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2013513 : : MA0B0216: ()

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1 319982006 Baker, Grewal, & Parasuraman, 1994: Service scape 2

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1servicescapeZeithaml and Bitner1996Baker1987: 1.social factors 2.design factors 3.ambient factorsBaker et al. (2002) : 1.social factor 2.design factor 3.ambient factor2approachavoidance3Door man

Baker, Levy, and Grewal1992Baker et al.1994Wall and Berry2007table-service restaurantNamasivayam and Mattila2007Reimer and Kuehn2004 331TGI F, Thank Goodness Its Fridays17 5

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516Multiple regression analysis

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2http://tm.kuas.edu.tw/VG/Publish/15%20Multiple%20regression%20analysis.pdfhttp://www.mcu.edu.tw/department/management/stat/ch_web/etea/Statistics-3-net/chap26.pdfhttp://www3.nccu.edu.tw/~jthuang/limdep2.pdf

http://tx.liberal.ntu.edu.tw/Jx/Methodology/Analy-TxStatisticsCanon-Factor.htmhttp://iem.csu.edu.tw/member/hunght/%E6%B4%AA%E5%83%96%E9%BB%9B%E8%80%81E5%B8%AB%E6%95%99%E6%9D%90(IEM)/Factor%20Analysis.pdfhttp://newgenerationresearcher.blogspot.tw/2010/11/factor-loadings-eigenvalues.html

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