ZETA FERNANDOArchitecture // Urban Design

My name is Zeta, and I am a B.Arch graduate of University of Oregon. I grew up in London and

Wilsonville, Oregon. My interests include mixed use design, water conservation, lively streetscapes and

designing architecture and cities promote all of these.

znfernando787@gmail.com(503) 720 2884

TABLE OF CONTENTS

James Beard Public Market

Pacific Boulevard

Campus Planning work

Haier Flagship Store

Migrate

Enclosures work

Freehand/Freetime

2

14

26

30

32

40

42

2

My thesis studio was a design proposal for the James Beard Public Market, which will be built in downtown Portland in 2017. The site is at the west side Morrison Street bridge head. My design concept was a botanical public market with a focus on natural wellness. Visitors can learn about naturopathic healing and healthy foods at the market teaching kitchens, and buy those foods at the market.

The botanical public market draws inspiration from 19th century glasshouses and Joseph Paxton’s Crystal Palace. My market halls are modern glasshouses that connote the clean, clinical aesthetic of botanical architecture. These market halls are contrasted by a covered alley as the main circulation axis which is full of street food smells, activity, and dappled light and shadows.

[opposite] Rendering of market entry from southeast corner.

Thesis Studio Winter and Spring 2015 | Critic: Sebastian Guivernau | Programs Used: AutoCAD, Rhino, Photoshop, Illustrator

James Beard Public Market

3

4

The market site is under and across the Morrison Bridge

head. Portland’s Naito Parkway separates the market site from

the Tom McCall Waterfront Park and the Willamette River, a

busy location for “Portland’s Kitchen”.

WITHIN THE SITE

5

Many market stalls selling local meats, vegetables and beer occupy the ground floors of my glass houses. The walkable alley in between is sheltered by a colorful translucent roof. Market stalls along the walls of the glass houses sell meals through sliding windows to people in the alley, making it an active food street with seating along the edges.

GROUND FLOOR PLAN

6

ELEVATION FROM NAITO PARKWAY

LONGITUDINAL SECTION THROUGH TALLER GLASSHOUSESThe transparent glasshouses expose the inner workings of each building, particularly the HVAC systems that extend from each of the larger, refridgerated market stalls.

The glasshouses reflect the trees from Tom McCall Waterfront Park while also exposing the movement of people and the colors of the market goods on the inside.

7

8

9

NORTH ELEVATION

10

WALL SECTION DETAIL

EXAMPLE PLAN OF LARGE STALL

11

WALL SECTION DETAIL ELEVATION DETAIL

12

13

STRUCTURAL CROSS SECTIONLOOKING NORTH

14

The aim of this studio was to redesign a two mile stretch of Highway 99 to become a great street- a street that would redefine a currently neglected district of a city and transform it into a place someone would be proud to call home. Through precedent studies and information from city leaders, planners and engineers, the work produced in this studio provided a framework for redevelopment through social, environmental and economic means.

My group’s boulevard design was composed of a central transit corridor that supports Bus Rapid Transit in the present and Light Rail transit in the future, through lanes for airport and arterial bound drivers, and access lanes for slowed pedestrian, bicycle and automobile traffic. Our boulevard scheme maximized sustainability efforts, economic and social prosperity, and guaranteed lucrative returns on investments.

Studio Fall 2014 | Critic: Mark Gillem | In collaboration with Gianni Africano, Dylan Garza and Kayla McCurley | Programs Used: AutoCAD, Photoshop, Illustrator

PACIFIC BOULEVARD

15

16

BLOCK SIZESCAREFUL CONSIDERATION OF BLOCK SIZES LEAD US TO DETERMINE THAT (STANDARD) BLOCKS SHOULD BE NO LESS THAN 250 FT. NOR LARGER THAN 350 FT. PER ANY SIDE. THESE SIZES COME FROM EXAMPLES WE HAVE STUDIED THAT ARE SIMILAR IN CONTEXT AS WELL AS SUCCESSFUL.

