2. 1. 2. 3. 4. 5. 3. 1. 4. .. Business Model
Source:http://farm4.static.flickr.com/3153/3059807529_9aa5f159f8_o.jpg
5. Business Model 6. 7. Business Model GenerationAlexBusiness
ModelSource:http://www.businessmodelgeneration.com/images/coreteam_alex.png
8. KP KA (VP) (CR) (CS) (KR)(CH)(C$)(R$) 9. 2. 10. 2005 50%
20082/3Source:http://www.thetechherald.com/media/images/200943/IBM_2.jpg
http://www.infotoday.com/il99/hotlinks/eiu.gif 10 11. / IBM 11 12.
13. 3. 14. KP KA (VP) (CR) (CS) (KR)(CH)(C$)(R$) 15. SKYPE KP KA
(VP) (CR) (CS) (Payment (Mass Providers) Customized)
(Distribution(Partners) (KR) ) (CH) Skype.com(Telco Partners)
(HeadsetPartnership)(C$) (R$)(Software Development)(Free)(Complaint
Management)SkypeOut 15 16. 1.(Target Customer Segments) Market
Segmentation1. 2.() 17. 2.(Value Proposition)? Job to be done 18.
(Newness) (Performance) (Customization) (Getting the job done)
(Design) /(Brand/status) (Price) (Cost Reduction) (Risk Reduction)
(Accessibility) /(Convenience/usability) 19. 3.(Distribution
Channels)Ex. 1. Skype.com2.() (Headset Partnership) 20. 4.
(Customer Relationships) 1.() () 2. 3. 4.Ex.(Mass Customized) 21.
5.(Key Activity) Ex. 1. 22. 6.(Key Resources) Ex. 1.2. 23. 7.(Key
partnership)BusinessAlliancesEx. 1.2. 24. 8.(Cost Structure) Ex.
1.2. 25. 9.(Revenue Model) Ex. (Free) () SkypeOut
Source:http://shop.skype.com/i/images/phones/cordless-router/rtx-dualphone-3088/lrg/ft.jpg
26. 4. 27. KPKA (VP) (CR) (CS)QR (KR)(CH) (C$) (R$)28 28.
Source:http://www.g-winner.com/TW/images/cf03.jpg 29. 30 30. vs ()
(20) , () (4) 31. : : : 32. 5. 33. KP KA(VP) (CR) (CS)A?A(Job to be
done) (KR)(CH)/A(Value Proposition)(C$)(R$)34 34.
http://big5.cri.cn/gate/big5/gb.cri.cn/16248/2007/03/09/2065@1489487_1.htm
35 35. Job-to-be-done trees 36. 37. (Innosight):,,/(IT),38 38.
(A2-1) (A2-2) 39 39. - - 3~640 40. Leading the Way with Knowledge
and Innovation
