Ziplr – URL Shortner

Nrupal Das

contact@ziplr.io

9583456381

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Ziplr – URL Shortening and Social Media Analytics

Executive Summary

Ziplr is an online branding application with extensive social media data analytics capability. It

solves one of the most fundamental issues of online branding and referral traffic analysis by bring

succinct information to you, tracking all referral data and combining data across all digital

marketing channels to help you take quick decision.

Ziplr offers enterprise grade solution for shortening of URLs, branding of your domain,

gathering of statistics (from all channels like emails, website, social media, SMS etc) with regards

to the distribution of your website, with deep focus on data analytics and data visualization.

Shortening of URLs through your “own chosen domains” leads to:

1) Ease of link distribution

2) Online branding

3) Increase in click through rate

Data Analytics of Ziplr

1) Understand your audience behavior

2) Understand the ROI of your existing campaigns

3) Improve on all parameters of your Social Media campaigns

Data Visualization

1) We don’t dump you in a labyrinth of data.

2) We bring perspective to your business needs through effective data visualization for

faster decision making process.

3) Our proprietary algorithms does the background work, intelligent data set are for your

consumption.

Shortening of URLs through your “own chosen domains”

Past - www.domain.com/accounts/personal/redemption/alloffers/corporate-bg-offer.html

Present – www.domain.com/shdsh1323

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Ziplr – URL Shortening and Social Media Analytics

Contents Executive Summary ........................................................ 1

Contents ......................................................................... 2

URL Shortening ............................................................... 3

Ziplr – Working Methodology ........................................ 5

Features .......................................................................... 6

Branding Building ........................................................... 6

Statistical Analysis .......................................................... 7

Cloud Security ................................................................. 8

Screenshot of application ............................................... 9

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Ziplr – URL Shortening and Social Media Analytics

URL Shortening

URL Shortening is making any URL short, gather all data with regards to clicks happening on these

shortened URLs and do data analysis to help business gain out of it.

Your website “www.domain.com” is just the gateway to extensive information available regarding

your business. With huge amount of data present in your website, navigating to proper part of

your website to fetch the requisite information is not just a huge part of user experience (UX) and

the foundation of user interface (UI) but fundamentally the most important thing in online

branding or marketing.

User experience (UX) experts burn their midnight oil to think about the best way to do for your

website. However with the advent of Social Media, people tend to have lesser attention span,

they don’t want to discover the information by arriving at your website.

“They want precise information with a precise address to get there. “

As brands you are engaging with your target audience through social media, you are providing

them with precise information, what about the precise address to get there?

Business Cases:

1) Tracking codes are a necessary (evil).

a. http://www.27coupons.com/?utm_source=facebook&utm_medium=email&ut

m_campaign=oct

2) Do you use one of these shortened URLs in your social media posting?

a. http://bit.ly/1uplDdi

b. http://goo.gl/aTxPuJ

3) Would you use http://domain.com/aTxPuj ?

Challenges:

Case 1

o Tracking codes are UGLY. Imagine the URL in your Facebook post??

Case 2

o No branding.

o No role based access to data.*1

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Ziplr – URL Shortening and Social Media Analytics

*1 – No separate access to your email marketing team, Twitter team or Facebook to

view the statistics of their campaigns.

Case 3

o Branding through ‘domain.com’.

o Role based access to individual team.

o Extensive data analytics functionality to calculate ROI on your social media

initiatives

o Analysis for scope of improvement in your respective campaigns.

YES, Ziplr is case 3.

1) Login to your domain.com and create shortened URL.

2) Use your APIs to create them dynamically.

3) View the stats, report and quick data visualization tools.

Examples:

Citibank wanted to talk about Apple Pay in twitter. This is the way they did it -

Time magazine wanted to about their mobile application in Twitter. This is the way they did it.

ti.me/1MX7RYb

citi.us/1DCN5Iy

We want Ziplr to make branded URLs shortening affordable for all, not the exclusive club of big brands.

Saurabh & Nrupal, Founders of Ziplr

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Ziplr – URL Shortening and Social Media Analytics

Ziplr – Working Methodology

Ziplr is an enterprise grade application where you

can utilize any domain that you want (own) to

become your customized URL shortening domain.

1) Simply chose any domain which is short,

reflects your branding.

2) Authorize our software to use your domain.

3) In 5 minutes you would have your panel ready for shortening your URLs.

4) Login to do the following and much more.

o Grant access to different team members depending on their roles and needs.

o Shorten URLs by logging into account.

o Use our APIs to automate URL shortening for direct posting in social media

platforms.

o Views the statistics as to how many people clicked your links, where did they

click your links, in what geographical area they were present amongst others.

o Club the statistics of each link to campaigns and get a holistic view of your social

media and online marketing initiatives.

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Ziplr – URL Shortening and Social Media Analytics

Features The following are the primary features of Ziplr.

Branding Building

Making brand recall as the corner stone of this initiative.

Branded Domain

Team Collaboration

Data for Decision

Shortened URL

•Branded

•APIs

•Superfast

Data Analysis

•Clicks/Referrals

•Devices/Browsers

•Operating System

Advanced Stats

•Location

•Social Sharing

•Tags/Campaigns

Data Visualization

•Graphical Analysis

•User Engagement

•Export Reports

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Ziplr – URL Shortening and Social Media Analytics

Statistical Analysis

Sample Data Sets – Depiction of comparison of campaigns

Bird’s Eye View

Sample Data Sets – Distribution of clicks of individual campaigns

11

%

33

%

31

%

25

%

3%

9%

41

%

47

%

T W I T T E R F A C E B O O K E M A I L S G O O G L E +

Campaign1 Campaign2

58%23%

10%

9%

Campaign-Diwali

Facebook Twitter Google+ Blog

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Ziplr – URL Shortening and Social Media Analytics

Cloud Security

Ziplr is cloud hosted solution bring in robustness, security and high level scalability along with it.

It can solve the needs of a small hobby based business to the large online enterprise of a

country.

“We are really proud of our technology and product. “

Data PrivacyInfrastructure

Security

Identity and Access

Management

Integrity and Reactive Security

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Ziplr – URL Shortening and Social Media Analytics

Screenshot of application

Image 1: Dashboard

Image 2: Analytics Page

Image 3: Analytics Page (contd.)

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Ziplr – URL Shortening and Social Media Analytics

Image 4: Analytics Page (contd.)

Image 5: Analytics Page (contd.)

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Ziplr – URL Shortening and Social Media Analytics

Image 6: Analytics Page (contd.)