250 FT MIN

350 FT MAX

RESIDENTIAL STITCHINGNodes are stitched together by high density, multifamily residential developments that will support incoming development. A variety of residential typologies is required, such as low-income housing, townhouses, row houses, adjoining courtyard options and more. Community open spaces (gardens, urban farming, etc.) enrich the stretch of the boulevard and the local people.

GREEN / OPEN SPACE

MIXED USE

FLEX

MULTIFAMILY RESIDENTIAL

Currently, this stretch of the 99W runs from downtown Eugene to the airport, and is indistinguishable from any other unwalkable food desert in North America.

RESIDENTIAL STITCHINGNodes are stitched together by high density, multifamily residential developments that will support incoming development. Residential typologies include low-income apartment block housing, townhouses, adjoining courtyard and more. Community open spaces (gardens, urban farming, etc.) enrich the boulevard stretch for local residents.

BLOCK SIZESStandard blocks should be no less that 200 feet, nor larger than 350 feet per any size. These sizes come from examples we have studied that are similar in context as well as successful in terms of walkability.

OUR MAIN IDEAS

17

DOUBLE-FACED DEVELOPMENTFOR SPECIAL CASE DEVELOPMENTS BORDERING THE BOULEVARD AND THE PEDESTRIAN DISTRICT, WE SUGGEST A DOUBLE-FACED DEVELOPMENT SCHEME SIMILAR TO THAT OF SANTANA ROAD IN SAN JOSE, CALIFORNIA.

RETAIL

BOULEVARDPEDESTRIAN DISTRICT

FLEX SPACE

MULTIFAMILY HOUSING

AMBIGIOUS SPACE (PARKING, COURTYARD/COMMONS, POOL, ETC.)

DEVELOPMENT HIERARCHY - SECTIONWe have composed our design in such a way as to follow a general hierarchy scheme that dictates building heights and type. This hierarchy is a response to the surrounding context - the single family residential neighborhoods and the railroad. Being mindful of the existing population is essential in receiving their participation and interest which ultimately will ensure our design’s success.

SING

LE-F

AMILY

RES

IDEN

TIAL

1-2

STOR

Y

SMAL

L SC

ALE/

LOCA

L DE

VELO

PMEN

T 2-

3 ST

ORIES

DOUB

LE-F

ACED

COM

MER

CIAL

+ O

THER

4-5

STOR

IES PACIFIC BOULEVARD 99

LARG

E SC

ALE

DEVE

LOPM

ENT

4-5

STOR

IES

COM

MER

CIAL

DEV

ELOP

MEN

T3-

4 S

TORI

ES

DEVELOPMENT HEIRARCHY SECTIONBuilding heights transition down from boulevard. This hierarchy is a response to the surrounding context- the single family residential neighborhoods and the railroad boundary to the east. Being mindful of the existing population is essential in receiving their participation and interest which will ensure our design’s success.

DOUBLE FACED DEVELOPMENTFor special case developments bordering the boulevard and the Pedestrian District, we suggest double faced development similar to that of Santana Road in San Jose, California.

18

DOVE

LAN

E

PATT

INSO

N S

T

BARG

ER S

TREE

T

G S

TREE

T

LAKE

WOOD

STRE

ET

HAW

THORN

E AV

E

MARSHALL AVE

RICH

ARD

AVE

ROYA

L AVE

BELL

AVE

ROOSE

VELT

BLV

D

ELM

IRA

ROAD

BETHEL DRIVE

JACOBS DR

AVAL

ON

ST

CO

NC

OR

D S

T

FAIRFIELD AVENUE

JERRY STREET

WIDE SITE STREET

BON VUE DRIVE

8-12 8-12

8-128-12

3-5

3-5

3-53-54-54-52-42-4

2-42-4

2-42-42-42-4

2-4

22

2

22

2

22-3

4-54-54-5

4-54-54-54-54-54-5

4-54-5

2-4

4-5

4-5

4-5 4-5

2-32-32-3

4-5

G Street Node: Mixed commercial and residential buildings surround a public park.

Wetlands Park: This park celebrates the existing wetland where no construction is allowed. High density apartment buildings overlook the park from the west.

Townhouse Buffers: Two storey townhouses transition between high density flex use buildings and existing low density houses.

