Young Marketers 2 - T.C.D

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Text of Young Marketers 2 - T.C.D

  • 1. VN AN TON TNH DC CA GII TR HIN NAY

2. Nm tuiGii tnhc imT l tng quan h tnh dc trc hn nhn75%i tng s dng bao cao su45%Cm thy ngi ngng khi mua sn phm22.5%-i tng mc bnh ly truyn qua ng tnh dc khng an ton (STIs) - 20 loi bnh khc nhau.800.000 1000.000 ca2012 14- 24 NamBng thng k lin quan n vic s dng bao cao su ca gii tr trong tui 18-24 ti Vit Nam. 3. GiitnhtuiNhu cuTlDng bao su trong 65.9% tng lai rt caoNam15 - 19 20 - 24Mun dng bao cao su nhng cha bit cch dng50,8 % 28,8%N15 - 2450,3%Nam15 - 2441,8%Bng thng k d bo t l s dng bao cao su ca gii tr (15-24 tui) ti Vit Nam trong tng lai 4. 2.MC TIUNhu cuThng hiu 5. TP.H CH MINHThu nhp : BCDH NI 6. Ti v bn gi tng quan h tnh dc nhng khng th ko di nh ti mun m chng ti li khng mun c con trong thi gian ny. Ti mun c tha mn nhu cu nhng li mun an ton v c cm gic hng phn ko di. 7. Mun tri nghim tht Mun tri nghim tht khi yu, mun c cm khi yu, mun c cm gic tha mn di lu, gy gic tha mn di lu, gy khoi cm nhng li cn khoi cm nhng li cn s an ton v s ly bnh s an ton v s ly bnh m mang thai ngoi m mang thai ngoi mun munC n 17% v thnh nin, thanh nin l nam gii khi c hi cho rng bao cao su ch dnh cho ngi bn dm hay khng chung thy. T l ny n gii l 15%.Mang li cm gic nh tht khi s dng. L bin php trnh thai, trnh bnh an ton v hiu qu. 8. im mnh im mnh Thng hiu c mt lu i ti Vit Nam. OK i vo tim thc ngi VN. c s tr gi ca chnh ph vi chnh sch gi r. Tip cn KH thng qua cc chnh sch ca Chnh ph. Pht trin sn phm mi ti th trng ngch. Sn phm c mt trn ton th trng Th trng ca OK ti VN rng ri.C hiim yu Tnh nng sn phm cha a dng. Cha to c s khc bit. Cht lng sn phm cha c khai thc tt. Cc hot ng marketing cn hn ch. H thng phn phi cn y mnh hn. Xy dng chin lc marketing to nn s khc bit. Chu p lc t cc i th cnh tranh : Durex, StandomThch thc 9. LoiSn phmCng dngCht liuKch c Hng vThngBo v ti u.n gin.Khng miC hng thmMang li cm gic d chu.C cht bi trnCam Du Bc h Chui ToC gai, gnTo hng phn v tng kch thchCc ht gai sn trn b mt bao.Ko di thi gian.Ko di s hng phn v gip qu ng gi phong lu hnc bit c cha Benzocain49 mm 52 mm 55 mm 10. Khch hng Khch hng 11. Nhn thc Khi im Hin tiS dng sp Nhu cuYu thch 12. CHIN LC TRIN KHAI Mc chMc tiuTn chin dchNhn thc- nh thc cch nhn nhn ca gii tr hin nay v vic s dng BCS. -Tc ng vo tm l gii tr. -To nhn thc ng n trong lng gii tr L tui tr, hy dm chu trch nhim vi nhng hnh ng mnh lm-nh mnh vo qung b cho thng hiu OK. - to thin cm vi cng chng cui cng l kch thch bn hng Bo OKNhu cuThi gian 11/2013 12 201312/2013 3/2014Cng cNi dungKinh phQung co ( tung TVC ln cc knh truyn hnh ti H Ni v Tp. -Print Ad - PR - Trailer -Mng x hi-Nhm vo i tng chnh l gii tr. - Nu ra hu qu ca vic QHTD khng an ton thng qua hnh nh nhng em b cha kp cho i mt i1.200.000.000 - PR - Activation - Email Marketing - Web thng tin cc trng i hc, cao ng trn ton quc. - Web banner-Ti ch cho cc chng trnh. - T chc trng by gian hng ti hi ch, trin lm - Thc hin chin dch ln t Nam ra Bc theo cc cm trng thuc tui t 18 24 tui. - Xy dng hot ng chia s, gn kt cng ng thng qua chin dch2.500.000.000 13. Mc chMc tiuYu thch-To hiu ng nhn vt hot hnh ba con su gy n tng . - Tng thm kh nng nhn bit thng hiu OKS dng sn phm-Kch cu. - Ku gi gii tr s dng bao cao su v tuyn truyn cho nhng ngi khc bit.Tn chin dchKnhNi dungKinh ph3/2014 Ko di Ok tht hn, an ton hn.Thi gian-TVC qung co truyn hnh 2 knh HN v HCM - Radio-a sn phm OK gn gi hn vi gii tr thng qua hnh nh bin ha. - Thc hin nhng chuyn mc v QHTD trong gii tr. - Din n trn radio500.000.0004/2014 Ko di-Poster tuyn truyn. - Sampling. - Phn phi sn phm ti cc im. - Chit khu-Gip gii tr c c hi v kh nng tip cn vi OK 1 cch d dng hn. - Tuyn truyn cho nhau l 1 hnh thc vn quen ca ngi VN.500.000.000 ( c s tr gi). 14. Ty theo giai on. Bt u t thng 11/2013 n nm sau 2014. Chi tit thng k theo chin lc trin khai. Tng kinh ph : 5.000.000.000 VN Thc hin l : 4.700.000.000 VN D tr l : 300.000.000 VN