- "
1 '
:
.: 032478125.: 300802089
[email protected]@yahoo.com
', " 2015
Part 1Values and StatesBenefits\ DisadvantagesFeatures
connection with other peopleChat with my friends anywhere and
anytimeInstant massaging
bad feeling when wasting money (less self esteem)Spending more
money
Esteem, respectKeeps me in fashionFunky colors of the changeable
faceplates
Part 2 1: , . , . , . 2: , , . 3: , . : " with our unique Funky
colors everybody will look up to you" MECCAS :Messege element
mobile phone with funky colorsConsumer benefits: keep in fashion
Deriving force: esteem, respectLeverage point: . , , . , ,
.Executional framework .