Green Spaces

Multifamily Residential

Flex Use

Mixed Use

On Street Parking

Entrances

Public Transit Stops

REGULATING PLAN

19

DOVE

LAN

E

PATT

INSO

N S

T

BARG

ER S

TREE

T

G S

TREE

T

LAKE

WOOD

STRE

ET

HAW

THORN

E AV

E

MARSHALL AVE

RICH

ARD

AVE

ROYA

L AVE

BELL

AVE

ROOSE

VELT

BLV

D

ELM

IRA

ROAD

BETHEL DRIVE

JACOBS DR

AVAL

ON

ST

CO

NC

OR

D S

T

FAIRFIELD AVENUE

JERRY STREET

WIDE SITE STREET

BON VUE DRIVE

8-12 8-12

8-128-12

3-5

3-5

3-53-54-54-52-42-4

2-42-4

2-42-42-42-4

2-4

22

2

22

2

22-3

4-54-54-5

4-54-54-54-54-54-5

4-54-5

2-4

4-5

4-5

4-5 4-5

2-32-32-3

4-5

Kayla’s Park Node: Mixed commercial and residential buildings surround a public park.

Putters Node: Putter’s Indoor Golf Course is part of the existing Shopping Center. Our scheme divides the block containing Putters into flex use and mixed use.

Pedestrian District: This area has a distinct design because existing residences on the western side form a zig-zag border near the highway. In order to preserve the residences, we designed a pedestrian boardwalk inerspersed with parks and mixed use double-faced development bordering on the east and west sides.

High density towers with mixed-use podiums

20

Intersection with left turns permitted

Intersection with left turns prohibited; oriented for pedestrians, this type of intersection is located at

every node

Multiway Boulevard Section at 157’ wide

21

PHASE 1

Phase 1: Transit lane median and through lanes only (no access lanes), no demolition of buildings

PHASE 3

Phase 3: Major sideroads with on street parking, part of back road

PHASE 5

Phase 5: Demolition of larger “parasites” (RV lots, car dealerships, etc.) and infill of townhouses as buffers

22

Completion of all infill on sideroads, parks and public plazas.ILLUSTRATIVE PLAN

23

24

Rendering of Pedestrian District at dusk at the end

of a farmer’s market.

25

26

I completed a variety of tasks for my internship at the UO Campus Planning office. I worked on over 30 projects. For most of my projects, I designed maps for the planning associates to use when conducting analyses of the campus. I used ArcGIS, Adobe Illustrator and Adobe Photoshop to create presentation quality maps.

The UO Infographics Lab creates campus maps with ArcGIS, which are then transfered to Illustrator for the use of the Campus Planning office. I worked from both the exisitng GIS and Illustrator maps to create new maps with specific information for each project.

One project was to design a transportation guide for the Office of Parking and Transportation, which features information about walking, bicyling and public transit on and around campus. For the cover, I created an aerial view of the campus using SketchUp and Photoshop [opposite]. In this view I highlighted desginated open spaces and pathways for bikes and pedestrians.

Internship March 2013 - March 2015 | Programs Used: ArcGIS, SketchUp, Photoshop and Illustrator

CAMPUS PLANNING

27

28

Office of Parking and Transportation Pamplet.[a] Front[b] When you first open pamphlet[c] Flip open to your left[d] Flip little flap open[e] Back

Page setting: Legal size paperPrint setting: Color, 2-sided layout (short-edge binding), no page scalingFold as below.

Front What you see when you first openpamphlet.

Flip open to your left. Flip little flap open.

Back

Page setting: Legal size paperPrint setting: Color, 2-sided layout (short-edge binding), no page scalingFold as below.

Front What you see when you first openpamphlet.

Flip open to your left. Flip little flap open.

Back

Page setting: Legal size paperPrint setting: Color, 2-sided layout (short-edge binding), no page scalingFold as below.

Front What you see when you first openpamphlet.

Flip open to your left. Flip little flap open.

Back

Page setting: Legal size paperPrint setting: Color, 2-sided layout (short-edge binding), no page scalingFold as below.

