on the television 判断电视中哪项无线技术可用

2.Decide Wi-Fi Direct will provide the most efficient transfer of the video 确定 Wi-Fi Direct可提供最高效视频传输

3.Establish Wi-Fi Direct connection 建立 Wi-Fi Direct连接

4.Authenticate connection 认证连接

5.Transfer video 传输视频6.Terminate connection 终止连接

Along Comes NFC…NFC技术还可以…

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Page 9: Www.broadcom.com Craig Ochikubo VP & GM, WPAN Business Unit, Mobile and Wireless Group, Broadcom Corporation Broadcom (博通)公司移动无线集团 WPAN 事业部副总裁兼总经理

www.broadcom.com

Thank You!谢谢!

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.