ZONE 8 PUBLIC IMAGE UPDATEA presentation to Rotary International District 9780 Inc. MembersPhilip ArcherOctober 2014

MEMBERSHIP & MARKETING SEMINAR| 2

A Universe of Strength

Shift our attention from being part of an organisation with a “problem to be solved” to an organisation or club brimming with opportunities, innovation and a “universe of strength”

MEMBERSHIP & MARKETING SEMINAR| 3

Amplifying strengths

Our organisation will flourish only by amplifying our strengths, never by focusing on fixing our weaknesses.

MEMBERSHIP & MARKETING SEMINAR| 4

What’s next?

We need to turn our members’ focus to shift their attention to their

strengths.

Today we should look forward to “what’s next?”

MEMBERSHIP & MARKETING SEMINAR| 5

A fabulous way to do this...

Let’s celebrate the great work of our members, clubs and Friends of Rotary.

One thing is for sure, Rotarians know how to put on a celebration!

MEMBERSHIP & MARKETING SEMINAR| 6

110 years young!

Let’s celebrate being 110 years young on 23 February 2015

MEMBERSHIP & MARKETING SEMINAR| 7

Who can we invite? Members and partners and their

family Community partners Corporate and business sponsors Local council Politicians News media Prominent citizen as a key

speaker Who else?

MEMBERSHIP & MARKETING SEMINAR| 8

Start planning now...Get an extraordinary committee together ... They should know your club’s story and be inspiring.

There’s plenty to do before February 23rd

Supply media releases to: Local and major newspapers TV and radio stations Web – relevant websites you can promote to (including your Club’s

web site of course!) Supply photos and a great story Invite media to pre-event promo or the event itself

Shout it out; more voices = great volume! Inform everyone in your club and encourage them to tell others

about your message.

MEMBERSHIP & MARKETING SEMINAR| 9

Start planning now...

Request and attract partners and sponsorship – raise awareness Direct approaches to business for sponsorship Proposals for sponsorship

Plan events in the community Get involved in community events Talk about what you plan to do – involve business groups, schools etc

MEMBERSHIP & MARKETING SEMINAR| 1 0

Start planning now...

Run membership information nights Once a month invite a community partner to come and tell potential

members what your club has done for them

Prepare for the day Have marketing / membership material developed

MEMBERSHIP & MARKETING SEMINAR| 1 1

Your club’s success cycle...

More Members

More Capacity To

Achieve

More Partner Support

More High-Impact Projects

More Attractive

Clubs

MEMBERSHIP & MARKETING SEMINAR| 1 2

Start planning now...

Put a fabulous group together to run the event! Give yourselves a budget. Remember: if it’s important, you need to measure it. Tell everyone that you’re doing something special for

February 23rd – now! Issue a save the date card. Drip feed the enthusiasm regularly, particularly before

and after Christmas. Think of this as your special birthday celebration. Let

everyone know you’re going to be having the best party and it’s not to be missed.

MEMBERSHIP & MARKETING SEMINAR| 1 3

Bringing people together, connecting them with our Rotary community

MEMBERSHIP & MARKETING SEMINAR| 1 4

Come and celebrate...“What attracts people most, it would appear is other people.”

William H Whyte“What attracts people most, it would appear is other people.”

- William H Whyte

MEMBERSHIP & MARKETING SEMINAR| 1 5

Come and help us celebrate at the Queen Victoria Markets on the evening of February 23.

CONVERSATIONS TO ACTIONS | 1 6

Thank you and questions...