Front What you see when you first openpamphlet.

Flip open to your left. Flip little flap open.

Back

Page setting: Legal size paperPrint setting: Color, 2-sided layout (short-edge binding), no page scalingFold as below.

Front What you see when you first openpamphlet.

Flip open to your left. Flip little flap open.

Back

The design of this pamplet is meant to be easily printable. I refined all graphics in the pamplet based on a preferred color palette.

[a] [b]

[c] [d]

[e]

29

Another project was to design a map displaying the designated open space of each design area of campus (indicated by the green parts of the pies and the percentages).

Designated Open Space Percentages of Design Areas

Updated March 2014

Franklin Circle

Northeast Campus

Student Housing

North Campus

PLC Parking Lot

Academic Centerand Historic Core

Southeast Campus

Jaqua Triangle

Northeast Central Campus

East Campus

SoutheastCampus

These percentages were determined using the UO Infographics GIS map. A shape was drawn over each Designated Open Space inside each Design Area to represent the collective open space amount within each Desgin Area boundary. The area was then calculated for each shape. This value was

divided by the total are of each Design Area, whose values were derived from the Campus

Plan.

** Open Space framework for East Campus is not fully

developed yet.

ex. Total Open Space AreaTotal Design Area SQFT

= Open SpacePercentage

36%

37% 37%

27%

43%

26%

23%

48%

12%

30

During the summer of 2014 I worked as an intern in the Xian Dai Urban Design Group in Shanghai, China. The office I was placed in was called the Creative Planning Studio. I worked on the interior plans for the Haier Flagship Store which will be built in Shenzhen, China. Haier is an electronics and appliance brand, and this flagship store will showcase new designs in several different display rooms and workshop spaces.

Internship July 2014 - September 2014| Programs Used: Rhino and Illustrator

Exterior rendering and site plan courtesy of Xian Dai Urban Design Group. Ground Floor

HAIER FLAGSHIP STORE

31

Images of display platforms courtesy of Xian Dai Urban Design Group.

The Creative Planning Studio had already designed an exterior facade of mostly glass to expose curving

floor plates and ramps inside. My task was to generate several schemes for floor plans to determine the best

sizes and orientations for display platforms. I included space on the ground floor for a cafe and two meeting

rooms/presentation or event spaces. I worked with my supevisor to coordinate the interior space planning with

the existing organic exterior design. I designed cell-shaped rooms with fillets carefully chosen to mimick the

exterior shell.

2nd and 3rd Floors

32

The studio challenge was to design a hostel that reflects the context of Portland. I chose to focus on Portland’s bird watching and wildlife scene. My hotsel incorporates bird-safe building techniques to promote awareness of the beautiful, unique Oregon wildlife within the dense city.

I used birds as a motif throughout this design because hostelers, like birds, are on a migration journey when they travel. Hostelers choose comfortable, safe places as resting points on their migration; but comfortable hostels are also vibrant and memorable. Safety and vibrancy were the qualities I focused on for my design. I emphasized the relationship between hostelers and birds by imprinting bird sillhouettes on frosted glass and metal screens.

This hostel also features rental spaces: offices and a meeting room for the Audobon Society of Portland, a florist shop, a cafe, and an art gallery space.

Studio Spring 2013 | Critic: Sebastian Guivernau | Programs Used: AutoCAD, Photoshop, Illustrator, SketchUp

MIGRATE: portland’s “haute” hostel

33

34

Anti-conceptual collage, created as a study to determine what qualities the design shouldn’t reflect: confusion and glaring lights

Conceptual collage, created as a study to connect the conext of Portland with the qualities of an inviting hostel: vibrant and lively, yet safe and secure, for birds and hostelers alike.

SECTION THROUGH TALL TOWER

35

I researched the Bird Safe Building Guidelines for inspiration. I chose to split the site into two towers to create a “flyway” for birds to pass through, over an

interior courtyard. All the dorm rooms face into this courtyard, with curtain walls of sandblasted glass. Sandblast patterns prevent birds from fatal crashes into the glass. The shorter tower features a rooftop garden as a rest stop for birds, and an

observation spot for hostelers.

CROSS SECTION SECTION THROUGH SMALL TOWER

36

Employee lounge/Storage

EntryCourtyard

Cafe/Bar

Bike Lane

9th Avenue

Park Avenue

Stark Street

IndivdualLounge

Cafe/BarOpen

Storage

BicycleParking

Audubon SocietyMeeting Hall/

Ballroom

Storage

Florist(Rented Space)

Lobby

The desired effect for the interior, sandblasted curtain walls.

Physical model representation of bird sillhouettes cut out of metal screens on facade.

Large Lounge

6 BedDorm

4 BedDorm

MediumLounge

SmallLounge

AudubonMeeting Room

EmployeeOffices

4 BedDorm

Large Lounge

6 BedDorm

10 BedDorm

4 BedDorm

MediumLounge

SmallLounge

4 BedDorm

GROUND FLOOR

3RD AND 4TH

2ND FLOOR

37Physical model inside site model at 1/8” scale.

CommunalKitchen

Media Lounge

Outdoor Terrace

LaundryRoom

Games andBookshelves

Large Lounge

MediumLounge

SmallLounge

In my plans, I focused on wayfinding to arrange program spaces. I emphasized safety and security

throughout the design.

Games andBookshelves

Birding Gallery

Library Lounge

Large Lounge

MediumLounge

SmallLounge

ComputerArea

10 BedDorm Double

Bed Room

DoubleBed Room

SpaciousDouble

Bed Room

LargeLounge

Sauna

5TH FLOOR

6TH FLOOR

7TH-12TH

7TH-9TH

38 East Elevation South Elevation

39

I mapped bird sillhouettes onto Aaron Koblin’s Flight Paths [top right] to create the sandblast pattern on the frosted glass [bottom

right]. This pattern further highlights the connection between people and bird migration. Additionally, the pattern acts as a

deterrant for birds to fly into, which I learned from the Bird Safe Building Guidelines.

West Elevation Courtyad West Courtyard East

40

This class focused on the principles of designing exterior wall systems. The Four D’s of enclosure design were stressed: drainage, deflection, drying and durability. During the course I learned how to design and detail wood, terracotta and brick enclosures and aluminum curtain walls. For the final project, I designed a two storey brick veneer/steel stud wall with a perpendicular glass canopy attatched at the first floor.

Backer Rod and Sealant

Integral Steel ClipCommon Brick

3" Rigid Insulation

1 Barrier, 3 Membranes

DensGlas Sheathing

Sheathing

Gypsum Board

Wood Finish

10" Steel Stud

Mortar Joint

2" Air Cavity

Precast Concrete Coping

Coping Bolt

Drip

Common Brick

2" Air Cavity

Brick Tie

3" Rigid Insulation

1 Membrane, 3 Barriers

DensGlas Sheathing

2 Piece Flashing

EPDM Roof Membrane

3" Corrugated Deck

Shelf Angle

Wood Finish

Gypsum Board

Sheathing

Batting Insulation

10" Steel Stud

Design Technology Class | Fall 2013 | Programs Used: AutoCAD

ENCLOSURES DRAWINGS

WINDOW JAMB IN PLAN PARAPET IN SECTION

41

Precast Concrete Coping

Flashing

Vertical Expansion Joint

Wide Flange Column

DensGlas Sheathing

3" Rigid Insulation

Flashing10" Steel Stud

Shelf Angle

Torsion TubeSpray Foam Insulation

End Tee

Stiffening Angle

Stiffening Angle

End Tee

Precast Concrete Lintel

Window Jamb

Storefront Door

Glass Canopy

Window Head EnclosureWeld Tube for Canopy Plates

Canopy Plate

WALL ASSEMBLY CUTAWAY AXONOMETRIC

42

Houses in Xidi, a UNESCO World Heritage site in Anhui, China

Media Used: Watercolors, marker pens, fountain pen, color pencils, Photoshop

FREEHAND/FREETIME

43

House of Geoffrey Bawa, Sri Lankan architect

ZETA FERNANDOArchitecture // Urban Design

znfernando787@gmail.com(503) 720 2884